ScanBalt BioRegion-

Innovation on Top of Europe

ScanBalt BioRegion 11 countries

DenmarkEstoniaFinlandIcelandLatviaLithuaniaNorwayPolandSwedenNorth GermanyNW Russia.

85 million people

Reykjavik

Oslo

Stockholm

Helsinki

Copenhagen

Warsaw

Vilnius

Riga

Tallinn

St. Peters-burg

Berlin

Branding principles for ScanBalt BioRegion

● ScanBalt BioRegion is THE brand name

● ”Life sciences in the Nordic-Baltic” or ”Life science in the Baltic Sea Region” used as add-on´s to audiences not yet well aware of ScanBalt BioRegion

● ”On Top of Europe” and ”Cluster of Ideas and People” added when appropiate

The Development of ScanBalt BioRegion

2004-2007•Transparency of Competencies• New Cluster Formations• Infrastructure for Research and Education

2008-2011•Cross border innovation •coherence of policies•Project incubation•talents•Shared services•Cluster development•Communication

2001-2003• Establishment of Contacts• Vision and Mission Development• One-Stop-Entry and Visibility

2001-2003

2004-2007

2008-2011

Trust, equality, respect, sustainability and ethics guides the activities of ScanBalt

Infrastructure Projects

•ScanBalt Network of Networks (NICe) – Creation of One-Stop-Entry

• ScanBalt Campus (Interreg111B) – Creation of Critical Mass in Research and Innovation

•ScanBalt Competence Region (EU FP6) – Identifying competencies and cluster profiles

•Boosting Baltic FP6 (EU FP6) – Enhancing project management

•Communication in ScanBalt BioRegion (NIC) – Creating Global Visibility

•Bridge BSR (EU FP7) – Creating shared SME Support, a Joint Innovation Action Plan and Integrating IP-management

Thematic Network Building

IP Knowledge (EU FP6) – Connecting stakeholders

Marine Biotech (NorFA) – connecting stakeholders

•Clinical Research (NIC) – Connecting stakeholders

AgroBiotech (NorFA) – Connecting stakeholders Stem Cell Network (NorFA) – Connecting stakeholders

Boost BioSystems (EU FP 6) – Connecting stakeholders

LigniMatch (NICe) – Roadmap to commersialisation

Trayss prime (FP 6) – Enhancing Project Management

ScanBalt Strategy 2008-2011

Focus Area: Communication and Marketing

ScanBalt should promote knowledge and understanding of ScanBalt BioRegion and its stakeholders and strengthen the dialogue between them.

• Action Lines- Strengthen strategic communication- Promote branding of ScanBalt BioRegion- Promote dialogue on ethical and sustainability aspects

Identifying clusters and spearhead

competences: ScanBalt CompetenceRegion FP6

-North-West Russia Biotech Cluster

-Lithuania Biotech Cluster

-BioCon Valley-BioTeam-South

-North Poland Biotech Cluster -MedCoast

Scandinavia

-Bio Turku-Kalmar BioScience

-Estonia Biotech Cluster

-Medicon Valley

Current Impact

Biotech Workforc

e

Human Capital

Risk Capital

R&D Input

-Latvia Biotech Cluster

ScientificFountains

Co-location clusters

Mode 3 clusters

ScanBalt – string of competency clusters

CompetenceRegion Results

• Report: „ScanBalt – A string of Competence Clusters in Life Sciences and Biotechnology/ Mapping Report 2006“

• Report: „Top of Europe in Life Sciences and Biotechnology/ ScanBalt CompetenceRegion Final Report“

• CD-ROM: „Top of Europe in Life Sciences and Biotechnology – ScanBalt BioRegion in Brief“(including data of Boosting Baltic Biotech, Scandinavian LS database and other projects)

Bridge – BSR FP7 Bridging Life Science Research and SME’s in the

Baltic Sea Region Putting Cluster Policies into

Practise

BSR Life Sciences Go Public

• Training BSR scientists in science communication

•Press study tours to laboratories in 4 different BSR countries for journalists / journalism students

• discussions on ethical implications of science

Bridging the gap between society and the scientific community

Regenerative medicine

Environmental Biotechnology

Molecular Diagnostics

Informational Biology

Process Analytical Technology

Intellectual Property and Bio-entrepreneurship

Education and training of leaders for the life science industry

Baltic Entrepreneurship Training

Stu

den

t co

un

cil

Campus BoardCompetence Region

Boosting Baltic

ScanBalt Campus

Communication

Sca

nB

alt

Aca

dem

y

Uni

vers

ities

Indu

stry

Hos

pita

ls

Bridge BSR

Marine Biotech

Clinical research

IPKN

Agro biotech

StemCells

Boost Biosystems

ScanBalt Executive committee

Innovation and entre

preneurs

hip

LigniMach

Trayss Prime

Scanbalt Projects

Infrastructural

Thematic

ScanBalt

Sustainable development & bioeth

ics

ScanBalt Campus IIPromoting “Smart growth” in life sciences

Nordic-Baltic ExPat Forum

• Connects to the “brain bank” abroad

• Improves career opportunities of ExPats

• Helps to exchange experiences and knowledge across continents

Concept

• On-line community • of researchers & professionals

within Life Sciences, • working or studying outside

Europe,• having roots in Nordic-Baltic Sea

regionwww.scanbalt.org/nordexpat

Launch October 2008

Sponsors

Aalborg University Leo Pharma

Institute of Biotechnology in Lithuania VINNOVA

Faculty of Pharmaceutical Sciences, University of Copenhagen

Faculty of Science, University of Copenhagen

Faculty of Life Sciences, University of Copenhagen

Faculty of Health Sciences, University of Copenhagen

Faculty of Science, University of Arhus

Faculty of Health Sciences, University of Arhus

Roskilde University Center Lundbeck

Capital Region of Denmark

Danish Ministry of Science and Technology

DTU / Technical University of Denmark Novo Nordisk

Scion-DTU Science Park

Tartu Biotechnology Park

University of Southern Denmark

DenmarkDanish Ministry of Science, Technology and InnovationThe Danish National Research FoundationFaculty of Pharmaceutical Sciences, University of CopenhagenFaculty of Health Sciences, University of CopenhagenFaculty of Natural Sciences, University of CopenhagenFaculty of Life Sciences, University of CopenhagenFaculty of Natural Sciences, University of AarhusDTU - Technical University of DenmarkAalborg UniversityUniversity of Southern DenmarkDanish Trade CouncilDanish Pharma Consortium    Danish Association of Biotechnology IndustriesThe Capital Region (Region Hovedstaden)Copenhagen Capacity Innovation Center Denmark (Shanghai)Innovation Center Denmark (California)Danish-Chinese Business ForumScion-DTU Science ParkNovo Nordisk  LundbeckLeo Pharma   

SwedenVinnovaStockholms LänUniversity College SödertörnUniversity of Kalmar   Biotech SwedenFinlandPharma Industry Finland        BioTurku        Turku Biomaterial CentreBioForum Oulu/Technopolis Lithuania      Institute of Biotechnology in LithuaniaKaunas University of MedicineEstoniaEstonian Biotechnology Association Tartu Biotechnology ParkPolandJagiellonian University, Group for Bioethics in Life SciencesIntercollegiate Faculty of Biotechnology, University of Gdansk and Medical University of GdanskMedical University of GdanskNorthern GermanyBioCon Valley GmbHRegional

Baltic Development ForumNordic Innovation CentreScanBalt BioRegionScanBalt Academy represented by, among others:Kaare R. Norum, President of ScanBalt Academy, former rector of University of Oslo Horst Klinkmann, former President of the German Academy of Sciences, GermanyAndrzej Legocki, former President of Polish Academy of Sciences, PolandVilius Grabauskas, Chancellor of Kaunas Medical University, Public Health, LithuaniaOle Petter Ottersen, former Dean of Science, University of Oslo, Norway

Supportersas of 1st may 2008

Information & communication Tools

• ScanBalt website• ScanBalt newsletter• ScanBalt Campus website• Scanbalt MediaNet• Presentation templates• Logotypes• Conferences

The website: 90.000 visits per month

www.scanbalt.org

The ScanBalt Newsletter -

7000 Subscribers, 6 times a year

ScanBalt MediaNet: How it Works

Interface:„MediaNet“ via

AlphagalileoIDW,

Cordis or Baltic News service

Sink:Journalists in Europe and Worldwide

Source:Press releases from project partner

4 news services1 press information

„Media net“

e.g:-Nature-Wall street journal-Ny Teknik-Ostseezeitung

e.g:-Gothenburg Univ.-Turku Biovalley-BioCon Valley-Estonian Genome

+ short description of ScanBalt BioRegion

Logotypes

Recommendations

• Branding should be based on concrete contents – Do we know our own region well enough ?

• Create a priority list of target groups

• Create targetted messages to target groups

• Create concrete projects / activities

In 2004:“Europe's Most Successful”

Nature Biotechnology, July 2004

In 2010:

“The World's Most Successful”

Declaration, World Economic Forum, Davos Summit 2010