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24 – 26 February 2020
www.amRiyadh.com
Organised by Licensed by
Saudi Arabia’s leading regional trade fair for the automotive aftermarket industry targeting trade visitors from Saudi Arabia
Shift into high gear with exciting new opportunities in the region’s largest automotive market
Key exhibiting brands in 2018
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4500+Square metres
125+ Exhibitors
15+ Countries
3500+ Trade Visitors from Saudi Arabia
5 Country Pavilions
What to expect in 2020 Automechanika Riyadh 2020 will be the 5th edition of the only trade show dedicated to the automotive aftermarket industry in Saudi Arabia. As the capital of the Kingdom and one of its largest cities, Riyadh is a key market for the local automotive sector.
With the announcement of the ladies’ driving decree in late 2017, Automechanika Riyadh 2018 served a vital role for exhibitors to measure the impact of this new development on the industry’s potential. Now, with the decree already in effect, the 2020 edition is the go-to event for exhibitors to capitalise on the rising momentum in the growing domestic market. The show also provides a base to tap into the Kingdom’s Eastern Province Market, given its popularity among visitors from Al Khobar, Dammam, Al Jubail and other cities that lie within convenient proximity to Riyadh.
Automechanika Riyadh is licensed by Messe Frankfurt and organised by Saudi-based Al Harithy Company for Exhibitions (ACE), the Kingdom’s leading event organiser and the first to own dedicated exhibition venues and organise international trade shows in the country. Over 40+ years, ACE has staged more than 550 successful exhibitions in Saudi Arabia, across a wide range of industry sectors.
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Exhibitor Feedback Visitor Profile
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The launch edition of Automechanika Riyadh was extremely successful and it was a very well organised exhibition. We enjoyed many inspiring conversations with new potential clients and were impressed by the number of visitors and the great interest in our products shown by clients in Saudi Arabia – our latest target market. I would like to congratulate the entire organising team for an amazing and beyond successful inaugural show in Riyadh. We look forward to attending next year.
Eli Youssian Giant Industrial Corp. | Vice President
Exhibitor Trade Fair Objectives
(all figures in %)
Developing / Expanding Business Relations
Exhibitor Attainment of Trade Fair Objectives
Collecting Market Data
Preparing / Closing Sales Deals
0 10 20 30 40 50 60 70
76
75
74
49
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Visitor Statistics:
Visited to prepare and conduct purchases
Visitors from Saudi Arabia
Visitors from top management
68%
Visited to initiate new business relationships
43% 36%93%
of exhibitors at Automechanika Riyadh 2018 said they were likely to return for the next edition
of exhibitors were satisfied with Automechanika Riyadh 2018
Automechanika Riyadh is very important for our company because the show helps bring customers from our field to us. We have had very good success with Automechanika Riyadh, the advertisement was great and the footfall was extremely satisfying – more than we expected.
Scott Sobie Mustang Dynamometer | Sales Manager
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The Tire Market
Oils & Lubricants Batteries
Units in Operation Forecast
*Data courtesy of
*Data courtesy of
14.2%
24.3%
53%
Mineral oil makes up 62% of the volume of the market
There are 75 Oils & Lubricants brands selling 190 items
In 2018, there were 350,000 new passenger vehicles in operation
In 2018, there were 115,000 new commercial vehicles in operation
Passenger Vehicle Tires
Other Products $3.49 billion – 46%
82% of total market represents PV batteries
15% of the market represents SUV & LCV batteries
Market Information
59 Passenger vehicles battery brands 32 Commercial vehicles battery brands
Top Reasons to Exhibit
OEM heavy duty manufacturing current total production is at 12K units per year and expected to reach 39K by 2022 (Automotive Clusters Data)
Pricing StructureRow Stand (one side open) USD 495 per sqm
Corner Stand (two sides open) USD 505 per sqm
Peninsula Stand (three sides open) USD 515 per sqm
Island Stand (four sides open) USD 525 per sqm
Second floor in double storey stands USD 150 per sqm
*pricing excludes 5% VAT
Early Bird Discount 5% off space-only price for bookings received on or before 30th June 2019.
The discount is only applicable if the down-payment of 30% due post-booking is made within two weeks of receiving the invoice OR a post-dated cheque amounting to the total rental fee is delivered (cheque date no later than 30th September 2019).
One Price PolicyBook for Automechanika Dubai + Riyadh 2020 to avail our one-price policy.
15” tires17” tires
16” tires 2.5xCommercial tires sell for
the price of passenger vehicle tires
165
Passenger Vehicle Tires
Represented bybrands142
Represented bybrands
Commercial Vehicle Tires
Total of Passenger and Commercial Vehicles
Passenger Vehicle
Market Share
Commercial Vehicle
5 million in 2018
3.65 million in 2023
2.7 million in 2018
6.85 million in 2023
7.7 million in 2018
10.5 million in 2023
Saudi Arabia is the largest importer of vehicles and auto parts in the region
Construction, entertainment and religious tourism industries are all expanding rapidly across the Kingdom
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As a new market segment, lady drivers expected to add 3 million new drivers to the roads by 2020
Automechanika Riyadh is a major hub for the Central and Eastern regions, which account for the more than half of the Kingdom’s 34 million population
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Blinker was happy to have had good results from Automechanika Riyadh and we negotiated with many visitors after the show. We’ve always had good experiences with Automechanika as we’ve been to Dubai and Moscow exhibitions organised by them and the level is good. This was our first time going to Saudi Arabia for Automechanika Riyadh 2018.
Anthony Younes Blinker | Sales Manager, Middle East & Africa
Tires $2.28 billion – 30%
Lubricants $1.44 billion – 19%
Batteries $380 million – 5%
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The meeting place for solution providers across all major product segments
Parts & Components Body, Components for Conventional Drive Systems, Chassis, Powertrain, Standard Mechanical Parts, Interior, Exterior, Charging Accessories, Regenerated, Restored and Renewed Parts for Cars and Utility Vehicles, External Vehicle Air Quality and Exhaust Gas Treatment, Industry Institutions, Trade Publishers and Training Centres
Electronics & Connectivity Engine Electronics, Vehicle Lighting, Electrical Systems and Comfort Electronics
Accessories & Customising General Accessories for Motor Vehicles, Technical Customising, Visual Customising, Infotainment, Special Vehicles, Equipment, Assemblies and Modifications, Trailers for Cars and Small Commercial Vehicles, Spare and Accessory Parts for Trailers
Diagnostics & Repair Workshop Equipment and Tools, Bodywork Repair, Paintwork and Corrosion, Protection, Towing Equipment/Maintenance and Repair Of Vehicle Superstructures, Waste Disposal and Recycling, Workshop Safety and Ergonomic Workshops, Workshop and Dealership Equipment, Oils and Lubricants, Digital Maintenance, Vehicle Diagnostics, Fastening and Bonding Solutions, Technical Fluids and Workshop Concepts
Dealer & Workshop Management Workshop / Dealership / Filling Station Planning and Construction, Dealer Management Systems, Workshop Management, Basic and Advanced Training, Workshop and Dealership Marketing, Internet Service Providers and Vehicle Marts, Economic Regeneration, Cluster Initiatives, Digital Marketing, Customer Data Management, Online Presence, E-Commerce and Mobility Payment
Car Wash & Care Washing, Vehicle Care, Vehicle Preparation, Filling Station Equipment and Water Reclamation
Alternative Drive Systems & Fuels Energy Storage, Alternative Fuels, Complementary Products, Vehicle Concepts, Resources, Charging and Tank Technologies, and Systems and New Workshop Technologies
Tires & Wheels Tires, Tire / Wheel Repair and Disposal, Wheels and Rims, Used Tires and Wheels, Tire / Wheel Management and Systems, Sales Equipment and Storage of Tires, Accessories for Tires and Wheels and Installation
Body & Paint Bodywork Repairs, Paintwork and Corrosion Protection, Smart Repair for Paintwork, Metal Parts, Plastic Parts, Windows, Headlights, Rims and New Materials
Given the importance of trucks in freight transport in Saudi Arabia, as well as the presence of several government fleets in Riyadh, 45% of visitors at Automechanika Riyadh 2018 expressed interest in products for commercial vehicles.
The Truck Competence segment presents a lucrative opportunity for exhibitors to showcase their solutions across the entire value chain in the truck sector from truck parts, accessories and workshop equipment to body repairs and maintenance for commercial, industrial and agricultural vehicles.
Tap into growing visitor interest in Truck Competence solutions
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Top Visiting Companies
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Media Coverage Automechanika Riyadh 2018
Acme Logic SystemAl Barrak GroupAl Dahayan Trading Co.Al JazeeraAl JomaihAl Rajhi BankAl Rajhi Building And ConstructionAl Reem Car AccessoriesAl Sheikh Center for BMW Maintenance Al Shoaibi FactoryAlattafAlesnad AlmassiAlfaisal UniversityAlmaraiAlmarai CompanyAlodhaib CompanyAramexArmorAsam CranesAutostarBig Trading Est.Black Tire Est.Border GuardCompu-CarDairy And Food PolytechnicDar Al ArkanDynatrade Motors LlcEcobrex
Est. Zawet Al-Muheet CommercialFilters Experts Trading Est.Hykal OmraniHyundaiITCOJubail MotorsKafa’atKing Saud UniversityKPMGLmat Troq Commercial GroupMaharaManazil Al MunawraMARCOMazadarMEDGULFMinistry of DefenceMinistry of EducationMinistry of HealthMinistry of JusticeMinistry of WaterMobcoMobilyModern Machinery Co. Ltd.MotabaqahMupifuelNissanParts World EstPetromin Corporation
PoliceQassim UniversityRawasi Trading
Rawi Trading
RenaultRiyadh Velvet FactoryRoaaRotanaSABBSABICSamnan Petroleum ServicesSASCOSaudi AramcoSaudi Mechanical IndustriesSaudi Parts CenterSaudi PostSFDAShibh Al Jazira Contracting Co.STCTakwa CompanyToyotaTVTC CollegeUNICOILWafi GarmentsZahid TractorsZain LubricantsZoom Car
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Exhibitor Checklist
Important Dates Information Contact Person Documents Sent
May – September 2019
Submit application before 30th June 2019 to avail Early Bird discount
30% of payment must be made; remaining 70% must be settled no later than 30th September 2019
For International Exhibitors Abdelrahman Kurdieh | Project Manager [email protected] For Domestic Exhibitors Hisham Numan | Sales Director [email protected]
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Submit PR information:– Press Release– Product Launches– News
Gareth Wright | PR Manager [email protected]
Danielle Conwell | Marketing Manager [email protected]
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Submit stand construction orders Wajahat Mohiuddin | Operations Manager [email protected] ¨
Receive your copy of the Exhibitor Manual and complete mandatory and optional forms for additional requirements
Abdelrahman Kurdieh | Project Manager [email protected] ¨
October 2019
Order Visitor Invitations four months prior to show date (orders are free of charge and placed through the website using the Marketing Toolbox) Distribute Visitor Invitations to client database
Danielle Conwell | Marketing Manager [email protected] ¨
Complete Show Catalogue entry details online
Jason Canlas | Operations Coordinator [email protected] ¨
Begin utilising Business Matchmaking tool to set up meetings during the show
Danielle Conwell | Marketing Manager [email protected] ¨
21 – 23 February 2020 Stand Assembly Access | Space Only Exhibitors
Jason Canlas | Operations Coordinator [email protected]
Wajahat Mohiuddin | Operations Manager [email protected]
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22 – 23 February 2020 Stand Assembly Access | Shell Scheme Exhibitors
Wajahat Mohiuddin | Operations Manager [email protected] ¨
24 – 26 February 2020 Automechanika Riyadh 2020 Show ¨
25 – 26 February 2020 Exhibitor Survey distribution (please fill and return) ¨
25 – 26 February 2020
Booking Form – Re-book to guarantee your location for:
Automechanika Jeddah 2021
Automechanika Riyadh 2022
For International Exhibitors Abdelrahman Kurdieh | Project Manager [email protected] For Domestic Exhibitors Hisham Numan | Sales Director [email protected]
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27 February 2020Show Breakdown & Stand Disassembly(all valuables and products must be removed on February 26th ASAP after the show closes)
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Additional Services
Business MatchmakingIn 2018, 1,192 meetings took place at Automechanika Riyadh through Business Matchmaking, which allows exhibitors and pre-registered visitors to pre-schedule specific, targeted appointments to take place during the show FREE of charge. This optimises the time spent at the exhibition for both parties. Exhibitors and pre-registered visitors will be notified six weeks before the show with further details.
For more information, www.amRiyadh.com/BMM
Sponsorship OpportunitiesBe seen at the right place. At the right time. Participating in Automechanika Riyadh is about more than just accessing the best opportunities in the Saudi automotive market under one roof.
As the only trade platform of its calibre in the region, it is a rare opportunity to raise your profile in this important market and establish yourself as a well-known brand and industry partner. Maximise your company’s reach and exposure by becoming a sponsor and capitalising on various marketing opportunities before and during the show.
You can sponsor specific areas of the venue or take advantage of our strong marketing campaign which encompasses a vast variety of dynamic and innovative channels that generate high awareness levels. Our selective branding and advertising opportunities are available to confirmed exhibitors of the show. To stand out amongst your competitors and co-exhibitors, contact the sponsorship team now:
Leslie Failano, Sponsorship Sales Manager [email protected] with subject line: Automechanika Riyadh
Maximise your ReachOur in-house Marketing & PR managers run a continuous campaign throughout the year, with increasing activity closer to the show. If you have anything newsworthy to state, we would like to hear from you. We may be able to include your news in our next press release, e-newsletter or even feature it on the website based on the relevant content shared.
Marketing Toolbox As part of our efforts to ensure that you have a successful exhibition experience, we have the Marketing Toolbox for Automechanika Riyadh 2020 which contains a number of FREE tools that you can use to promote your presence at the exhibition. You can order the following:
• Personalised printed invitations • Customised e-cards • Web banners • Personalised email signatures • Invitation letter / Fax invitation
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Once you receive your E-Net Login details, ensure you enter your show catalogue entry. This will be used as your company profile for visitors to view on our system.
ENTER YOUR SHOW CATALOGUE ENTRY
Once the profile is submitted, receive a list of visitors matching your business interests / preferences.
VIEW PERSONALISED VISITOR MATCHING REPORT
Prepare your itinerary for three days of endless possibilities at Automechanika Riyadh 2020.
PLAN YOUR VISIT TO THE EXHIBITION!
Our team will send you the log-in details to access the Business Matchmaking System. Review and complete the rest of your profile using additional filters such as company name, country, etc.
LOOK FOR YOUR USERNAME AND PASSWORD
Connect and schedule multiple meetings with visitors who have similar business interests. Any changes to your meeting schedule will be updated in real-time on your Online Diary.
ACCESS AND SCHEDULE MEETINGS VIA THE ONLINE DIARY
A vital industry for the Kingdom’s Vision 2030
As part of the Kingdom’s Vision 2030 five major industries have been identified as part of an industrial cluster and automotive aftermarket is one of the major sectors in this initiative.
Against this strong background, the automotive cluster is committed to developing a Saudi Arabian Automotive industry, encompassing car, truck and bus manufacturing, research & development, design, components, sub-systems and sub-assemblies manufacturing, full vehicle assembly, and logistics. This initiative fits the overall KPI’s of the Kingdom; which are to create highly technological employment and diversification into non-oil based industries.
Transport & Logistics Automotive Aftermarket Events Automotive Events
Events driving Mobility & Logistics
Abu Dhabi Future Mobility Conference
Buenos Aires Arminera – International Trade Fair for the Mining Industry
Busan RailLog Korea
Dubai Materials Handling Middle East
Frankfurt Hypermotion
Jeddah Materials Handling Saudi Arabia licensed to Al-Harithy Company for Exhibitions Ltd.
Johannesburg Scalex Johannesburg
Nairobi Scalex East Africa licensed to Exhibition Alliance East Africa Ltd.
Atlanta NACE Automechanika Atlanta
Beijing AMR – Auto Maintenance & Repair Expo
Birmingham Automechanika Birmingham
Buenos Aires Automechanika Buenos Aires
Chengdu CAPAS Chengdu
Dubai Automechanika Dubai
Frankfurt Automechanika Frankfurt
Ho Chi Minh City Automechanika Ho Chi Minh City
Istanbul Automechanika Istanbul
Jeddah Automechanika Jeddah licensed to Al-Harithy Company for Exhibitions Ltd.
Johannesburg Automechanika Johannesburg
Kazan TIAF – Tatarstan International Automotive Forum supported by Automechanika
Buenos Aires Salón Moto
Cape Town Cape Town International Boat Show
Chennai Automotive Engineering Show Chennai
Istanbul Festival of Motoring Istanbul
Motobike Istanbul
Johannesburg Festival of Motoring Johannesburg
Futuroad Expo Johannesburg
Moscow Busworld Russia powered by Autotrans
Comtrans
Nursultan Futuroad Expo Astana licensed to Business Media Central Asia
Pretoria AERO South Africa
Shanghai Connected Mobility Conference
Sochi Festival of Motoring Sochi
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Kuala Lumpur Automechanika Kuala Lumpur
Madrid Motortec Automechanika Madrid licensed to IFEMA
Mexico City INA PAACE Automechanika Mexico City
Moscow MIMS Automechanika Moscow
IMAF – International Moscow Automotive Forum
New Delhi ACMA Automechanika New Delhi
Nursultan Automechanika Astana licensed to Business Media Central Asia
Riyadh Automechanika Riyadh licensed to Al-Harithy Company for Exhibitions Ltd.
Shanghai Automechanika Shanghai
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Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 [email protected] www.messefrankfurtme.com
ACE Exhibitions P.O. Box 40740, Jeddah 21511 Tel. +966 12 654 6384 Fax +966 12 654 6853 [email protected] www.acexpos.com
Background Information
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*preliminary figures 2018
About Messe Frankfurt Middle East GmbHMesse Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Interior Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility. In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries. For more information, please visit our website at www.messefrankfurtme.com
About ACE ExposAl Harithy Company for Exhibitions (ACE Expos) is a full services event management company headquartered in Jeddah, Saudi Arabia. Established over 40 years ago, we are proud to be the pioneers in exhibition venues and the organizers of international trade shows Kingdom-wide spanning multiple industries and sectors. ACE Expos has also played an international role in organising exhibitions in the United Kingdom, Lebanon and Uzbekistan; we handle a diverse portfolio, offering 360-degree solutions to a number of industries, encompassing Event Management, Promotions, Exhibitions and Event Communications. Our team boasts over 100 skilled professionals and more than 550 successful exhibitions to date, a fact that establishes ACE Expos’ competitive edge.
Automechanika [email protected] www.amRiyadh.com
