8/9/2019 Scars Mirrodin Sales Solicitation

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Magic: The Gathering Scars o f M i r r od in October 1, 2010

Pre-order Date: September 3, 2010 Product Release Date: October 1, 2010

The Corrosion Begins

PRODUCT TYPE: Trading Card Game

TARGET AUDIENCE: Magic players; age 13+.PACKAGING: See Ordering Information for SKU breakout (last page).

SET SIZE AND PRODUCT OFFERINGS

There are 249 black-bordered cards in Scars of Mirrodin(15 Mythic Rare, 53 rare, 60uncommon, 101 common, 20 basic lands).

Boosters, Intro packs, Fat Packs.

The expected contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1tip/token card, and 1 rare card. A Mythic rare will appear in the rare slot inapproximately 1 in every 8 booster packs.

Magic: The Gathering and its logo, Scars of Mirrodin, and Magic are trademarks of Wizards of the Coast LLC in theU.S.A. and other countries. 2010 Wizards.

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Magic: The Gathering Scars o f M i r r od in October 1, 2010

KEY SELLING POINTS

Scars of Mirrodinmarks a return to a world of twisted metal first seen in2004.

The orginalMirrodinblock from 2004 is one of the most popular and

successful in Magics history.

Scars of Mirrodinwill build on some of the themes and mechanicsintroduced in the original block, and introduce several brand new gamemechanics.

Scars of Mirrodinwill have an integrated consumer experience unlike anyprevious Magic set.

MARKETING SUPPORTOrganized Play

Worldwide Prerelease Tournaments: September 25 26, 2010

Worldwide Launch Parties: October 1 4, 2010 Game Day celebrations: October 30 31, 2010

Scars of Mirrodincards are legal in Constructed OP events immediately upon release(October 1, 2010).

Promotions Scars of Mirrodinpromotional elements include:

o Websiteo Organized Playo Social Mediao Advertisingo In-Store Programs

High-Impact Advertising Advertising for Set Celebration events.

o Prerelease Eventso Launch Partieso Game Dayo Final site list likely to include:

Kongregate Source Forge Penny Arcade GameFly Escapist CheatCC

Retailer Ad Kit available for download on the Wizards website with customizable flyersand ads. Kits available approximately 3 weeks prior to each Organized Play event.

Major Ad Support for Scars of Mirrodinpromotional elements.

Magic: The Gathering, Magic, Mirrodin, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in theU.S.A. and other countries. Other trademarks are property of their respective owners. 2010 Wizards.

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Magic: The Gathering Scars o f M i r r od in October 1, 2010

ORDERING INFORMATION

For WIZARDS OF THE COAST ordering information, please contact your authorizedDistributor or your WPN representative. For distributor information, or to set up anaccount, please go to http://www.wizards.com/sales. Wizards Sales Account holders can

call 800-564-1636.

Item Contents ProductCode

UPC ISBN MSRP Size Weight

Booster 15 cards 210590000 6 53569 53761 8978-0-7869-

5718-73.99

2.56x 4.75x 0.18

0.06lbs.

BoosterDisplay

36 boosters N/A 6 53569 53762 5978-0-7869-

5719-4143.64

7.93x 2.68x 4.93

2.36lbs.

BoosterMasterCarton

6 displays N/A N/A N/A 861.846.12

x 15.37x 8.56

16lbs.

Intro Pack

1 premium card,1 60-card deck,1 booster,1 learn-to-playinsert,1 Strategy insert

210610000 6 53569 54202 5978-0-7869-

5728-612.99

3.81x 6.87x 1.06

0.35lbs.

Intro PackDisplay

10 intro packs N/A 6 53569 54203 2978-0-7869-

5729-3129.90

7.8125x 7.8125x 7.1563

3.8lbs.

Intro PackMasterCarton

3 displays N/A N/A N/A 389.7016.5

x 24.5x 7.5

25lbs.

Fat Pack

8 boosters,1 card box,1 players guide,1 40-card landpack,1 learn-to-playinsert,1 Spindown

life

counter.

210640000 6 53569 54195 0978-0-7869-

5727-934.99

3.5x 6.43x 7.43

1.8lbs.

Magic: The Gathering, Spindown, and Scars of Mirrodin are trademarks of Wizards of the Coast LLC in the U.S.A.and other countries. 2010 Wizards.

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