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SATINIQUE Styling Cream was created to

Style hair.

This Styling Cream gives medium hold,

shine and polish to define curls.

Enhances curl definition, and perfect for

adding finish and style to textured hair.

Features a blend of KuKui Seed Oil and

Vitamin E.

COLLECTION OVERVIEW

SATINIQUE® haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customisation: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalise. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

KEY PRODUCT MESSAGE

This Styling Cream smoothes and shapes curls for increased manageability and control.

SATINIQUE® Styling Cream

PRODUCT OVERVIEW

FEATURES / BENEFITS

FEATURE BENEFIT

Exclusive blend of smoothing emollients and polymers

Provides long-lasting style control while reducing fly-aways.

Smooths and shapes curls for increased manageability and control.

Holds without stiffness Non-sticky, non-flaky

Blend of KuKui Seed Oil and Vitamin E KuKui Nut Oil: The amino acids and essential fatty acids present in KuKui Nut Oil penetrate the

hair shaft and leave hair looking healthy and moisturised.

Vitamin E is known to moisturise and protect hair.

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PRODUCT USAGE

Versatile formula can be used daily on wet or dry hair for shine

and definition.

To define curls: apply to damp hair and diffuse or air dry. To

create curls: use on dry hair and style as desired.

Gentle enough to use every day.

FRAGRANCE

All SATINIQUE® products are enhanced with carefully-selected

fragrances which heighten the usage experience.

Styling Cream features a crisp, vibrant fragrance with notes of pear,

green apple, rose, and musk.

SATINIQUE® Styling Cream

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CONVERSATION STARTERS

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat and soften hair that is curly, dull, or unmanageable.

While I’m here, I must make sure you see what’s new in beauty. We have an

amazing haircare line that is completely customised.

Do you ever have a “bad hair day?” Describe it for me?

What is your favorite thing about your current haircare products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who have curly or unmanageable

hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for Styling Cream:

KuKui Seed Oil: Known for its rejuvenating and

soothing effects, it helps replenish luster and elasticity.

Particularly good for hair that is damaged from

exposure to the environment.

Vitamin E: Moisturises and protects hair. It is also

recognised as a wonderful antioxidant agent.

SATINIQUE® Styling Cream

TECHNOLOGY STYLING TIPS

Tip: Apply Styling Cream to damp curly hair, dry hair with a diffuser. Rub

a small amount of Texturising Matte Wax between palms of hands and

squeeze onto curls for separation and definition. Set with Finishing Spray.

Tip for Short Hairstyles: Mix a small amount of Styling Cream and

Texurising Matte Wax together and apply to damp hair and blow dry as

usual, follow with Texturing Matte Wax for a sculpted no fly away look.

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DEMONSTRATIONS

Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are

three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed

one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.

Zero-Static

SATINIQUE® Styling Cream

Instructions:

1. PREP: Create static on a volunteer’s hair: gently rub an inflated balloon all over the hair until static forms.

2. PREP: Distribute a pearl-sized amount of SATINIQUE Styling Cream between fingers on one side of the hair. Reapply product throughout length of the hair.

3. PREP: Gently rub balloon all over the hair again.

4.Demo: Explain how the SATINIQUE Styling Cream instantly smoothed the hair, while eliminating static and flyaways.

Result: Experience tamed, defined curls, free from static and frizz.

Purpose: Showcases how the SATINIQUE Styling Cream instantly eliminates the effect of

static and smoothes hair for increased manageability.

You will need:

SATINIQUE Styling Cream

1 inflated balloon

STEP 1 STEP 2 STEP 3 STEP 4

CROSS SELLING PRODUCTS

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FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Care with SATINIQUE Smooth Moisture Shampoo and

Conditioner: A premium system to help promote moisture,

after one use, for hair that is shiny, smooth and manageable.

For all hair types.

Style with SATINIQUE Shine Spray: A clear, light

finishing mist that improves shine; perfect for all hair types,

especially hair that is dull or dry.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Smooth Moisture Shampoo and

Conditioner

As you are starting the conversation with your customer about a SATINIQUE® product, maximise the opportunity to connect them to related

products, allowing them to experience all of the benefits of the SATINIQUE collection.

SATINIQUE® Styling Cream