Save Main Road letter

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    Save Main Road

    Box 2390

    Aquebogue, NY 11931

    www.SaveMainRoad.org

    The Honorable Andrew M. Cuomo

    Governor of New York State

    NYS State Capitol Building

    Albany, NY 12224 7/25/14

    Dear Governor Cuomo

    I write as a director of a grass-roots, non-profit group comprised of 300-plus citizens of Suffolk County

    Agricultural District 7. Our organization is known as Save Main Road because were dedicated to

    preserving the historic agricultural nature of the principal artery linking our North Fork communities. A

    slogan we often use is we have the right to remain rural, & a core focus for us is to make sure thatprotective zoning enacted a decade ago is observed & enforced. While there are other groups that

    advocate for farms & farmers, we think our credentials in this area are solid.

    Thats why were outraged at recent actions of the Department of Agriculture & Markets. This agency

    has worked aggressively to subvert local laws designed to restrict & guide development, on behalf of a

    large, retail gourmet food shop. A&M has taken the position that this storewhich sells almost

    exclusively packaged goods & luxury items that did not originate locallyor on a farm anywhereis a

    farm stand. We believe the agency is ignoring indisputable facts which indicate otherwise &, in the

    process, setting aside both its own guidelines & common sense.

    The violations of town code in this matter are sufficiently egregious that Riverhead has sued the farmer.

    Rather than working with both parties in an effort to find a reasonable solution, A&M is strong-arming

    town government, threatening to file its own action in state Supreme Court. Reviewing the agency's

    arguments, we believe a farmer could be selling sporting goods and lingerie and A&M would still attack

    town efforts to enforce code as obstructing farm operations."

    The attached brief highlights pertinent facts, & proposes a mediated solution. We ask that you consider

    the facts, talk to Department leaders, & ensure that they conduct a fresh, objective review. Thank you

    in advance for your time; please advise if we may be of assistance.

    Sincerely,

    Larry Simms

    for Save Main Road

    cc: Sean Walter, Riverhead Town Supervisor

    Bob Kozakiewicz, Riverhead Town Attorney

    Michael Latham, A&MDirector, Division of Land & Water Resources

    Bob Somers, A&MManager, Agricultural Protection Unit

    http://www.savemainroad.org/http://www.savemainroad.org/
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    Save Main Road brief re: the Glass Greenhouse Farm Market p.1

    introduction

    At the precise moment that the near-legendary Main Road, which has linked North Fork communities

    for centuries, is on the verge of being designated an historic corridor & listed on State & National

    Registers, a state agency & our town have locked horns regarding a new business located on that very

    route. Save Main Roadis troubled to see local & state government at odds, & concerned about the

    impact fallout from this dispute will havenot just on the landmarking process, but on the character of

    the thoroughfare & our community.

    Having reviewed hundreds of pages of correspondence & documentation from all parties involved,

    having talked extensively with nearby, affected business owners & with many area residents, & having

    visited the market in question on multiple occasions, our position is simple:

    1. The partiesthe market owner, the town, & Agriculture & Marketshave reached a stalemate,

    with one lawsuit underway & another threatened. It appears unlikely the parties will come to an

    agreement or settlement among themselves.

    2. Both sides have engaged in posturing & hyperbole, when whats needed most is a presentation

    of facts.

    3. A&M, in its eagerness to advocate for its client, has failed to examine& failed to measurethe

    operations of the new business sufficiently to properly take a position on its compliance, either

    with local laws, or with the Departments own guidelines.

    4. An unbiased retail industry expert should be employed to conduct that examination & take those

    measurements. Using the Departments definition of what constitutes farm products, & the

    Towns definition of local content, the expert must determine:

    a. total merchandising area of the business.

    b. percent of that area used to display produce, whether grown on-farm or on other local farms.

    c. percent of site-processed food which is grown on-farm.

    d. what qualifies as farm supporting products (confining the opinion to NY State).

    e. whether the market description in applications for building permits, & for 305-a review,

    accurately describes the market as-built.

    5. When the experts report is complete, the parties should commence mediation & attempt to craft

    a solution. If unsuccessful, their respective remedies at law remain available.

    Save Main Roadbelieves this approach is necessary & desirable not just to firmly & amicably resolve

    the issue at hand, but to arrive at important definitions & conclusions which will serve as precedent

    throughout the town.

    background & status

    An established grower in Jamesport has, for over a decade, successfully operated a greenhouse, open

    to retail consumers & known as the Glass Greenhouse. By the growers own assessment in late 2013,

    88% of sales (in dollars) consisted of products grown on site, & the remaining 12% consisted of related

    accessory products sourced from outside vendors.

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    In or about January 2007, the farmer began talking with Riverhead town officials about adding a farm

    market. According to A&M correspondence with the town, the farmers stated purpose for this new

    building was to sell onsite greenhouse & orchard grown produce & fruit in a cooler, dryer environment

    than the greenhouse. Additionally, the farmer would retail market produce grown in the production

    houses in the off season as well as free range chickens, eggs & fresh honey.

    And, as the farmer told A&M when he later enlisted their support in the approvals process via Section305-a review, We are involved in horticulture & greenhouse vegetables The farm market is to

    be used to sell our products.

    In May 2009, the Department wrote to the Riverhead supervisor, saying it had been: asked to review

    the Town of Riverheads Zoning Code as it pertains to the direct marketing of horticultural products

    grown on his farm operation.

    Among other things, the Department argued that the farmer should be granted a building permit without

    site plan review, from which process it held the farm operation was exempt. While reaching this

    conclusion, the Department wrote to the Riverhead town supervisor in November 2011:

    the greenhouse that he is currently using for retail gets too hot & humid to effectivelymarket produce. Further, in the new building he can retail market produce grown in the

    production houses in the off season as well as free range chickens, eggs & fresh honey.

    In January 2012, A&M asked the town to confirm within 20 days that it will not continue to impose such

    [site plan] requirements & will allow the farm operation to begin constructing the farm market. The

    town responded that its contemplated review of a new retail operation, focusing on such things as traffic

    safety, was legitimate, & in accord with A&M guidelines.

    Ultimately, the town conducted an expedited site plan review & issued a building permit. The farmer

    proceeded to erect a 4,500 square foot market building of two stories, including a passenger elevator

    & a large commercial kitchen/bakery. The Glass Greenhouse Farm Market opened for retail business

    in or about October 2013, with a temporary Certificate of Occupancy.

    On opening, most of the markets selling floor featured a mix of pre-packaged food products & non-food

    manufactured goods; almost none of these items originated locally, or in New York State. The market

    also featured refrigerator & freezer cases filled with bottled & canned beverages & other non-farm

    packaged foodstuffs, as well as extensive displays for bakery goods produced on site, & for cheese &

    gelato serving bars.

    Shortly thereafter, the town objected to the nature of the enterprise, asserting that the new market was

    an upscale retail grocery & boutiquenot a farm stand& hence not allowed as an accessory (or

    other) use under applicable Rural Corridor zoning. Both the farmer & A&M disputed this

    characterization, & much correspondence ensued.

    In January 2014, the town brought suit against the farmer, seeking to compel compliance with local

    codes. That suit, & the underlying matter, are unresolved.

    A&M has consistently accused the town of restricting farm operations, & pressured regulators to back

    off & allow subject market to operate without interference. Further action by A&M, under the authority

    of 305-a, has been threatened.

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    intent vs. actual

    The italicized statements above are a shortcut to the heart of the issue. Whether viewed individually or

    together, these statements give the unmistakable impression that the planned farm market would sell

    horticultural products plus chicken, eggs & honey.

    The farmer further told the town planning director in 2011 that he: proposed to use our greenhousesthat were empty 7 months of the year, toward production of food stuffs to be sold in the market.

    And in late 2013, shortly after the retail store opened, & in response to the towns complaint, the farmer

    said: We are opening up good wholesome organic food to sell directly to the consumers, grown

    right here on the farm.

    If all these statements accurately reflected the intended purpose of the Glass Greenhouse market, we

    firmly believe that the town, other local merchants, & community residents would have no objections to

    its presence or continued operation.

    However, we believe the actual purpose of the market is revealed by its floor plan & selection of

    merchandise, & that purpose is radically different, in both character & scope, from the image drawn by

    the farmer & by A&M.

    To paint a clearer picture, heres a partial list of what we found dominating market shelf space on a visit

    this week. Because town code measures local content based solely on percent of merchandising area,

    we attempted to focus on the most prominent & voluminous displays:

    non-food items origin notes

    Kringle candles Bernardston MA display 16' long x 7' high

    Bambeco glassware Mexico 6' wide by 7' high

    Terra Chips Boulder CODeans Beans coffee Orange MA 3' x 3' island display

    Green Mountain Gringo Salsa Winston-Salem, NC

    African Market baskets & hats Ghana two 8' high racks

    packaged foods origin notes

    DeCecco Pasta Italy 12' shelf space

    fridge & freezer cases various 24 long, 6 tall; 50% bottled &canned beverages, balance mixed

    McCanns Irish Oatmeal IrelandStonewall Kitchenvarious York ME many items throughout the store,including island displays

    Wolfgang Puck Soups Camden NJ made by Campbell

    Natures Path Granola Blaine WA

    Bar Harbor Clam Chowder Whiting ME Fresh Off the Docks of Maine

    Pacific Vegetable Broth Tualatin OR

    (continued)

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    produce origin notes

    Organic watermelon Bakersfield CA 2 types, 2 bins

    Earthbound Farm salads San Juan Bautista CA

    Driscoll strawberries Watsonville CA

    Mother Earth mushrooms Landenberg PA

    SpringThyme Herbs Hockessin DE 6 varieties

    Grapes Mexico

    Mangos unknown

    Separate from the items listed above, the market also features (by our estimate): 8 linear feet of gelato

    bar, 6 linear feet of cheese bar, & nearly 20 linear feet of bakery display cases, housing site-produced

    cookies & pastries. Based on what we know of local sources, it seems unlikely that the contents of any

    of these displays are comprised of ingredients that are 51% or more farm-grown. (Some varieties of

    cheese may well be local, but probably represent a small fraction of the cheeses available for sale.)

    We do not know what percent of the unlabeled produce on display was grown locally, either on- or off-

    farm. However, we estimate that the entire produce display room comprises less than 20% of the

    merchandising floor area, & an even smaller portion of the total market square footage. Thus, if all

    Glass Greenhouse produce were grown on site, the market would still fall far short of meeting local

    content requirements.

    60/40 rule

    One thing on which all parties agree is that town code dictates& is allowed to dictatea required

    percentage of local content. In zones where farm stands are allowed as accessory use, including

    108-282 (Rural Corridor) & 108-22 (Agricultural Protection), Riverhead town code says this

    [throughout this section, emphasis is added through italics & boldface]:

    The sale at retail of homegrown or homemade products, provided that all retail uses shall be

    subject to site plan approval pursuant to Article XXVI of the Riverhead Town Code[1] and the

    provisions of Chapter 108. The farmer may sell supporting farm products and farm

    products not grown by the farmer provided that the area devoted to the sale of said

    products at no time exceeds 40% of the total merchandising area.

    As for the Department, A&M says in Guidelines for Review of Local Laws Affecting Direct Farm

    Marketing Activities Rev. 9/1/2010:

    re Product Origin

    Some farmers import produce from other farms to sell at their stands to increase the

    diversity of products offered or to bridge periods of low supply of commodities produced

    on-farm. Product diversity may attract potential customers to a roadside stand or farm market.

    The Department believes the sale of some agricultural products grown off the farm

    should be allowed, but has not established a percentage of on-farm versus off-farm products

    for that purpose. The Departmentconsiders the facts of a particular case in making a

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.5

    determination whether a local law is unreasonably restrictive, but generally would view

    requiring a predominance of on-farm products as reasonable. The needs of start-up farm

    operations should also be considered. These farms often start out selling a large percentage of

    agricultural products grown off the farm in order to develop a customer base and maintain

    income while their farms are growing. If a percentage of on-farm products were required by a

    locality, allowing such farms a reasonable period of time to meet the percentage would be

    reasonable.

    re On-farm preparation of processed foods:

    Some of the larger farm markets may have facilities for the on-site preparation of processed

    foods (e.g. a kitchen, bakeshop, etc.), as well as facilities for consumption of foods (e.g., a

    caf). The Department considers these practices as part of the farm operation as long as

    the products that are prepared are composed primarily of ingredients produced on the

    farm. It would not be unreasonable to have a farmer provide the municipality with proof that

    their facilities are in compliance with local Health Department and/or Federal, State or local law

    requirements.

    And, as A&M staff wrote to the Glass Greenhouse owner in November 2013 [underlining is original]:

    Under the section entitled Product Origin, farmers may import produce from other farms to sell at

    their market to increase the diversity of products sold. The Department believes the sale of some

    agricultural products grown off the farm should be allowed. The Department states that a

    predominance of on-farm produced agricultural products sold at a farm market/farmstand is

    reasonable, but some towns have established percentages for on-farm vs. off-farm produced

    agricultural products.

    If processed foods are sold at the market, the Department protects the sale of such products if they

    are composed primarily of ingredients produced on the farm (i.e., more than 51% of the ingredients

    must be produced on the farm).

    The Director of A&M Division of Land & Water Resources wrote to the Town Supervisor on January 23,

    2014 that merchandising area [is] not defined, & It is unclearwhat is considered part of the

    merchandising area without such definitions.

    The farmer, however, wrote to A&M on October 21, 2013: THE MARKET CONSISTS OF 4,000

    SQUARE FEET OF MARKET SPACE, THE BAKED GOODS DISPLAY ONLY OCCUPIES 76

    SQUARE FEET OF THE WHOLE BUILDING. [emphasis original]

    Theres no mystery here. Like any retailer, the farmer knows his space. And if hes aware that his

    display of baked goods occupies 76 s.f., its likely he also knows how the rest of his 4,000 square feet isallocated to other departments & categories of goods.

    These allocation figures have not been shared, either with the Department or with the Town.

    We believe the fact that A&M emphasized to the farmer that the 40% imported content law is intended

    to accommodate produce & agricultural products grown off the farm is of pivotal importance.

    This must be viewed together with A&M failure to comment on the overwhelming predominance of non-

    agricultural, manufactured products in the market during their visits.

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    One possible explanation is that the Department is willfully ignoring what they see when they visit this

    retail operation & are confronted by racks full of candles, brand-name canned foods from out of state,

    glassware from Mexico, hats & baskets from Africa, & so forth.

    We believe an ordinary reasonable person would quickly & decisively conclude that all things farm-

    grown or agriculture-related, taken together, occupy only a small fraction of this markets

    merchandising area.

    absence of quantitative analysis

    At this point, Save Main Roadtakes extreme issue with A&M. Were dealing here with concrete things

    which can be objectively measured. Yetin hundreds of pages of correspondence & documentation &

    argumentsneither the Department, nor the farmer whose interests they represent, has ever cited

    actual figures in support of their shared position that the Glass Greenhouse is a legitimate farm stand in

    compliance with code in terms of local content (inclusive of start-up allowances; see below).

    In January 2014, Director Latham of A&M wrote to the Riverhead Town Supervisor. In five dense

    paragraphs, he described an October 2013 site visit to the farm market in question, conducted by the

    manager of the Departments Agricultural Protection Unit. The Director proceeded to list:

    the variety of herbs the farm planned to grow;

    how many laying chickens were on site, & how many on order;

    what vegetables will be blanched & frozen for soup;

    how many fruit trees were being fed & pruned;

    what kind of honey bee hives will be moved to the orchard, & when;

    & so on, in voluminous detail. Yet, the extensive details on the range of crops, livestock, & processedproducts currently offered or planned by the farmer are wholly irrelevant.

    The regulations are as blind to the diversity of merchandise sold as they are to its relative value. The

    only thing that matters is shelf space, or merchandising area.

    The farmer may sell supporting farm products and farm products not grown by the farmer

    provided that the area devoted to the sale of said products at no time exceeds 40% of the

    total merchandising area.

    If the Glass Greenhouse fills 60% of its retail floor area with corn grown on-farm, & 40% with a

    neighboring farms pumpkins, the standard is met & its a legitimate, allowed farm stand. And if some

    or even allof that corn must initially be sourced from other local farms, no problem; thats covered by

    A&M Law, & we strongly suspect the town wouldnt object.

    As noted above, however, we think even a casual observer can readily gauge that the percentage of

    farm product hereincluding start-up produce from other local growersdoesnt approach that

    standard. Even if all goods for sale in the market which are not farm products could legitimately be

    classified as supporting farm products (which we believe is not the case), the market is still miles

    away from meeting its local content obligations.

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.7

    planograms

    All retailers, whether big chains or mom & pop stores, have planograms. They may be sophisticated,

    computer-generated constructs, or scratched on a cocktail napkin, but every store has one. One

    definition: The planogram is a visual diagram, or drawing, that provides in detail where every

    product in a retail store should be placed.

    Its unthinkable that an operation as large, sophisticated, & well-planned as the 4,500 square foot Glass

    Greenhouse Farm Market exists without a schematic showing both the placement of categories of

    product within the store (produce, baked goods, gelato bar, etc.), & the amount of shelf space devoted

    to each brand (suppliers typically give deals to retailersincluding display packages such as the 16

    lineal feet of Kringle candle racks herewhich may be contingent on specific placement).

    Save Main Roadcannot fathom why no such evidence has been given to the town in this matter, in

    support of the markets claims to be in compliance with local content code.

    We believe its incumbent on A&M, before they take up the cause of a farmer looking to short-circuit

    local laws, to perform at least a rudimentary analysis to ensure the farmer is, or will be, in compliance

    as he claims. From their correspondence & files, the Department has made no such efforts.

    Again judging by their correspondence & files, neither has the Department required the farmer in this

    matter to prepare & present such analysis for their review.

    Given the history & status of this matter, we believe the Department must not only obtain those plans

    which show how market retail space is allocated, but also visit the siteaccompanied by town

    representativesto verify that the plans accurately represent Glass Greenhouse merchandising.

    supporting farm products

    We concur with the A&M Director that, referencing Riverhead Town Code 108(22)(C)(2), terms usedneed to be clarified (i.e., merchandising area, supporting farm products, etc.). However, we note that

    while the Department presumably encounters these terms in districts around the state, it has not

    suggested preferred interpretations here.

    The Director did acknowledge that pre-packaged, highly processed products/food sold at the market

    are not imported from other farms nor could they be produced from product grown on the farm. We

    believe his meaning is that these things could not be made from products grown on anyfarm:

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    Whether such goods can be categorized as supporting farm products is an interesting question. We

    think it useful & relevant to reference the A&M guide "Local Laws and Agricultural Districts: How Do

    They Relate?", in which the Department asks:

    Does the regulated activity encompass farm operations?

    The pamphlet provides an answer:

    Section 301(11) of the Agriculture and Markets Law defines Farm Operation as meaning:

    ...land and on-farm buildings, equipment, manure processing and handling facilities, and

    practices which contribute to the production, preparation and marketing of crops, livestock and

    livestock products as a commercial enterprise.

    and clarifies:

    Only farm operations are protected by Section 305-a.

    The pamphlet also provides a complete definition of crops, livestock and livestock products, as found

    in A&M Law:

    "Crops, livestock and livestock products" shall include but not be limited to the following:a. Field crops, including corn, wheat, oats, rye, barley, hay, potatoes and dry beans.

    b. Fruits, including apples, peaches, grapes, cherries and berries.

    c. Vegetables, including tomatoes, snap beans, cabbage, carrots, beets and onions.

    d. Horticultural specialties, including nursery stock, ornamental shrubs, ornamental trees and

    flowers.

    e. Livestock and livestock products, including cattle, sheep, hogs, goats, horses, poultry, ratites,

    such as ostriches, emus, rheas and kiwis, farmed deer, farmed buffalo, fur bearing animals,

    milk, eggs and furs.

    f. Maple sap.

    g. Christmas trees derived from a managed Christmas tree operation whether dug for

    transplanting or cut from the stump.

    h. Aquaculture products, including fish, fish products, water plants and shellfish.

    i. Woody biomass, which means short rotation woody crops raised for bioenergy, and shall not

    include farm woodland.

    j. Apiary products, including honey, beeswax, royal jelly, bee pollen propolis, package bees,

    nucs and queens. For the purposes of this paragraph, "nucs" shall mean small honey bee

    colonies created from larger colonies including the nuc box, which is a smaller version of a

    beehive, designed to hold up to five frames from anexisting colony.

    We think the meaning is clear. Though not limited to the listed items, it seems inconceivable that

    processed foods, packaged goods, or any non-food items could be recognized as crops, livestock, &

    livestock products. That means these things are protected only if, & to the extent that, they

    contribute to the production, preparation and marketing of crops, livestock and livestock

    products.

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    In a September 2010 letter to the Riverhead town supervisor, the A&M Director of the Division of

    Agricultural Protection wrote of the Glass Greenhouse nursery operation, explaining that pots, soil,

    fertilizer, birdhouses & other items commonly found at nurseries are for sale, because they

    complement the sale of plant stock produced & sold by the nursery. We think these items are

    obviously supporting farm products, & are confident town officials would agree.

    The idea that all (or any) of the long list of manufactured items found recently on Glass GreenhouseFarm Market shelvesonly some of which are listed aboveare similarly supporting farm products

    seems highly dubious. Most appear to have no connection whatsoever to the production, preparation,

    or marketing of farm products.

    Even if they were, however, this market would have a problem, as the supporting products could in the

    aggregate total a maximum of 40% of the merchandising area, & they actually comprise a far higher

    percentage today. Based on the design & size of this market, weve challenged the idea that it could

    ever be sustained if 60% of the merchandising area were truly dedicated to farm products.

    Finally, we note that an A&M Director wrote to the Riverhead Town Supervisor on January 23, 2014,

    pointing out that the farmer who owns the Glass Greenhouse Farm Market will have to demonstrate

    to the Town of Riverhead & to the Department that he intends to develop the property in such a

    way as to meet the [local content] predominance standard.

    We know from review of FOIL production, both by A&M & by the Town, that no such demonstration has

    been made.

    processed foods

    We think processed foods prepared in the market (or elsewhere on the farm) fit the description of

    supporting farm products well, as they contribute to the marketing of the farms crops & livestock

    products. Of course, as A&M guidebooks say: The Department considers these practices as part ofthe farm operation as long as the products that are prepared are composed primarily of ingredients

    produced on the farm.

    And, A&M staff wrote to the Glass Greenhouse owner in November 2013, highlighting this guidebook

    excerpt: If processed foods are sold at the market, the Department protects the sale of such products

    if they are composed primarily of ingredients produced on the farm (i.e., more than 51% of the

    ingredients must be produced on the farm).

    We know from the farmers statements that he does not grow wheat, oats, sugar beets or cane. We

    therefore assume that most or all of the flour & sugar, along with various other ingredients, used in the

    Glass Greenhouse Farm Markets breads, cakes & cookieswhich occupy the bulk of their bakery

    display casesare sourced off-farm.

    We concur with A&M that the market owner must either demonstrate, for each category of item sold,

    that on-farm content is at least 51%, or else not count the shelf space for that category of item toward

    the 60% on-farm minimum.

    We know from review of A&M FOIL production that no such analysis of processed food content has

    been performedor at least that it hasnt been shared with the Department.

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    start-up

    A&M has declared that the Department views this farm market as a start-up farm operation, an

    assessment with which we concur. They also said: The Department allows startups additional time,

    based on the type of agricultural product to be produced, to meet a predominance standard. Again,

    we take no issue with this policy, which is consistent with all Department writings weve seen.

    While the letter & spirit of A&M Law grants the farmer time to ramp up production until all of the

    products the farm will eventually offer can be supplied in sufficient quantity to populate market shelves,

    we insist that two rules must logically hold in every instance:

    1. The time allowed to complete start-up operations & attain both production goals & local

    content code requirements cannot be infinite.

    Even if their judgments are subjective, experienced A&M staff must be able to look at an

    operation & project a timeframe within which start-up will conclude & routine operations will be

    underway.

    That hasnt happened here. We find it both shocking & revealing that the Department, having

    reviewed Glass Greenhouse market plans in depthover an extended period& having visited

    the retail operation since its opening, has never even hinted at a deadline by which the farmer

    must be able to meet this objective & rule. Neither has the Department offered any anecdotal

    examples or suggestions in this regard.

    We further observe that planning for this particular farm market commenced 5 years ago,

    construction began 2 years ago, & it opened for retail business nearly 1 year ago. In December

    2011, the farmer wrote to the Town Attorney pressing for a building permit, saying we have to

    get the farm market up now as we are already planning the spring produce crop. I dont want to

    have to sell them out under a tent. And, in A&Ms January 2014 letter, the Department told the

    Town Supervisor that the farmers goal was to produce 90 percent of the product sold in the

    market by the middle of 2014.

    We suggest that, by any reasonable measure, the start-up period must be deemed over, or

    nearly so.

    2. The use of off-farm products to fill in niches during start-up must necessarily be

    limited to those categories of product which will eventually be produced on-farm.

    While supporting farm products may fill 40% of the merchandising area both during & after

    start-up, they may notat any timecomprise any portion of the 60% dedicated to farm

    products. In other words, the rule:

    allows that 40% of the merchandising area may include both farm products & supporting

    farm products, sourced on-farm or off-farm, in any combination or ratio.

    requires that 60% of the merchandising area be farm products only, inclusive of products

    grown off-farm during start-up, but exclusively on-farm after start-up.

    No matter how generous or loose the definition of supporting farm products may be, 60% of

    the merchandising areaat all timesmust consist of farm products. Reliance on other types

    of goods would mean the market is not a farm stand.

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.11

    Weve observed that the Glass Greenhouse Farm Market is not functioning as a farm stand today,

    inasmuch as most goods being sold are not agricultural products, regardless of their source. We

    respectfully suggest that this retail operation cannot sustainably operate as a farm stand once its start-

    up periodhowever long that may lastis over.

    farm market v. farm stand

    Last year, Save Main Roadset out to ascertain what constitutes a farm stand; a universally accepted

    definition proved elusive. Defining farm market was easy. According to A&M, a farm market in New

    York showcases and sells goods from two or more farmers. Such a market is also typically located on

    municipal land. When a dozen growers gather in the parking lot along the river in downtown Riverhead

    to sell their produce to the public, thats a farm market. The Glass Greenhouse retail store, in our

    opinion, was & is not.

    About farm stands, however, A&M has literally nothing to say. The Department has no policy and no

    rules that define or govern retail operations conducted by a single farm on its own land. When I spoke

    to an A&M official to confirm this conclusion, she did so, & said A&M defers to town code on this issue.

    The A&M requirement that produce from multiple New York farms be presented is absolute. No

    customer walking into this retail shop would mistake it for a farm market as defined by A&M.

    A&M, in its extensive correspondence with the town on this matter, alternates between calling the new

    Glass Greenhouse operation a farm stand and a farm market in ways we think facile and

    inappropriate. The Department shouldnt say its a farm market when, by their own definition, its not.

    direct farm marketing

    With regard to direct marketing of farm products, we again find ourselves in agreement with A&Mpolicy, as promulgated in its Guidelines for Review of Local Laws Affecting Direct Farm Marketing

    Activities Rev 9/1/2010 [emphasis added]:

    Direct farm marketing should be allowed in all areas within a county-adopted, State certified

    agricultural district. The degree of regulation of the various forms of direct farm marketing

    that is considered unreasonable, however, depends on the nature of the proposed

    activities and the size and complexity of the proposed structure. A requirement to apply

    for a permit is generally not unreasonable. Depending upon the size and scope of the retail

    facility or activity, greater regulation, such as site plan review, may be reasonable . The

    Department urges local governments to take into account the size and nature of the particular

    farm market or activity when setting and administering such requirements. For example, torequire a small farm market, which sells only a minimal amount of off-farm product, to

    obtain site plan approval may be unreasonably restrictive.

    The Glass Greenhouse Farm Market is at the extreme, opposite end of the scale from the cited small

    farm marketwhich sells only a minimal amount of off-farm product. There can be no question that

    the former requires the most regulation & scrutiny, including site plan review.

    Still, last December, the farmer-owner wrote to A&M: Being in Agricultural District #7 they are

    violating my rights as a farmer under A&M law to direct market. [emphasis added]

  • 8/12/2019 Save Main Road letter

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.12

    A&M Law 282 says:

    "Direct marketing means the sale of farm & food products directly from producers to consumers

    and food buyers.

    It goes on to define farm & food product as:

    "any agricultural, horticultural, forest, or other product of the soil or water that has been grown,harvested, or produced wholly within the state of New York. Such products shall include but not

    be limited to: fruits, vegetables, eggs, dairy products, meat and meat products, poultry and

    poultry products, fish and fish products, grain and grain products, honey, nuts, preserves, maple

    sap products, apple cider, fruit juice, ornamental or vegetable plants, nursery products, flowers,

    firewood, fermented agricultural products, and Christmas trees.

    No one has suggested that the farmer who owns this market should be restrained from marketing

    anything & everything that he produces on-farm, including processed foods made from ingredients

    grown on-farm.

    The problem is that the farmer has built a facility which cannot be supported solely by his own products,

    or even with 40% off-farm products. The objections that have been raised by the town, & by thecommunity, are based on the preponderance of goods which simply dont belong, as they originate not

    on his farm, nor on a farm anywhere.

    Because these goods are not produced by the farmer, his marketing of them is not direct. He is,

    rather, a simple merchant, buying goods at wholesale & selling at retail.

    We contend that nothing in A&M Law entitles or protects the farmer with regard to conventional retail

    sale of non-agricultural products.

    size

    A&M publishes a guidebook: Local Laws and Agricultural Districts: How Do They Relate? In the

    edition reprinted May 2013, the Department addresses, via one of the four case studies included, the

    question of whether a municipality may regulate farm stand size [underlining added]:

    Issue: Whether a proposed ordinance which would limit the size of a roadside stand to 150 square

    feet, require that agricultural commodities sold be limited to products raised solely on the premises

    and limit the zones in which roadside stands are permitted unreasonably restricts farm buildings.

    Facts: The Department of Agriculture and Markets received a request from a farmer to review a

    proposed zoning law which impacts on agriculture by restricting roadside stands.

    Department of Agriculture and Marketss Response: The Department did not find the proposed

    restrictions to be per se violative of Section 305-a and roadside stands are not exempt from local

    regulation. However, 150 square feet for a roadside stand may not be sufficient to meet the needs

    of existing and/or future farm operations; the zones in which stands are allowed may not encompass

    all of the land within the agricultural district; and some farmers need to import produce from other

    farms to sell at their stand to increase diversity of products offered to bridge periods of low supply of

    commodities produced on-farm. Application of the ordinance to particular roadside stands is critical

    in determining whether or not it is unduly restrictive.

    Of particular note is that the example cited is 150 square feetas in a 10 x 15 shack, like most of the

    farm stands dotting the roads of rural Long Island.

  • 8/12/2019 Save Main Road letter

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.13

    The farm stand in question, however, is not twice as large, or 3 times as large, but 30 timesthe size of

    the example cited by A&M, at 4,500 square feet, with a 2 ndstory & a passenger elevator.

    It strikes us as not just wrong, but unseemly, for the Department to advocate for an enterprise of this

    size using rules clearly designed for operations that are smaller by an order of magnitude.

    "single entity"

    A point made repeatedly by the farmer is that the new market & the preexisting retail greenhouse are

    one entity & must be evaluated as a unit.

    Writing to A&M staff on January 2, 2014, the farmer said:

    In that same message, the farmer elaborated on his idea of how local content should be measured:

    As he indicated previously, the farmers percentage calculations are based on sales in dollars, not

    merchandising area as dictated by code.

    And with just 492 square feet of the greenhouse dedicated to retail sales, its silly to think that over

    100,000 square feet of growing area could be weighed against the new market to make its 4,000

    square feet of merchandising area look small.

    We dont dispute that the land on which this market is built is part of the farm operation, & that the new

    market would also be part of the farm operation if 60% or more of its area were given to products grown

    on the farm.

    However, we reject the notion that anything built by the farmer on this land automatically becomes part

    of the farm operation, or that it necessarily supports the farm operation, except, of course, by

    generating revenue for the farmer.

    If the farmer were to construct a bowling alley, car wash, or cinema, no reasonable person would

    consider that building or its sales part of the farm operation. It follows that if the farmer constructs a

    retail store which sells predominantly manufactured goods which did not originate on thisor any

    otherfarm, that store is not properly subject to 305-a review or protection.

  • 8/12/2019 Save Main Road letter

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.14

    We also reject the idea of combining the merchandising areas of the preexisting greenhouse & the new

    market before applying the local content standard. We dont believe its the intent of A&M Law to allow

    or facilitate the construction of a 2-story, 4,500 square foot elevator-equipped building that sells no

    produce, but is classified as a farm stand. Yet, if you apply the farmers logic & allow local content

    rules to be applied to multiple discrete buildings, thats where you end up.

    More importantly, A&M has already rejected that logic & approach. In his Jan 23 2014 letter, the

    Director of the Division of Land & Water Resources wrote:

    Notably, A&M does not combine the greenhouse & market to calculate local content. The market is

    properly categorized as a start-up operation, & will clearly be evaluated, on its own.

    county rules

    In September 2013, because it agreed with the State that its a most important policy to conserve &

    protect viable farmlands & to encourage the improvement of such lands both for the production of food

    & for the preservation of such lands as valued natural & ecological resources, Suffolk County adopted

    Local Law 44-2013, amending its Chapter 8, Development Rights of Agricultural Lands.

    We think it of paramount importance that this recently-enacted law was drafted with the involvement of,

    & with extensive input from, many members of the farming community, including the Farmland

    Committee, the Long Island Farm Bureau, & representatives from A&M.

    In this code, farm stand was defined as follows [underlined phrases in code excerpts denote language

    newly inserted]:

    The code section dealing with farm stands is similar to Riverhead code, in that it restricts content based

    on display area square footage, limiting off-farm content to 40%

    The new county code is more restrictive, however, in describing the off-farm content allowed. Fully

    90% of the display area must be agricultural products or processed agricultural products derived from

    locally grown agricultural products.

    Other products may be sold, but they must be agriculture-related, defined as clothing or souvenir &

    farm promotional items, but these may total a maximum of just 10% of the display area.

  • 8/12/2019 Save Main Road letter

    16/17

    Save Main Road brief re: the Glass Greenhouse Farm Market p.15

    Definition:

    With regard to the structure itself, the permitted size of a farm standinclusive of food processing

    facilitieswas doubledwith the new law, to 1,000 square feet (additional awning & deck areas are

    allowed).

    And, structures may be one story only:

    The Glass Greenhouse Farm Market, at 4,500 square feet, is 450% of the newly expanded county limit,

    and two stories.

    With regard to local laws, this section needs no comment:

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    Save Main Road brief re: the Glass Greenhouse Farm Market p.16

    Finally, we note that even the origin of off-farm produce is more stringently controlled in the new county

    code, & limited to farm sources within a very small radius:

    Produce sold at the Glass Greenhouse Farm Market originates in many states, as distant as California.

    We realize that the farm market in question is on private land, & not subject to county regulations. We

    nonetheless find it profoundly significant & relevant that the newest, most comprehensive farming code

    on Long Islandresearched, drafted & enacted with the involvement & support of many in the farming

    community, including A&Mwould not allow anything approaching a market of this size to be

    constructed, or to operate with this merchandise content, on any parcels where the county owns either

    the land or the development rights.

    # # #

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