ScenariosHigh regulation

High productivity

(A) Safety

(B) Desire(C) Need

(D) Hope

Low productivity

Low regulation

Scenarios• Denmark, Ex Eastern Europe,• Strict• Controlled• Bureaucratic • Low value price proposition• Regulation drive R&D• Resource scarcity• No teamwork• High barriers of entry

• Germany, Japan, Northern Europe• Work regulations• Systematic• Non innovative• Lean• Protection• Boring• Strict• Controlled• Building codes• Standard• Abundance

• Venezuela• Corruption• Anarchy• No trust in future• Have to have• Don’t worry, be happy• Non materialistic• Many developers• Short term

• Freedom• Utopia• Creativity• Entrepreneur• Money counts, big corporations• Leaving the mess behind• What about the nature• Resource abuse• Dreams Magic• Impracticality• Bad quality

A

BC

D

(A) Safety1. An adaptable house is home - a

state of mind2. Suitable to different environments

and designed to improve the environment

3. Lifecycle quality and affordable Individuality

4. Innovations, taking into account diff. stages and sectors of life

5. Better every morning6. Synergy and symbiosis with house –

you shape your house and it shapes you

7. Continually fulfilling user needs and desires – learning

8. Built in value and integrity making it worth adapting

9. Learning from tradition, practice and local values.

10. Upgradeability, should maintain superiority, and be reusable or recycleable.

• Few but qualified choices as a customer

• Frequent upgrading• You must update (environment)• IKEA (standarised, mass

customisation)• Lower price and better value• Low degree of individuality• Customers will have lower price and

better value• Strictly coordinated innovation

• No worries house • Play within limitation• Change, build fast, upgrading• LEGO (only our blocks work)• Open public standard• Legal space for the upgradeable concept• Interface to regulations• My house should be “Why not space”, find

solution

(A) Safety

(B) Desires1. An adaptable house is home - a

state of mind2. Suitable to different environments

and designed to improve the environment

3. Lifecycle quality and affordable Individuality

4. Innovations, taking into account diff. stages and sectors of life

5. Better every morning6. Synergy and symbiosis with house –

you shape your house and it shapes you

7. Continually fulfilling user needs and desires – learning

8. Built in value and integrity making it worth adapting

9. Learning from tradition, practice and local values.

10. Upgradeability, should maintain superiority, and be reusable or recycleable.

• No where place• North America• If you can’t afford it , f… finance it• Unique, Wauw• Fits in context• Guarantee some build in values

(B) Desires• Sell values

• Anything goes within the rules

• Buy it and get freedom

• It’s more than a house – also services

• The house sells morals and ethics

• Cut& Paste castle

C (needs)1. An adaptable house is home - a

state of mind2. Suitable to different environments

and designed to improve the environment

3. Lifecycle quality and affordable Individuality

4. Innovations, taking into account diff. stages and sectors of life

5. Better every morning6. Synergy and symbiosis with house –

you shape your house and it shapes you

7. Continually fulfilling user needs and desires – learning

8. Built in value and integrity making it worth adapting

9. Learning from tradition, practice and local values.

10. Upgradeability, should maintain superiority, and be reusable or recycleable.

• Basic needs• Offer security• New quality standards• Hope• We sell hopes and dreams• Give• Offer• Donate

(C) Needs

• Better health standards• Indoor standard• OK materials• Focus on function• Rise productivity• Co-building by users• Adapt/ change/ with better materials• Moveable/take down

(D) Hope1. An adaptable house is home - a

state of mind2. Suitable to different environments

and designed to improve the environment

3. Lifecycle quality and affordable Individuality

4. Innovations, taking into account diff. stages and sectors of life

5. Better every morning6. Synergy and symbiosis with house –

you shape your house and it shapes you

7. Continually fulfilling user needs and desires – learning

8. Built in value and integrity making it worth adapting

9. Learning from tradition, practice and local values.

10. Upgradeability, should maintain superiority, and be reusable or recycleable.

• Recyclable materials• Few options• LEGO, but only read and blue• Expensive• Prefab parts from industry• Imported from low cost producers• Well documented

(D) Hope

• Start small and upgrade• Buyers trust the professionals• Made by robots• No worries house• Hope of a better future house• Create the legal space for upgrading the house• Indirect impact on authorities• Move the society• Politically correct, challenging authorities

Scenarios• Denmark, Ex Eastern Europe,• Strict• Controlled• Bureaucratic • Low value price proposition• Regulation drive R&D• Resource scarcity• No teamwork• High barriers of entry

• Germany, Japan, Northern Europe• Work regulations• Systematic• Non innovative• Lean• Protection• Boring• Strict• Controlled• Building codes• Standard• Abundance

• Venezuela• Corruption• Anarchy• No trust in future• Have to have• Don’t worry, be happy• Non materialistic• Many developers• Short term

• Freedom• Utopia• Creativity• Entrepreneur• Money counts, big corporations• Leaving the mess behind• What about the nature• Resource abuse• Dreams Magic• Impracticality• Bad quality