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3/120

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4/120

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Stockholm, May 27, 2013.


11/120

11

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CAT- :

TRANSTOOLS Microsoft Of ce Microsoft

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12/120

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13/120

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14/120

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15/120

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16/120

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17/120

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forever young and popular pop artist Valery Leontyev, an honorary Peoples Artist of Russia Animals are being stuffed not only full of hormones andantibiotics, but now also genetically modi ed - : : , , - , - . , . , , - ?, ?, ? ?. - .

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19/120

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20/120

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21/120

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22/120

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23/120

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26/120

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27/120

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29/120

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30/120

30

. , .

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31/120

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32/120

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33/120

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34/120

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35/120

35

. . , . , , - . , - -, .

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. NAUMEN CONTACT CENTER WEBLATE

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Naumen Contact Center (NCC) , - . , - NCC.

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: Project Management System (PMS) - Web- ,

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. , .


36/120

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37/120

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38/120

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39/120

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40/120

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41/120

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42/120

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45/120

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46/120

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TRANSCREATION VS. TRANSLATION:

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47/120

47

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48

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49/120

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50/120

50

. , . , , .

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51/120

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, , , - , , , - .

:1. Ho, George (2004). Translating Advertisements across Heterogeneous

Cultures. The Translator: Studies in Intercultural Communication 10 (2): 221-243.2. Pym, Anthony (2003). What Localization Models Can Learn from

Translation Theory. The Lise Newsletter, 12 (2.4).3. Rike, Sissel Marie (2013). Bilingual Corporate Websites from Translation

to Transcreation. The Journal of Specialized Translation (20): 68-85.4. Risku, Hanna (2004). Translationmanagement Interkulturelle

Fachkommunkation im Informationszeitalter. Gunter Narr Verlag, Tbingen.5. Valdes, Cristina (2013). Advertising Translation. The Routledge

Handbook of Translation Studies, London and New York.

.

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37 ( Statista Inc.),, Common Sense Advisory, - , 43 2016 . , , - , .

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52/120

52

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53/120

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54/120

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55/120

55

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56/120

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57/120

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58/120

58

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59/120

59

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60/120

60

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61/120

61

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62/120

62

1.

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63/120

63

: 5% , - -: - :WebMoney,QIWI :WebMoney.

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64/120

64

2.

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65/120

65

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Jun 14 Au 14 Oct 14 Dec 14 Feb 15 A r 15 Jun 150

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66/120

66

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67/120

67

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68/120

68

II.

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Abstract This paper presents an overview of various methods adopted across the

globe when translating and/or transliterating toponyms and elements of cityinfrastructure, and examines the issues encountered by Russian municipalauthorities attempting to make their cities more tourist-friendly. The root ofthe existing problems lies in the usage of con icting and at times erroneous

standards, and the absence of a uniform approach to the issue. In search ofa solution, a volunteer industry group in St. Petersburg has drafted a setof translation and transliteration guidelines that can be applied in tourist,transport, and address navigation.

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69

, (., 7.79-2000 ( 9-95)).

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70/120

70

- 5 20% ( 2014 2011 , 8%). , 2018 , 2020 . 2019

, 2016 . - - , .

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71/120

71

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. , ( )

AbstractThe inter- and simultaneously multi-disciplinary project subject course

presented in the article is named Neuromarketing and the Cross-CulturalParadigmatic Analysis and may be conveniently shorten to Cross-

Neuromarketing.The novelty of the methodological idea suggested lies in reasonable

combining the professional speci cs of the highly topical issue under study- neuromarketing - with mastering academic and communicative skills whilestudying English and the cross-cultural perspective of communications ingeneral. No need to stress the fact of fast growing signi cance of the neuroapproach as a current research paradigm.

Those wishing to teach the course should have profound experience in boththe scienti c background of the investigated problem eld and its teachingmethods and innovative strategies. The most vital demand for internationalstudy courses that can be productively used in the process of learning variousrelated items at different schools and departments of a modern University

has been met in the methodological idea suggested. It may be performed inthe frames of the English for Speci c Purposes course as well as an electivecourse at faculties related to communications, media and design, translation

being at the same time highly useful and promising for the faculties ofmanagement, psychology, including the form of an individual post-graduate(MA) programme.

The emphasized aspect of involving the students of a higher schoolUniversity in fruitful research activities is also of great necessity at themoment, and the now presented consecutive, interdependent and interrelated

course ful lls the task of triggering individual investigations and interesting project proposals initiated by the students as an outcome of the participationin the course already exposed for the expert assessment.

, ,


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2. .. 031600.62 - . 2 . - : , 2012.


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