Upload
randell-tate
View
213
Download
0
Embed Size (px)
DESCRIPTION
So we make! SBM MusicSausageBeer
Citation preview
Price of Interior: \224,000,000
• Furniture: \1,330,000
Other Ingredients: \21,000,000
• Personnel Expenses: \8,500,000
Price of land: \500,000,000
Sausages filler: \4,000,000
Sausage warmer: \1,050,000
Sausage mixer: \6,000,000
Basic of Making Sausages
Sound Machine: \7,500,000
Sub Wooper x 4
• RawHigh x 4
Power Amper 2000W, 1250W, 260 W
• Controller EQ Audio Mixer
Player
Profit
Sales by Month \ 70,000,000Sales of Cost price -\ 21,000,000Utility Bill -\ 2,000,000Personal Expenses Assistant of kitchen -\ 1,000,000
Manager x 3 -\ 4,500,000 Home Part time x 3 -\ 3,000,000
Taxes on Alcohol -\ 8,000,000
Net Profit \ 23,950,000
Materials management
Property management
Making food
Develop menu
Personnel management
Performance
Arial
CEO
Manager Chief Accoun-tant
Performance
• 3 times in a week(Fri, Sat, Sun)
• Regular PerformanceStart - 10:00pmEnd – 11:40am
• Invite special guest monthly
STRENGTH
Indie band performanceSpecialized
sausageLower price
WEAK-NESS
New estab-lished
Already available
menuPreference for indie
bandOPPOR-TUNITY
Many local & foreign tourists
Beautiful night scape
THREATNearby com-
petitorsRecessionWeather
MARKETING: SWOT Analysis
Positioning
Targeting
• Someone loves music• Adult who drinks• Local & foreign
tourists• Inhabitants
• Twenties& Thirties• Who are interested in in-
die band
• Homemade sausage• Quality service at
competitive price• Always on a festive
note
MARKETING: STP Analysis
MARKETTARGET
PRODUCTSpecialized sausageAlchohol & cock-tail
PRICE5C~10% lower than competitors
PROMOTIONPLACE
Popular tourist spotBeautiful nightscape
• Facebook(1 like=1 free soda or appetizer)
• Blog(Using power bloggers)• Leaflet• Events(proposal, holidays like X-
mas, Halloween, Valentine’s day)
MARKETING
MARKETING: 4PS Strategy
Marketing strategy
Dona-tion
Contract with farm
Maintain pleasant en-vironment
Member-ship card
MARKETING: Another strat-egy
Sales projection
Janua
ryMarc
hMay Jul
y
Septe
mber
Novem
ber$ 5,000
$ 15,000$ 25,000$ 35,000$ 45,000$ 55,000$ 65,000$ 75,000$ 85,000$ 95,000
2013 sales projection
Sales projectionEstimated future profitProbable cost
Alcohol Buy wholesales size Alcohol•Soju and Beer keep a storage•Cock tail keep a Bar
Buy some tank and box of 24cans•Draft beer sell 500cc 1700cc 3000cc•Can beer sell each one can
Keep basic ingredients•Liquor and syrup, juice, fruits, spices, soft drinks •Make cocktail at Bar
Set Menu•Trinity• One bottle of soju
3 Sausages\10,000
•Happy Couple•Two little glass of cocktail
4 Sausages\13,000
•Power Rangers•500cc Beers
5 Sausages\170,000
•Sausages Sense•Glass of cocktail
6 Sausage\200,000
•Lucky Sausages•1700cc Beers
7 Sausages\240,000