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BR!EF TITLE:

I MAGE. Scale/Frame/Format

The Brief Background

Using the object that you have randomly Pictograms and signage must work across a range

selecled you must create an eye chart of scales and still maintain a clear and direct

replacing the conventional series of letters with message. They might have only a second toyour object. communicate their message so their intention must

be immediate and cause no confusion.This brief will allow you to explore scale andformat, as the object must be legible and The image can exist entirely on its own, noclearly identifiable from the distance of twenty explanatLn required.feet and work across a scale range.

Gonsiderations

THINK VISUALLY. Develop a range of visualsolutions to this problem. How many ways canthis object be recreated? How much detailmust you maintain for it to communicate? Howcan it be simplified?

consider the colour: which colours wiltwork Mandatory Requirements

across scale effectively? Add clarity or cause All images should be supported by a broad range ofconfusion' visual investigation in the form of design sheets and

Line quality will become an important factor, as notebooks'

the change in scale will afrect the detail of the The final image presented on an A2 portrait format.

draw image.

The eye chart must be produced using two colours

. (including stock).

Practical Considerations Deliverables

This brief is drawing based. you must explore One visually resolved eye chart submitted on

a range of processes and the resolution may A2'

be either computer based or hand crafted butyou must initially test a range of approaches. Studio Deadline

Thursday 2nd February 2012

This brief should be read in conjunction with the module brief. Please refer to module

handbook for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 05Module Code

Module Title

OUGD2O5

IMAGE

Outcomes

Doc. Code

see module brief

OUGD2Os S/F/F.

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BA (Hons.) GRAPHIC DESIGN LEVEL 05Module Code

Module Title

OUGD2O5

IMAGE

Outcomes N/A

Doc. Code I 205

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