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• keY MarkeTs DIssecTeD: get an overview of every major telematics market in the world and find out where your opportunities lie in: Korea, Australia, China, USA, Japan, Europe and more
• LOcaTION aWare servIces frOM The vehIcLe Or MObILe DevIce: unlock the profit potential of “high street navigation services”
• GeO cODeD rss feeDs: Get an insight into the future for in-car content provision and management
• eNTerTaINMeNT everYWhere: find out what the future of wireless connectivity and broadcasting means to in-car and portable device content provision and who will reap the profits
• MaP DaTa UPDaTes: discover what’s being done to overcome the technical problems facing map updates and understand how these new solutions will add value to all navigation products
• TraffIc DaTa evOLUTION: hear the latest on traffic data generation,distribution and usage and how this technology promises to enhance your offering
9-10 april 2007, at KINTEX during the Seoul motor Show
Discover the market drivers and business case for real time infotainment, in-car entertainment, navigation and traffic information in the 4 major Asian markets
open noW for the full conference agenda!
Gold Sponsor:
How to create profitable and desirable telematics
and ITS services
Event Partners:
Get your discounted ticket NOW
SAVE $400 … if you’re fast!
Worldwide Line Up: 9 main markets covered
keYNOTe PreseNTaTIONs aND PaNeL DIscUssIONs fOcUssING ON The keY IssUes IN The TeLeMaTIcs/ ITs MarkeT IN asIa
Badge Sponsor: Networking Break:
Supporting Organisation:
Speakers Include:
Organized in partnership with:
simultaneous translation into english, korean, chinese and Japanese
ThE only inTERnATionAl TElEmATicS FoRum in ASiA ThiS yEAR!
Seoul Motor Show Telematic Forum 2007
To register call +44 207 375 7575 or email [email protected] noW
Seoul Motor Show Telematic Forum 2007
Save $400 if you register before 28th February
“Telematics is the biggest and most revolutionary invention in the automotive industry in the last decade. It has contributed towards enhancing lifestyle and has redefined the automobile driving experience by making it safer, more enjoyable and productive.” – frost & sullivan
While telematics is making its mark all around the globe, it has had the greatest impact – and will continue to do so – in Asia Pacific. From Japan, which has the world’s leading market for car navigation, to China and India, where rapidly escalating standards of living promise to create the world’s fastest-growing markets for both automobiles and telematics, Asia Pacific is the place to be.
Despite all of its promise, however, telematics also faces some of its most daunting challenges in Asia Pacific. From language to technical standards and from economics to social structure, the region presents a dizzying mix of wildly divergent cultures, preferences and obstacles. From Japan’s preference for integrated systems to Korea’s high penetration of mobile devices, market diversity is among the leading challenges of selling telematics solutions across Asia Pacific.
How to cover the market when its countries and consumers are so widely divergent is the greatest challenge for marketers of telematics services. Keeping up with so many sub-markets is a challenge in itself, and deciding which opportunities to pursue and how is overwhelming. How do you structure an offering for Japan or Australia, among the world’s richest and most modern countries, and make it work for the emerging economies of India and China as well? What of the unsolved technical issues, from wireless bandwidth challenges to the risk of trying to predict which device type (embedded, PND, PMP, DMB, SmartPhone) will come out on top? Will government programs and policies help or hinder? And how is anyone going to make money?
If your business struggles with strategic market questions like these, there’s only one place to go to find the answers: Telematics Update’s seoul Motor show Telematics forum, 9-10 April 2007. Telematics Forum is the most important meeting this year for the Asian Telematics and Intelligent Transportation Systems (ITS) market, and the most truly international.
In addition to being held in conjunction with one of the world’s largest automotive events, Telematics forum is organized by Telematics Update magazine in cooperation with KOTBA and sponsored by KAMA, organizer of the Seoul Motor Show. With more than 1 million visitors expected
at the motor show, Telematics forum is sure to draw an exciting mix of the industry’s top players from around the world, giving participants an opportunity to learn not only about telematics in Asia Pacific, but in the US and Europe as well.
No matter which segment you represent – from vehicle manufacturers to Telematics Service Providers and from device makers to wireless carriers and satellite network providers – you’ll never find a better opportunity to hear and be heard than at Asia Pacific’s leading event for telematics: seoul Motor show Telematics forum 2007.
Emerging applications may reshape the landscapeSo far, navigation has been the leading telematics technology to gain traction in the Asia-Pacific markets. But while navigation is sure to remain popular, other applications increasingly compete for consumers’ attention. PDA users in Hong Kong, for example, already have access to real-time traffic information thanks to a six-month, government-sponsored trial. In Japan, Nissan’s CARWINGS has introduced a fuel-efficiency service intended to promote eco-driving habits, and in-car digital TV is already becoming common. Location-Based Services are finally becoming a reality, with Dash Networks’ announcement that its US users can now search Yahoo! Local for nearby products, services and businesses from their cars, a GPS industry first. Productivity applications such as in-car internet access and consumer-generated media, meanwhile, are waiting in the wings.
At seoul Motor show Telematics forum 2007, you’ll hear the latest facts, figures and market projections on these trends and more, with first-hand insights from top industry leaders. In fact, many of the speakers already committed to the program have rarely appeared outside their home countries before, so this is a unique opportunity to hear them in person. You will never find a better opportunity for cross-country exchange than this event, especially given that it is being held in conjunction with the Seoul Motor Show. Just look at the number of countries represented on the agenda and you’ll see that seoul Motor show Telematics forum 2007 is a prime opportunity to get an overview of the entire region, and to meet key players from each of its markets, in the span of just two days. What could be more efficient?
Case study presentations will allow you to hear detailed evaluations of what others have tried, and what they would do differently if they had it to do over again. You also will hear updates on the latest technology, including trends in embedded,
SmartPhones, PND, PMP, DMB, Mobile PC and many more, plus the latest news on the quest for standards to bring order to the chaos.
And when the sessions are over, you’ll have the opportunity to meet speakers and potential partners alike during relaxed, intimate networking events. If making important connections in a short time is important to you, there’s no better value than seoul Motor show Telematics forum 2007.
Bringing focus to your business strategyseoul Motor show Telematics forum 2007 is designed to help you understand the evolving competitive dynamics at work in the Telematics industry in Asia Pacific. At the same time, the Telematics Forum gives youinsights about what’s happening in Europe and North America - insights you can apply to your business today.
From how to address specific user requirements to how to choose among competing technologies, seoul Motor show Telematics forum 2007 tells you what you need to know and introduces you to the people who can help to make your strategy a success. From the world-class sessions packed with information you can use, to the one-on-one networking opportunities with decision makers who can make your idea a reality, seoul Motor show Telematics forum is the not-to-be-missed event of 2007.
Information and contacts ensure efficiency and valueThe future course of the Asia-Pacific markets for telematics and ITS is changing almost daily, with SmartPhones emerging to challenge both embedded and existing mobile devices for supremacy, rapidly evolving government policies and programs, and endless experimentation with subscription and pricing models. seoul Motor show Telematics forum 2007 gives you the insights to leverage this evolution to your advantage, with special focus on dynamics unique to the the Asia-Pacific markets. This is your best, one-stop opportunity to gain the knowledge and make the connections that will have consumers lined up to buy your solutions!
seoul Motor show Telematics forum 2007 will sell out, so reserve your place today and take advantage of our Super Early bird discounts, worth a huge $400 (offer expires 28 February 2007). Your competitors and future partners are sure to be there, so don’t miss out!
Visit www.telematicsupdate.com/info/151
Emerging markets, emerging challenges: Navigating your way through the telematics market maze in Asia Pacific
To register call +44 207 375 7575 or email [email protected] NOW
Korean Government Opening Keynote
Successful government / private sector partnerships: Generating the next generation of telematics services• Getanup-to-dateoverviewoftheKorean
telematicsmarkettoday• Analysetheopportunitiesandbarriersinthe
Koreantelematicsmarket• Discoverhowgovernmentsupportcanbe
harvestedtovitalisetheindustry• Bethefirsttoheardetailsofthegovernment’s
2007goalsandstrategiestopushtelematicsthroughpolicyandprojects
DongWon Choi, Deputy of Ubiquitous Policy Team, Korean Ministry of Information and Communication
Australia Market Overview
Australia’s emerging telematics industry HowtheAustralianElectronics/ICTindustryisintegratingtechnologyplatformstomeetglobalsupplychainopportunities• Hearthelatestanalysisonthecurrentstatusof
theAustraliantelematicsindustry• UnderstandtheAustralian“strategicelectronics
industryplan”andhowitcanprofittelematics-relatedcompaniesinsideandoutsideAustralia
• ExplorethelatestinformationonAustralianElectricalandElectronicManufacturers’Association’s(AEEMA)developmentworkonvariousoperationaltelematicsplatforms
• GaininsightintoanInternet-basedapproachtoglobalcapabilitymatching
Angus M Robinson, Chief Executive, AEEMA
China Market Overview
Keys to the Chinese telematics market: players, competitions and trendsYouressentialannualupdateontheChinesetelematicsmarket’smovementsandtrends• Discoverwheretofindthegrowthsegmentsin
Chinaandwhichonesrepresentthebiggestopportunities
• Analysewhichsetsoftechnologyarereceivingtrials,whichhavebeenadoptedortested,andhowtheywillaffecttheChinesemarke
• Mapthekeysuccessfactorsandkeybarrierstobeovercomeontheroadtoprofitability
Peter Zhou, Managing Director, AutoNavi
Japan Keynote presentation
Perspectives on the in-car entertainment market’s evolution from the main players• Understandwhatisholdingbacktelematics’
potentialforin-carentertainment,andhowtoovercomeit
• Explorethemainopportunitiesandgrowthpaths• Envisionoverallfuturetrends:onewinnerfor
all?Tsuguo Nobe, General Manager, Nissan Motor Co.
Korea Keynote Presentation
Mobile device consolidation: How will it affect telematics?• Thebigpicture:Howtomakeubiquitous
telematicscombinehomenetworks• IntegrateorCompete:Analyzetherelationship
betweenmobiledevicesandthevehicletounderstandwhethertheycanco-exist
• ExplorethetrendsineachAsia-PacificmarketDoHyung Kim, Senior Research Engineer of Vehicle Assistant System Group, LG Electronics
SECTION 1 Today’s market drivers and business cases for
Telematics and ITS services in Asia
Korea Case Study
How to get out from the free subscriptions spiral• Combatingsubscriptionfatigue:Discoverways
toavoidthepitfallsofmonthlypaymentmodels• Buildingabetterreturn:Comparedifferent
businessmodels,includingpay-as-you-goandsponsoredadvertising,tounderstandreturnsacrosstelematicsapplications
• Analysethepowerofpackaging:Willpackagingmultipleserviceslikesatelliteradioandnavigationgeneratebetteracquisitionandretention?
• Educatingthedealers:Autosalespeoplecanbecomeeffectivetelematicsservicesellers.Here’showtomakeithappen.
• Boostingcustomeruptake:Lessonslearnedfromthecommercialtelematicsspace
• Findingthebestwayforward:Aremonthlysubscriptionsthebestpricingandservicemodel?
• Avoidingdataoverload:Howmuchistoomuchwhenyourcustomerispayingthephonebill?
SangChul Kim, Manager, KTF
US Presentation Telematics
Business models in the US & Asia
Jorge Otero, Director of Mobile Safety Products, ADT
Korea Case Study
Event Data Recorders (EDRs): Is regulation about to put a Black Box in every vehicle?AstheUSAtalksaboutforcingEDRsintoallvehicles,anumberofgovernmentsinAsiancountriesarethinkingalongsimilarlines.ThissessionwillcoveroneofthehottestissuesintheITSmarkettoday:• Investigatehowyoucanprovidethetechnology
neededforEDRtobedeployed• Findouthowthedifferentprojectsarefinanced
andwhowillpay• Getthefeedbackfromtheinsuranceworld• Learnfromthebigplayersintheindustrywho
willtakethelion’sshareinthemarket• InvestigatehowEDRhasthepotentialtoplay
apartinfuturesafetyandremotediagnosticsapplications
• BottlenecksorobstaclestoextendEDRtorealmarket
• CurrentmovementofEDRserviceinKoreaSung Ho Park, Director, Confitech
eCall’s implementation in Europe and elsewhere; review and recommendationsThissessionwillgiveyouaneutralperspectiveontheprocessEuropeisgoingthroughrightnowinimplementinganeCallsystem• Benefitfromaclearstatementontodaystatus.
Whataretheplayers,whatisthevaluechain• AnalyseeCallorganisationalandtechnicalissues
today;whataretheoptionstheECislookingat• Findouthowtomakethecommercialcasefor
eCall• Investigateallthe(PublicSafetyAnswering
Point)PSAPspre-requisiteinordertomakeeCallworkelsewhere
• HowtogettheapplicationbetweenthePSAPsandthecarapprovedpastcommercialandpoliticalsensibilities
Jan Unander, Executive Director, Telematics Valley
Safety in Japan ,Case Study
Active safety in Japan; from test to deploymentFukushima-sanistheleaderofNissan’sactivesafetyfieldoperationaltestprojectinKanagawa,Japan.HewilldiscussthepreliminaryresultsoftheSKYproject.Fromthissessionyouwilllearn:• Activesafety:Howtomakethecaseandwhois
settoprofitfromtheitsnationwidedeployment• Makingitwork:Keyissuesandsolutionstothis
keyapplication• IntersectionCollisionAvoidance:Applying
vehicle-to-infrastructurecommunication• PedestrianCollisionAvoidance:Makingthe
streetssaferfordriversandpedestrians• Hiddenpotential:Probingcardataforbetter
trafficinformation• Productivepartnerships:Makingactivesafety
happenMasao Fukushima, IT and ITS Engineering Department, Nissan Motor co. ltd
SECTION 2 REAL-TIME INFOTAINMENT; How to profit from LBS
and Consumer-Generated Media
US LBS Case Study
Location-aware services: Where are the opportunities today?• Delveintowhatlocation-basedservicereallyis,
withexamplesofwhatworkstoday• DiscoverwhichLBSofferingshavethemost
consumerappealandgaininsightintothemostcommonimplementationissues,includingdynamicPOI(pointofInterest),weatherandparkingdata
• UnderstandtheroleoftheOEMsandwirelessoperatorsinthismarket:Whowillprovidewhichservices?
• Uncoverthebusinessmodeldilemma:DiscoverwhoislikelytopayandwhoisinthebestpositiontoprofitfromLBS
• Wideningthepipeline:JusthowmuchdataandcommunicationspeedwillLBSservicesrequireastheindustrygathersmomentum
Rafael Saavedra, CEO, Global Gateway
Japan POI Case Study
Pedestrian navigation and services on mobile devicesWhenitcomestonavigationonmobilephones,nocountryonearthismoreadvancedthanJapan.Discoverhowpavement-levelnavigationenablesnewservices,andgaininsightsintothevaluechainandpartnershipnetworkneededtomakeithappen.• Seeintothefutureofthemobilenavigation
experience,includingapplications,servicesandinterfaces
• LearnhowtoharvesttheprofitsfromdynamicPOI
• UnderstandthePOIvaluechainandbuildyourecosystem
• Dynamicbenefits:CasestudiesillustratingdynamicPOIbenefits,includingparking,traintime…
• Therelationship’sthekey:Learnfromaninternationalplayerwhatreallymakesarelationshipwithawirelessoperatorwork
Shin Kikuchi, CTO, Navitime
Korea Case Study
Today’s business strategy and service model for LBS in the vehicle in Korea• GetcasestudiesonsuccessfulwaysKorean
TSPhaveprovidednewlocalizedservicessubscribers
• Contentuser/contentproviders:digdeeperintotheweb2.0hypeandextracttherealbusinessmodels
• Dissectthecurrentlegalissuesandobstaclesfromrecentgovernmentregulation.Tipson:- Protectingyourcustomer- Handlingtheeffectsofregulations
WonTae Kim, Director, Point-I
Panel Discussion
Navigation 2.0: The next generation of navigation-related content provision• Businesscasesforonlineservicesinthevehicle
madepossiblebyafastwirelessconnectionandanavigationinterface
• Ready,set,search:Theaffectoflocalisedwebsearchesandgeo-codedRSSfeedslinkingmobilenavigationandinternetcontent
• Straighttothetop:Understandwhoisbestpositionedtobetheserviceproviderandtheaffectitwillhaveontherelationshipbetweensoftwareprovidersandoperators
• Discoverthechallengesandnewopportunitieslinkedtobringingwebcontenttothemobileandgettingconsumer-generatedmediafedbackintothesystem
Tsuguo Nobe, General Manager, Nissan Motor Co.Will Morton, PTV, Asia PacificShin Kikuchi, CTO, NavitimeWonTae Kim, Director, Point-IRob Pait, Director - Global Consumer Marketing, Seagate
US Market Overview
Keys to the US telematics markets: players, competitions and trends • Yourupdatedanalysisonthestatusof
telematicspenetrationintheNorthAmericanmarkets
• LeadingexpertsprojectionsforTelematicsintheNAmarkets
• FindoutabouttheimpactmadebytheUSmarket’snewentrants
• Analyzetheimpactofsmartmobiledevicesontelematicsservicesoutlookanddefinewheretheopportunitiesremain
Phil Magney, principal analyst, TRG
Japanese Market Overview
Keys to the Japanese telematics markets: players, competitions and trends
Mr. Kavan Mukhtyar, Partner & Head of the Automotive & Transportation Practice, Asia Pacific Frost Sullivan
European Market Overview
Keys to the European telematics markets: players, competitions and trends
To be announced
Korea Keynote Presentation
Key success strategies to ensure the success of Telematics services in Korea• DefinetheroleoftelematicsforOEMsinAsia;
findouthowthisisevolving• Enduseracceptanceandeducation:Learnhow
telematicsisunderstoodinKoreatoday• 2yearscheck:getacasestudyhighlighting
theopportunitiesandbarriersindeployingandsellingtelematicsservices
• Futuremarketdrivers:lookaheadforregulatorychangesaffectingtheGPSmarket
Song Bouk-Goo, Deputy General Manager of Car Infotainment Strategy & Planning Team, Hyundai Motor
Korea Keynote Presentation
Commercial vehicle management: create tangible benefits from telematics technology• Learnhowthebiggestnamesintelematicsare
profitingfromB2Bapplications• Findoutwhattheopportunitiesarein
commercialvehicletracking• Investigatehowtofosterlinkswiththe
insurancesectortogeneratebetterROIforyourcustomers
• Navigationforcommercialvehicle:analysetheneedsandtechnicalrequirementtofollowonthehugegrowthinthismarket
• Channelstomarkets:findoutwheretofindyournexttarget;insurancepartnerships,vehicle
leasingandtrailertrackingopportunitiesWonHee Cho, Manager, Telematics Biz Team, SK Corporation
SECTION 3 In-Car Entertainment: system architectures,
applications and content
US Operating System Perspective
Bringing Value-Added Services into the vehicle: A platform perspective• BringingValue-AddedServicesintothevehicle:
Aplatformperspective• UnderstandtheOperatingSystemstackneeded
tosupporttomorrow’sapplicationsetandtherequiredinterfaces
• Learnwhat’sneededinthevehicletoenableserviceprovision
• Contentsource:thenewroleofcontentprovidersandtheirpartnershipwithoperators
• LessonstakenfromexperiencewithworldwideOEMsonintegratingpersonaldevicestothevehicle
• Identifythevalueofin-vehicleVASfortheOEMWalter Sullivan, Lead Program Manager, Microsoft ABU
Us Technical Overview
Multifunctional versus specialized devices • Mastertheartofavoidingconsumerelectronics
overloadinthevehiclebydeliveringmulti-functionaldevices
• Understandtheuniquesellingpointsofspecializeddevices,incontrasttotheircollaborativecompetitors
• Optimizethevalueoftheserviceofferedbyintegratingmobileandin-caroffers
Roger Dewey, President and CEO, Telit
Korea Presentation
Testing Telematics today to develop tomorrows Navigation technology
SoYeon Lee & SeongIk Cho, Senior Researcher, Telematics Research Group, Telematics&USN Research Division, ETRI
Korea Presentation
Bringing content to the vehicle: the new broadcasting phenomenonJustasJapanfixeditsdeadlinefortheendofanalogTV,vehiclesandmobilephonesbegantoreceivetelevisionsignalsdigitally.Thissessionwilllookatthedifferentstandards,experiencesandopportunitiesinthedigitalbroadcastingmarketsacrossAsiaPacific.• Gettheinsideinformationonwhattheoperators
learnedandhowtheservicesimpactedthemobileentertainmentmarket
• Discovertheentertainmentopportunitiesopeningupthroughthenewbroadcastchannels
• TracktheserviceopportunitiesandtrendsusingDAB/DMBandrelatedtechnologies
• BenefitfrominsightsintotheroleofWorldDABinAsia,futureprospectsandwhichapplicationstowatchoutfor
WooSeok Chae, Manager, Broadcasting Technical Research Institute, Korean Broadcasting System (KBS)
SECTION 4 The future for mass market navigation and traffic
information
Taiwan Case Study
Traffic data for mobile devicesTrafficdataformobiledevices• GetthelowdownonpartneringwithTaiwanese
wirelessoperatortomakemobilenavigationhappen
• LearnhowGPRScanbeusedtocarrytrafficdata
• Discoverthebalanceofpowerisbetweentheactingplayers
• Understandhowtosolvethestandardsissuewhensendingtraffictodifferentportabledevices,includingphonesandPNDs
Paul Yang, Project Manager, IBM GBS Taiwan
Japan Presentation
Map Data Update: Differentiation or business model?• Hearthelatestonmapdataavailability,quality
andregulationsthroughoutAsia• Understandwhatlevelsofcooperationwillbe
requiredtoenablewirelessandcontinuousupdates
• Exploretheoptionsformapmaintenance,includinghowtoallowtheusersdirectfeedbackfromtheirdevices
• Masterthechallengeofcompressingdatatoprovidehomeupdateservice
• Discusshowtosetupaninternationalmapformatandcompressionstandard
Toshiaki Nakano, General Manager, business planning and Marketing, Increment P Corporation
Panel Discussion
Traffic info generation, integration and distributionThepanelwillbringtogethertheafternoonspeakersandletthemtalkfreelyaboutthecoretopicoftheday:• Comparetheroutesandtechnologiesinvolved
inproducingtrafficinformationandforecasting• Investigatethesolutionsforpredictivetrafficand
howitcanprovideadditionalrevenues• Understandthetriplechallengeofreliability,
accuracyandintegrity,anddiscusswhatcarmanufacturers,wirelesscarriersandtechnologyprovidersneedtodotoinvigoratetheindustry
• Debatethevalueofprobedataandvehicle-to-vehicledata.Aretheythetrafficsolutionsoftomorroworawasteofinvestment?
• Discoverthefutureofmapdata:Updates,distributionandbusinesscases
Paul Yang, Project Manager, IBM GBS TaiwanRafael Saavedra, CEO, Global GatewayDongHwan Kim, Vice Chairman, Picture Map InternationalToshiaki Nakano, General Manager, business planning and Marketing, Increment P CorporationWonHee Cho, Manager, Telematics Biz Team, SK Corporation
Day 1, April 9, 2007, SEOUL
For up-to-the minute information visit www.telematicsupdate.com/info/151
Korean Government Opening Keynote
Successful government / private sector partnerships: Generating the next generation of telematics services• Getanup-to-dateoverviewoftheKorean
telematicsmarkettoday• Analysetheopportunitiesandbarriersinthe
Koreantelematicsmarket• Discoverhowgovernmentsupportcanbe
harvestedtovitalisetheindustry• Bethefirsttoheardetailsofthegovernment’s
2007goalsandstrategiestopushtelematicsthroughpolicyandprojects
DongWon Choi, Deputy of Ubiquitous Policy Team, Korean Ministry of Information and Communication
Australia Market Overview
Australia’s emerging telematics industry HowtheAustralianElectronics/ICTindustryisintegratingtechnologyplatformstomeetglobalsupplychainopportunities• Hearthelatestanalysisonthecurrentstatusof
theAustraliantelematicsindustry• UnderstandtheAustralian“strategicelectronics
industryplan”andhowitcanprofittelematics-relatedcompaniesinsideandoutsideAustralia
• ExplorethelatestinformationonAustralianElectricalandElectronicManufacturers’Association’s(AEEMA)developmentworkonvariousoperationaltelematicsplatforms
• GaininsightintoanInternet-basedapproachtoglobalcapabilitymatching
Angus M Robinson, Chief Executive, AEEMA
China Market Overview
Keys to the Chinese telematics market: players, competitions and trendsYouressentialannualupdateontheChinesetelematicsmarket’smovementsandtrends• Discoverwheretofindthegrowthsegmentsin
Chinaandwhichonesrepresentthebiggestopportunities
• Analysewhichsetsoftechnologyarereceivingtrials,whichhavebeenadoptedortested,andhowtheywillaffecttheChinesemarke
• Mapthekeysuccessfactorsandkeybarrierstobeovercomeontheroadtoprofitability
Peter Zhou, Managing Director, AutoNavi
Japan Keynote presentation
Perspectives on the in-car entertainment market’s evolution from the main players• Understandwhatisholdingbacktelematics’
potentialforin-carentertainment,andhowtoovercomeit
• Explorethemainopportunitiesandgrowthpaths• Envisionoverallfuturetrends:onewinnerfor
all?Tsuguo Nobe, General Manager, Nissan Motor Co.
Korea Keynote Presentation
Mobile device consolidation: How will it affect telematics?• Thebigpicture:Howtomakeubiquitous
telematicscombinehomenetworks• IntegrateorCompete:Analyzetherelationship
betweenmobiledevicesandthevehicletounderstandwhethertheycanco-exist
• ExplorethetrendsineachAsia-PacificmarketDoHyung Kim, Senior Research Engineer of Vehicle Assistant System Group, LG Electronics
SECTION 1 Today’s market drivers and business cases for
Telematics and ITS services in Asia
Korea Case Study
How to get out from the free subscriptions spiral• Combatingsubscriptionfatigue:Discoverways
toavoidthepitfallsofmonthlypaymentmodels• Buildingabetterreturn:Comparedifferent
businessmodels,includingpay-as-you-goandsponsoredadvertising,tounderstandreturnsacrosstelematicsapplications
• Analysethepowerofpackaging:Willpackagingmultipleserviceslikesatelliteradioandnavigationgeneratebetteracquisitionandretention?
• Educatingthedealers:Autosalespeoplecanbecomeeffectivetelematicsservicesellers.Here’showtomakeithappen.
• Boostingcustomeruptake:Lessonslearnedfromthecommercialtelematicsspace
• Findingthebestwayforward:Aremonthlysubscriptionsthebestpricingandservicemodel?
• Avoidingdataoverload:Howmuchistoomuchwhenyourcustomerispayingthephonebill?
SangChul Kim, Manager, KTF
US Presentation Telematics
Business models in the US & Asia
Jorge Otero, Director of Mobile Safety Products, ADT
Korea Case Study
Event Data Recorders (EDRs): Is regulation about to put a Black Box in every vehicle?AstheUSAtalksaboutforcingEDRsintoallvehicles,anumberofgovernmentsinAsiancountriesarethinkingalongsimilarlines.ThissessionwillcoveroneofthehottestissuesintheITSmarkettoday:• Investigatehowyoucanprovidethetechnology
neededforEDRtobedeployed• Findouthowthedifferentprojectsarefinanced
andwhowillpay• Getthefeedbackfromtheinsuranceworld• Learnfromthebigplayersintheindustrywho
willtakethelion’sshareinthemarket• InvestigatehowEDRhasthepotentialtoplay
apartinfuturesafetyandremotediagnosticsapplications
• BottlenecksorobstaclestoextendEDRtorealmarket
• CurrentmovementofEDRserviceinKoreaSung Ho Park, Director, Confitech
eCall’s implementation in Europe and elsewhere; review and recommendationsThissessionwillgiveyouaneutralperspectiveontheprocessEuropeisgoingthroughrightnowinimplementinganeCallsystem• Benefitfromaclearstatementontodaystatus.
Whataretheplayers,whatisthevaluechain• AnalyseeCallorganisationalandtechnicalissues
today;whataretheoptionstheECislookingat• Findouthowtomakethecommercialcasefor
eCall• Investigateallthe(PublicSafetyAnswering
Point)PSAPspre-requisiteinordertomakeeCallworkelsewhere
• HowtogettheapplicationbetweenthePSAPsandthecarapprovedpastcommercialandpoliticalsensibilities
Jan Unander, Executive Director, Telematics Valley
Safety in Japan ,Case Study
Active safety in Japan; from test to deploymentFukushima-sanistheleaderofNissan’sactivesafetyfieldoperationaltestprojectinKanagawa,Japan.HewilldiscussthepreliminaryresultsoftheSKYproject.Fromthissessionyouwilllearn:• Activesafety:Howtomakethecaseandwhois
settoprofitfromtheitsnationwidedeployment• Makingitwork:Keyissuesandsolutionstothis
keyapplication• IntersectionCollisionAvoidance:Applying
vehicle-to-infrastructurecommunication• PedestrianCollisionAvoidance:Makingthe
streetssaferfordriversandpedestrians• Hiddenpotential:Probingcardataforbetter
trafficinformation• Productivepartnerships:Makingactivesafety
happenMasao Fukushima, IT and ITS Engineering Department, Nissan Motor co. ltd
SECTION 2 REAL-TIME INFOTAINMENT; How to profit from LBS
and Consumer-Generated Media
US LBS Case Study
Location-aware services: Where are the opportunities today?• Delveintowhatlocation-basedservicereallyis,
withexamplesofwhatworkstoday• DiscoverwhichLBSofferingshavethemost
consumerappealandgaininsightintothemostcommonimplementationissues,includingdynamicPOI(pointofInterest),weatherandparkingdata
• UnderstandtheroleoftheOEMsandwirelessoperatorsinthismarket:Whowillprovidewhichservices?
• Uncoverthebusinessmodeldilemma:DiscoverwhoislikelytopayandwhoisinthebestpositiontoprofitfromLBS
• Wideningthepipeline:JusthowmuchdataandcommunicationspeedwillLBSservicesrequireastheindustrygathersmomentum
Rafael Saavedra, CEO, Global Gateway
Japan POI Case Study
Pedestrian navigation and services on mobile devicesWhenitcomestonavigationonmobilephones,nocountryonearthismoreadvancedthanJapan.Discoverhowpavement-levelnavigationenablesnewservices,andgaininsightsintothevaluechainandpartnershipnetworkneededtomakeithappen.• Seeintothefutureofthemobilenavigation
experience,includingapplications,servicesandinterfaces
• LearnhowtoharvesttheprofitsfromdynamicPOI
• UnderstandthePOIvaluechainandbuildyourecosystem
• Dynamicbenefits:CasestudiesillustratingdynamicPOIbenefits,includingparking,traintime…
• Therelationship’sthekey:Learnfromaninternationalplayerwhatreallymakesarelationshipwithawirelessoperatorwork
Shin Kikuchi, CTO, Navitime
Korea Case Study
Today’s business strategy and service model for LBS in the vehicle in Korea• GetcasestudiesonsuccessfulwaysKorean
TSPhaveprovidednewlocalizedservicessubscribers
• Contentuser/contentproviders:digdeeperintotheweb2.0hypeandextracttherealbusinessmodels
• Dissectthecurrentlegalissuesandobstaclesfromrecentgovernmentregulation.Tipson:- Protectingyourcustomer- Handlingtheeffectsofregulations
WonTae Kim, Director, Point-I
Panel Discussion
Navigation 2.0: The next generation of navigation-related content provision• Businesscasesforonlineservicesinthevehicle
madepossiblebyafastwirelessconnectionandanavigationinterface
• Ready,set,search:Theaffectoflocalisedwebsearchesandgeo-codedRSSfeedslinkingmobilenavigationandinternetcontent
• Straighttothetop:Understandwhoisbestpositionedtobetheserviceproviderandtheaffectitwillhaveontherelationshipbetweensoftwareprovidersandoperators
• Discoverthechallengesandnewopportunitieslinkedtobringingwebcontenttothemobileandgettingconsumer-generatedmediafedbackintothesystem
Tsuguo Nobe, General Manager, Nissan Motor Co.Will Morton, PTV, Asia PacificShin Kikuchi, CTO, NavitimeWonTae Kim, Director, Point-IRob Pait, Director - Global Consumer Marketing, Seagate
US Market Overview
Keys to the US telematics markets: players, competitions and trends • Yourupdatedanalysisonthestatusof
telematicspenetrationintheNorthAmericanmarkets
• LeadingexpertsprojectionsforTelematicsintheNAmarkets
• FindoutabouttheimpactmadebytheUSmarket’snewentrants
• Analyzetheimpactofsmartmobiledevicesontelematicsservicesoutlookanddefinewheretheopportunitiesremain
Phil Magney, principal analyst, TRG
Japanese Market Overview
Keys to the Japanese telematics markets: players, competitions and trends
Mr. Kavan Mukhtyar, Partner & Head of the Automotive & Transportation Practice, Asia Pacific Frost Sullivan
European Market Overview
Keys to the European telematics markets: players, competitions and trends
To be announced
Korea Keynote Presentation
Key success strategies to ensure the success of Telematics services in Korea• DefinetheroleoftelematicsforOEMsinAsia;
findouthowthisisevolving• Enduseracceptanceandeducation:Learnhow
telematicsisunderstoodinKoreatoday• 2yearscheck:getacasestudyhighlighting
theopportunitiesandbarriersindeployingandsellingtelematicsservices
• Futuremarketdrivers:lookaheadforregulatorychangesaffectingtheGPSmarket
Song Bouk-Goo, Deputy General Manager of Car Infotainment Strategy & Planning Team, Hyundai Motor
Korea Keynote Presentation
Commercial vehicle management: create tangible benefits from telematics technology• Learnhowthebiggestnamesintelematicsare
profitingfromB2Bapplications• Findoutwhattheopportunitiesarein
commercialvehicletracking• Investigatehowtofosterlinkswiththe
insurancesectortogeneratebetterROIforyourcustomers
• Navigationforcommercialvehicle:analysetheneedsandtechnicalrequirementtofollowonthehugegrowthinthismarket
• Channelstomarkets:findoutwheretofindyournexttarget;insurancepartnerships,vehicle
leasingandtrailertrackingopportunitiesWonHee Cho, Manager, Telematics Biz Team, SK Corporation
SECTION 3 In-Car Entertainment: system architectures,
applications and content
US Operating System Perspective
Bringing Value-Added Services into the vehicle: A platform perspective• BringingValue-AddedServicesintothevehicle:
Aplatformperspective• UnderstandtheOperatingSystemstackneeded
tosupporttomorrow’sapplicationsetandtherequiredinterfaces
• Learnwhat’sneededinthevehicletoenableserviceprovision
• Contentsource:thenewroleofcontentprovidersandtheirpartnershipwithoperators
• LessonstakenfromexperiencewithworldwideOEMsonintegratingpersonaldevicestothevehicle
• Identifythevalueofin-vehicleVASfortheOEMWalter Sullivan, Lead Program Manager, Microsoft ABU
Us Technical Overview
Multifunctional versus specialized devices • Mastertheartofavoidingconsumerelectronics
overloadinthevehiclebydeliveringmulti-functionaldevices
• Understandtheuniquesellingpointsofspecializeddevices,incontrasttotheircollaborativecompetitors
• Optimizethevalueoftheserviceofferedbyintegratingmobileandin-caroffers
Roger Dewey, President and CEO, Telit
Korea Presentation
Testing Telematics today to develop tomorrows Navigation technology
SoYeon Lee & SeongIk Cho, Senior Researcher, Telematics Research Group, Telematics&USN Research Division, ETRI
Korea Presentation
Bringing content to the vehicle: the new broadcasting phenomenonJustasJapanfixeditsdeadlinefortheendofanalogTV,vehiclesandmobilephonesbegantoreceivetelevisionsignalsdigitally.Thissessionwilllookatthedifferentstandards,experiencesandopportunitiesinthedigitalbroadcastingmarketsacrossAsiaPacific.• Gettheinsideinformationonwhattheoperators
learnedandhowtheservicesimpactedthemobileentertainmentmarket
• Discovertheentertainmentopportunitiesopeningupthroughthenewbroadcastchannels
• TracktheserviceopportunitiesandtrendsusingDAB/DMBandrelatedtechnologies
• BenefitfrominsightsintotheroleofWorldDABinAsia,futureprospectsandwhichapplicationstowatchoutfor
WooSeok Chae, Manager, Broadcasting Technical Research Institute, Korean Broadcasting System (KBS)
SECTION 4 The future for mass market navigation and traffic
information
Taiwan Case Study
Traffic data for mobile devicesTrafficdataformobiledevices• GetthelowdownonpartneringwithTaiwanese
wirelessoperatortomakemobilenavigationhappen
• LearnhowGPRScanbeusedtocarrytrafficdata
• Discoverthebalanceofpowerisbetweentheactingplayers
• Understandhowtosolvethestandardsissuewhensendingtraffictodifferentportabledevices,includingphonesandPNDs
Paul Yang, Project Manager, IBM GBS Taiwan
Japan Presentation
Map Data Update: Differentiation or business model?• Hearthelatestonmapdataavailability,quality
andregulationsthroughoutAsia• Understandwhatlevelsofcooperationwillbe
requiredtoenablewirelessandcontinuousupdates
• Exploretheoptionsformapmaintenance,includinghowtoallowtheusersdirectfeedbackfromtheirdevices
• Masterthechallengeofcompressingdatatoprovidehomeupdateservice
• Discusshowtosetupaninternationalmapformatandcompressionstandard
Toshiaki Nakano, General Manager, business planning and Marketing, Increment P Corporation
Panel Discussion
Traffic info generation, integration and distributionThepanelwillbringtogethertheafternoonspeakersandletthemtalkfreelyaboutthecoretopicoftheday:• Comparetheroutesandtechnologiesinvolved
inproducingtrafficinformationandforecasting• Investigatethesolutionsforpredictivetrafficand
howitcanprovideadditionalrevenues• Understandthetriplechallengeofreliability,
accuracyandintegrity,anddiscusswhatcarmanufacturers,wirelesscarriersandtechnologyprovidersneedtodotoinvigoratetheindustry
• Debatethevalueofprobedataandvehicle-to-vehicledata.Aretheythetrafficsolutionsoftomorroworawasteofinvestment?
• Discoverthefutureofmapdata:Updates,distributionandbusinesscases
Paul Yang, Project Manager, IBM GBS TaiwanRafael Saavedra, CEO, Global GatewayDongHwan Kim, Vice Chairman, Picture Map InternationalToshiaki Nakano, General Manager, business planning and Marketing, Increment P CorporationWonHee Cho, Manager, Telematics Biz Team, SK Corporation
Day 2, April 10, 2007, SEOUL
Register online and get event updates at www.telematicsupdate.com/info/149
• Marketoverview• Marketdriversand
restraints
• Currenttrends• Marketforecasts• Keychallenges
EVENT PRICES
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PlaTINum PaSS - US$2595 Until Feb 28: $2195 • Half Price statistics packed Full 100 page Korea Telematics Market
strategic analysis• Post conference access to video transcripts • Full access to all event sessions • Access to all presentation slides* • Delegate Pack • Networking breaks - refreshments, lunch and networking cocktail
GOlD PaSS - US$1595 Until Feb 28: $1195 • Post conference access to video transcripts • Full access to all event sessions • Access to all presentation slides* • Delegate Pack • Networking breaks - refreshments, lunch and networking cocktail
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How to create profitable and desirable telematics
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DaTes & veNUeConference & exhibition: 9-10 April 2007Venue: Korea International Exhibition Center, SeoulCocktail Reception: 9 April 2007
accOMMODaTIONDetails on hotel discounts and local accommodation will be available at www.telematicsupdate.com/info/150
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This full 100 page report will give you a unique opportunity to take advantage of 4 years hard work from the telematics private sector, government officials, research centre and all telematics related technology providers involved.
In this report you will find:- Telematics market size, segmentation, statistics and trends- Strategic analysis of the Korean players and products- Current status of each TSP in Korea- Future market drivers analysis- Convergence trends business model analysis
What Does This Report Answer?- What the size and prospect of telematics services in Korea- What’s the impact of portable devices on the embedded telematics market- What is the future strategy of the main actors in this market: SK Telecom,
KTF, LG Telecom, Hyundai Motor, SsangYong Motor, Renault SamSung Motor- What regulation will be affecting the telematics and LBS market right now- What are the latest functions and platform and how are they going to evolve- Is the Connected Vehicle Black Box going to be installed in all vehicle
anytime soon?- How is the insurance sector going to profit from Telematics technology &
services
Half price Korean Telematics Market Analysis
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9-10 april 2007, at KINTEX during the Seoul motor Show
Drivers and business case for real time infotainment, in-car entertainment, navigation and traffic information in the 4 major Asian markets
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How to create profitable and desirable telematics
and ITS services
How to create profitable and desirable telematics
and ITS services
Get free access to the Seoul Motor Show with
your ticket!
• GeT IN-DePTh case sTUDIes from 3 countries on the business case for LBS to help you identify your market niche
• aNaLYse The DIffereNT servIce sTrUcTUres OUT There and evaluate the alternatives to traditional subscription models
• IDeNTIfY The beNefITs aND ThreaTs that mobile phone based 3D navigation will bring
• DIscUss The evOLUTION of telematics systems architecture, usability and functionality
• DIscOver NeW OPPOrTUNITIes fOr TeLeMaTIcs servIces & TechNOLOGY: get the low down on Event Data Recording, insurance requirements and active safety
• LearN frOM The MasTers Of The TraDe IN each sTakehOLDer GrOUP: OEM, Device manufacturers, Operators, Technology and Service providers
Register now at www.telematicsupdate.com/info/151
ThE only inTERnATionAl TElEmATicS FoRum in ASiA ThiS yEAR!
THE BEST NETWORKING TOOLS before during and after the conference!
simultaneous translation into english, korean, chinese and Japanese
This event does not only provide you with top quality insight into the Asian telematics market. It is also the best networking tool at your disposal to meet the right people in your industry and do business.
To help you ensure you never loose a minute during the event, we have included an online and onsite networking facility to the event.
Once registered you will be able to log on our Online Networking Center, meet the speakers and delegates and set up appointment.
At the event, a meeting space will be provided with a meeting scheduler
After the event, the center will still be open for a few weeks, so if you missed the chance to meet somebody at the event, it won’t be too late!
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www.telematicsupdate.com/info/149
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Telematics Update, 7-9 Fashion St, London, E1 6PX, UK
