SAUL BASS - Discussion Tell us something you find out about SAUL BASS

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  • ARGD Discussion

    Tell us something you find out about

    SAUL BASS

  • ARGD Saul Bass

    https://vimeo.com/31992143

  • ARGD Discussion

    Reading Assignments

    1.So You Want to Be a Graphic Design?

    2.Design Specialties

    comments, thoughts and questions

  • ARGD

    What is Graphic Design? continued

    Design Specialties

  • ARGD Job Divisions

    Employers

    Publishers including:Magazine/Periodical/Book/Directory/Newspaper

    Design firms

    Advertising agencies

    Publicity firms

    In-house creative departments

    Large retail stores

    Nonprofit organizations

    Government agencies

    Universities

    Self-employed (freelance)

    . . .

    In-house design department

    Art Department

    Art & Design Department

    Art Service Department

    Design Department

    Design Service Department

    Creative Service Department

    Creative Group

    Graphics Group

  • ARGD Job Titles

    1. Manager level:

    Creative Director

    Design Director

    Corporate Art Director

    Creative Service Manager

    Design Manager

    Brand Strategist

    3.The Support Level:

    Junior Designer

    Assistant Designer

    Associate Art Director

    Assistant Art Director

    Production Artist

    Art Associate

    2.The Creative or Design level:

    Senior Designer

    Designer

    Senior Art Director

    Art Director

    Graphics Editor

    4. Entry Level:

    Assistant Designer

    Junior Designer

    Intern

  • ARGD PRINT DESIGN

    Type Design

    Font Design

    Process

    Tool Glyphs FontLab Studio5

    Type Foundries: Typekit House Industries

    Hoefler & Co.

    Designers: Louise Fili Erik Spiekermann Tobias Frere-Jones

    Type Design Process

    Typeface Gotham used in Obama Campaign designed by Tobias Frere-Jones in 2000.

  • ARGD PRINT DESIGN

    Editorial Design

    Magazine Design/Newspaper

    Design/Book Publishing/

    Brochure/Newsletter Design

    Employers

    Magazine/Publishing houses

    Tool:

    Adobe InDesign

    Designers:

    Alexey Brodovitch

    Josef Mller-Brockmann

    Flatplan meeting in editorial design office

    Harpers Bazaar Spreads designed by Alexey Brodovitch, 1938

  • ARGD PRINT DESIGN

    Marketing and Advertising Design

    Fast-paced, creative, interesting job

    Involves:

    Art Direction

    Copywritng

    Production

    Branding

    Projects:

    Drafting posters, billboards, or print ads

    social media banners, sales emails

    Designers:

    George Lois

    Think Small Ad 1959

    McDonalds fries Ad

  • ARGD PRINT DESIGN

    Branding

    Identity Design, Logo Design

    Involves:

    Logo, stationary, style guide or

    branded website

    Designers:

    Paul Rand

    NIKE logo Saks Fifth Avenue Brand Identity by Pentagram

  • ARGD THREE DIMENSIONAL DESIGN

    Package Design

    Requires:

    Understanding design production

    and materials

    Package Design by Louise Fili Pasta Package Design

  • ARGD THREE DIMENSIONAL DESIGN

    Environmental Design

    Involves:

    Signage, map, way finding system, design

    promotional display, exhibition

    Exhibition DesignNew York Subway system signage by Massimo Vignelli

  • ARGD INTERACTIVE DESIGN

    UI/UX, website, computer graphics

    Employers:

    Software development firm, Internet

    media firms, Online publishers,

    Online retailers

    Tools:

    Adobe Dreamweaver, Muse, XD

    Wordpress

    App Design Wireframes Website design

  • ARGD INTERACTIVE DESIGN

    Motion Graphics Design

    Animation, Film title, Television Ads,

    Video games

    Tools:

    Adobe After Effects, Final Cuts

  • ARGD Discussion

    Non-Graphic Design majors,

    Please name one interesting graphic design example related to your major.

    How can graphic designers serves you in your future career.

  • ARGD Discussion

    The Universal Art of Graphic Design

    Graphic Design pre-major:

    What kind of graphic design field or project interests you?

    https://www.youtube.com/watch?v=sTi5SNgxE3U&t=8s

  • ARGD

    The Creative Group 2017 Designer Salary Guide

    Graphic designer (1-3 years): $39,750$56,750

    Graphic designer (5+ years): $67,500$93,000

    Package designer: $59,500$91,000

    Visual designer: $66,000$99,250

    Front-end web developer (3+ years): $80,000$119,500

    Web designer (5+ years): $83,250$118,000

    Interaction designer (5+ years): $88,250$124,500

    UX designer (13 years): $52,000$79,500

    UX designer (5+ years): $92,750$138,000

    The Creative Group

  • ARGD General Practice or Specialization

    Pro: Theres so much to specialize in!Con: Some design specialties are riskier than others

    Pro: By specializing, you can command more professional respectCon: By specializing, you exclude a potential customer base

    Pro: You can develop a richer career trajectory

    Con: You wont develop a flexible career trajectory

    Pro: By specializing, you work towards becoming an expertCon: You always have to be at the top of your game

    If one hungers for creative challenges, then general practice is preferred; If longs for consistency, then specialization is a good option.

    Steven Heller

  • ARGD Assignment

    PAPER: Write a paper, minimum 300 words, describing your interest in visual communications of any kind as a potential career, if not as a career, what it means to you.

    Paper due on Thursday, Sept. 14th

    Reading: The Story Behind The Famous FedEx Logo, And Why It Works