SC15 Case Trafikverket ENG

DEADLINE January 17 2016

EARLY BIRD December 20 2015

CASE QUESTION IN SUSTAINERGIES CUP

Sustainergies creates innovative sustainability solutions and meaningful careers. We the leading platform for

companies, students and universities who want to collaborate on sustainability, in Sweden.

ENCOURAGE CLIMATE-SMART CHOICES

More efficient utilization of the transportation system is fundamental to the

efforts by Trafikverket (the Swedish Transport Administration) to mitigate the

impact on climate by the transport sector. You can contribute with new

methods to help people make choices better for the climate!

Trafikverket’s role in the society is to develop a transport system where all travels and

transports are as safe as possible and done with the minimum negative impact on health and

the environment. The Swedish parliament has adopted a vision of zero net emissions of

greenhouse gases by 2050 in Sweden, implying a need for the transport sector to get its

emissions close to zero. This transformation will require changes across the entire board of

the transport system including legislation, taxation and infrastructure, but to reach the

target a behavioural shift is necessary for all citizens to choose the most climate-smart

option when travelling. How can it become easier to make a better choice?

To lower the barrier for an individual to make a good choice is sometimes called “nudging”

and can be very effective. Your task is to use playfulness, visibility, rewards, norms and

accurate information to encourage climate-smart choices of travel and transportation.

Develop ideas for Trafikverket, large or small, that make it easer to make a better choice.

Describe which behaviour you want to influence, who you are targeting and how it would

work in your solution.

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Solve the case question on the front page, gather inspiration from the

background material and links. Above all, use your own ideas to create a

winning solution!

Developing society

In the modern era, the backbones of our society are the conditions for transportation of

people and the logistics for goods. We want to be able to live anywhere without

compromising on our ability to move from our home to our work or studies, to travel to our

friends and family, to do business and go holidays. Food must be delivered to our stores, iron

ore to steel plants and timber to the mills. People and organizations are highly dependent on

a reliable transport system.

Trafikverket is a government agency responsible for the overall long-term infrastructure

planning of road, rail, sea and air transport as well as construction, operation and

maintenance of state roads and railways. Each day, 4.5 million people travel by car, close to

400,000 by train, simultaneously to the logistics involving more than 400,000 tons of goods

by road and rail. Trafikverket works nationwide, around the clock, summer and winter, to

make it all possible. The objective is to create the conditions for a robust and efficient

transport system that is both safe and energy efficient. Meanwhile, Trafikverket must also

ensure that road-users and hauliers have excellent opportunities to carry out their journeys

and transports. The organization ensures that ferries depart, bridges are functioning, trains

are on time and roads are passable. Other tasks include testing and administration of driving

licences, providing relevant information about the traffic, adapting railway stations to

disabled, building safer roads, and much more. Additionally, Trafikverket pushes innovation

through partnerships and own projects

“Everyone arrives smoothly, the green and safe way”. Vision of Trafikverket.

Quick facts:

Number of employees: approx. 6,500

Headquarters: Borlänge

Regional offices: Luleå, Gävle, Stockholm, Eskilstuna, Göteborg and Kristianstad

Divisions: Planning, Traffic control, Maintenance, Investments, Large Projects











Reduced negative impact from transports

While an efficient transport system is crucially to the society, it can also have negative

impacts on nature, health and climate. Infrastructure can effect cultural values, disrupt

opportunities for outdoor activities, and create physical barriers for both people and wildlife.

Accidents, noise, and emissions of dangerous particles affect the health of people. The

transport sector is responsible for a third of all emissions of greenhouse gases in Sweden. It

is crucial for the transport sector to work proactively toward fulfilling the climate goals of

Sweden.

New, sustainable solutions to reduce

the use of fossil fuels and the impact

on environment must be developed.

All four modes of transport – road, rail,

air and sea – are needed. This requires

a strong effort to build a transport

efficient society where the transport

system is used effectively by energy

efficient vehicles, vessels and airplanes

that primarily are run by renewable

energy while the infrastructure is

energy efficient in all phases, including

construction, operation, maintenance

and management. Trafikverket and

their partners are important actors and

in the effort of making the entire

transport sector more sustainable.

When planning for new infrastructure,

Trafikverket analyses the big picture

and how the various means of

transportation best complement each

other to enable maximum usage of the

capacity in the transport system. Investments should improve the opportunities to choose

climate friendly transports, e.g. by enabling more to travel by public transport, walking or

cycling. Such actions leads to less congestion, reduced energy usage, and positive

environmental impact while contributing to improved health for individuals.











Construction and maintenance of roads and railways require significant amounts of energy

and impact the environment negatively. As a consequence, Trafikverket have integrated

environmental aspects as a key-concern already at the planning stage for construction and

maintenance projects. Today, our transport system is dependent on fossil fuels since

alternative energy sources are not sufficiently developed and renewable raw materials

remain a scarce resource.

Climate-smart travelling by behavioural change

Smarter infrastructure, improved vehicles and more environmentally friendly fuels are not

enough – we must change our behaviours in order to reach a sustainable society.

Trafikverket has identified behavioural changes as an important aspect to reduce impact on

climate by the transport sector. One method to influence behaviour is “nudging”, a concept

first described by researchers Richard H. Thaler and Cass R. Sunstein. The word nudge means

to move something in the right direction. The origin of nudging are rooted in the

understanding of the misalignment between what individuals would like to do and what they

actually do. While many want to live more consciously of climate and health, we often

contradict our principles by taking the easy option. The power of habits is strong.











As a method for behavioural change, nudging implies creating conditions where people are

aided into making the ”right decision” without restricting their freedom of choice. There are

several examples in the context of food choices, e.g. putting the healthiest food option at

eye-level. Another example is how the Scandinavian hotel chain Nordic Choice Hotels

changed to smaller plates at their buffets and decreased food waste by 20 percent, without

influencing what or how much their guests could eat. Small actions can have big impacts!

To learn more about nudging, check out the links at the bottom.

Trafikverket as an employer

Trafikverket are developers of the society who develop and manage smart infrastructure to

facilitate life across Sweden in collaboration with other actors. With approximately 6,500

employees working in more than 150 professions, Trafikverket offers exciting and creative

job opportunities with good conditions to develop as a professional while contributing to the

development of the society. Trafikverket has local presence in multiple locations across

Sweden with opportunities to work abroad. Additionally, you can find summer internships

and thesis opportunities within various areas of the organization, as well as a trainee

program post graduation. To reach their goals, Trafikverket needs you and many new

employees in the next few years!

Core values of Trafikverket are perceptiveness, innovative and holistic.

Additional links and inspiration

About Trafikverket: http://www.trafikverket.se/en/startpage/About/Trafikverket/

Projects by Trafikverket: http://www.trafikverket.se/en/startpage/Projects/

Planning by Trafikverket: http://www.trafikverket.se/en/startpage/Planning/

Operations by Trafikverket: http://www.trafikverket.se/en/startpage/Operations/

More about influencing behaviours:

Example of nudging: https://www.youtube.com/channel/UCHqj1ZKp3yMbWqh_NnXElKw

Report on nudging: http://www.swedishepa.se/Documents/publikationer6400/978-91-620-

6643-7.pdf?pid=14232

Examples of nudges: http://inudgeyou.com/tag/sustainability/






http://www.trafikverket.se/en/startpage/About/Trafikverket/

http://www.trafikverket.se/en/startpage/Projects/

http://www.trafikverket.se/en/startpage/Planning/

http://www.trafikverket.se/en/startpage/Operations/

https://www.youtube.com/channel/UCHqj1ZKp3yMbWqh_NnXElKw

http://www.swedishepa.se/Documents/publikationer6400/978-91-620-6643-7.pdf?pid=14232

http://www.swedishepa.se/Documents/publikationer6400/978-91-620-6643-7.pdf?pid=14232

http://inudgeyou.com/tag/sustainability/






Criterion of the Jury

The jury will apply the following criterion to evaluate all

solutions, agree upon five finalists and decide on a winner.

Creative: How pioneering and catchy are your solutions?

Effective: How many people could you influence a more climate-smart behaviour?

Achievable: How clear is your description of how to implement your ideas and which

obstacles must be overcome?

Rules

§ Early Bird-feedback to all solutions handed in no later than December 20 2015.

Sustainergies will provide you with feedback on your ideas and suggestions no later

than January 4 2016. Remember, you are allowed to make changes until the final

deadline.

§ Final deadline January 17 2016. All solutions must be handed in through:

http://sustainergies.se/logga-in. If you submit several solutions, your last uploaded

version will enter the competition.

§ Hand in your solution individually or as a team. If you compete as a team, any prize

money will be shared between all members of the team. Any solution can be

registered on one person only, please write the names of all your team-members in

the solution. Hint: to increase your chances of winning when working as a team,

submit several different solutions by registering them on different team-members, up

to one solution per person.

§ Solutions may consist of text, images, graphics, movies or other digital formats.

Irrespectively of how you design your solution may it not exceed a comparable length

of 3,000 words. Your solution can be in English or Swedish.

§ Appendices are allowed. Use appendices only if you believe they are relevant to

support your solution with additional information. Your solution must be fully

understandable without the appendices.






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Three cases, three chances to win

You can compete together with Scania, BillerudKorsnäs and Trafikverket, individually or in

teams. For each case, the top-five solutions will be named and the jury will select one winner

of the big prize-check of 25,000 SEK (2,500 euros). Go for it!

What is Early Bird?

Submit a draft of your solution no later than December 20 2015 to receive our personal

feedback January 4 2016. Perhaps it will help you win!

Hotline for Sustainergies Cup

Sustainergies will answer all questions about the competition. You do not need to contact

Scania, BillerudKorsnäs or Trafikverket. We will do our utmost to support you and there are

no stupid questions!

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