A

Project report

On

PRESENTED TO: PRESENTED BY:

SIR BIPIN BASIL RAKESH YADAV

MBA 2

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Contents

Topics Page No.

Preface 03

Acknowledgment 05

Executive Summary 06

Introduction of Satguru store 07

Objective 09

Current Marketing Strategy 10

Current Operations 10

Current Financial Status 11

Competitors 11

Proposed Business Plan 12

Utilization of Funds 13

Conclusion 16

Bibliography 17

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Preface

Retailing is a distribution channel function where one organization buys

products from supplying firms or manufactures the product themselves,

and then sells these directly to consumers. A retailer is a reseller (i.e.,

obtain products from one party in order to sell to another) from which a

consumer purchases the product. In the majority of retail situations, the

organization from which a consumer makes purchases is a reseller of

products obtained from others and not the product manufacturer.

The recent years have witnessed a rapid transformation and vigorous

profit in Indian retail stores across various categories. This can be

contemplated as a result of the changing attitude of Indian consumers

and their overwhelming acceptance to modern retail formats. Asian

markets witness a shift in trend from traditional retailing to organized

retailing driven by the liberalizations on Foreign Direct Investment.

Indian organized retail market is growing at a fast pace due to the boom

in the Indian retail industry. In 2005, the retail industry in India

amounted to Rs.10,000 billion accounting for about 10% to the

country’s GDP. The organized retail market in India out of this total 3

market accounted for Rs.350 billion which is about 3.5% of the total

revenues. Retail market in the Indian organized sector is expected to

cross Rs.1000 billion by 2010.

Here in this project I am going to deliver the business plan of Guru

kripa Provision store and strategy which they follows for getting on the

top of their business.

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Acknowledgement

I take this opportunity to pay my sincere thanks and gratitude to all those

people without whom I would not have been able to complete my

project report successfully as they nurtured me with their proper

guidance and care. Here I would like to acknowledge those important

people.

My special thanks go to our teachers and specially Mr. Bipin Basil who

have helped and molded me to handle such critical project. I am deeply

indebted for their able guidance.

Irrespective of all other benefits, it was the unconditional support and

aid of my family, which enabled me to achieve to fullest extent of my

endeavor.

Best regards

Rakesh Yadav

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Executive Summary

The Successful completion of this project was a unique experience for

me because by visiting many place and interacting various persons, I

achieved a better knowledge about sales. The experience which I gained

by doing this project was essential at this turning point of my carrier

detailed analysis of this research under taken by me.

The research provides an opportunity to the student to devote their skills

knowledge and competencies required during the technical session.

The research is on topic business plan with refrences of (kirana store)

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Introduction of Satguru Store

The business was started in 1990 with approximately an amount of

Rs.9000/- This shop was 21 years old. At the time of opening there was

no employees in the shop. It was completely run by the owner himself.

Now there are 5 worker work in shop. Shop opening time morning is

10.00am and closing time is 10.00pm.

The Store basically deals in all types of kirana items like:-

Sugar, Coffee, Tomato ketchup, Tata Salt, Floor, Saras Ghee and Oil.

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Strategy in terms of

Expanding:-

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Objective

To provide a business plan to Satguru Provision Store to expand and

develop his business. Within a budget of Rs. 50,000/-

Over a period of one year.

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Current marketing Strategy

Local TV channels

Print media

Word of mouth

Customer Satisfaction

Current Operation (Sales promotion)

Cash Discount

Credit Facility

Packaging

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Current Financial Status(Strategies)

Goodwill-- Rs 10,00,000

Yearly Turn over – Rs 60,00,000

Profit Margin –8.5%

Competitors

Vikas Provision Store

Dayal Provision Store

Dinesh General Store

Mukesh Provision Store

Surendra Provision Store11

Proposed Business Plan of satguru Kripa Store

Main focus on:-

Self improvement

Improve the level of customer experience which buying.

Expected outcome

Good word of mouth

Increase in Sales

Motivation schemes for current employees

Increase efficient manpower.

Focus on guiding the customers in choosing the best possible

solution as per their needs

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Training and development program to make the product

demonstrations better equipped in building good customer

relations.

If required provide services to the customers at home.

Utilization of Funds

50,000/- details

Printing

Manpower

Increase in Products

Television

1. Training schedule days and hours :- should be set properly

according to the skills of the employees.

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2. Motivational schemes for employees:- monitory and non

monitary for eg. Gift on festival, give chocklets on child customer.

Home delivery

Rates of products

Sugar--- Rs 32

Coffee 25gm—Rs 39

Tomato ketchup—Rs 80

Tata Salt--- Rs 12

Floor—Rs 15

Saras Ghee—Rs 250

Oil—60Rs

Cold Drinks14

Pepsi

Coca-Cola

7up

Miranda

Mountain dew

Dew Rs. 23 each

Hair oils

Almonds

Hair and care

Coconut

Shaving creams

Dettol

Denim

vi-john

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Dal:-

Toor Dal—65Rs

Moon Dal—60rs

Bikaneri bhujia—Rs 100

Axe deos—Rs 135

Pepsodent 150gm 56Rs

Conclusion

By using the proposed business plan it is estimated that yearly turn over

of the satguru kirana store will be double

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BIBLIOGRAPHY

1. WWW.GOOGLE.CO.IN

2. WWW.WIKIPEDIA.COM

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