Savannah 2017 Visitor Research

Total Spending = $2.31 Billion

Lodging43%

Restaurant Food & Beverage…

Retail14%

Recreation11%

Transportation9%

$1 Billion

$209 Million

$251 Million

$314 Million

$535 Million

+3.6% vs. 2016

2

3

Total Spending = $596 Million

Restaurant Food & Beverage

38%Retail30%

Recreation16%

Transportation16%

$226 Million

$97 Million

$98 Million

$175 Million

+5.0% vs. 2016

Adult Person-Trips = 14.1 Million

Day Trips43%

Overnight Trips57%

8.0 Million

6.1 Million

+1.7% vs. 2016

4

Visits to Friends/Relatives

40%

Marketable49%Business

7%

Business-Leisure4%

3.2 Million

4.0 Million.5 Million

0.3 Million

Adult Overnight Person-Trips = 8.0 Million

5

VFR33%

Marketable58%

Business6%

Business-Leisure3%

3.5 Million

.4 Million

.2 Million

Adult Day Person-Trips = 6.1 Million

2.0 Million

6

15

6

6

5

4

4

3

2

2

2

0 5 10 15 20

Atlanta, GAJacksonville, FL/GA

Savannah, GA/SCOrlando-Daytona Beach-Melbrn, FLTampa-St. Petersburg-Sarasota, FL

New York, NYWest Palm Beach-Ft. Pierce, FL

Macon, GAMiami-Ft. Lauderdale, FL

Raleigh-Durham, NC

Percent

Base: Overnight Person-Trips

7

25

27

25

23

0 10 20 30 40

January-March

April-June

July-September

October-December

Percent

Base: Overnight Person-Trips

8

78

75

70

69

66

61

59

55

53

78

70

68

66

64

58

51

0 20 40 60 80 100

Overall trip experienceQuality of food

Friendliness of peopleSightseeing/ attractions

Quality of accomodationsCleanliness*

Safety/Security*Value for the money

Music/ nightlife/ entertainment

Percent

2017 2016

9

Base: Overnight Person-Trips

* Added in 2017

4

12

20

18

34

12

4

14

17

16

35

14

0 10 20 30 40

More than 1 year in advance

6-12 months

3-5 months

2 months

1 month or less

Did not plan anything in advance

Percent

Savannah U.S. Norm

Base: Overnight Person-Trips

10

36

31

22

8

3

0 10 20 30 40

1 night

2 nights

3-4 nights

5-6 nights

7 + nights

Percent

Average Nights Spent in Savannah = 2.4

Base: Overnight Person-Trips with 1+ Nights Spent In Savannah

11

27

21

20

19

6

6

3

3

3

2

1

1

3

23

15

26

19

4

4

3

4

2

3

2

2

6

0 10 20 30

HotelMotel

Home of Friend/RelativeResort hotel

Rented home/condo/apartmentBed & Breakfast

Time Share Campground/trailer park/RV park

Country Inn/LodgeOwn Home/Condo/Apt/2nd Home

Rented Cottage/Cabin Boat/Cruise Ship

Other

PercentSavannah U.S. Norm

Base: Overnight Person-Trips

12

41

28

28

26

19

17

15

12

7

6

32

20

14

15

15

15

11

10

5

5

0 15 30 45

ShoppingFine Dining

Landmark/Historic SiteBeach

Bar/NightclubSwimming

MuseumNational/State Park

Art GalleryFishing

Percent

Savannah U.S. Norm

Base: Overnight Person-Trips

13

43

25

16

8

5

5

4

4

3

3

2

20

16

10

6

5

4

3

4

2

2

1

0 15 30 45

Historic PlacesCultural Activities/Attractions

Exceptional Culinary ExperiencesBrewery Tours/Beer Tasting

Winery Tours/TastingWedding

Eco-TourismTraveling with Grandchildren

AgritourismReligious TravelMedical Tourism

PercentSavannah U.S. Norm

Base: Overnight Person-Trips

14

15

46

54

49

51

0 20 40 60

Male

Female

Percent

Savannah U.S. Norm

Base: Overnight Person-Trips

16

15

23

23

16

11

12

13

20

18

18

15

16

0 10 20 30 40

18-24

25-34

35-44

45-54

55-64

65+

PercentSavannah U.S. Norm

Average Savannah = 42.4

Average U.S. Norm = 45.0

Base: Overnight Person-Trips

75

17

8

83

7

10

0 20 40 60 80 100

White

African-American

Other

Percent

Savannah U.S. Norm

Base: Overnight Person-Trips

17