Embed Size (px)
Citation preview
GLOBAL CITY INTERNATIONAL SCHOOL
BANGALORE INDIA
BUSINESS PLAN WRITTEN BY Haiku, Janani,Nuha ,Kiara
RATHI VERMA.BLEAD TEACHER
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business Name Kräutergeschäft (Herb Store)
Business Activity Bottle gardening –Organic Farming of herbs
Main product / serviceHerbs and vegetables
No. of students involved in business planning activities (including writing this Business Plan)
Boys: 4 Girls:20 Total:24
Financial SummaryOur Local Currency
is:INRUS Dollars $
Period of time budgeted for 4 monthsTotal Income (Estimated) 12550 INR 195.62$Total Costs (Estimated) 6650 INR 103.66$Profit (Estimated) 5850 INR 91.19$Start-Up Costs (Estimated) 3200 INR 49.88$
1 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Section B: Market Research and Target Market1. Here is a description of the Market Research done by us, including how many
people we spoke to.We started our market research by designing a questionnaire. The questionnaire was distributed to teachers, students and too many others through different sources. Our main focus was towards the working and non working women. The questionnaire was distributed to 100 respondents using two different methods. We approached 20 people in personal and also used the survey website called surveymonkey.com to conduct our research. The same questionnaire was uploaded in the survey monkey website, where we got a varied number or response from different people who shared different ideas and opinions.We had a different experience when we met people personally with the questionnaire. Apart from the questionnaire, the respondents shared oral feedback, opinions and ideas, which helped us to understand the different expectations of our customers, By conducting the market research we understood, the different ways in which we can improvise our business plan and execute the same where we will be able to meet the expectation of our customers and satisfy their needs to the maximum extent.
The questionnaires that we designed had the following questions:1. Do you buy Different Herbs?
Yes, always [ ] Sometimes [ ] No, Never [ ]2. Do you use organic herbs and vegetables?
Yes, always [ ] Sometimes [ ] No, Never [ ]3. How often do you use them? …..…………………………….
Yes, always [ ] Sometimes [ ] No, Never [ ]4. Which type of Herbs and vegetables do you prefer to buy/use? (Write answer)
……………………………………………………………………………………………………………………
5. How often do you buy/use ……………………..?Once a day [ ] Once a week [ ] Once a month [ ] Once every six months [ ] Once a year [ ]
6. When do you buy/use………………………..?All year round [ ] At a particular time of year [ ]
7. Which factors are most important to you when choosing a product/service? Correct Size [ ] Low Price [ ] Good Quality [ ] Easy access [ ] Environmentally friendly [ ]
8. How much do you currently pay for herbs and vegetables (approximate price)? ………………………….
9. How could your current supplier improve the product/service? (Write answer) ………………………………………………………………………………………………………………………………………………………………………………
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
2 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
The consolidated results of the survey tell us that more than ¾ participants of the survey have the habit of consuming herbs and vegetables. Among all the participants, very few consume organic herbs and vegetables; however all the participants prefer to consume the organic herbs and vegetables. The participants has expressed that they consume organic herbs and vegetables rarely.Among all the different factors of the commodity, majority of the participants desire to have good quality of products. Hence most of them have considered the quality of the product as a primary and the most important factor, all the factors like content size, price of the commodity etc are considered as the secondary factor.
From the survey we are able to understand the following factors.
We will have regular customers since our product have much preference than the usual herbs and vegetables.
We also got an appropriate estimation of the price to be set for the commodity
We understood that there is high demand for our product. We understood that the key factor preferred by the customers towards
the product is the quality than the other factors.
(See the appendix for the results of our market research)
Section C: Competitors and Competitive Advantage
3 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
10. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
“ Top In town”- Super Market
Regular supply of fresh vegetables and Herbs
Weekly once the fresh vegetables and herbs are sold in a lesser price
The vegetable are rarely not of good quality
The herbs are packed in plastic covers
The choice of herbs seems to be less
“ More”-super market Regular supply of vegetables
and herbs of different varieties
Regular Offers
Demand is high but the supply is inaccurate
Ranjitha Stores- Grocery Shop
The vegetables are straight from the farm.
The quality of the vegetables are often not up
to the expectation Road Side Vegetable
VendorsRegular supply of vegetables
to selected customers.They have regular customers
to buy the selected vegetables which the vendors
get
The choice of vegetables are very less
“Spar”- Super Market Variety of vegetable and herbs are imported.Regular customers
Since the vegetable and herbs are imported,
preservatives are used and the commodities are packed
in plastic containers and plastic bag
11. Our competitive advantage – This is why we are going to be better than our competitors:
We are going to be different from our competitors in the following ways:
o The most important aspect is, our products are organic, and hence we will have regular customers, with high demands.
o We are willing to provide the best quality products on regular basiso Our customers will be witnessing the vegetables and herbs growing without
any chemical fertilizers or any other adulterants, hence our customers will prefer buying such organic commodity.
o Our products are going to be sold in a affordable price , straight from the 4
BRONZE Business Plan Template 2017. ©Teach A Man To [email protected]
farm hence our products will be fresh and healthy
All these factors make our product better than the products sold by our competitors.
Section D: SWOT Analysis 12. This is our SWOT Analysis.
Strengths – What are our business’ strengths?
o Our product is organico We have required amount
of resources throughout the year.
o We have assured customerso According to survey, the
demand for our commodity is high, since it is different from the other commodities.
Weaknesses – What are our business’ weaknesses?
We are not too sure if we will be able to face the demand of our commodity.
We may face challenge in growing the plants, since we are trying bottle gardening of the different vegetables and herbs.
Opportunities – What opportunities do we have for our business?
To improve our ideas of bottle gardening and expand our business to other variety of farming , like bag gardening, etc
To improve our ideas on organic manure, free from chemicals and eco-friendly
To develop ideas as how to get the best quality of our product.
Threats – Do we face any threats to our business? Favourable WeatherGrowth of our commodity
5 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Section E: Operational Plan13. These are the one-off tasks we will need to do to actually start up our business: Time TaskSeptember First week
Based on the result of the market research done, we will ponder over the different ideas, to improvise the quality of the products.Take possible to steps to execute the same
September second week onwards
Plan on possible ideas of promoting the business.Design pamphlets and bannersDecide on the location to promote to place the bannersDecide on other advertising strategies to promote businessCreate a website, with customers feed- back blog
September second week
Plough and loosened the soil in the farm. Prepare for the required amount of plastic bottle with the black soil. Purchase the required equipments, seeds and saplings Prepare the manure for the plants Get the required type of soil.
September third week onwards
Plant the seeds and sapling and regularly take care of all the plants with the help of the gardener.Every second week, collect the grown vegetables and herbs.Pack the collected vegetables and supply to the customers.
6 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
14. These are the daily, weekly and monthly tasks we need to do to actually run our business:
15. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).
7 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Task How long does it take?
How often?Daily/Weekly/
Monthly
Who?Who will be responsible
Observe the condition of the crops
20 minutes Daily Production team and the gardeners
Water the crops 30 minutes Daily Gardeners and the gardening team
Improvise the Marketing Skills
120 minutes Weekly Marketing Team
Improvise the business
40 minutes Weekly The whole team
Supply of the commodity
35-40 minutes Weekly Sales Team
Section F: Marketing and Sales Plan 16. These are our 4 P’s (Product, Price, Place, Promotion).
a) Product – Our producct is organic vegetables and herbs
b) Price –Since our products are varried range of prodcuts, the price of the comodity sold will vary. We will intially start selling the products in a minimum price and gradually we will increase as the demand increases
8 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Managing Directors -Vandana Tandon, Harika and Abhinava
Production Director - Shreya S
PatelVidhi,Tanihka,Kaira
Marketing Director - Nuha Arif
Sanjana Makey, Nandika,Ankita
Social Media and Blog Manager -
Hari Prasad
Advertising Manager - Siddartha
Accounting Director - Janani K
Sales Director - AngelGrace
Shakthi , Ankitha, Ananya
c) Place –Intially we will sell our commodity in our school, gradually as our products demands increases , we will supply the our comodity to the nearby markets
d) Promotion – We will promote our product/service by:We have an intial idea of promoting our buisness by creating posters. We will later make a short movie for the advertisement.We will come up with other possible marketing statergies to publishing our comodity
9 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Appendix Section: Students in Action Please find in this space 3 pictures (when possible) that clearly shows our involvement as
students in our business planning activities.The Consolidated results of the Market Research Survey.
Q1. Do you buy Different Herbs?
Sales
alwayssometimesnever
Q2 Do you use organic herbs and vegetables?
Sales
AlwaysSometimesNever
10 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Q3 How often do you use them?
Sales
AlwaysSometimesNever
How often do you use them?
Sales
Throughout the YearSometimes
Which factors are more important to you when you buy a product?
11 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Sales
Content SizeLow PrizeGood Quality Easy AccessEnvironment Friendly
The answers for others questions are phrased by the respondents. https://www.surveymonkey.com/r/C9NFDL2 link of the survey conducted.
The market research survey conducted with few teachers at Global City International School.
12 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
13 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
The online research done with few students of Global City International School
14 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
15 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR
SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales
Price)Mint Leaves 50gms 10INR 500INR
Curry Leave 50grms 10INR 500 INR
Basil Leaves 50grms 10INR 500 INR
Coriander Leaves 50grms 10INR 500 INR
Brinjal 250 grms 25INR 6250 INR
Tomato 250 grms 40INR 10000 INR
Carrot 250 grms 10INR 2500 INR
TOTAL SALES INCOME 12500 INR
2. Costs (estimated)
16 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
NAME OF ITEM QUANTITY COST PER ITEM
TOTAL COSTS (Quantity x Cost per
Item)
8 variety of Seeds and sapling
10 300 INR 3000INR
Oragnic Manure 200,00 Kg - -Organic pest management
3 times of service 800INR 2400 INR
Vermin compost 10kg 25 INR 250 INR
Neem oil 2 litres 500 INR 1000 INR
TOTAL COSTS 6650 INR
3. Profit (estimated)
Our Local Currency
TOTAL SALES INCOME 12500 INR
TOTAL COSTS 6650 INR
PROFIT (Total Sales Income – Total Costs)
5850 INR
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM
TOTAL COST (Quantity x Cost per
Item)ICT and Internet 4 months 800 INR 800 INRExternal human resources
2 months of assistance in farming
1200 INR 2400 INR
TOTAL EQUIPMENT & SUPPLIES START-UP Indian rupees (INR)3200INR
b) Equipment we don’t need to buy as we own/have access to:We have few gardening tools, so we don’t have to buy the gardening tools.The bottles required for the garden.
17 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
c) We will get the Start-Up capital needed for our business by:We need a very minimum amount of money required since; we already have the required resource. The minimum amount of money required, can be generated by the profit gained in our last year project of SEC.
Additional comments: The required plastic bottles were given by the different people in our school community.
Our Local Currency used : INR
Exchange rate to US Dollars:
0.016
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...?
Did not
improve
Stayed the same
Improved
1. Are more confident speaking in front of other people (e.g. during market research)
2. Work better with people with different opinions to theirs
18 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
3. Have improved their team working ability, e.g. if other team members were struggling they offered support to them
4. Are more confident analysing information 5. Are more able to use their ideas to organise and plan work in order to
reach their goals
6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication AspirationConfidence Decision making Other – Please specify:Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in Science Yes, in Maths Yes, Other – Please specify: Research on Farming skills
Yes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify:
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your
business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at:
www.schoolenterprisechallenge.org/login
19 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
