Sarasota Realtor Magazine - June 2009

GENERATIONSPage 6

JUNE 2009

Pulte Homes and DiVosta Homes

present three premier communities

across Sarasota featuring a stunning

collection of home designs and

a spectacular array of amenities.

Discover sparkling resort-style pools,

world-class tennis facilities, beautiful,

scenic walk-ways, and more!

*Information and pricing subject to change without notice. $5,000 realtor bonus applicable on homes that close within 45 days of contract date. Void where prohibited. See Sales Associate for details. ©2008 Pulte Homes, Inc.

YOU DESERVE!LifestyleTHE

776

N. C

ATT

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EN R

D.

777

777

776

THE ISLES

ISLANDWALK

SAN MICHELE

3% Commission + $5,000 Realtor Bonus!*

San MicHele Townhomes From the high $100’s(941) 359-3125

THe iSleS on PalMer rancHSingle-Family Homes, attached Villas & carriage HomesFrom the mid $200’s(941) 926-3933

iSlanDWalk aT THe WeST VillageSSingle-Family Homes & attached Villas From the mid $200’s(941) 408-8179

www.pulte.com/sarasota • www.divosta.com/sarasota

DIVOSTA HOMES COMMUNITIES

PULTE HOMES COMMUNITY

08-SWF-1459 SRM Jan09 Ad.indd 1 12/4/08 9:16:42 AM

Pulte Homes and DiVosta Homes

present three premier communities

across Sarasota featuring a stunning

collection of home designs and

a spectacular array of amenities.

Discover sparkling resort-style pools,

world-class tennis facilities, beautiful,

scenic walk-ways, and more!

*Information and pricing subject to change without notice. $5,000 realtor bonus applicable on homes that close within 45 days of contract date. Void where prohibited. See Sales Associate for details. ©2008 Pulte Homes, Inc.

YOU DESERVE!LifestyleTHE

776

N. C

ATT

LEM

EN R

D.

777

777

776

THE ISLES

ISLANDWALK

SAN MICHELE

3% Commission + $5,000 Realtor Bonus!*

San MicHele Townhomes From the high $100’s(941) 359-3125

THe iSleS on PalMer rancHSingle-Family Homes, attached Villas & carriage HomesFrom the mid $200’s(941) 926-3933

iSlanDWalk aT THe WeST VillageSSingle-Family Homes & attached Villas From the mid $200’s(941) 408-8179

www.pulte.com/sarasota • www.divosta.com/sarasota

DIVOSTA HOMES COMMUNITIES

PULTE HOMES COMMUNITY

08-SWF-1459 SRM Jan09 Ad.indd 1 12/4/08 9:16:42 AM

Sarasota Realtor®Volume 6, Issue 6

JUNE 2009

Sarasota Association of Realtors®, Inc.

3590 South Tuttle Avenue Sarasota, Florida 34239 Phone: 941/923-2315 FAX: 941/923-0191

www.sarasotarealtors.com

2009 OfficersPresident

William Geller Suncoast International Realty

President-Elect Erick Shumway

RE/MAX Alliance GroupSecretary

David Clapp RE/MAX Alliance Group

Treasurer Michael Bruno

Coldwell Banker Residential Real Estate, Inc.Immediate Past President

Helen Sosso Prudential Palms RealtyChief Executive Officer

Kathy Roberts

Mission StatementThe mission of the Sarasota Association of Realtors® is to advance members’ professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics. We are committed to be the leading advocate of real estate in the communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide. Sarasota Realtor® is published monthly by the Sarasota Association of Realtors® Inc.

Editorial Staff

Director of CommunicationsRay Porter

Director of Member ServicesDan Andrews

Director of MLS Information SystemsJesse Sunday

Director of Professional DevelopmentCatherine McCaskill

Governmental Affairs DirectorMarc Mansfield

ProductionCoastal Printing, Inc.

Sarasota Realtor® Advertising: For information on advertising rates and deadlines, contact Ray Porter at 941/328-1168 or [email protected].

Subscriptions: The annual dues of every member of the Sarasota Association of Realtors®, Inc., includes a one-year subscription to Sarasota Realtor® magazine. A yearly subscription for Sarasota Realtor® magazine is available to non-members for $25, plus Florida sales tax.

Editorial ideas and manuscripts are welcomed. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the Sarasota Association of Realtors®, Inc. All submitted copy is subject to editing.

2009 Copyright© by the Sarasota Association of Realtors®, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

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6 Generations Is real estate in the blood? Judging from the many multi-generational real estate brokerages, a strong case could be made for that assertion!

10 Initiatives NAR leaders and local real estate representatives traveled to Washington. D.C. in May to bring a real estate perspective to the debates in the Capitol.

12 Homestead Lost? A rental contract could spell the loss of a Homestead Exemption on your property, so be aware of the law.

15 Pendings spike Pending sales climbed to 981 in April - a level not seen since the boom years of 2003-05 - and overall sales topped 500 for the first time since June 2008.

18 Will We See A ‘V’? The commercial sector is hoping the easing of credit and government stimulus programs will spur the market.

In every issue10- Governmental Affairs12- Property Appraiser14- Ethics in Action16- Sales and Listing Statistics18- CID Update20- Education Programs23- Broker Corner28- WCR News30- Membership News31- International Real Estate32- Calendar of Education/Events

ON THE COVER: Pictured are three generations of working Realtors®, and a fourth in training - from top right, Harry Robbins, grandsons Kevin and Troy, son Loyd, and great-grandson, Luke. See the story on Page 6.

4 JUNE 2009 Sarasota Realtor® Magazine www.sarasotarealtors.com

Tina Darling is SAR Affiliate of Month

.

The next SAR Quarterly Membership Meeting will be held Monday, June 15th at noon at the Troyers Dutch Heritage restaurant, 3713 Bahia Vista Street, Sarasota. Register today online for this important program, and a delicious lunch!

The program for the meeting will be Bob Clifford, Executive Director of the Tampa Bay Area Regional Transportation Authority. He will discuss short and long-term transportation plans for the region.

TBARTA’s short-term vision includes light rail but not long-distance rail. It also has an ambitious bus system in both exclusive lanes and mixed traffic and managed lane express bus service. This plan is based on projected growth through 2035. The regional plan is to ultimately connect the entire region, from Citrus County south to Sarasota and east to Lakeland.

Transportation is topicfor SAR Quarterly Meeting

SAR Emerging Leaders program starts in AugustThe 2009 SAR Emerging Leaders Program is an excellent

way to advance your real estate career and leadership skills.The program, which begins in August, is designed to

introduce potential leaders to all programs of SAR and to find and train future volunteers and leaders for the local, state, and national association.

The program will include four sessions, and completion of three out of the four is mandatory. The sessions are designed to introduce the breadth of our local association and its membership area, the scope and systems that operate the state and national organizations, participation in leadership training at the conventions, and skills training for volunteer leadership at SAR. Two additional programs are optional and attendance will earn extra points for the participant.

The first program, set for Aug. 6 from 9:30 a.m. to 12:30 p.m., is entitled “The Making of a Leader.” The presenter is Belton E. Jennings III, APR, RCE ,CAE, CIPS, President & CEO, Enjender LLC.

Topics will include: The “Three-Way Agreement” (the NAR/FAR/SAR relationship); Robert’s Rules Made Easy;

Exercises in Practical Problem Solving; What Members Expect from Leaders; Leading Effective Meetings; Your Job, My Job, Our Job; Your Pathway to Leadership; Antitrust and Conflict of Interest; “Been There, Done That” Wisdom for New Leaders.

Belton Jennings is a 35-year association executive and former CEO of the Orlando Regional Realtor® Association. He has held many leadership positions in his local community as well as in the state and national Realtor®

Tina Darling, President of Innovative Agent Services of Sarasota and the vice-chair of the SARAffiliate Committee, is the June Affiliate of the Month. A “near-native” to Florida, moving from Chicago to Sarasota at four years old, Tina started her marketing company in November 2002.

Continued on P. 9, See LEADERS

www.sarasotarealtors.com Sarasota Realtor® Magazine JUNE 2009 5

iGenerationsReal estate profession often creates tighter family ties

Cove

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Is real estate a genetic family trait, passed on from generation to generation? One would think so from the number of multi-generational families in Sarasota that work in the industry. From father to son, mother to daughter, real estate in Sarasota has certainly evolved into a family affair!

A quick glance inside any real estate publication, or at Internet search engines reveals a major pattern emerging - real estate in Sarasota often involves many family members, operating as a team to provide professional service to a large client base.

From Helen Sosso and her son, Scott, to Michael Saunders and her son, Drayton; from Paula Cashi and her daughters, Tami and Lori, to Joe Hembree and his son, Joe (and son-in-law, Athony Homer), there are numerous examples of family ties within brokerages.

“We’ve found that our team approach has enabled all of us to live our lives, and to actually have a life,” said Charlotte Hedge, the matriarch of the Hedge Team at Signature Sotheby’s International Realty. Her team includes her husband, Tom, Sr., son Tom, Jr., and daughter-in-law, Monica.

“Tom and I are in Maine right now, but Tommy and Monica are in Sarasota, running the business,” said Charlotte. “They are able to handle everything, and when they take some time off we’re there to keep things running smoothly. We couldn’t do it without the team approach.”

Harry Robbins has taken it to the next level (or generation) with a third-generation real estate enterprise. The blue ribbon family team was founded in Sarasota in 1971 by Harry and Lois Robbins. They were joined by their son Loyd in 1973, and have since weathered and prospered in both robust and sluggish economies.

Now, more than 30 years later, the family tradition continues as Loyd’s sons, Kevin and Troy, have joined the team. Derek, Loyd’s third son, graduates from high school this year and may be a future agent in the firm.

“When Loyd was 18, he got his real estate license,” said Harry. “He offered at one time to transfer real estate paperwork around town on his bicycle. This was before Fax machines.”

Harry devoted many hours of volunteer service to SAR, and was elected president in 1986. He’s happy to

see his small enterprise has blossomed into a family business, and enjoys spending his non-working hours with his family, which now includes six great-grandchildren.

Michael Saunders and her son, Drayton, now lead the legendary local firm of Michael Saunders & Company. But it wasn’t until after Drayton spent eight years in Santiago, Chile conceptualizing and then opening New York Bagel Bakery - Chile’s first bagel coffee shop - that he realized real estate was in his blood.

After selling his business in 2003, Drayton returned to Sarasota and assumed the position of President of MSC Title and MSC Mortgage.

A founding member of the Young Professionals Group in Sarasota, Drayton is working with this dynamic group to attract and include young professionals in Sarasota’s future direction and growth. Drayton is also a past president and board member of the Downtown

Continued on P. 29, See GENERATIONS

Paula Cashi didn’t teach her daughters, Tami and Lori, their

ABCs as children. “They were taught the FHAs and the VAs,” along with

other real estate terminology.

Ann Ross and daughter Wendy Ross.


Real Estate - A Sarasota Family Tradition

Michael (seated) and son Drayton Saunders of Michael Saunders & Company

The Hedge Team - Monica Barth, Tom Hedge, Jr., Tom Hedge, Sr. and Charlotte Hedge of Signature Sotheby’s Realty

David Groom, Jr.; Sylvia Groom and David Groom, III

At right, Paula Cashi and her daughters, Lori Cashi-Haute (left) and Tami Cashi


SOCIALFrom Page 6

SAR thanks the following individuals for participating in the May 16th Community Outreach painting project at Friendship Volunteer Center: Linda Higgins - Neal Communities, Lakewood Ranch; Mary Gamrot - Luxury Homes and Land; Lynn Leduc - RE/MAX Tropical Sands; Tom Giles - Friendship Volunteer Center; Beth Harwood - Friend of Karen Williams; Jean Fox - Prudential Palms; Dick Hynes - Exit Creative Realty; Stefano Gugliemi - Di Stefano Home Services; Peter Liddy - Gulf Coast Mortgage; Konrald Ndah - Florida International Properties; Cindi Shoe - Sarasota Catering Company; Mike Paige - West Coast Home Inspection; Marcia McLoughlin Re/Max Alliance; Chris Zorn - Paradise Home Inspection; Tom Longeran - Airport Police; Karen Williams - Coastal Living; Doug MacKenzie - Key Concierge, LLC; Mike Bruno - Prudential Palms Realty; Steve Bennion - Silver Fox Pest Management Group; Roger Lundh - Scandia Home Service, Inc.; Jana Miracle - Florida International Properties; Pete Besio - Prudential Palms Realty; Michael Cochrane - Prudential Palms Realty; James DuPlantier - Friendship Volunteer Center; Ray Porter - SAR, Director of Communications; Sandy McCourtney – RE/MAX Tropical Sands; Brad McCourtney - JB McCourtney Photography; Hylda Fenton - Innovative Agent Services; Dovie Murray - Blakely & Associates Realty; Lil Denham - Sarasota Title; Dave Foster - Prudential Palms. Special thanks to Porter Paints for paint and supplies; Sarasota Catering for lunch donation; and Dunkin’ Donuts (by SMH) for breakfast! Watch for the next project on July 18th!

John KiernanCERTIFIED GRADUATE REMODELER AGING-IN-PLACE SPECIALIST

SELECTED TOP 50 IN AMERICA

State Lic. #CBC040759

Fax

941 745-2558

Cell

941 726-2318

Phone

941 748-1219

4007 39th Street East,Bradenton, FL 34208www.kiernanremodeling.com

Quick Notes for Realtors®

organizations. Belton is widely recognized for his highly informative and always entertaining presentations.

Graduates should be prepared to become volunteers and committee chairs for SAR and prepare for future local Board leadership.

An Accountability Report must be completed and submitted for each assignment chosen prior to the graduation date in 2010 (TBA - SAR Second Quarterly Membership Meeting). For the complete packet of information and the application, please visit:

www.sarasotarealtors.com

LEADERSFrom Page 5

June 15 deadline for My Florida Regional MLS BillsMy Florida Regional MLS has sent an e-mail notice

to all subscribers notifying you that they have produced their annual 2009-2010 MLS Fee invoices, which are now available for printing and payment online at https://ecom.director.firstamericanmls.com/mfr

Payment is due by 5 p.m. June 15, 2009 to avoid late fees. This invoice is for your MLS service, billed though MFRMLS and is NOT part of the Local, State or National Dues that SAR bills you each fall. If you should have questions about your invoice please contact MFRMLS directly at 800-686-7451 or 407-218-8607.

NAR Real Estate SummitNAR’s Real Estate Summit on May 12th brought together

real estate professionals in the residential and commercial sectors, opinion leaders, economists, academic leaders, members of the media, and current and former government officials to engage Realtors® in a comprehensive conversation about how to revitalize, regenerate and renew real estate markets across the nation.

Keynote speakers included Former Representative Harold Ford, Jr. (D-Tenn.); political commentator Patrick Buchanan; Dr. Robert Reich, former U.S. Secretary of Labor; Shaun Donovan, U.S. Secretary of Housing and Urban Development; Dr. Alan Greenspan, Former Chairman of the Federal Reserve Board; and Sheila Bair, Chairman of the Federal Deposit Insurance Corporation.

Short sale webinar availableREALTOR® magazine offers a free Webinar on short

sales called Short Sales: Finding Income in a Tough Market. During the hour-long Webinar, short sale expert Scott Thompson of Mortgage Resolution Services helps participants learn the basics and best practices for handling short sales from both the listing and selling side.

Visit www.realtor.org and search for “short sale webinar”.

Watch for legal traps with distressed sales

Short sales and bank-owned properties represent one of the best opportunities to grow a real estate business today.

Yet they can expose practitioners to legal liability if they’re not careful, legal experts said at the 2009 Realtors® Midyear Legislative Meetings in Washington, D.C. Here are their tips for steering clear of trouble.

• Be wary of calling yourself an expert. Almost overnight, companies have sprung up offering the chance to become “certified” as a specialist in short sales or REOs. Although some programs might provide good training, you invite trouble if you go overboard and market yourself as an expert,” said Chuck Kasky, director of legal affairs for the Maryland Association of Realtors®.

• Read the fine print. Some certification companies have an indemnification clause that puts all legal costs on your shoulders if they’re included in any lawsuit against you. “Read their disclaimers,” Kasky said.

• Don’t engage in the unauthorized practice of law. Increasingly common practices – broker price opinions, negotiating with lenders in short sales and advising homeowners about a loan modification they could consider before resorting to a short sale – could be challenged as either unauthorized practice of law or outside the scope of a sales associates’ license. Even accepting a fee for broker price opinions – in states where they’re allowed – might create trouble for sales associates who accept fees directly rather than through their broker, Kasky says.

• Check your E&O coverage. If you help homeowners navigate a loan modification, an E&O policy might not cover your actions if you’re sued, says Michelle Lind, general counsel of the Arizona Association of Realtors. Providing such help is considered the business of housing counseling agencies, not brokerages. Similarly, if you handle REOs for a lender, be sure your E&O policy covers property management activity, she says. Many REO property sales tasks are property management functions – getting utilities turned on, keeping the property secure if it’s vacant.- FAR


SAR participates in NAR Mid-Year Legislative Meetings in Washington D.C.

sSAR members along with other Realtors® from across the country descended upon Washington D.C. from May 11th to May 16th to participate in the annual NAR Mid Year Legislative Meetings.

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These meetings are specifically designed to educate NAR members about Realtor® issues in Congress and encourage participants to visit their elected officials in Congress.

SAR and other Florida Realtors® visited with Congressman Vern Buchanan and Senators Mel Martinez and Bill Nelson. During those visits Realtors® urged support for the following NAR priorities:

Preserve the Mortgage Interest Deduction: NAR supports the retention of current law as it applies

to the Mortgage Interest Deduction (MID). Any proposals that would limit the MID would undermine consumer confidence in the housing market at a time when the goal is to stabilize housing prices and sustain homeownership.

Unfortunately, the Administration’s FY 2010 Budget recommendations included a proposal that would limit the MID by limiting its value for taxpayers with more than $250,000 ($200,000 for singles) of adjusted gross income. In practical economic effect, the proposal would change the deduction to a 28 percent tax credit.

NAR believes now is not the time to change MID and opposes any changes to current law. Reducing the value of MID for any group of taxpayers has a negative ripple effect on all potential purchasers.

Enact Health Care Coverage for the Self-Employed and Small Businesses:

Congress must act on the problems the self-employed and small businesses face purchasing health insurance coverage for themselves, their families and employees. Any legislative effort must address the unique set of issues that face the self-employed and small businesses in finding affordable health insurance.

The self-employed, independent contractor, freelance and small businesses workforce must be afforded the same health insurance coverage terms, underwriting consideration and tax treatment available to larger firms.

Cost containment/affordability must be a part of any

proposed plan. Insurance that is cost prohibitive is no solution to the problem.

Move The Housing Market Forward and Safeguard Our Communities:

The Federal Government must have a continued key role to ensure capital for mortgage lending throughout all mortgage markets.

- Enact legislation that will stabilize housing and mortgage markets.

- Fortify Fannie Mae and Freddie Mac to ensure capital for mortgage lending in all markets.

- Make the 2008 loan limit formula and caps permanent to provide fair, affordable financing for all borrowers.

- Extend the $8,000 homebuyer tax credit to all homebuyers to encourage purchases.

Stabilize And Provide Liquidity to Commercial Real Estate Markets:

The freeze in our nation’s credit market has adversely affected commercial and investment real estate. Property owners seeking to refinance existing loans, including land and residential development loans are finding access to credit limited.

NAR supports an expansion of the duration of loans offered to investors, by the Federal Reserve through the Term Asset-Backed Securities Loan Facility (TALF) from the current three-year term to at least five years to better accommodate the longer loan terms of commercial mortgages. (Most commercial mortgages have a loan term of seven to 10 years.) NAR also supports the retention of the current capital gains rates.

Adopt Reasonable Approaches to Energy Efficiency:

NAR supports energy efficiency legislation for homes and commercial buildings that provide tax credits and financial incentives, and educates consumers on the benefits of energy efficiency. NAR strongly opposes energy labeling requirements that are imposed at time of sale or impose undue economic burdens on property owners or managers.

By Marc MansfieldGovernmental Affairs Director


Prop

erty

App

rais

er Rental of a Homestead propertycould cost customer an exemption

For more information, contact the Property Appraiser’s office at 941.861.8200.

Often these out-of-towners prefer the independence of a condominium or home rental over the constraints of a hotel, motel or time share.

Realtors® and Property Managers regularly bring these visitors together with home owners willing to rent their property for a short or long term.

The property appraiser gets involved when the owner of the house or condominium is claiming Homestead exemption on the property they are renting out. Under Florida law rental of your homestead exempted property constitutes abandonment of the homestead. (See text box)

Under any one of the following conditions the homestead exemption will be revoked when the homestead property:

• Is rented on January 1 of any year.• Is rented after January 1 for two

consecutive years, the homestead exemption will be revoked on the second year.

• Is rented for more than 6 months, regardless of the inception date of the rental, then the property is considered to be used for commercial purposes, and thus, not entitled to homestead exemption.

The tax implications can be significant. Once the homestead is revoked, the Assessed Value of the property will be reset to Market Value, removing any tax savings from Save Our Homes, the so-called “Cap”. How much the tax increase will be, depends on the extent of the “Cap” the owner has accumulated over the years.

Additionally, when this office

discovers that a homestead property has been rented, even if that discovery occurs a year or more later, we are required by law to take steps to recover the improperly exempted taxes, penalties of 50% on the taxes improperly exempted, and interest at a rate of 15%, for every year since the abandonment of the homestead occurred. In order to regain the homestead exemption, the property owner must demonstrate that they have physically reoccupied the dwelling as their homestead and otherwise meet the qualifications for homestead as of January 1 of the subsequent year.

Owners of rental property often have other tax obligations:

• In addition to the 7 percent State Sales Tax there is also a 4 percent Tourist Development Tax on property rented for six months or less: visit the Tax Collector’s website, www.sarasotataxcollector.com and select Tourist Development Tax for more information.

• Sarasota County ordinances require payment of Local Business Tax for landlords renting for one month or less: visit the Tax Collector’s website www.sarasotataxcollector.com and select Local Business Tax for more information.

• The Town of Longboat Key considers the rental or lease of residential property a business. Owners of residential rentals on Longboat Key are required to apply for a Business Tax Receipt: visit the Longboat Key website www.longboatkey.org and select Business Tax.

RENTAL OF A HOMESTEAD COULD COST YOUR CUSTOMER THEIR EXEMPTION Sarasota County, with its beautiful beaches, vibrant arts scene, world class cultural attractions and cosmopolitan reputation, attracts visitors willing and eager to pay to experience those amenities for themselves. Often these out‐of‐towners prefer the independence of a condominium or home rental over the constraints of a hotel, motel or time share. Realtors® and Property Managers regularly bring these visitors together with home owners willing to rent their property for a short or long term. The property appraiser gets involved when the owner of the house or condominium is claiming Homestead exemption on the property they are renting out. Under Florida law rental of your homestead exempted property constitutes abandonment of the homestead. (See text box) Under any one of the following conditions the homestead exemption will be revoked when the homestead property:

• Is rented on January 1 of any year. • Is rented after January 1 for two consecutive years, the

homestead exemption will be revoked on the second year. • Is rented for more than 6 months, regardless of the inception

date of the rental, then the property is considered to be used for commercial purposes, and thus, not entitled to homestead exemption.

The tax implications can be significant. Once the homestead is revoked, the Assessed Value of the property will be reset to Market Value, removing any tax savings from Save Our Homes, the so‐called “Cap”. How much the tax increase will be, depends on the extent of the “Cap” the owner has accumulated over the years. Additionally, when this office discovers that a homestead property has been rented, even if that discovery occurs a year or more later, we are required by law to take steps to recover the improperly exempted taxes, penalties of 50% on the taxes improperly exempted, and interest at a rate of 15%, for every year since the abandonment of the homestead occurred. In order to regain the homestead exemption the property owner must demonstrate that they have physically reoccupied the dwelling as their homestead and otherwise meet the qualifications for homestead as of January 1 of the subsequent year.


• In addition to the 7% State Sales Tax there is also a 4% Tourist Development Tax on property rented for six months or less: visit the Tax Collector’s website, www.sarasotataxcollector.com and select Tourist Development Tax for more information.



§196.061 Rental of homestead to constitute abandonment. – The rental of an entire dwelling previously claimed to be a homestead for tax purposes shall constitute abandonment of said dwelling as a homestead, and said abandonment shall continue until such dwelling is physically occupied by the owner thereof. However, such abandonment of such homestead after January 1 of any year shall not affect the homestead exemption for tax purposes for that particular year so long as this provision is not used for 2 consecutive years. The provisions of this section shall not apply to a member the Armed Forces of the United States whose service in such forces is the result of a mandatory obligation imposed by the federal Selective Service Act or who volunteers for service as a member of the Armed Forces of the United States. §196.011(9)(a) … “It is the duty of the owner of any property granted an exemption who is not required to file an annual application or statement to notify the property appraiser promptly whenever the use of the property or the status or condition of the owner changes so as to change the exempt status of the property”…

By Bill Furst, GRI, CRS, CIPSSarasota County Property AppraiserSarasota County, with its beautiful beaches, vibrant arts scene, world class cultural attractions and cosmopolitan reputation, attracts visitors willing and eager to pay to experience those amenities for themselves.


RENTAL OF A HOMESTEAD COULD COST YOUR CUSTOMER THEIR EXEMPTION Sarasota County, with its beautiful beaches, vibrant arts scene, world class cultural attractions and cosmopolitan reputation, attracts visitors willing and eager to pay to experience those amenities for themselves. Often these out‐of‐towners prefer the independence of a condominium or home rental over the constraints of a hotel, motel or time share. Realtors® and Property Managers regularly bring these visitors together with home owners willing to rent their property for a short or long term. The property appraiser gets involved when the owner of the house or condominium is claiming Homestead exemption on the property they are renting out. Under Florida law rental of your homestead exempted property constitutes abandonment of the homestead. (See text box) Under any one of the following conditions the homestead exemption will be revoked when the homestead property:

• Is rented on January 1 of any year. • Is rented after January 1 for two consecutive years, the

homestead exemption will be revoked on the second year. • Is rented for more than 6 months, regardless of the inception

date of the rental, then the property is considered to be used for commercial purposes, and thus, not entitled to homestead exemption.

The tax implications can be significant. Once the homestead is revoked, the Assessed Value of the property will be reset to Market Value, removing any tax savings from Save Our Homes, the so‐called “Cap”. How much the tax increase will be, depends on the extent of the “Cap” the owner has accumulated over the years. Additionally, when this office discovers that a homestead property has been rented, even if that discovery occurs a year or more later, we are required by law to take steps to recover the improperly exempted taxes, penalties of 50% on the taxes improperly exempted, and interest at a rate of 15%, for every year since the abandonment of the homestead occurred. In order to regain the homestead exemption the property owner must demonstrate that they have physically reoccupied the dwelling as their homestead and otherwise meet the qualifications for homestead as of January 1 of the subsequent year.


• In addition to the 7% State Sales Tax there is also a 4% Tourist Development Tax on property rented for six months or less: visit the Tax Collector’s website, www.sarasotataxcollector.com and select Tourist Development Tax for more information.



§196.061 Rental of homestead to constitute abandonment. – The rental of an entire dwelling previously claimed to be a homestead for tax purposes shall constitute abandonment of said dwelling as a homestead, and said abandonment shall continue until such dwelling is physically occupied by the owner thereof. However, such abandonment of such homestead after January 1 of any year shall not affect the homestead exemption for tax purposes for that particular year so long as this provision is not used for 2 consecutive years. The provisions of this section shall not apply to a member the Armed Forces of the United States whose service in such forces is the result of a mandatory obligation imposed by the federal Selective Service Act or who volunteers for service as a member of the Armed Forces of the United States. §196.011(9)(a) … “It is the duty of the owner of any property granted an exemption who is not required to file an annual application or statement to notify the property appraiser promptly whenever the use of the property or the status or condition of the owner changes so as to change the exempt status of the property”…

Under Florida law rental of your homestead exempted property

constitutes abandonment of the homestead.

tCode of Ethics: A Gift of Vision

It is the vision of those who believed that the search for the highest and best use of the land required the highest and best measures of professional responsibility, and the vision of those who recognized private ownership of the land as indispensable to political democracy and a free and prosperous citizenry.

It is this Gift of Vision which has enabled the Code to survive half a century of unprecedented social, political, economic, and legal change substantially unchanged.

The creators and keepers of the Code have realized that to remain relevant and useful, the Code must be a great deal more than simply a set of rules for the conduct of real estate transactions. To endure, the Code must be a criterion of excellence while at the same time constituting a realistic standard of performance. It must be a guide to measure professional conduct, while at the same time representing the furthest reach of professional aspiration. The Code must remain constant without becoming absolute, must be enforceable without being oppressive, and must be meaningful without being dogmatic.

The Code of Ethics has been able to meet all these needs and reconcile all these objectives for one reason only—the vision of its creators in adopting as the unifying rationale of the Code the Concept of Service to the Public.

Every Article of the Code is premised on this single concept. This single concept provides the philosophical basis by which each Article must be interpreted and applied. This single concept, by which the various Articles of the Code are rationalized, is the reason the Code has been and is a “living document.” “Service to the Public” is the “end” and the Code is the “means” to that end.

The Code and Its UseThere is no idea which cannot be misapplied; no

faith which cannot be exploited; no concept which cannot be abused; and no principle which cannot be

perverted. For this reason, the integrity of the Code and the value of its vision of the real estate industry depends ultimately upon its use.

If it is applied inconsistently, it becomes arbitrary and hence oppressive. If it is applied without understanding, it becomes unreasonable and hence dogmatic. If it is used in ignorance, it becomes meaningless; if it is used inappropriately, it becomes irrelevant; and if it is used without moderation, it becomes irrational.

No Code of Ethics can long survive its misuse or misapplication. This is why the Realtors® Code of Ethics must be applied with continuing and conscientious concern for procedural due process. Procedural due process is both an explicit and implied requirement of the Code. It is required explicitly by Article [14], which requires a “proper tribunal” and implicitly by the Preamble’s reliance on the Golden Rule. The due process requirement, after all, requires nothing more than a fair and diligent search for the truth—with an opportunity for all facts to be gathered; all views to be heard; all defenses to be raised and all prejudice or bias to be expunged. But while due process requires nothing more than a fair and diligent search for the truth, so the Code may be properly applied, due process permits “nothing less.” There is no acceptable level of unfairness, no permissible slight of the search.

In its Code of Ethics the family of Realtors® has been offered a farsighted vision of the profession as it could be and should be. This vision, however, must not be blurred by myopic applications of the Code for shortsighted gains at the expense of farsighted objectives. A Realtor® who serves the public serves himself by guaranteeing his future.

But neither must this vision, however clear, obscure the fact that the goals of the Code must be reached step by step, following the path of due process rather than the line of least resistance.

To Realtors®, the Code of Ethics offers the lessons of hindsight, the guidance of foresight, and the understanding of insight—A Rare Gift of Vision.

The Realtor® Code of Ethics is an unusual Gift of Vision. It is the vision of those who dreamed that the business of real estate could become a profession.

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Pending sales soar to 981 in April 2009;sales top 500 level for first time in 11 months

The number of properties reported pending skyrocketed to 981 in April 2009 in the Sarasota real estate market, the highest since the boom years of local real estate in the 2003-2005 period and topping the previous month by 21 percent. Overall sales climbed over the 500 level – the first time since June 2008 – and the median sale price for both single family and condominiums rose above the March 2009 figure. This continued a recent upward trend for prices, which could mean the market doldrums have finally subsided.

The overall sales level of 505 was the highest since June 2008, and close to the 557 sales reported in April 2008. Of those sales, 367 were single family homes while 138 were condominiums – higher than the March figures of 353 and 128, respectively.

The good news also extended to pending sales, which once again rose in April 2009 to 981. In March 2009, pending sales topped 800 for the first time in three years. The total of 981 in April 2009 was 21 percent higher than the 817 reported in March 2009, and 31 percent higher than the 756 pending sales reported last year (in April 2008).

According to statistics from the Mid-Florida Regional MLS for members of the Sarasota Association of Realtors®, 778 single family homes and 203 condominiums went under contract in April 2009, compared to only 515 homes and 241 condos in April 2008.

Pending sales have now exceeded the 500 level for the 16th consecutive month, and have trended steadily upward all year. The statistic is a strong indicator for the next two or three months of sales activity, when many of these pendings will become closed sales. Pending sales reflect contracts executed by buyers and sellers during the month. The numbers indicate a continuing steady, strong pattern, and reflect clear buyer interest in the Sarasota market as the nation appears to be emerging from a lengthy recession.

“Last month we saw a lot of major positive signs in our local real estate market,” said 2009 SAR President Bill Geller. “The fact that sales went up, while prices also rose, is an indicator that healthy conditions are returning. We also saw overall inventory drop to the lowest level of the year. Pending sales were almost at the 1,000 level –all very good news that shows we have many, many buyers in the marketplace looking for

good deals.”Geller once again emphasized the importance of the

recently enacted first-time homebuyers’ tax credit of $8,000, which has boosted sales this year. Those who meet eligibility requirements and purchase a home this year prior to Dec. 1, 2009 are eligible for a tax credit of up to $8,000, and unlike the 2008 tax credit, this one does not have to be repaid. Across the nation, this has led to a surge in first-time buyers, and Sarasota has mirrored the national trend.

The median sale price for single family homes rose to $160,000 in April 2009 from $152,125 in March 2009 – a 5.2 percent increase. The median sales price for condominiums

rose to $182,750 in April 2009 from $166,750 in March 2009 – a 9.6 percent increase. While the figures have started to climb, they are still much lower than April 2008, primarily due to the higher number of short sales and foreclosures, which have pulled down the median prices from last year’s level of $285,000 for single family and $277,000 for condominiums.

The median price of all single family homes sold in the last 12 months was $199,000, compared to a median of $242,000 for the 12 months ending in April 2008. For condominiums sold in the last 12 months, the median sales price was $256,000, compared to last year’s figure of $315,000. *

The absorption rate of properties on the market continues to drop for both single family homes and condominiums, as inventories continue to decline. Absorption rate is the number of months it would take to sell the entire remaining listed inventory in a particular category, based upon the sales for that particular month.

For April 2009, the absorption rate for single family homes stood at 15.2 months, compared to 17.1 months the previous month and 24.7 months in April 2008. For condominiums, the absorption rate was at 19.2 months in April, compared to 21.2 months in the previous month, and much lower than the 34.1 months reported in April 2008.

*A 12-month rolling median price is not as susceptible to the volatility that can occur within any particular month, which sometimes results in drastic statistical swings up or down from one month to the next.

SAR statistics graphics, charts always appear on Pages 16-17


Sarasota MLSSM Statistics April 2009 Sarasota MLSSM Statistics April 2009

Statistics were compiled on properties listed in the MLS by members of the Sarasota Association of Realtors® as of May 10th, including some listings in Manatee, Englewood, Venice, and other areas. Single-family statistics are tabulated using property styles of single-family, half duplex, and manufactured. Condo statistics include condo, co-op, townhouse, and villa. Source: Sarasota Association of Realtors®

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Unit Sales Single FamilyCondo

Source: Sarasota Association of Realtors®

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Single FamilyCondoMedian Sale Price

Single Family

#Active #Sold %Sold Average DOM

Median Sale Prices

Median Last 12 Months

Months Inventory

Pending Reported

%Pending # New Listings

# Off Market

This Month 5569 367 6.6 173 $160,000 $199,000 15.2 778 14.0 677 504

This Month Last Year

9830 398 4.0 166 $285,000 $242,000 24.7 515 5.2 1169 523

Last Month 6042 353 5.8 160 $152,125 $217,000 17.1 642 9.7 881 451

YTD ‐ 1489 ‐ 162 $151,000 ‐ ‐ 3147 ‐ 3536 ‐

Single Family – Sale Price Vs. List Price % Rates Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2008 92.0 92.0 93.2 93.3 92.0 93.0 93.0 92.0 93.1 93.1 92.0 93.0 2009 93.0 93.1 92.5 92.4 ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐


Sarasota MLSSM Statistics April 2009 Sarasota MLSSM Statistics April 2009

Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transac-tions during the month, while pending sales account for contracts executed by buyers and sellers during the month, that may not have closed yet. DOM indicates the average number of days that sold properties were on the market before a contract was executed.

Sarasota Association of Realtors® MLS

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InventorySingle FamilyCondo

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Pending SalesSingle Family

Condo

Condo

#Active #Sold %Sold Average DOM

Median Sale Prices

Median Last 12 Months

Months ofInventory

Pending Reported

%Pending # New Listings

# Off Market

This Month 2635 138 5.2 206 $182,750 $256,000 19.1 203 7.7 306 221

This Month Last Year

5702 167 2.9 181 $235,000 $315,000 34.1 208 2.4 591 205

Last Month 2714 128 4.7 186 $166,750 $256,000 21.2 175 6.4 345 269

YTD ‐ 447 ‐ 181 $185,500 ‐ ‐ 684 ‐ 1492 ‐

Condo – Sale Price Vs. List Price % Rates Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2008 91.0 91.1 91.0 91.0 92.0 92.0 93.0 90.0 90.0 91.0 91.0 91.0 2009 91.0 90.2 90.4 92.2 ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐


Is the local commercial market ready for a V-shaped recovery? 2009 will tellCo

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Tuesday, June 16, 2009Richard Maxson of Catylist provides an update and overview of the system.Sponsor: Seaside BankTuesday, July 21, 2009Sarasota/Manatee Area Manufacturers AssociationSponsor: Wachovia

Tuesday, Aug. 18, 2009TBDTuesday, Sept. 21, 2009TBDTuesday, Oct. 20, 2009TBD

CID programs and events for 2009

Many commercial brokers have seen a significant and sustained increase in traffic recently and while many seem to think that home prices have bottomed out, the news and media are trumpeting a rough 2009 ahead for commercial.

Many attribute this to commercial loans which are going to be coming due and are unable to get refinanced.

At the beginning of May the Federal Reserve officially opened up the $200 billion Term Asset-Backed Securities Loan Facility (TALF) to commercial mortgage backed securities issued in 2009.

The Fed is hoping this will help “prevent defaults on economically viable commercial properties” and “increase the capacity… to make additional loans, and facilitate the sale of distressed properties.”

Add to that the following factors and I believe all signs point to an active market in Sarasota County the next two quarters.

1. Attractive Financing: SBA loans have been made more readily available to owner occupied real estate, making taking advantage of currently low finance rates

even easier. This is helping owner occupants become investors and should put more value into multi-tenant properties.

2. Strong Growth Demographics: While vacancies are an issue, and we have quite a supply to work through, relatively little overbuilding occurred

in the commercial market.The office market has been affected

more by job losses and bankruptcies than due to overbuilding and the warehouse flex market has been struck by the same.

Some areas that were over-developed, such as Lakewood

Ranch and stretches of the I-75 corridor, continue to have strong demographics and will continue to draw from the growth that is coming to Florida and Sarasota County.

3. Stable Vacancies = Stable Pricing: Despite the Herald Tribune citing “large buildings, which are

largely vacant”, vacancy rates across the state are holding steady.

Orlando has stabilized, Fort Lauderdale vacancy rates are actually reversing and locally, downtown is holding steady at 12 percent, a historically stable figure. The silver lining is that, with a clearing process, however painful for landlords, price point discovery has become possible.

Whether we are at the absolute bottom of the market or not, we are certainly very near.

According to Forbes magazine, “… the economy (is) being lifted on a sea of liquidity, giving us a V-shaped

recovery. Very soon, the recession will officially end.”

And while no one dares predict when we will begin seeing measurable appreciation in prices, the savvy investor and business owner with a long term mindset should be looking for their piece of the pie right now.

By Anthony HomerCID Board Member


Land use, property rights, and the environment are hot topics in the real estate community, as evidenced by the lively forum last week at the Realtors® 2009 Midyear Legislative Meetings in Washington, D.C.

“Land use and environmental issues related to housing and development affect our global community,” said Charles McMillan, president of the National Association of Realtors®. “Realtors® care about improving communities and engage public policymakers head-on to address these challenges. Growth patterns, economic development and quality-of-life issues are inextricably linked to the success of communities and their residents.”

Need for Affordable Property InsuranceSeveral forum participants reported that insurance

companies in various states, including Florida, Louisiana and Minnesota, are imposing mandatory deductibles as a certain percentage of a home’s value.

Realtors® at the forum agreed that the availability and affordability of homeowners’ insurance affects communities

across the country, not just residents in coastal regions or other areas susceptible to natural disasters.

Catastrophic natural disasters have wide-ranging effects that go beyond those immediately affected. Recent estimates are that each tax-paying family in the United States is paying $1,000 for disaster relief from the 2005 hurricanes. When insurance is difficult to get or prohibitively expensive, homes become less affordable and the local real estate market suffers.

Smart Growth ChallengesStephanie King-Chahine of the Realtors® Association of

Greater Miami and the Beaches mentioned the delicate balance and challenges inherent in land use and development issues between Smart Growth initiatives, NIMBY-ism (“not in my backyard”), and outer ring development.

“When you have Smart Growth initiatives and infill development, there are people in the community that don’t want that development in their backyard,” King-Chahine said. - NAR

Land use issues spur lively D.C. discussion


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International Roundtable promotes listingsInternational RoundtableInteractive Session with Business Meeting and UpdatesMonday, June 22, 8:30 to 11 a.m.beginning with Continental breakfast.Meeting Cost: SAR members: Free. Please register online at www.sarasotarealtors.com; click on “education registration” and follow the prompts.

Non-SAR members: $10.

Pitch Session begins at 8:30 a.m.: Come early for networking and an international property pitch session. A table will be provided in the Auditorium where you can

feature your international properties. Note: this will be exclusively for listings outside of the United States.

International Council Business Meeting begins at 9 a.m.

- Attend an official business meeting of the SAR International Council.

- Get a briefing on the Sarasota Association of Realtors International Council activities for 2009 with CIPS, TRC, business development trips (SIMA, FNAIM, NAEA) and the 3rd Annual SAR International Congress.

From 9:30 to 11 a.m. participate in an Open

Discussion. Attendees will share experiences and hear what others have been doing in the international marketplace.

Breakfast for Your Better HalfJune 11 at 8:30 AMSeminar: Free to SAR MembersSeminar & Book: $10

Come join us as Vincent G. Kueffner motivates you to make the second half of 2009 better than the first! You will learn how to attract more clients, how to increase your

income per transaction, and how to achieve your goals for the second half of 2009.

You can register online at two places. The first section of the class is free. The second section costs $10 and includes the class text, “17 Principles of Success” from “Think and Grow Rich.”

This is an outstanding opportunity to get a shot of motivation . You will have the opportunity to leave the seminar with a written plan from a nationally noted motivational speaker for the second half of the year.

Make the second half of 2009 better than the first!

Mark your calendars for more classes in 2009Realtors® Across the Rivers

June 19, 9 a.m. to 4:30 p.m. (see P. 26)

GRI 3July 27-29 and Aug. 4-5

30 hours broker post-license, 11 hours Continuing Education14 Hours Continuing Education

Aug. 11-12, 2009


Are you an MLXchange expert?Pre-registration is required for all

MLXchange classes at www.mfrmls.com. All classes are hands-on in the SAR Technology Center (except for Entering and Updating). Registration is limited to 18. Please be sure that you will attend if you reserve a spot!

MLXchange BasicJune 1, 9 a.m. to NoonJune 16, 9 a.m. to Noon

Learn the basic tools of MLXchange. It does the work for you, emailing the listings that match your client’s criteria automatically through auto notification. Learn the quick way to find a listing or view your inventory with one click right from the home page or create a professional CMA in less time than it takes to drive to work. This is a mandatory session for all new users.- Review the home page features - Add a new client from the search module, saving a search and setting prospecting notification features - Searching and viewing listings, using the map, showing road, aerial, hybrid, and locator features - Adding additional search criteria - Viewing/printing/emailing reports, images, virtual tours, tax, map, driving directions and MLS listing history - Customizing hotsheet configurations - Search Tax - Creating a professional CMA - Personalize user contact informationEntering and Updating Listings in MLXchangeJune 1, 1:30 to 3:30 p.m.June 16, 1:30 to 3:30 p.m.

This class is mandatory if you will be entering and updating your own listings. You will be taught how to input and modify listings, enter photos, and add attachments along with valuable tips and techniques.- Listing maintenance authorization forms - Explain the importance of accurate data - Rules and Regulations - Review the profile sheet

- Entering a new listing, using tax auto pop, reviewing the fields that have specific entries in the Rules and Regulations - Adding images, attachments, open house information, Supra Key and ShowingTime - Inventory watch - easiest way to modify the listingsCreating Custom ReportsJune 4, 1:30 to 3:30 p.m.This course is designed to give you the ability to personalize your own reports within MLXchange. You will learn the necessary skills to create and customize reports that help you succeed in your business.- Report Manager: Add, modify and copy reports using Report Manager.- Designer Tool: How to download and log in- Copy, save and customize a report, adding or removing fields, changing font style and color.- Selecting multiple fields for customizing font, moving or deleting fields.- Adding photos, map, date, time or additional fields.Design Web Pages, Capture LeadsJune 4, 9 a.m. to Noon

One of the most crucial components in today’s real estate professional’s day-to-day business is capturing and handling leads along with time management. This course will teach you how to set up your personal agent and client web pages, contact management and scheduling features that go hand-in-hand with a successful real estate business.MLXchange AdvancedJune 15, 1:30 to 3:30 p.m.Take MLXchange to the next level! In this session you will learn how to customize a search & display screens,

personal website links and setup & save advanced searches.- Creating a custom template, adding fields, changing the display order - Foreclosure, fixer upper, and vacant listings with lockbox access - Customizing columns, adding/removing fields, changing the column headers and changing the field sort order - Edit favorite reports, personalize home page resource link and setting defaults Creating a Professional CMAJune 15, 9 a.m. to Noon

One of the most crucial components in today’s real estate professional’s day-to-day business is capturing and handling leads along with time management. This course will teach you how to set up your personal agent and client web pages, contact management and scheduling features that go hand-in-hand with a successful real estate business.iMapp - Interactive Taxand Mailing LabelsJune 3, 9 a.m. to Noon

In this class you will learn how to use the tax search features of MLXchange, access iMapp’s interactive maps, tax data, comparables, auto-valuations, and easily create mailing labels for your favorite area.MongoFax, RatePlug, ShowingTime, and MLX WirelessJune 4, 1:30 p.m.

This class introduces the user to the often-overlooked plug-ins and features that are designed to save you time and money, as well as adding an extra level of service to your customer.

MongoFax – Fax any document directly to any email address in the world


Make MLXchange and Outlook work for youHow to Be More Productive with MLXchange Pro and Outlook—Tips & TricksTwo sessions on June 249 to 11:30 a.m.1 to 3:30 pm.Instructor: Jeff Bell, Lead Trainer, MarketLinxCost: $15 (SAR members); $25 (others)

This class will focus on productivity tools and shortcut options within MLXchange, combined with tips on how to utilize Outlook to enhance MLXchange Pro’s native capabilities. Jeff Bell will instruct and answer all your questions (as time allows).

AM & PM sessions are identical.In this class, you will learn:• Using the sidebar shortcut links• Identity sharing and its benefits• MLXPro e-mail• Built-in e-mail functionality of MLX Pro• Lead Capture• Contact Maintenance

• Enter new contacts remotely• Outlook synchronization options• Outlook feature that allows the linking of WebPages• MLX Scheduler & Plans Manager• MLX schedule function to add appointments• Cell phone e-mail reminder function• Benefit of correctly labeling client status and type• Import & Export• Importing and Exporting contact data from the MLXchange contact manager screen action menu

14 Hours Classroom - Real Estate License RenewalAugust 11-12

No examination required!Core LawAug. 11, 9 a.m. to NoonCost: $30 SAR Members; $50 Non-Members

14 Hrs CE - August 11-12, 9 a.m. to 5 p.m.- SAR Members $79; Non-Members $99

CONGRATULATIONS! Dedication and hard work pay off!! We congratulate our members who recently completed the requirements for the National Association of Realtors® designation and certificate programs, Graduate Realtor Institute, (GRI), Certified International Property Specialist, (CIPS), Certified Commercial Investment Member (CCIM) and

Transnational Referral Certification (TRC).

GRADUATE REALTOR INSTITUTE (GRI) Oliver L. McConnell Prudential Palms Realty Darlena Nelms SandN Real Estate

TRANSNATIONAL REFERRAL CERTIFICATION (TRC) Monica Barth Signature Sotheby’s International Realty Gary Harris Florida International Realty Margaret Hutter Signature Sotheby’s International Realty Jim Soda Prudential Palms Realty Werner Untrieser Cityscapes International Realty Group

CERTIFIED INTERNATIONAL PROPERTY SPECIALIST (CIPS) James Piro Piro & Associates

CERTIFIED COMMERCIAL INVESTMENT MEMBER (CCIM) Mike Migone RealtyOne Alliance


Brok

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rIs your office all on the same team?

Admit it: It’s your natural inclination to honor top producers in your office—perhaps with a plaque, a special dinner, or even a paid vacation. They’ve done such a terrific job for the company, e s p e c i a l l y t h r o u g h cha l lenging m a r k e t condi t ions , and they deserve the recognition. Plus, nice rewards may spur others to work harder, right?

A l t h o u g h it’s common for brokerages to bestow p u b l i c a c c o l a d e s in the hopes of building morale, business coach Mark Eaton warns against it. He says singling out individual accomplishments can actually backfire. That’s because it tends to undermine a more important business goal: fostering a strong sense of teamwork within your organization.

And if anyone knows about the power of teamwork, it’s Eaton, a former NBA All Star who played for 12 years as a center on the Utah Jazz. “Real estate agents actually have a lot in common with basketball players in terms of how we think about our own success,” says Eaton, who consults through his Park City, Utah–based company 7ft4.com LLC. “When I started out in basketball I thought about my job in terms of, ‘Who’s going to pass to me? How many minutes will I get to play? How much will Iearn?’”

Similarly, real estate practitioners (and their managers) typically view success in terms of the volume and value of transactions they bring in, he says. Softer business goals like fostering trust among colleagues and reducing noxious rivalries can get lost in the daily chase for leads and listings.

Eaton says that his self-centered approach to winning changed through experience. When he joined the Jazz in 1982, the team was considered a cast-off with a 30–52 record. But the following season, new coach Frank Layden was determined to transform the team into a group of players who cared about each other’s success.

“He taught us to pass the ball rather than look out for our own interests,” says Eaton. “We learned about aggressive defense, taking chances, and running on opportunities.” The next year the team improved to 45–37 and four of its players had league-leading statistics—including Eaton, with the most blocked shots.

“If you play as part of a team, the individual accolades will come,” he says. “No one cares if you shoot 30 points a night on a losing team.”

In business, he says, the same reasoning holds true. “If your

company is going downhill, who cares about any short-term profits?” Here are Eaton’s recommendations for creating a team-oriented mindset in an office filled with individualists:

Communicate team philosophyInstill a philosophy that if everyone

pulls together, everyone will get what he or she wants. If your associates want to become managers, make sure they realize that helping others succeed can help them reach their goal, too. Regularly reinforce the team message in group and individual conversations. It may make sense to pair weaker salespeople with stronger ones for mentoring, but make it clear

that all team members are valued. Also, don’t allow associates with domineering personality styles to act like they’re in charge.Build a sense of camaraderie

Holding monthly sales meeting isn’t enough to build a true team. You need to have more regular gatherings to reinforce a sense of community. Take groups of practitioners out to dinner once a month, start a softball team, or hold a retreat.Push for greater commitment

Once your group feels more close-knit, ask for an even greater commitment. In a well functioning team, people are committed to each other, not to a corporate mantra or financial goal. Ask colleagues to discuss what is required to take business to the next level and how to get there. Don’t dictate from on high. Discuss what the individual benefits will be if the team succeeds.

By Wendy ColeRealtor® Magazine Online


Real estate professionals have unique financial and cash-flow requirements, and with the launch of the REALTORS® Federal Credit Union at the Realtors® Midyear Legislative Meetings and Trade Expo here this week, Realtors® now have a banking resource that was designed specifically with their needs in mind.

“Just as Realtors® add value to the real estate transaction, we wanted to add value for our members,” said National Association of Realtors® President Charles McMillan, a broker with Coldwell Banker Residential Brokerage in Dallas-Fort Worth. “Realtors® work tirelessly to help their clients, and RFCU makes that same commitment to Realtors®, giving them the convenience, accessibility and financial services they need, whenever they need it.”

Open 24 hours a day, seven days a week, the Internet-based RFCU is designed to accommodate Realtors®’ busy schedules. RFCU offers access to thousands of surcharge-free ATMs nationwide, secure online banking and bill pay, safe deposits, affordable loans and trusted advice.

Some of the benefits include money market savings accounts, no-fee eChecking with debit cards, personal loans and credit lines, real estate loans and credit lines, share certificates, 24-hour online account access, and 24-hour Member Care that offers support by phone or online. RFCU offers competitive

interest rates on both savings and lending, and funds are federally insured to at least $250,000 and backed by the full faith and credit of the U.S. government.

Owned by its members and directed by an elected volunteer board, RFCU earnings accrue to the benefit of the credit union’s members, not stockholders.

“The member-owned RFCU is dedicated to helping Realtors® manage their everyday finances as well as to prepare for the road ahead.” said Thomas A. Glatt Sr., RFCU chief executive officer.

Realtors® and their families are eligible to become RFCU members, as are NAR staff and the staffs of state and local Realtor® associations and boards, and their families.

For more information regarding services, benefits and membership requirements, visit RFCU’s Web site at www.REALTORSfcu.org.

RFCU is a member benefit offered by NAR and its REALTOR Benefits® Program. The REALTOR Benefits® Program offers practical solutions for Realtors® on the products and services they use every day. The program includes offerings from nearly 30 companies, in a variety of categories, recognized as leaders in their respective industries.

Realtors® Federal Credit Union opens for business

Learn More... and take advantage of exclusive rates and plans!Visit www.RealtorsCoreHealthInsurance.com TODAY!

According to surveys by the National Association of REALTORS® more than one in four REALTORS® lack medical insurance and many more are significantly underinsured. Ideally everyone would have major medical insurance but many do not qualify due to pre-existing conditions or simply cannot afford the high cost of coverage. While this issue continues to be debated in Washington (www.realtor.org/small_business_health_coverage.nsf), NAR is pleased to introduce REALTORS® Core Health Insurance (RCHI) – an affordable and guaranteed-acceptance limited medical insurance program designed exclusively for REALTORS® under 65.

REALTORS® Core Health Insurance provides guaranteed-issue, affordable limited medical plans which are exclusively designed and priced specifically for NAR members...

Simply put, it provides coverage for your everyday healthcare needs – helping to provide a safety net for people who do not have the luxury of being covered by a comprehensive health insurance plan.

Guaranteed-acceptance**– No medical questions/exams required

•

Low cost – Plans start as low as $70.69 per month

•

Freedom to choose any provider•Next day coverage is available•Benefits include: doctor office visits, wellness visits, emergency room benefits, surgery benefits, a prescription discount card and more!

•

** Based on eligibility (age, member of NAR, and state availability)

Realtors® covered by new limited health insuranceRealtors® without health insurance

now have an affordable, guaranteed-issue, option for coverage through a new Realtor Benefits® partner program. Through Realtors® Core Health Insurance, the National Association of Realtors® is helping make limited medical insurance available for Realtors®, many of whom may not have access to quality, affordable health insurance.

“Given all that they do to build strong, vibrant, healthy communities, it’s just not fair that Realtors® have limited choices for health care coverage – if they can get any at all,” said NAR President Charles McMillan, a broker with Coldwell Banker Residential Brokerage in Dallas-Fort Worth. “While NAR continues to advocate comprehensive health care reform legislation for small businesses and the self-employed, we are pleased to be able to offer this new member benefit

to help Realtors® who can benefit from affordable limited health insurance right now.”

More than one out of every four Realtors® have no health insurance, according to a recent NAR survey, and only 17 percent of real estate firms offer health care coverage for independent contractors, who are the largest segment of real estate agents.

RCHI is available to NAR members under age 65. Acceptance is guaranteed – no eligible member will be turned down. Though the plan is available throughout most of the country, Smart and Simple insurance development (SASid) and United States Fire Insurance Company are currently working with the departments of insurance to gain approval in a few states where it is not currently available.

The program’s three limited medical plans were designed to meet the diverse needs of Realtors®, whether

they don’t qualify for major medical health insurance due to pre-existing conditions, are on a limited budget, or need to supplement their current medical plan because of high out-of-pocket costs.

“Affordable health insurance coverage is one of our members’ top concerns,” said Bob Goldberg, NAR senior vice president of marketing, business development, and commercial services. “Through the pioneering efforts of NAR and its alliance partners, we are proud to be able to offer this program to hundreds of thousands of Realtors® and their families.”

Realtors® can enroll by phone or anytime online; next-day coverage is available.

For more information about the program, visit www.RealtorsCoreHealthInsurance.com or call 877-CORE-PLAN (877-267-3752).


Learn More... and take advantage of exclusive rates and plans!Visit www.RealtorsCoreHealthInsurance.com TODAY!

According to surveys by the National Association of REALTORS® more than one in four REALTORS® lack medical insurance and many more are significantly underinsured. Ideally everyone would have major medical insurance but many do not qualify due to pre-existing conditions or simply cannot afford the high cost of coverage. While this issue continues to be debated in Washington (www.realtor.org/small_business_health_coverage.nsf), NAR is pleased to introduce REALTORS® Core Health Insurance (RCHI) – an affordable and guaranteed-acceptance limited medical insurance program designed exclusively for REALTORS® under 65.

REALTORS® Core Health Insurance provides guaranteed-issue, affordable limited medical plans which are exclusively designed and priced specifically for NAR members...

Simply put, it provides coverage for your everyday healthcare needs – helping to provide a safety net for people who do not have the luxury of being covered by a comprehensive health insurance plan.

Guaranteed-acceptance**– No medical questions/exams required

•

Low cost – Plans start as low as $70.69 per month

•

Freedom to choose any provider•Next day coverage is available•Benefits include: doctor office visits, wellness visits, emergency room benefits, surgery benefits, a prescription discount card and more!

•

** Based on eligibility (age, member of NAR, and state availability)


* Member price is for an active member of any of the 12 local REALTOR® Associations listed above

Event Hosts Florida Association of REALTORS®

District Conference and Trade Show

In today’s market it is more important than ever to get plugged into what’s going on with local, state and national

real estate trends. This event will provide you the opportunity to network with REALTORS® from all over Florida, get

hands-on technology advice from consumer product experts, and hear from real estate leaders from around Florida.

Early Registration: June 1st, 2009

Everyone who registers on or

before June 1st will be entered to win a

Netbook PC

F�� Dr. Paul Bishop, Managing Director of Real Estate Research, National Association of REALTORS® �� Cynthia Shelton, President, Florida Association of REALTORS® �� John Sebree, Vice President of Public Policy, Florida Association of REALTORS® �� “Meet the Candidates” for FAR leadership offices �� Commercial Roundtable “What’s Going On in Your Area” �� Randy Schwartz, General Counsel, Florida Association of REALTORS®

….plus �� Trade Show featuring local, state, and national vendors �� Hands on technology exhibits and vendor demonstration from leading wireless and technology companies �� Prizes and give-aways �� Educational Opportunities and Legislative Updates �� Special Hotel/Entertainment Packages

Cost $20.09 (Members*) / $50.00 (Non Members*) Members: pay with PayPal at www.pgpcnprealtors.com/conference.aspx

Email: [email protected] for more information

FAR District 13

�� DeSoto County Board of REALTORS® �� Englewood Area Board of REALTORS® �� Manatee Association of REALTORS® �� Punta Gorda—Port Charlotte—North Port

Association of REALTORS® �� Sarasota Association of REALTORS® �� Venice Area Board of REALTORS®

FAR District 5

�� Bonita Springs-Estero Association of REALTORS® �� Cape Coral Association of REALTORS® �� Marco Island Area Association of REALTORS® �� Naples Area Board of REALTORS® �� REALTOR® Association of Greater Fort Myers

and the Beach �� Sanibel & Captiva Islands Association of REALTORS®

Conference Room A The conference room is fully carpeted and per-fect for board meetings, small seminars and workshops. The room seats 30. Seating ar-rangement is a U shaped setting.

Room Dimensions: 24W x 30L x 11H

Sq. Ft. 720

5 Electric Outlets

White Board and Screen

Conference Room A Pricing Weekly Daytime Rates 8 a.m. to 5 p.m.

- $40/hour

Evenings after 5 p.m.

- $50/hour

After 5:00 pm an SAR attendant is re-quired (with attendant fee). SAR members can call for more rental rate information

Tech Room SAR has a Technology Room in our Education Building with eighteen terminals set up in classroom style.

The basic classroom setup, which allows in-structors to use technology as part of their teaching, is one in which there is a computer and a network connection. This allows instruc-tors to perform demonstrations, present mate-rial, illustrate how to use software, and show Web sites, etc.

Weekly Daytime Rates 8 a.m. to 5 p.m. - Half Day (up to 4 hours) $600 - Full Day (up to 8 hours) $1,200

• Anniversaries • Award Ceremonies • Bridal Showers • Celebrations • Corporate Functions • Employee Banquets • Engagement Parties • Fundraisers • Holiday Parties • Professional Lunches • Receptions • Recognitions • Rehearsal Dinners • Special Occasions • Weddings Auditorium The Sarasota Association of Realtors®’ Audi-torium is a spacious carpeted room designed to handle many special requirements. The room is designed to be multi-functional, which will accommodate business meetings, seminars, receptions, dinners and parties.

85 Parking spaces

150 Rectangular tables

150-200 Classroom style

Room Dimensions Approximately:

47’ x 80’ Sq. Ft. 3,760

Ceilings 11’ 4”

3 Double Doorways 6’W x 6’8”L

Stage 18’ L x 7’ W

Electric: 120v (20 AMP Circuits)12 Outlets

Kitchen Approximately: 9’ x 8’

Limited Kitchen Facilities

* Caterers must be approved by the Rental Coordinator

Auditorium Pricing Weekly Daytime Rates 8 a.m. to 5 p.m.

Half Day up to 4 hrs $300

Full Day 4 hrs to 8 hrs $400

Hourly Overtime Rate $100 (Prior to 8 a.m./after 5 p.m.)

Evening and Weekend Rates after 5 p.m.

Half Day up to 4 hrs $400

Full Day 4 hrs to 8 hrs $550

Overtime charge $100

Items Available at No Charge

8’ x 18” Rectangular Tables 175 Chairs 18’ L x 7’W Stage Refrigerator/Freezer 35 lb. Ice Machine Lectern

Items Available at an Extra Charge Available upon request

After 5 p.m. an SAR attendant is required with a required attendant fee. All Charges Subject to 7% Sales Tax

For Room Reservations please contact: Pat Englerth

Room Rental Coordinator (941) 328-1153

[email protected]

SAR Room Rentals Available

The following is the current 2009 schedule of events for the Sarasota Young Realtors®, subject to change.Meetings begin at 4:00 P.M. at SARSocials begin at 5:30 P.M. (2nd Quarter at Clayton’s Siesta Grill, 1256 Old Stickney Point Rd., Sarasota); Luncheons begin at Noon at SAR

JuneMeeting June 9, 2009Social June 17, 2009Luncheon June26, 2009JulyMeeting July 14, 2009Social July 15, 2009Luncheon July 24, 2009AugustMeeting August 11, 2009

Social August 19, 2009Luncheon August 28, 2009SeptemberMeeting September 8, 2009Social September 16, 2009Luncheon September 25, 2009OctoberMeeting October 13, 2009Social October 21, 2009Luncheon October 30, 2009NovemberMeeting November 10, 2009Social November 18, 2009Luncheon TBDDecemberMeeting December 8, 2009Social December 16, 2009

Sarasota Young Realtors® announce 2009 schedule

* Member price is for an active member of any of the 12 local REALTOR® Associations listed above

Event Hosts Florida Association of REALTORS®

District Conference and Trade Show

In today’s market it is more important than ever to get plugged into what’s going on with local, state and national

real estate trends. This event will provide you the opportunity to network with REALTORS® from all over Florida, get

hands-on technology advice from consumer product experts, and hear from real estate leaders from around Florida.

Early Registration: June 1st, 2009

Everyone who registers on or

before June 1st will be entered to win a

Netbook PC

F�� Dr. Paul Bishop, Managing Director of Real Estate Research, National Association of REALTORS® �� Cynthia Shelton, President, Florida Association of REALTORS® �� John Sebree, Vice President of Public Policy, Florida Association of REALTORS® �� “Meet the Candidates” for FAR leadership offices �� Commercial Roundtable “What’s Going On in Your Area” �� Randy Schwartz, General Counsel, Florida Association of REALTORS®

….plus �� Trade Show featuring local, state, and national vendors �� Hands on technology exhibits and vendor demonstration from leading wireless and technology companies �� Prizes and give-aways �� Educational Opportunities and Legislative Updates �� Special Hotel/Entertainment Packages

Cost $20.09 (Members*) / $50.00 (Non Members*) Members: pay with PayPal at www.pgpcnprealtors.com/conference.aspx

Email: [email protected] for more information

FAR District 13

�� DeSoto County Board of REALTORS® �� Englewood Area Board of REALTORS® �� Manatee Association of REALTORS® �� Punta Gorda—Port Charlotte—North Port

Association of REALTORS® �� Sarasota Association of REALTORS® �� Venice Area Board of REALTORS®

FAR District 5

�� Bonita Springs-Estero Association of REALTORS® �� Cape Coral Association of REALTORS® �� Marco Island Area Association of REALTORS® �� Naples Area Board of REALTORS® �� REALTOR® Association of Greater Fort Myers

and the Beach �� Sanibel & Captiva Islands Association of REALTORS®


t It was a great honor for us to recognize and

honor the women who have served as Presidents of our local chapters of the Women’s Council of Realtors®.

We were allowed the opportunity to express our appreciation to these leaders who have served before. Many times, as members of the association, we have sat and listened to the stories of these leaders. They described problems and concerns, frustrations and disappointments, as well as hopes and dream, tremendous strides, and significant successes

I am certain that every president in the history of the Women’s Council of Realtors® believed that he or she presided during a difficult and challenging period.

I assure you that we are no exception to that rule. The last few years have been a time of substantial challenge as well as considerable progress. As a member of the Women’s Council of Realtors®, we can be as good as we want it to be. The choice is really ours to make.

We have a tremendous respect for the legacy left to us by our past-presidents who have served before, especially those whose work and dedication have impacted so strongly on our organization. In 1938, at the National Association of Realtors® Annual Convention, Thirty-seven ambitious women represented nine states for WCR’s inception.

It intrigues me to imagine what they would think of our progress. It would be my guess that their

chest would expand with pride as they reviewed our accomplishments. I also think they would greatly enjoy, talking with our current leaders and members about the failures and successes that got us to where we are today.

To our Past Presidents, it is a well deserved honor for the efforts you have made in the past years and are continuing to make in our organization. It is our distinct pleasure to demonstrate our appreciation to this distinguished group of women.

Special thanks to Norma Martin, Past President from 1961, who gave a fabulous speech. She spoke about her early years in the real estate industry. There were no computers, no email, no cell phones. It’s hard for us today to imagine our industry without the technology we have today.

We were also honored by our State President Marie Avery, who was our featured speaker. She shared her wisdom on how to stay in front of the market, remain on the cutting edge of the industry and step out and lead the way with WCR. Her enthusiasm was inspiring. She also recognized all our sponsors, state and local, whose support has helped us remain strong in today’s market.

Our Chapter will be sending five of our local Leaders to the NAR/WCR Mid-Year Conference in Washington, D.C., May 14-17. The schedule includes forums on Leadership Development, Member Networking, Business Development, Outreach and Influence and the Real Estate Market Today and into the Next Generation.

Women’s Council of Realtors® Honors Past-Presidents at May Luncheon

The Sarasota Chapter of the Women’s Council of Realtors® together with the Manatee Chapter dedicated the May Program luncheon to honoring our past presidents.

By Janice Litke2009 WCR President

Janice Litke President Prudential Palms Cell: 727-403-1814 [email protected]

Karen Grant President-Elect RE/MAX Tropical Sands 941-349-3460 [email protected]

2009 Line OfficersCindi Jackson Vice President of Membership Exit Realty Signature Properties Phone: 941-907-7730 [email protected]

Mary Conklin Treasurer RE/MAX Alliance Group Cell: 941-504-4292 [email protected]

Dave Swenson Recording Secretary EXIT Creative Realty Cell: 941-544-4366 [email protected]

Mary Mastro Corresponding Secretary Keller Williams Lakewood Ranch Cell: 586-2402 [email protected]


We look forward to these education sessions. Our Chapter will also be honored once again with the Gold Level Chapter Excellence Award. Our Past-President, Cari-Faanes-Blakey will be representing the Sarasota Chapter by accepting the award at the Awards banquet on Friday. This award reflects all the hard work the chapter accomplished last year.

THANK YOU TO OUR2009 PROGRAM SPONSORS

SILVER: Lakewood Ranch Communities, LLC and

Neal Communities BRONZE: Alliance Appraisal Associates, Inc., Kelietza,

Oswald Trippe-Joe Sikora, Regions Mortgage, Sarasota Costal Credit Union, and Silver Fox Pest Management.

THANK YOU TO OURSTATE SPONSORS

PLATINUM:HomeTeam Inspection Service, Magnolia Insurance, North American Title Company, Wells Fargo Home Mortgage

GOLD: Bank of America, Stewart Title Guaranty, X-Caliber Title

SILVER: Anderson Auctions, Attorneys’ Title Insurance Fund, Inc., Bright House Networks, Harper & Pinzino Island Realty, Hughes Exterminators, Paul Home , RE/MAX Alliance Group

Programs Calendar 2009June 24 - Joint Meeting with SARJuly 10 - Program Meeting – Mary Wolf – Path to

SuccessAug. 14 - Jack Wolf – “It’s Never To Late To Learn To

Relate” and ElectionsAug. 18-23 - WCR/FAR Annual Conference – OrlandoSept. 11 - Annual Fashion ShowOct. 9 - District ForumNov. 12 - Emily Sperling, Community Relations

Manager, EDCNov. 11-16 - WCR/NAR Annual Conference – San

DiegoDec. 10 - Installation and Farewell

WCR Past President Norma Martin talks about the WCR and the early years of the local real estate industry from her perspective as the group’s leader in 1961 Norma has remainded a vibrant member of WCR for the nearly half a century, sharing her wisdom with younger members.

Partnership and was appointed to the Board of Directors of the Community Foundation of Sarasota County.

“What I respect in my mother, and what was exciting about joining the company, is that I wasn’t just joining the family business,” explains Drayton. “I was joining a business led by a passionate leader.”

Paula Cashi had a unique method of ensuring her daughters, Tami and Lori, followed her into the real estate profession.

“I told them both - if you want to have your college paid for, you need to get your real estate license first,” explained Paula. “That way - you will always have something to fall back on in your careers.”

Tami Cashi-Haute and Lori Cashi both work at Prudential Palms Realty, and recall that their mother “didn’t teach us the ABCs as children. We learned the FHAs and the VAs,” along with other real estate terminology. They have both forged

successful careers in local real estate under the guidance of Paula, an SAR board member and partner of Helen Sosso for 28 years. The Cashi family tradition was fostered by Sosso, whose son, Scott, also joined her in the industry. The Cashi and Sosso families first met up in Pittsburg, PA, where they marketed real estate together for many years.

Current SAR President-Elect Erick Shumway’s father, Maurice, got him involved in real estate as a young man. Maurice was part of the team that marketed Bird Key and other local developments in the 1950s. His father passed away this year, but left Erick with a passion for real estate through his knowledge and legacy.

Other real estate families include: Candy Swick and her son, Michael; Joe Hembree and son, Joe, plus son-in-law Anthony Homer; Sam Parisi and son, Mark; Glenn and Lori Brown and their son, Ryan; Peter Hunt and his son, Charles; Dudley and Patricia Carson and son, Ryan; and Anita Boakes and son, Alex.

We know there are many more family real estate ventures, so please email your stories to: [email protected] . We will include them in a followup article later this year.

GENERATIONSFrom Page 6


Mem

bers

hip

New

sDesignated Realtors®

Bismuth, Bernard, U.S. Invest International LLCBoyd, Jeannie, Sarasota Home LocatorCanelakes, Thomas, T. Canelakes AppraiserCornuke, Paul, Keller Williams Lakewood RanchCristello, Jessie, Cristello and Co. Real EstateDavis, Mark, Taylor Morrison Realty of FLHoch, Mary, Edge Group Real EstateMartinez, Luz Marina, USA Realty Partners IncMcDonald, Michael, Sunray Realty LLCOrtiz, Olga, Olga Ortiz R E BrokerReutter, Thomas, Thomas Reutter, Lic R E BrokerVallone, Xena, Xena Vallone Realty Inc.Wright, Joe, Joe Wright & Associates LLC

New MembersAllen, Stephen, Century 21 AdvantageBlokzijl, Ingrid, Michael Saunders & CompanyBouck, Lisa, Engel & Voelkers Anna MariaCarroll, William, Signature Sothebys Internat’lCarter, Tammie, Coldwell Banker Res R ECrofut, Rashelle, RealtyOne AllianceGhose, Halle, Coldwell Banker Res R EGibson, Stephen, Michael Saunders & CompanyGlanz, Alexis, RE/MAX ExcellenceHoyt, Robert, Blakeley & Associates RealtyJohnson, Eldon, RE/MAX Alliance GroupKlosner, John, Century 21 AdvantageKorney, Arthur, Amtrade Realty InternationalLapasso, Francis, Bosshardt Realty Services Inc.Larkin, Steven, Century 21 AdvantageMalloy, Daniel, RE/MAX Alliance GroupMcCulloch, Stephanie, Coldwell Banker Res R EMcGayhey, Donald, WEICHERT Realtors On CircleMcKee, Paddy, Exit Realty Signature PropMedenis, James, Prudential Palms RealtyMirski, Magdalena, Prudential Palms RealtyMurray, Steve, Murray RealtyPepper, Cynthia, Sandals RealtySimpson, Jeanne, Century 21 AdvantageSlifstein, Siegrid, Coldwell Banker Res R ESmith, Maria, Peens Property Group Inc.Vannest, Kim, Keller Williams Lakewood RanchWalsh, Heidi, Michael Saunders & CompanyWatermann, Allyn, Beachy PropertiesYelton, Richard, WEICHERT Realtors On The Key

Now WithAbraham, Philip, Joe Wright & Associates LLCAdolfsson, Evelyn, Cityscapes Int’l Realty LBKAshley, Mary, Coldwell Banker Res R EBarnes, Jerry, Realty Services Inc.Bayer, Michael, Coldwell Banker Res R EBenedick, Janice, Exit Realty Signature Prop

Bokish, James, Prudential Palms RealtyBrenes, A Elsie, Cristello and Co. Real EstateBrown, Lisa, Cityscapes Int’l Realty GroupChapman, Lucille, Realty Services Inc.Cristello, Thomas, Cristello And Co Real EstateDi Bello, Richard, Rosebay Properties, Inc.DiSabatino, Robin, Michael Saunders & CompanyDunn, Lin, Michael Saunders & CompanyFadley-Dane, Iva, Wagner RealtyGrimley, Gail, Cityscapes Int’l Realty GroupGruber, Tonna, Cityscapes Int’l Realty LBKHatin, Holly, Prudential Palms RealtyHunt, Nancy, Cristello and Co. Real EstateHunter, Dean, Keller Williams RealtyInkrott, Paul, Cristello and Co. Real EstateJannopoulo, Jean, Waterside Realty LLCKalo, Lisa, Atchley International RealtyKnutson, William, Horizon RealtyKow, Raymond, Florida Int’l Properties GroupLapasso, Francis, Bosshardt Realty Services Inc.Mahoney, Mary, Hunt Real Estate ERAMarquardt, Russell, Realty Services Inc.McDonald, Daniel, Century 21 AdvantageMinton III, Dave, Hunt Real Estate ERAOswald, Miranda, Lakewood Ranch Realty LLCParks, Douglas, Prudential Palms RealtyPepper, Cynthia, Sandals RealtyPitts, Elizabeth, Michael Saunders & CompanyPollock, Michael, Prudential Palms RealtyRivera, Fernando, Cityscapes Int’l Realty LBKSadwin, Howard, RealtyOne AllianceSimons, Leigh, Michael Saunders & CompanySmith, Maria, Peens Property Group Inc.Stephens, Joseph, One Step Ahead Realty Inc.Sweenor, Jeffrey, Hembree And Assoc Inc.Thomas, David, Michael Saunders & CompanyThomson, Rodney, Wagner RealtyTsiperovich, Alli, WEICHERT Realtors On CircleUlysse, Jean Marc, Allison James Estates & HomesWatermann, Allyn, Beachy Properties

New Affiliates

Angelina Granite & Marble, Inc.5923 21st St. EastBradenton, FL 34203Phone Number: 941-727-5800

Representative: Tony IzzoSpecialty: A turn-key solution for granite countertops, cabinetry and flooring. We are the manufacturer!

The Association is pleased to welcome new members!


International Real Estate

SAR provides FREE 13 language web siteDid you know that as a member of SAR, you can

receive a FREE 13 language web site through our association with Immobel?

Today, Realtors® must be prepared to serve every potential homebuyer or seller. That means speaking their language. With Immobel, you can do just that.

Consider these facts:

• Hispanics will account for 40 percent of all home purchases over the next 20 years

• A full third of all Realtors® did business with international clients in 2006

• Technology and a weak dollar have created a global marketplace for U.S. real estate

• The typical international buyer purchased a single-family vacation home costing $297,400.

• Four in 10 paid for their U.S. property with cash, compared with 7 percent for all domestic buyers.

• The typical international owner stayed at his or her U.S. property for 2.6 months during the year

Foreign exchange rates have helped make U.S. homes more affordable for international buyers. The euro, for example, has strengthened 24 percent versus the U.S. dollar over the past two years. Home prices are also now more affordable in places such as Florida and Arizona, contributing to those states’ popularity among foreign buyers.

The value of SAR and the MLS system is changing. SAR and Immobel can help you deliver a timely, valuable benefit to your clients easily and affordably.

Our association and MLS program gives you the power to offer your listings in 13 languages from your

website.Getting started is easy. Immobel

works with our existing data feed and gets to work uploading fully translated updates each day. The Immobel design team will make sure that the multilingual search elements match the look and feel of your existing site.

Once up and running, you’ll have a service that you will find invaluable and non-English speaking buyers in your market and across the globe will flock to your site.

If you like, Immobel will also feature your translated listings on their own property portal, immobel.com, which receives 500,000 unique visitors per month and can deliver free leads sent directly to you.

Today, a Chinese businessman will look for a condo in the Sarasota market. A Mexican-American couple, for whom English is a challenge, is looking for their first home right now in Lakewood Ranch.

Do you speak their language? Can you provide information about your business and your listings that they will understand?

Just visit sarmls.immobel.com today to find out how you can get started! And remember - for SAR members, it’s FREE!

International Congress preparations heating upThe SAR International Council is

working on a number of upcoming projects, including:

- June 22, International Round Table, with updates from local international practioners on how their business is performing.

- Sept. 24-25, the third annual Sarasota International Real Estate Congress at the Hyatt Regency. This event will feature Dr. Lawrence Yun, Chief Economist with NAR.

SAR is still seeking sponsors for the major fall event. Please visit our web site, www.sarasotarealtors.com, to download the sponsorship form, and to register for the event at the EarlyBird price.

Last year’s Congress drew almost 200 people to the Sarasota Hyatt Regency for the two-day event. Response was extremely favorable from those attending, and this year’s event promises to be even bigger and better!


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Monday Tuesday Wednesday Thursday Friday

1 9 a.m. MLXchange Basic 1:30 p.m. MLXchange E & U

2 8 a.m. GRI Course 2 8:30 a.m. CID Board of Directors

3 8 a.m. GRI Course 2 9 a.m. iMAPP

4 8 a.m. Power Marketing (University Park CC) 9 a.m. MLX Design WEB Page 1:30 p.m. MLX Tools/Mongo Fax

5 9 a.m. CID Commercial Marketplace

8 9 a.m.– 4 p.m. New Member Orientation & Code of Ethics

9

10

11 8 a.m. Power Marketing (Knights of Columbus) 8:30 a.m. Breakfast For Your Better Half!

12 9 a.m. CID Commercial Marketplace

15 9 a.m. Creating A CMA 1:30 p.m. MLXchange Advanced 12 Noon Quarterly Membership Luncheon

16 8 a.m. CID Membership 9 a.m. MLXchange Basic 1:30 p.m. MLXchange E & U

17 7:30 a.m. Toastmasters 9 a.m. Cancellation of Debt 5 p.m. SYR Social

18 8 a.m. Power Marketing (Knights of Columbus)

19 9 a.m. CID Commercial Marketplace (Offsite) 9 a.m. District Conference & Trade Show

22 9 a.m. International Roundtable

23

24 8:30 a.m. SAR Board Meeting 9 a.m. & 1 p.m. MLXchange Pro & Outlook

25 8 a.m. Power Marketing (Knights of Columbus)

26 9 a.m. CID Commercial Marketplace 12:00 p.m. SYR Luncheon Meeting

29

30

July 1

2 8 a.m. Power Marketing (University Park CC)

3 SAR Office Closed 4th of July Holiday

JUNE 2009

Note: All events/classes are at SAR, except where noted

Mid-Florida Regional MLS Training The classes E & U (Entering & Updating), Tools, Design Web Pages, MLX Intro, MLX Advanced, iMAPP, Custom Reports and CMA are all Mid-Florida Regional MLS training classes offered at no cost to MLS participants. All classes (except E & U) are HANDS-ON in the SAR Tech Center. Please register for all MLS classes at the MFRMLS website: http://mfrmls.com. Click on “Training,” then “Quick Class Registration” and follow prompts.

SARASOTA ASSOCIATION OF REALTORS® EDUCATION/EVENTS CALENDAR

Documents

Sarasota Realtor Magazine - June 2009