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School Meals That
Rock!
Broome Tioga BOCES
Rock on CaféTM
ProgramPresented By Julie Raway, MPH, RDN, CDN, SNS
The Rock on CaféTM Program
• Service of Broome Tioga BOCES Food
Service Management
• Services contracted by 15 school districts
• Serving an average of 20,000 lunches and
8,000 breakfast per day
• Approx. 8,400 students qualify for
Free/Red. meals (Broome/Tioga)
Mission
Enrich the educational process by
providing a quality child nutrition program
Background
• 1999 Started Bid Group
– 15 School Districts
• 2001 Power-up For Breakfast Promotion
– First Community Backed Program
• 2005-2006 Wellness Policy Planning
• 2006-2008 Hired Registered Dietitian Consultant
• 2007 Launched Rock on CaféTM
• 2009-Present Full Time Registered Dietitian on
Staff
Healthy, Hunger-Free Kids Act• Meeting Weekly Requirements of the Meal
Pattern:
– Age-appropriate calorie limits (min/max)
– Larger servings of vegetables and fruits
– A wider variety of vegetables, including dark
green and red/orange vegetables and legumes
– Fat-free or 1% milk (flavored milk must be fat-
free)
– More whole grains/adequate protein
– Elimination of trans fats and 10% or less of
total calories from saturated fat
– Less sodium
Competitive Foods
(A La Carte Sales)
• Snack, beverages, and other entrée
items sold during school hours
• Nutrient Standards
– Calories, sodium, fat and sugar limits
• Identifying acceptable (price and taste)
products can have a positive/negative
effect on a programs financial status
Beginning Stages
FSD
District
School
District
Buy In
1. Food Service
Director Support
2.
Superintendent/
Administrator
Support
3. Board of
Education,
Parents, & Staff
Process of Development
Product
Review
Staff
Recipes
Menu
Kid
Approval
4. Student Surveys
& Taste Testing
5. Creation of
Cycle Menu &
Analysis1. Cutting
Products
2. Staff
Development,
Training, & Buy-in
3. Creation of
New Recipes
Identity Process
Logo
Development
Community
Connection
Merchandising
Data
Monitoring
PR
4. Launch PR
Campaign To
Spread Message
5. Measure of
Success1. Creating A
Unified ‘Look’
2. Gain Support
of Community
Partners
3. Stickers,
Aprons, Posters,
& Menu Boards
Recipe Development
• Recipe Team
• Current Focus
– Orange Vegetables
– Dark Green
Vegetables
– Legumes
– Fresh Fruits
and Vegetables
– Whole Grains
• Kid Test Tasted
Local Foods and Taste Tests
• New York State apples were preferred,
by a long shot!
• Among the participating students:
– Ben Franklin Elementary, 38 voted for the
New York apple, compared to 15 for the
Washington apple
– At East Middle School, 42 students
preferred the New York apple while only 17
chose the Washington apple.
Broome & Tioga Counties
ApproachThe Rock on Cafe™
15 School Districts
Involvement of Every Director
Recipe
Development
Promotion
Menus
Bids
Community
Involvement
Nutrition
Education
Rock on CaféTM
www.rockoncafe.com
Be sure to
“like” the
Rock on Café
on Facebook!www.facebook.com/RockOnCafe