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SCHOOL OF BUSINESS
Masters in Business Administration
CIP Code: 5201013 digit Program Code: 630
1Program Quality Improvement Report 2009-2010
Student-Learning Outcomes
1. To provide students with foundational theory, principles and knowledge at an advanced level for effective management of modern businesses and organizations
2. To provide students with critical business skills and competencies needed for effective management of modern businesses and organizations
3. To provide students with an understanding of the process of integrating and applying core competencies and skills in business or business-related environments and/or situations
2Program Quality Improvement Report 2009-2010
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Alignment of Program OutcomesProgram Outcome 1
Foundational theory, principles and knowledge at an advanced level for effective management of modern
businesses and organizations
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Providing aquality Masters program
for educational advancement in multiple formats
Provides students access to quality educational
opportunities
A quality Masters program for educational
advancement in multiple formats
Educate and prepare the diverse students it serves to become skilled professionals
who add value to organizations and professions
Primarily Analysis.Synthesis and Evaluation also
occur
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Alignment of Program OutcomesProgram Outcome 1
Foundational theory, principles and knowledge at an advanced level for effective management of modern
businesses and organizations
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Prepares students for professional success in a rapidly changing world
Meeting the needs of the region
Expand understanding of effective and efficient
operation of organizations and their dynamic
environments
Primarily Analysis.Synthesis and Evaluation also
occur
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Alignment of Program OutcomesProgram Outcome 1
Foundational theory, principles and knowledge at an advanced level for effective management of modern
businesses and organizations
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Driving force in the economic development of
the region
Meeting the needs of the region
Expand understanding of effective and efficient
operation of organizations and their dynamic
environments
Primarily Analysis.Synthesis and Evaluation also
occur
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Providing aquality Masters program
for educational advancement in multiple formats
Provides students access to quality educational
opportunities
A quality Masters program for educational
advancement in multiple formats
Educate and prepare the diverse students it serves to become skilled professionals
who add value to their organizations and professions
Application
Alignment of Program OutcomesProgram Outcome 2
Critical business skills and competencies for effective management of modern
businesses and organizations.
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Prepares students for professional success,
responsible citizenship, life-long learning and meaningful
contributions to a rapidly changing world
Meeting the needs of the region
Understanding of effective and efficient operation of
organizations
Application
Alignment of Program OutcomesProgram Outcome 2
Critical business skills and competencies for effective management of modern
businesses and organizations.
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Providing aquality Masters program
for educational advancement in multiple formats
Provides students access to quality educational
opportunities
A quality Masters program for educational
advancement in multiple formats
Educate and prepare the diverse students it serves to become skilled professionals
who add value to their organizations and professions
Synthesis and
Evaluation
Alignment of Program OutcomesProgram Outcome 3
Integrating and applying core competencies and skills in business
environments and/or situations.
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Prepares students for professional success in a rapidly changing world
Meeting the needs of the region
Expand understanding of effective and efficient
operation of organizations and their dynamic
environments
Synthesis and
Evaluation
Alignment of Program OutcomesProgram Outcome 3
Integrating and applying core competencies and skills in business
environments and/or situations.
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Driving force in the economic development of
the region
Meeting the needs of the region
Student-centered approach to lifelong learning as well as innovative and experiential
business-based learning opportunities
Synthesis and
Evaluation
Alignment of Program OutcomesProgram Outcome 3
Integrating and applying core competencies and skills in business
environments and/or situations.
School of Business Mission Statement
The Cameron University School of Business exists to educate and prepare the diverse students it serves to become skilled professionals who will add value to their organizations, their professions, and their
communities. The school strives to expand understanding of the effective and efficient operation of organizations and their dynamic environments. The school creates a student-centered approach to
lifelong learning as well as innovative and experiential business-based learning opportunities.
Cameron University Mission StatementCameron University provides a diverse and dynamic student body access to quality educational opportunities; fosters a
student-centered academic environment that combines innovative classroom teaching with experiential learning; prepares students for professional success, responsible
citizenship, life-long learning, and meaningful contributions to a rapidly changing world; and is a driving force in the cultural life
and economic development of the region.
Bloom’s TaxonomyKNOWLEDGE
COMPREHENSION
APPLICATION
ANALYSIS
SYNTHESIS
EVALUATION
Plan 2013
University of Choice
Meeting the needs of the region
Student-centered academic environment combining
innovative classroom teaching with experiential
learning
Meeting the needs of the region
Student-centered approach to lifelong learning as well as innovative and experiential
business-based learning opportunities
Synthesis and
Evaluation
Alignment of Program OutcomesProgram Outcome 3
Integrating and applying core competencies and skills in business
environments and/or situations.
Measures of Learning and Service Outcomes
Remediation – School of Business recommends to students who fail the comprehensive exams how to remediate their problem. This may include:
• Taking the class again;• Consulting the study guide for the comprehensive exams;• Receiving a critique on failed sections of comprehensive exam; or• Working individually with a professor where problem area exist.
Program Quality Improvement Report 2009-2010 12
Direct Measures of Student Learning
Indirect Measures of Student Learning
Current Situation Locally developed test: MBA Comprehensive exam
Exit interviews of MBA students
Anticipated Future Situation
Comprehensive examPretest-posttestMFTCapstone project
Exit interviews
Actions from the three previously chosen priority outcomes
1. Proposed new curriculum• New curriculum was proposed. Faculty did not accept.• Curriculum was again revised and accepted by faculty on
10/07/2010
2. New exit requirements for the program• Preempted by curriculum revision• MFT proposed as early as Spring 2011
3. Operationalize new program objectives• Preempted by curriculum revision• Secondary program outcomes• Capstone course (BUS 5983)• Benchmark comprehensive exam against MFT
1313Program Quality Improvement Report 2009-2010
Student-learning or service outcome and measurements
PROGRAM OUTCOME
CURRICULUM AREA OR TARGET AUDIENCE
MEASUREMENTS OF STUDENT LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement instruments
Methods used to determine reliability of measurements
Schedule for measurements
To provide students with foundational theory, principles and knowledge at an advanced level for effective management of modern businesses and organizations
ACCT 5243BUS 5103BUS 5983ECON 5313FIN 5613MKTG 5513
New curriculum will change this
Comprehensive Final Exam (direct)
Exit interviews (indirect)
Content validity
Content validity
Multiple raters per core area
Multiple raters
Every semester
Upon graduation
1414Program Quality Improvement Report 2009-2010
Display of Assessment Data:Comprehensive Exam Results by Core Area
15
Area of Test September 2009 January 2010 June 2010 2009-2010 Totals
Marketing4 Pass3 Fail
4 Pass6 Fail
11 Pass7 Fail
19 Pass (54%)16 Fail (46%)
Accounting8 Pass0 Fail
5 Pass2 Fail
14 Pass2 Fail
27 Pass (87%)4 Fail (13%)
Finance4 Pass2 Fail
8 Pass2 Fail
8 Pass7 Fail
20 Pass (65%)11 Fail (35%)
Strategy3 Pass2 Fail
7 Pass3 Fail
13 Pass2 Fail
23 Pass (77%)7 Fail (23%)
Economics3 Pass3 Fail
6 Pass5 Fail
13 Pass3 Fail
22 Pass (67%)11 Fail (33%)
Statistics4 Pass9 Fail
9 Pass4 Fail
10 Pass7 Fail
23 Pass (53%)20 Fail (47%)
Totals26 Pass19 Fail
39 Pass22 Fail
69 Pass28 Fail
134 Pass (66%)69 Fail (34%)
Overall Results8 Pass (53%)7 Fail (47%)
8 Pass (57%)6 Fail (43%)
11 Pass (58%)8 Fail (42%)
27 Pass (56%)21 Fail (44%)
Comprehensive Exam Results for All Core Areas
16
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-20100
50
100
150
200
250
Comprehensive Final ExamTotal Grade Distribution for All Core Areas
PassM. Pass*Fail
Num
ber o
f Exa
ms
* Marginal pass no longer used beginning AY 2008-2009
Comprehensive Final Exam Pass Rates
17
2002-
2003
2003-
2004
2004-
2005
2005-
2006
2006-
2007
2007-
2008
2008-
2009
2009-
2010
Pass 32 43 37 29 22 17 26 27
Fail 22 34 19 18 19 21 29 21
Rate 58% 56% 66% 62% 54% 45% 47% 56%
Comprehensive Final ExamsOverall Pass Rate
18
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Comprehensive Final Exam ResultsOverall Pass Rate
Overall Pass Rate
Comprehensive Final ExamsOverall Pass / Fail Rates
19
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-20100
5
10
15
20
25
30
35
40
45
50
Comprehensive Final Exam ResultsOverall Pass/Fail Rates
PassFail
Num
ber o
f Stu
dent
s
Number of Students Who Failed All Three Attempts
20
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Number of Students 1 1 n/a 1 2 3 1 0
% of Students passed
100
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-20100
1
2
3
4
5
1 1 1
2
3
1
0
Comprehensive Final Exam Results Number of Students Who Failed After Three
Attempts
Failed 3rd Attempt
Num
ber o
f Stu
dent
s
Comprehensive Final Exam Pass / Fail Rates
21
2008-2009 2009-2010
Passed 26 (47%) 27 (56%)
Passed 1st try 12 (46%) 11 (41%)
Passed 2nd try 10 (39%) 11 (41%)
Passed 3rd try 4 (15%) 5 (18%)
Failed 29 (53%) 21 (44%)
Failed 1st try 22 (76%) 14 (67%)
Failed 2nd try 6 (21%) 7 (33%)
Failed 3rd try 1 (3%) 0 (0%)
Exit Interview Data
22
2007 – 2008 (n=13) 2008 – 2009 (n=15) 2009-2010 (n=27)
On-campus
Europe Online Program On-campus
ITV Online Pro-gram
On-campus
Mixed Online Pro-gram
Encouraging academic enquiry4.83 5.0 5.0 4.94 5.6 5.7 6.7 6.00 5.22 5.71 5.45 5.46
Stimulating intellectual creativity5.0 4.5 5.13 4.88 5.4 5.3 6 5.57 5.56 5.71 5.55 5.61
Promoting skills for collecting information to solve problems .83 4.5 5.25 4.86 6 5.3 6 5.77 5.78 6.00 5.41 5.73Promoting competence in writing skills
5.67 6.0 4.75 5.47 5.4 6 5.3 5.57 6.11 6.14 5.55 5.93Promoting competence in oral communication skills 4.83 5.0 2.75 4.19 5.2 5 3.6 4.60 5.33 5.79 3.91 5.01Providing theoretical knowledge for effective management 5.00 6.0 5.88 5.63 5.8 6 5.7 5.83 6.00 5.86 5.82 5.89Promoting professional competence
5.17 5.0 5.63 5.63 6.2 6 5.4 5.87 5.67 6.00 5.27 5.65Course scheduling
5.00 5.0 5.50 5.27 5.2 5.4 5.4 5.33 5.89 5.43 5.73 5.68Instructor preparation
6.5 6.5 5.50 5.17 6.6 5.3 6 5.97 6.11 6.14 6.27 6.17Instructor competence
6.3 6.5 5.75 6.17 6.4 5.3 6.1 5.93 6.00 6.14 6.32 6.15Timely and appropriate reception of course material 6.16 5.5 6.0 6.18 6.4 5.3 6.4 6.03 6.33 6.43 6.82 6.53Admission process
5.83 5.5 6.38 5.89 6.6 6.3 6.6 6.50 6.44 6.43 6.64 6.50Academic advisement
6.00 4.5 5.38 5.90 6.6 5.7 6.3 6.20 6.67 6.29 6.27 6.41Ease of enrollment
6.83 6.0 6.25 5.29 6.6 7 6 6.53 7.00 7.00 6.88 6.96Assistance to complete forms
6.33 4.5 6.38 6.36 7.0 6 6.3 6.43 9.33 6.86 6.41 6.53Program overall
5.17 5.5 5.5 5.74 6.0 6 5.9 5.97 5.78 6.14 5.91 5.94Average
5.59 5.34 5.44 5.47 6.06 5.73 5.86 5.88 6.01 6.13 5.89 6.01
Exit Interview Data
23
2007 – 2008 (n=16)
2008 – 2009 (n=15)
2009-2010(n=27)
Suggestions for improvement 80 53 80
Compliments 86 106 60
Total 166 159 140
Exit Interview Data:Suggestions for Improvement
24
Suggestion Frequency Mentioned
Scheduling – offer classes more often, more online options, more accounting, marketing & management classes
16
Comprehensive exams – existence, content, speed of grading, mode of delivery, scheduling, allowable aids
13
More real world business contact 11
More group projects and oral communication opportunities 9
Exit Interview Data:Most Valuable MBA Classes
25
Class Frequency Mentioned
Accounting 7
Finance 7
Strategy 4
Entrepreneurship 4
Marketing 3
Student-learning or service outcome and measurements
PROGRAM OUTCOME
CURRICULUM AREA OR TARGET AUDIENCE
MEASUREMENTS OF STUDENT LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement instruments
Methods used to determine reliability of measurements
Schedule for measurements
To provide students with critical business skills and competencies needed for effective management of modern businesses and organizations
MGMT 5853BUS 5973BUS 5983
Group project – written reportGroup project – rubricGroup project – peer evaluationExit Interview
Content validity
Content validity
Content validity
Face validity
Multiple Raters
Multiple Raters
Multiple Raters
Multiple Raters
Semester when class is taughtSemester when class is taughtSemester when class is taughtUpon graduation
2626Program Quality Improvement Report 2009-2010
Student-learning or service outcome and measurements
PROGRAM OUTCOME
CURRICULUM AREA OR TARGET AUDIENCE
MEASUREMENTS OF STUDENT LEARNING OR SERVICE OUTCOME
Measurements
Methods used to determine validity of measurement instruments
Methods used to determine reliability of measurements
Schedule for measurements
To provide students with an understanding of the process of integrating and applying core competencies and skills in business or business related environments and/or situations
BUS 5983 Comprehensive Final Exam (direct)MFTExit interviews (indirect)
Content validity
Content validity
Multiple raters per core area
Multiple Raters
Every semester
Every semesterupon graduation
2727Program Quality Improvement Report 2009-2010
Ancillary Actions: Curriculum mappingProgram Outcomes Secondary
OutcomesClasses Where Taught
How Measured
1. Foundational theory, principles and knowledge
9 outcomes rolling out program outcome 1 for the 9 core classes
ACCT 5243BUS 5103BUS 5983ECON 5313FIN 5613MKTG 5513BUS 5973MGMT 5853BUS 5963
Internal, Direct, Summative: Pretest – posttestInternal, Direct, Summative: CompsExternal, Direct, Summative: MFTInternal, Indirect: Exit Interview
2. Critical business skills and competencies
Communication, Decision making & TeamworkTechnological proficiencyEthicsGlobal issues
BUS 5983
MGMT 5853BUS 5973
Internal, Direct, Summative: Group project - written report, rubric, peer evaluationInternal, Indirect: Exit Interview
3. Understanding of the process of integrating and applying core competencies and skills
BUS 5983 – Capstone class
Internal, Direct, Summative: CompsExternal, Direct, Summative: MFTInternal, Indirect: Exit Interview
Outcome 2 Critical business skills and competencies
• What should they be and how do we measure them?– Communication– Decision making– Teamwork– Technological proficiency– Ethics– Global issues
Outcome 3: Integrating and applying core competencies and skills
• How to measure only policy / strategy• Multiple raters• Also MFT (strategic integration)• Also Comprehensive Exam
Measurement Options
• Formative & SummativeFormative – catch them in the process if they do not get it
and remedySummative – did they get it at the end?
• Internal & ExternalInternal – we devise and administerExternal – we use measurement somebody else devised and
measure• Direct & Indirect
Direct – test or examIndirect – somebody’s opinion