Embed Size (px)
DESCRIPTION
Slideshow Presentation by Saul Colt used during session at the Yorkville Media Centre
Citation preview
Saul Colt, Head of Magic – Saul!Yorkville Media Centre - July20th, 2010
Clever Presentation Title!
How to earn serious
Word of MouthWith little or no budget
Rogers Communications Inc. Confidential Information – Not For Redistribution2
I was told to remove the first two slides because they were
unnecessary.
Rogers Communications Inc. Confidential Information – Not For Redistribution3
…but that is going to make the third slide harder to
understand…but here goes.
Rogers Communications Inc. Confidential Information – Not For Redistribution4
….and I LOVE women!
4
Rogers Communications Inc. Confidential Information – Not For Redistribution5
So why am I here today?
5
Rogers Communications Inc. Confidential Information – Not For Redistribution66
To explain “How to earn serious
Word of Mouth AttentionWith little or no budget”
Rogers Communications Inc. Confidential Information – Not For Redistribution77
Lessons from Dick Shawn.
Rogers Communications Inc. Confidential Information – Not For Redistribution8
And that is how you too can get on a Digital Board in Times
Square!
8
Rogers Communications Inc. Confidential Information – Not For Redistribution9
There are a lot of ways to create WOM with no
budget….
Rogers Communications Inc. Confidential Information – Not For Redistribution1010
Live the life of your customers. Fight for what they care about
and be an advocate for their voice..
Rogers Communications Inc. Confidential Information – Not For Redistribution1111
…and if that ain’t your thing you could always
just do interesting things.
Rogers Communications Inc. Confidential Information – Not For Redistribution1212
Do interesting things.
(With Barter)
Rogers Communications Inc. Confidential Information – Not For Redistribution1313
Do interesting things.(With Dead Inventory)
Rogers Communications Inc. Confidential Information – Not For Redistribution1414
Do interesting things.
(With Emotions)
Rogers Communications Inc. Confidential Information – Not For Redistribution1515
Do interesting things.
(With Customers)
Rogers Communications Inc. Confidential Information – Not For Redistribution1616
Everything you do with or without a budget
should be about, and includeyour customers.
Rogers Communications Inc. Confidential Information – Not For Redistribution1717
Including your customers is the same as fighting for them.
Rogers Communications Inc. Confidential Information – Not For Redistribution1818
By promoting your customers you are forming a real
connection and with that connection you will empower your customers to talk about your company and indirectly
you have a highly passionate sales force!
Rogers Communications Inc. Confidential Information – Not For Redistribution
The more connected you are with your customers the better you will know what they want, like…
19
Rogers Communications Inc. Confidential Information – Not For Redistribution2020
…the more you will try to not disappoint them.
(with a WOM initiative that is a huge miss)
Rogers Communications Inc. Confidential Information – Not For Redistribution2121
Do Interesting Things
(by keeping your eyes open)
Rogers Communications Inc. Confidential Information – Not For Redistribution22
Opportunities are literally everywhere!
22
•Force people to ask questions? •Make them scratch their heads! •Try 100 things!•Its ok if no one shows up!
Rogers Communications Inc. Confidential Information – Not For Redistribution
These types of activities will help build your brand
and start lots of conversations, and when
it is all said and done those are the only things a competitor can’t steal!
23
Rogers Communications Inc. Confidential Information – Not For Redistribution2424
..so anyone remember that Times Square
Slide?
Rogers Communications Inc. Confidential Information – Not For Redistribution25
And this is how you too can get on a Digital Board in Times
Square!
25
Rogers Communications Inc. Confidential Information – Not For Redistribution26
So…in closing.
26
Rogers Communications Inc. Confidential Information – Not For Redistribution2727
1- Be like Upstack and take a stand on something yourcustomer base (and you) believe to create positive attention with a purpose.
Rogers Communications Inc. Confidential Information – Not For Redistribution2828
2- Barter (beg) like you area virgin on prom night
Rogers Communications Inc. Confidential Information – Not For Redistribution2929
3- Dead Inventory is called Dead for a reason.
Rogers Communications Inc. Confidential Information – Not For Redistribution3030
3-Everything you doshould be about, and
includeyour customers.
Rogers Communications Inc. Confidential Information – Not For Redistribution3131
4- Keep your eyes open for opportunities to use other people’s “stuff” to start
conversations.
Rogers Communications Inc. Confidential Information – Not For Redistribution3232
Lastly…(for real this time)
Rogers Communications Inc. Confidential Information – Not For Redistribution3333
LIVE THE 4 E’s
1.Execute
2.Extraordinary
3.Experiences
4.Everyday
Rogers Communications Inc. Confidential Information – Not For Redistribution3434
…and what exactly am I calling this new way to spread to messages to people with applying a
budget?
Rogers Communications Inc. Confidential Information – Not For Redistribution3535
The Aristocrats!
Rogers Communications Inc. Confidential Information – Not For Redistribution3636
Any Questions?Contact me!
@saulcolt
Cell - 416-219-3259
saulcolt
saulcolt
