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Apple Is Beating This One Smartphone Trend

Save Money On The Best Smartphone Camera

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In the fall of 2015, the cell phone marketplace was inundated by a huge volume of new phones. Apple, Samsung, Google and HTC were a few of the major players introducing new product lines, and we reviewed them all to help you decide on the best smartphone camera.\nhttps://www.google.com - PowerPoint PPT Presentation

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Page 1: Save Money On The Best Smartphone Camera

Apple Is Beating This

One Smartphone Trend

Page 2: Save Money On The Best Smartphone Camera

Apple’s iPhones are currently bucking a negative trend…

Page 3: Save Money On The Best Smartphone Camera

Slowing smartphone sales.

According to Gartner, growth of smartphone sales in Q2 2015 were

as slow as they were in 2013.

Page 4: Save Money On The Best Smartphone Camera

Samsung’s smartphone unit

sales dropped 5.3%…

Page 5: Save Money On The Best Smartphone Camera

Meanwhile, Apple surged.

The iPhone maker saw its smartphone unit sales increase by

36%.

Page 6: Save Money On The Best Smartphone Camera

There are two things contributing to Apple’s growth.

Page 7: Save Money On The Best Smartphone Camera

First: Samsung can’t keep up with Apple’s smartphone demand.1

Page 8: Save Money On The Best Smartphone Camera

Despite the launch of new S6 models, Samsung's premium phones continued to be challenged by Apple's large-screen iPhones.

“- Anshul Gupta Gartner Research

Page 9: Save Money On The Best Smartphone Camera

And…

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Apple's double-digit growth in the high-end segment continued to negatively impact its rivals' premium phone sales and profit margins. Many vendors had to realign their portfolios to remain competitive in the midrange and low-end smartphone segments.

“- Anshul Gupta Gartner Research

Page 11: Save Money On The Best Smartphone Camera

In short, Apple has benefited from Samsung’s inability to sell high-end

devices.

Page 12: Save Money On The Best Smartphone Camera

Second: Apple is winning in China.2

Page 13: Save Money On The Best Smartphone Camera

While smartphone sales in China are falling…

Apple is moving in the opposite direction. Gartner says the

company’s sales increased by 68% in the country in Q2 2015.

Page 14: Save Money On The Best Smartphone Camera

Here’s why…

Page 15: Save Money On The Best Smartphone Camera

Beyond the lower-end phone segment, the appeal of premium smartphones will be key for vendors to attract upgrades and to maintain or grow their market share in China." 

“- Anshul Gupta Gartner Research

Page 16: Save Money On The Best Smartphone Camera

That’s why it’s good to hear that…

Page 17: Save Money On The Best Smartphone Camera

iPhone replacement rates are high.

Yes, even in China.

Page 18: Save Money On The Best Smartphone Camera

Apple recorded strong iPhone replacements in both emerging and mature markets — and particularly in China.“

- Anshul Gupta Gartner Research

Page 19: Save Money On The Best Smartphone Camera

While the smartphone market is slowing right now, it’s clear Apple hasn’t been negatively impacted quite yet.

Page 20: Save Money On The Best Smartphone Camera

And there’s another company that could benefit from

Apple’s current success…

Page 21: Save Money On The Best Smartphone Camera

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