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About Scanradar
Scanradar – fast search for
people with skills you need
Explore what people nearby can do
Fast search for specialists and their
availability
Recommendations via social networks
(find people known and recommended by
your friends)
Rating system and work history
People with skills: catering, handyman,
handmade, design and many more
scanradar.com
New E-commerce in depth social integration
Social networks Freelance sites Classified ads Executing tasks
Choosing specialists by catalog
Everybody can create a specialist profile
Interactive map,search people by location, find people nearby
Social connections and recommendations
Rating system and work history
Realtime search and ability to contact specialists directly
Ordering and payment through the system
Common people, offline skills and services
Scanradar combines the potential of social networks and smartphones to common classified ads and
freelance sites.
Ordering and payment for services are processed directly through the website or mobile application.
Business model - the transaction fee, similar to the model of the taxi dispatch service.
Why hasn’t there been a successful search engine like Scanradar before?
Banners and contextual ads are not economically efficient
for people’s skills and services salesSmall search aggregator’s commission doesn’t cover the cost of skill
sales through banners and context ads.
SEO – can be done only on several categories or keywords
and is very expensiveEvery desirable category or keyword is very expensive and time
consuming by SEO.
Classic advertising and media publications are not effective Several examples in Russia (ex. Avito.ru) show that you have to
spend millions of dollars to get desired effect.
It’s hard to get a large database of skilled specialistsPeople aren’t motivated to complete profiles with their skills,
contacts and photos on new sites.
Quality and securityIt’s hard to maintain quality without interviews with potential
specialists. Interviews in an office are expensive, and decrease
potential growth of the business
New distribution
channels are needed
Social mechanics for distribution and viral growth
Attracting first users for applying viral mechanics for
further growth
First users are found through PR, banners in social networks
and AdWords.
Collect skills: what people in your area can doPeople write about what they can do in registration process.
Nice webpages showing their skills are created automatically.
In order to find out what their friends can do users can
connect their email contacts and social networks to their
accounts.
Verification process as mechanism for growthUsers need at least 3 friends recommendations to earn money
on their skills. People send recommendation requests to their
friends. Friends join Scanradar to give recommendations and
request new recommendations for themselves.
People search results are better with friendsPeople connect their contacts to find specialists based on
friends’ recommendations.
User generating content, focus on peopleInteresting useful skills, photos of people available to work,
search query with potential jobs are distributed through
social networks and email marketing.
• 25% of users invite their contacts
to join Scanradar
• Average user has 135 contacts
Users lead new users
through 6 viral loops
Nikolay Kuznetsov
CEO
Visionary, 5+ years in project management and finance
Vladimir Vorobyev
CTO
8+ years in development and leading teams
Dmitry Salatov
BD& Marketing
Enterpreneur, seasoned expert in BD and marketing
Our Team
Mikhail
iPhone
Kate
QALuba
Frontend
UI, UX
Mikhail, Tanya, Viktor
Backend: Ruby on Rails, JS, API
Nikita, Esmira
Design
Development dynamics: first sales started
Done
• Beta version of the website launched
• First viral growth mechanics launched and tested
• First sales started
• Platform backend and API for interacting with mobile clients are developed
• Mobile client for iOS is finalized
• Various channels for attracting usershave been tested (SEO, context ads, SMM, offline advertising)
2013
• Attraction of users through mass–media, SMM, contests and context ads for further viral growth
• Increase number of users base through social viral mechanics. Continuous A/B testing and improvement of the viral model
• Testing and improvement of business model in Moscow
• Launching of mobile clients on iOSand Android
• Expansion to other cities in Russia and CIS (regional centers)
2014
• Reach break-even point
• Promotion and growth in large and medium cities in the CIS region (with population over of 100 000 people)
• Attracting new investments for expansion from the CIS market
• Localization and expansion to the European and Asian markets
Scanradar is developed as a platform. Partnership projects in other countries
and specialized projects in RuNet (courier services, drivers crowdsourcing,
food delivery, etc.) can be created on the base of Scanradar.
Money: search for 100K-200K USD investment for 10-20%
Market size: Russia – 35B-41B USD (by various estimates)
Business-model:
• 10% transaction fee (orders through website and mobile apps)
• Business accounts (search for temporary staff around the country for businesses)
Current funding:
• 200K USD – funds from the sale of founder’s apartment
• 25K USD – Start-2013 contest winners
Search for investments for further development:
• 100K-200K USD for 10-20%
• Use of funds: payroll 75%, promotion 25%
Financial highlights:
• Expecting to reach break-even point in Q1 2014
Financial projections 2013 2014 2015 2016 2017
Registered users at the end of the year thousands 272 2 907 8,157 14 948 23 162
Revenue $ thousands 268 4 574 20 076 39 799 66 143
Costs $ thousands 504 2 490 8 482 16 219 26 461
Marketing costs $ thousands 117 565 2 116 4 088 6 722
Operating expenses $ thousands 387 1 924 6 366 12 131 19 739
Including:
Equipment, software $ thousands 36 393 1,726 3 421 5 686
Salary + payroll tax $ thousands 291 894 2,453 4 430 7 018
Salary $ thousands 291 638 1,752 3 164 5 013
Payroll tax $ thousands 0 255 701 1 266 2 005
Net profit $ thousands -234 2 501 13 913 28 296 47 619
NPV (discount rate 30%) $ thousands 83 717
Nikolay Kuznetsov,
Co-founder, CEO
E-mail: [email protected]
Skype: nikolay.a.kuznetsov
Phone: +7-926-5594636
Dmitry Salatov,
Co-founder, BD Director
E-mail: [email protected]
Skype: d.salatov
Phone: +7-916-7442079
Thank you!
