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Slide 1
SolarCity CONFIDENTIAL
Savings Beyond SolarBen Tarbell, Vice President of Products, SolarCity
Slide 2
SolarCity CONFIDENTIAL
About SolarCity
Largest Full-Service Solar and
Energy Efficiency Integrator in
the U.S.
– More than 11,000 projects
completed or underway
– Residential, commercial and
government sectors
– Serving >2,000 markets in 10
states
>1,100 Employees
>$700 Million in Project
Financing
Full-Service Residential Energy
Efficiency Offering
Financing Design
Installation Monitoring &
Maintenance
Slide 3
SolarCity CONFIDENTIAL
Comprehensive on-site evaluation
to diagnose the cause of high utility
bills, energy loss and discomfort
Detailed audit of building
construction and energy systems
Proprietary software tool simulates
all potential efficiency upgrades
and prioritizes those most effective
Home Energy Evaluation
Slide 4
SolarCity CONFIDENTIAL
The Home Efficiency Package includes
the most cost effective upgrades like:
– Air sealing
– Duct sealing
– Programmable thermostat
– Pipe insulation
– Efficient lighting
Local variants have been customized
as needed to regional climate zones,
energy costs, and building stock
SolarCity Home Efficiency Package™
Slide 6
SolarCity CONFIDENTIAL
Summary of Recommended Upgrades
Upgrade offerings include
– High efficiency heating & cooling
– High efficiency water heating
– Insulation
– Pool pump replacement
– PowerGuide™ monitoring
Slide 7
SolarCity CONFIDENTIAL
– Incremental revenue with
higher margins
– Customers save more on
their total energy bills
Savings Beyond Solar
Solar + energy efficiency delivers more value than solar alone
Slide 8
SolarCity CONFIDENTIAL
Health
• Reduce flow of dirty, moldy attic and crawlspace air
• Prevent rodents from gaining access to living environment
• Remove particulates and allergens from forced air system
Comfort
• Reduce draftiness
• Balance and adjust air flows to even temperature distribution
• Reduce noise levels
Environment
• Reduce greenhouse gas emissions
• Reduce emissions of other pollutants (NOx, SOx, Hg etc)
• Reduce water used in conventional energy generation
Benefits Beyond Savings
Slide 9
SolarCity CONFIDENTIAL
Serve more homeowners
– Not all homes are ideal for solar
(shading, out-dated construction)
Lower combined costs
– Lower pricing addresses
more customers
Better customer experience
– Integrated offering is less hassle
Provide more value
– Additional gas and water savings
– Prioritize most effective
opportunities specific to each
customer
Integrated Solar and Efficiency Grow the Market
Slide 10
SolarCity CONFIDENTIAL
Decoupling
– Aligns incentives for partnerships with utilities or municipalities
Predictable and transparent incentive programs that
customers can understand
Performance-based incentive programs enable most
effective use of incentive dollars
Measurement and verification process that anticipates
process efficiencies of combined PV and EE
Value proposition to customers based on savings and cash
flows – EE improves solar ROI
Monitoring that identifies future opportunities for additional
energy savings
What Works Today—Practitioner’s Perspective
Slide 11
SolarCity CONFIDENTIAL
Stable incentives and funding sources that cannot be
cannibalized (e.g. rate payer funds)
Option for assignment of rebates to contractors
– Avoids double taxation
– Simplifies offering to consumer
Standardized certifications and program requirements
– BPI, HERS, NATE, PTCS, etc.
Home performance software standards
– Enables contractors to scale
– Opens up the market for software innovation
Increased availability of appropriate financing programs
– Volume
– Collateralization
– Tenor
What is Needed for Market Transformation
Slide 13
SolarCity CONFIDENTIAL
Before
– $390 per month energy bills
– Limited roof space
– 60% of heating/cooling energy
lost through air infiltration and duct
leakage
After
– Saving $100 per month on energy bills
after lease payments
– 5.6kW PV system
– Sealed ducts & building envelope to
reduce heating/cooling load by 40%.
– New efficient air conditioning system to
improve comfort
Case Study: Savings for the Justice Family
Slide 14
SolarCity CONFIDENTIAL
888.SOL.CITY I 888.765.2489 I SOLARCITY.COM
Ben Tarbell