Schulich School of Business

IDENTITY USAGE GUIDELINES AUGUST 2020

Canada’s Top-Ranked Business School Global Reach. Innovative Programs. Diverse Perspectives.

LOGO OVERVIEW

Global, innovative and diverse, the Schulich School of Business is ranked among the world’s leading business schools by

a number of global surveys. Our key stakeholders identify with our brand and the school must strive to be consistent in the

applications of our identity.

The Schulich School of Business logo must always be accompanied by the York University logo, and should never be altered or

re-drawn in any way. Modifications or alterations will undermine its brand consistency and effectiveness. Examples of different

variations and colour options for the logo can be found on pages 2 and 3.

For questions regarding these brand guidelines, please contact Don Woticky, Director of Marketing & Communications:

(416) 736-2100 ext. 70799 or dwoticky@schulich.yorku.ca.

1

2

LOGO VERSIONS – FOR PRINT APPLICATIONS

Two configurations of the Schulich School of Business / York University logos are available for use in all print applications. The print versions include the bilingual ‘Université / University’ in the York portion of the logo.

Horizontal (Primary Logo for Print Use)The horizontal logo version must be used in the majority of Schulich print materials. It is available in full-colour and white.

Vertical (Secondary Logo for Print Use)The vertical Schulich/York logo is the secondary identity and must be used sparingly in print materials where size restrictions are a concern.

Full-colour horizontal version for use on a white or light-coloured background

White horizontal version for use on a dark background

Full-colour vertical version for use on a white or light-coloured background

White vertical version for use on a dark background

Leading Change Fundraising Campaign

When the School’s largest and most ambitious fundraising campaign launched five years ago, we did so in order for Schulich to continue leading change – meeting the needs of how today’s graduate students learn and the demands of management education.

More than 3,000 alumni, staff and faculty, students, corporate and foundation partners, and friends have joined together in exceeding our goal, raising an incredible $65 million.

The Leading Change Campaign concluded in June 2020, marking an inspiring milestone for the School. Therefore, the specialized Schulich Leading Change logo variation is now retired, and is no longer required to appear on Schulich communications and materials.

Usage of the Schulich ‘Leading Change’ logo is no longer required

3

LOGO VERSIONS – FOR DIGITAL APPLICATIONS

Two configurations of the Schulich School of Business / York University logos are available for use in all digital and online applications. The digital versions do not include the bilingual ‘Université / University’ in the York portion of the logo.

Horizontal (Primary Logo for Digital Use)The horizontal logo version must be used in the majority of Schulich School digital and online materials. It is available in full-colour and white.

Vertical (Secondary Logo for Digital Use)The vertical Schulich logo is the secondary identity and must be used sparingly in digital and online materials where size restrictions are a concern.

Full-colour horizontal version for use on a white or light-coloured background

White horizontal version for use on a dark background

Full-colour vertical version for use on a white or light-coloured background

White vertical version for use on a dark background

PANTONE® (PMS) FOUR-COLOUR PROCESS DIGITAL

PMS 286

C : 100%M : 60% Y : 0%K : 4%

R : 0G : 98 B : 172HEX: 0062AC

PMS 355

C : 100%M : 0% Y : 92%K : 4%

R : 0G : 160 B : 87HEX: 00A057

PMS 186 C

C : 0%M : 100% Y : 81%K : 4%

R : 227G : 24 B : 55HEX: E31837

BLACK 100%

C : 0%M : 0% Y : 0%K : 100%

R : 0G : 0 B : 0HEX: 000000

BLACK 50%

C : 0%M : 0% Y : 0%K : 50%

R : 147G : 149 B : 152HEX: 939598

4

COLOUR USAGE – LOGO

It is acceptable to print the logo in process colours – the CMYK four-colour percentages are outlined below.

5

COLOUR USAGE – PRIMARY PALETTE

Two different values of the Schulich taupe are to be used in Schulich materials including the main website and print /online advertising, depending on the publication and legibility of the type. The standard colour is PMS 451 C (CMYK equivalent), however the darker taupe is used where legibility of small type is an issue. Online advertising uses the RGB or HEX colours. The dusty blue is to be used as a complimentary colour to accent the taupe.

PANTONE® (PMS) FOUR-COLOUR PROCESS DIGITAL

PMS 451 C

C : 33%M : 28% Y : 58%K : 0%

R : 179G : 171 B : 125HEX: B3AB7D

Darker Taupe

C : 42%M : 40% Y : 75%K : 0%

R : 143G : 127 B : 54HEX: 8F7F36

Dusty Blue

C : 58%M : 17% Y : 0%K : 46%

R : 59G : 110 B : 143HEX: 3B6E8F

Print sample of advertisementschulich.yorku.ca home page

“ During the Schulich MBA I learned to push myself, take big risks, and seek out challenges. The program exceeded all my expectations.”

Allie Simpson (MBA ’18) Customer Insights Expert, General Mills

Learn about our January 2020 MBA entryat our next Online Information Session

Thursday, October 10th, 12:00 – 1:00 pm

Register at: schulich.yorku.ca/globe

Full-Time MBA | Part-Time MBA | Accelerated MBA | International MBA | MBA /JD | MBA/MFA/MA | Kellogg-Schulich EMBA

Canada’s Top-Ranked Business School Global Reach. Innovative Programs. Diverse Perspectives.

Schulich MBA: #1 in CAnAdA ( Forbes, CNN Expansión, Corporate Knights, América Economía) #3 in the world (Corporate Knights)

Kellogg-Schulich executive MBA: #1 in CAnAdA (Financial Times, The Economist , QS TopMBA) #6 in the world (QS TopMBA) #8 in the world (The Economist )

6

COLOUR USAGE – SECONDARY PALETTE

A secondary colour palette is available for use in various Schulich materials to be used as accent colours, and therefore should not overwhelm a layout. The secondary colours can help distinguish headline hierarchies, sidebars, icons and infographics. For reference samples for colour usage, see page 7.

It is acceptable to use secondary colours other than those specified, provided they complement the primary and secondary colour palette and do not distract, clash or compete with it.

COLOUR NAME FOUR-COLOUR PROCESS DIGITAL

Light Blue

C : 29%M : 12% Y : 0%K : 0%

R : 176G : 203 B : 234HEX: B0CBEA

Sky Blue

C : 50%M : 19% Y : 15%K : 0%

R : 129G : 176 B : 198HEX: 81B0C6

Green

C : 42%M : 5% Y : 82%K : 0%

R : 159G : 196 B : 93HEX: 9FC45D

Orange

C : 6%M : 47% Y : 85%K : 4%

R : 224G : 144 B : 62HEX: E0903E

Teal

C : 67%M : 5% Y : 40%K : 2%

R : 73G : 177 B : 165HEX: 49B1A5

LAYOUT REFERENCE – SECONDARY COLOUR PALETTE USAGE

Videowall slide, featuring orange as the main secondary colour

La mejor escuela de negocios de Canadá Alcance global. Programas innovadores. Perspectivas diversas.

Schulich MBA: N.° 1 EN CANADÁ ( The Economist, Forbes, CNN Expansión, Corporate Knights, América Economía) N.° 2 EN EL MUNDO (Corporate Knights)

Kellogg-Schulich EMBA: N.° 1 EN CANADÁ ( The Economist, QS TopMBA) N.° 4 EN EL MUNDO (QS TopMBA) N.° 8 EN EL MUNDO (The Economist)

Acelere su carreracon SchulichLa escuela de negocios por excelencia de Canadáschulich.yorku.ca

Isabella Figueiredo (MBA ‘18)Pathways Operations Manager, Amazon

Anuncio

MBAMaestría en Administración de EmpresasMaximice sus opciones profesionales en solo 16 meses. Elija entre 18 especializaciones. Adquiera experiencia práctica con un proyecto de consultoría estratégica, trabajando con clientes y problemas reales.

IMBAMBA InternacionalAdquiera conocimientos especializados sobre negocios, así como experiencia internacional viviendo y trabajando en el exterior. Cree redes de contactos de alcance mundial. El IMBA es ideal tanto para estudiantes Canadienses como para extranjeros.

MAccMaestría en ContabilidadAbra las puertas a una carrera en el área de la contabilidad. La Maestría en Contabilidad (MAcc) está acreditada por CPA Canada y habilita a los estudiantes para rendir directamente el examen de Contador Público Titulado de Canadá.

MBAN Maestría en Análisis de NegociosDomine las habilidades necesarias para identifi car oportunidades en los negocios e impulsar decisiones. Este título le permitirá desempeñarse como profesional del análisis de negocios en los campos de estrategia, investigación, mercadotecnia, consultoría, y ventas.

MF Maestría en FinanzasConviértase en un experto en todas las áreas de las fi nanzas en solo 12 meses de estudio a tiempo completo. Especialícese en Mercados de capitales, Gestión de riesgo fi nanciero o Asuntos reglamentarios para instituciones fi nancieras.

MMAIMáster en Administración en Inteligencia Artifi cialBuscamos codifi cadores, innovadores y visionarios de IA. El MMAI (MAIA) de 12 meses a tiempo completo está diseñado para satisfacer la creciente necesidad de profesionales con talento, habilidades y conocimientos avanzados para desarrollar aplicaciones y tecnologías relacionadas con la IA.

MMgt Master en GerenciaDiseñado para entrenar graduados en programas no relacionados a negocios con las herramientas necesarias para comprender la educacion en gerencia, applicando un riguroso entrenamiento en aplicaciones del mundo real. GMAT no es requerido.

MMKG Master en MárketingAbierto a los recién graduados de los programas de licenciatura de negocios y otras especialidades, este título profesional altamente especializado le equipa con las técnicas de márketing del mundo real para la era digital.

MREI Master en Bienes Raices e InfraestructuraPor primera vez en el mundo un programa que ofrece cursos en ambos, Bienes Raices e Infraestructura, integrando el desarrollo del liderazco orientado al desarrollo, Inversiones, y fi nanzas.

MSCM Master en Gestión de la Cadena de SuministroLidere el movimiento de la cadena de suministro mundial. Diseñado con el objetivo de ayudarle a desarrollar las habilidades analíticas y de gestión necesarias para diseñar soluciones de cadena de suministro creativas para la economía innovadora del futuro.

Full page advertisement featuring teal as the main secondary colour

Pop-up banner featuring various secondary colours

Master ofAccounting

Master ofBusiness Analytics

Master ofFinance

Master ofManagement

Master ofMarketing

Master of Real Estate & Infrastructure

Master of Supply ChainManagement

Master of Management in Artificial Intelligence

LOOKING FOR CODERS, INNOVATORS &AI VISIONARIES

Canada’s Top-Ranked Business School Global Reach. Innovative Programs. Diverse Perspectives.

Schulich MBA: #1 IN CANADA ( The Economist, Forbes, CNN Expansión, Corporate Knights) #2 IN THE WORLD (Corporate Knights)

Kellogg-Schulich Executive MBA: #1 IN CANADA ( The Economist , QS TopMBA) #4 IN THE WORLD (QS TopMBA) #8 IN THE WORLD (The Economist )

Learn about our 12-month Master of Management in Artificial Intelligence degree at our next Online Information Session

Wednesday, June 24th, 5:30 – 6:30 pm

Register at: schulich.yorku.ca/globeCLASSES CONTINUE ONLINE during the COVID-19 pandemic

Advertisement promoting the Master of Management in Artificial Intelligence, featuring green as the main secondary colour

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8

SAFETY AREA

The Schulich logo must always be accompanied by the York University logo and be the same prominence and size as per the samples below. Any presentation of the Schulich logo separated from the York logo must be pre-approved by Marketing and Communications.

A safety area should always surround the logo so that other elements never collide or detract from it.The minimum safety area all versions of the logo (print and digital, horizontal and vertical) is the height of the letter ‘S’ in ‘Schulich’.

HORIZONTAL LOGO – PRINT USE

Schulich/York Vertical LogoSchulich/York Horizontal Logo

HORIZONTAL LOGO – DIGITAL USE

VERTICAL LOGO – PRINT USE

VERTICAL LOGO – DIGITAL USE

MINIMUM SIZE

Respect for the minimum size ensures that the Schulich/York logo remains legible when reproduced, in print and online applications.

Schulich/York Vertical Logo

MINIMUM SIZE – HORIZONTAL LOGO – PRINT USE

Schulich/York Horizontal Logo

MINIMUM SIZE – HORIZONTAL LOGO – DIGITAL USE

1.75”

135 px

MINIMUM SIZE – VERTICAL LOGO – PRINT USE

MINIMUM SIZE – VERTICAL LOGO – DIGITAL USE

1.1875”

115 px

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10

INCORRECT USAGE

The following examples demonstrate unacceptable use of the Schulich identity, and apply to all logo versions. Incorrect use of the logo compromises the Schulich brand.

Never alter the size or position of the grey bar.

Never remove, omit, readjust or add a new element to the logo.

Never distort or rotate the logo elements.

Never use the logo in any colours other than the specified PMS, CMYK or RGB colours.

Never place the full-colour logo on a busy background where it becomes illegible.

Never place the white logo on a light background, where it becomes illegible.

Never alter the sizing relationship between the Schulich leaves and wordmark.**

Never remove or alter the size and position of the Schulich leaves.

Never re-create a new sub-brand logo or icon using any element of the Schulich leaves, or the Schulich/ York logo.*

* All Schulich sub-brand requests must be reviewed and approved by the Schulich Marketing Department prior to distribution. ** A specific re-configuration of the Schulich leaves and wordmark may be required to accommodate unique promotional materials. All logo artwork must be approved by the Schulich Marketing Department on a case-by-case basis. For questions and requests please contact: Don Woticky, Director of Marketing & Communications at (416) 736-2100 ext. 70799 or dwoticky@schulich.yorku.ca.

11

PRIMARY FONTS

The primary fonts to be used for the Schulich brand are ‘Frutiger’ and ‘Gotham’.

The following typeface guidelines apply to all Schulich print advertising and online communications materials (ie. social media, digital banners, student fair documents, reports, posters, pop-up banners, evites, sub-branding for internal programs and centres, MBA, Masters and Undergrad viewbooks, as well as various event collateral). The primary fonts ‘Frutiger’ and ‘Gotham’ can be used for headlines, sub-headlines, pull-quotes, body copy, sidebar information, and display text. Refer to page 12 for layout samples.

Please be advised that individual font licenses to use ‘Frutiger’ and ‘Gotham’ must be purchased. Visit the following websites for more information:Frutiger: www.fontshop.com/families/linotype-frutigerGotham: www.typography.com/fonts/gotham/styles

For more information regarding font usage contact Don Woticky, Director of Marketing & Communications at dwoticky@schulich.yorku.ca.

Frutiger LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Frutiger RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Frutiger BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Frutiger BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Frutiger

Gotham LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Gotham

Samples displaying the use of ‘Gotham’

LAYOUT REFERENCE – PRIMARY FONT USAGE

12

Samples displaying the use of ‘Frutiger’

Impact Report cover

Social media slides

Global Reach. Innovative Programs. Diverse Perspectives.

LEADING

MBA/IMBA 2019 Employment Report

Career Development Centre Schulich School of Business

Renuga Navaratnarajah (IMBA ’19)Pricing Specialist, Acquisition Pricing StrategyBell Canada

Employment Report cover Master of Accounting viewbook cover

Videowall slide

ABOUT THE SCHULICH SCHOOL OF BUSINESS

Established in 1967, Schulich is located in Toronto, Ontario, Canada. Known for its global reach, innovative programs and diverse perspectives on management education, Schulich offers business programs year-round at three campuses. Its award-winning, state-of-the-art education complex is situated on the main campus of York University, Canada’s third largest postsecondary institution. Schulich’s downtown campus, the Miles S. Nadal Management Centre, is located in the heart of Toronto’s fi nancial district. Schulich’s GMR campus is located in Hyderabad, India and is home to the Schulich MBA in India program. Schulich enrolls some 3,000 students over three terms annually in undergraduate, graduate and postgraduate business degree programs that lead to careers in the private, public and nonprofi t sectors. Schulich has 30,000 alumni living and working in more than 90 countries worldwide.

The Schulich School of Business introduced Canada’s fi rst International MBA (IMBA) and International BBA (iBBA) degrees, as well as North America’s fi rst cross-border executive MBA degree, the Kellogg-Schulich Executive MBA. Schulich has pioneered MBA specializations in health industry management, global mining management, sustainability, fi nancial risk management, real estate and infrastructure, global retail management and many other areas. Schulich’s 12-month Master of Finance, Master of Business Analytics, Master of Management, Master of Real Estate and Infrastructure, and Master of Accounting programs are also innovative leaders in specialized graduate business degree programs. The Schulich Executive Education Centre provides executive development programs annually to more than 10,000 executives in Canada and abroad.

Over the years, Schulich has steadily expanded its global footprint. Known as Canada’s Global Business School™, Schulich has many strategic international affi liations, including academic exchange partnerships with more than 60 leading global management schools. The School operates satellite centres in Beijing and Shanghai, China; Mumbai, India; Seoul, South Korea; Mexico City, Mexico; and Sao Paulo, Brazil. Earlier this decade, the School established the Schulich MBA in India, the fi rst MBA program to be delivered in the country by a leading international business school from outside India. Schulich MBA in India students complete the fi rst year of study in Hyderabad and the second year at Schulich’s main Toronto campus.

Schulich is ranked among the world’s leading business schools by a number of global surveys. Schulich’s MBA program is ranked #2 in the world by Corporate Knights, the world’s largest circulation magazine with an explicit focus on Responsible Business, in a global survey that identifi es which schools are doing the best job of preparing future business leaders for the environmental, social and ethical complexities of modern-day business. Schulich’s MBA program is also ranked among the world’s leading schools by The Economist, Forbes and CNN Expansión. The Kellogg-Schulich EMBA program is ranked #8 in the world by The Economist and #1 in Canada by the Financial Times of London.

The Schulich School of Business at York University in Toronto, Canada, invites applications for tenure-stream openings effective July 1, 2019.

Preferred candidates will be qualifi ed to teach in PhD, Master’s and undergraduate programs; possess a completed doctorate; provide evidence of effective teaching; and have a commitment to scholarly research and publication. For further information on each position, visit: schulich.yorku.ca/academicpositions.

For information regarding applications for each position and deadlines for receiving applications, visit: schulich.yorku.ca/academicpositions.

York University is an Affi rmative Action (AA) employer and strongly values diversity, including gender and sexual diversity, within its community. The AA Program, which applies to Aboriginal people, visible minorities, people with disabilities, and women, can be found at www.yorku.ca/acadjobs or by calling the AA offi ce at 416.736.5713. All qualifi ed candidates are encouraged to apply; however, Canadian citizens; permanent residents and Indigenous peoples in Canada will be given priority.

schulich.yorku.ca

Global Reach. Innovative Programs. Diverse Perspectives.

SchulichTenure-Stream Positions

CIBC PROFESSORSHIP IN FINANCE Advanced Associate or Full Professor

FINANCEAssistant or Associate Professor

FINANCEAssistant Professor

OPERATIONS MANAGEMENT AND INFORMATION SYSTEMS (OMIS)– 1 position in Information Systems – Assistant or Associate Professor

– 1 position in Operations Management, Supply Chain Management, Data Analytics or Artifi cial Intelligence – Assistant Professor

ORGANIZATION STUDIES (ORGS)– 2 positions in Organizational Behaviour –

Assistant or Associate Professor

– 1 position in Organizational Behaviour /Organizational Theory – Associate or Full Professor

Tenure-Stream flyer

13

SECONDARY FONTS

The secondary fonts to be used for the Schulich brand are ‘IBM Plex Sans’ and ‘Knockout 28 Junior Featherweight’.

‘IBM Plex Sans’ is the official typeface of York University, and is acceptable for occasional use in Schulich materials. If the primary Schulich fonts (Frutiger and Gotham) are unavailable, they can be substituted for ‘IBM Plex Sans’.

‘Knockout 28 Junior Featherweight’ must be used sparingly. It is used mainly for headline copy, to help compliment the ‘Frutiger’, ‘Gotham’, or ‘IBM Plex’ typefaces. It also adds visual texture to a layout, or should be used where layout space is limited (ie. digital banner ad).

Refer to page 14 for layout samples utilizing these secondary fonts.

IBM Plex Sans LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

IBM Plex Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

IBM Plex Sans MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

IBM Plex Sans

Where can I download ‘IBM Plex Sans’?‘IBM Plex Sans’ is available for free via download on Google Fonts:https://fonts.google.com/specimen/IBM+Plex+Sans

Is ‘IBM Plex Sans’ acceptable for online use?Yes. Since ‘IBM Plex Sans’ is available through Google Fonts, thorough usage information is provided for both print and online applications, including code for HTML, CSS and Javascript.

Knockout 28 Junior Featherweight*

Knockout 28 Junior FeatherweightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

* Please be advised that an individual font license to use ‘Knockout 28 Junior Featherweight’ must be purchased.

Visit the following website for more information: www.typography.com/fonts/knockout/styles/knockoutseriesa

IBM Plex Sans SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

IBM Plex Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

LAYOUT REFERENCE – SECONDARY FONT USAGE

14

Print advertisement

Knockout

IBM Plex Sans*

Digital banner advertisement

Knockout

IBM PlexSans*

Knockout

IBM PlexSans*

Samples displaying the use of ‘IBM Plex Sans’ and ‘Knockout 28 Junior Featherweight’

* The primary typeface ‘Frutiger’ is also acceptable for use in layouts such as print advertisements, online banners, and social media graphics.