Sarah Modified

8/13/2019 Sarah Modified

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1. Farah Hasan Sarah- 111-122-135

2. Rehnuma Hossain 111-092-132

3. Silve Samanta- 111-093-024

4. Jinat Rehana 111-092-014

5. Nabila Tasnim- 111-093-112

Noahs Arf: Coming to the Dogs


2/17

About Noahs Arf:

Noahs Arf is a premier full service pet care facility

situated in Portland and Beaverton.

It is a 24 hour Full pet care service center.

Kris Price is the owner of this pet care center.

She has started her business in June 2002.

Recently it has received the Multnomah Animal Control FacilityAward.

The business got the success very quickly reaching the break-even pointin just two months

The company has now 2 full-time and 4 part-time employees .


3/17

About Noahs Arf (cont)

For its promotion, Kris mostly relies on word-of-mouth

communication andpublicityin local newspapers and

neighborhood publications.

It has a pet playground and 9 kitty condos.

Noahs Arf also offers full pet cleaning and manicuring on site.


4/17

1. What Entrepreneurial Qualities Does Kris

Possess?

As a successful entrepreneur, Ms Kris possesses a number ofqualities which are discussed below:

Strong self confidence She took a bold decision to start a new

business with full confidence.

Optimistic view She quit the job with her optimistic view of being

successful in her own business.

Self starter From her own need, Ms Kris initiated to start a full

service pet care facility center.

Moderate Risk Taker She has invested $70,000 of her own

money, selling her house, and donating her car to the business.


5/17

1. What Entrepreneurial Qualities Does Kris

Possess?

As a successful entrepreneur, Ms Kris possesses a number of qualitieswhich are discussed below:

Innovative thinker Ms Kris has the ability to think differently for

starting a novel business.

Systematic She first researchedabout the pet care and dog washes

through out the country.

Hard Work and Deterministic She works about 18 hours a day

which led her business to grow consistently.


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7/17

. ev ew e n a p an or oa s r a p: www. p ans.com.What are the primary points of emphasis in this start-up business

plan? How might this plan evolve as it changes from a start-up

plan to an ongoing business plan that will be used by the

company?

1. Key success factors: ( like superior customer services,convenience, environment etc.)

2.Service categories

3. Startup funding and requirements

4. Competitive comparisons

5. Future product and services.


8/17


9/17

.www.bplans.com. What are the primary points of emphasis in

this start-up business plan? How might this plan evolve as it

changes from a start-up plan to an ongoing business plan that

will be used by the company?

Move to start up plan to on-going plan:

1. Gradually the investment rate will be lower than the

initial investment.

2. The expansion of business requires more personnel, fund

management, suitable location, growth planning, market

skimming.

3. The advertising and promotional strategies

4. Distribution Patterns, Long-term Plan


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3.Visit the Web site for Noahs Arf @

http://www.noahsarf.com.

What recommendations do you have to improve this site?

According to the guidelines for internet marketing, thereare 7 Cs for a good website which are as follows:

Context: Siteslayout and designContent: Text, pictures, sound and video, that WebPagescontainCommunity: The ways sites enable user to user

communicationCustomization: Sites ability to self -tailor to different users or

to allow users to personalize the siteCommunication: The ways sites enable site to user

commendation or two way communicationConnection: Degree site is linked to other sites.Commerce: Sites capabilities to enable commercial

transaction


11/17

Question 3(cont.)

If we assess the website of NoahsArf on these criteria, thefollowing recommendations can be put forwarded:

The order of the menus should be rearranged in this order: HOME,

SERVICES, PRODUCTS, FACILITIES, NEWS EVENTS, PHOTOS, NEWS& EVENTS. The menu titled ABOUTshould be placed in HOME.

The HOMEPAGE of the website should be more simplified by

reducing the information

Some more service relevant attractive (pet animal caring) photos

should be used on the HOMEPAGE


12/17

Question 3(cont.)

The background color and the color of the text are not

very comfortablefor the visitor to read the content.

Some video contents can be added to give the customers

some real flavorthe services provided by the center.

No contact information such as telephone number and

email-address which should be added for the convenience

of the customers.


13/17

4. What advertising and promotional strategies do

you recommend for Noahs Arf?

Kris mostly relies on free publicity and word-of-mouth promotion

for its business which are very useful promotional tools. They also

need:

Public Relation Activities-use some public relation campaigns

regarding animal welfare and pet caring for establishing brand image .

Membership Scheme- for building strong customer relationship, they

advise membership scheme. the members can be given some special

prices for the service.


14/17

4. What advertising and promotional strategies do

you recommend for Noahs Arf? (cont)

Off-Peak Pricing-To manage the crowd and to generate consistent

revenue, it can offer Off-Peak pricing as a promotional pricing strategy.

Plant Visit-arrange some plant visit programs where students will visit

the center to get the real life experience of the service provided by thecenter. It will strengthen its word-of-mouth promotion.

Mass Media Advertising-to buy some share of voice, Noahs Arf can

advertise its service in the mass media.


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5.What might you expect to be the most significantchallenges for Kris in the future?

One of the most significant challenges that Kris is likely to face in thefuture is competition.

The success of her business may attract other entrepreneurs to invest in

such kind of venture. However, as the pioneer of full service pet care

center, she has some first moving advantages such as strong customer

bond and brand image that she should utilize properly.

Another challenge that she might face is regarding human resources for

managing her business.


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5. What might you expect to be the most significant

challenges for Kris in the future? (Cont.)

Though personally Ms Kris is very passionate to her business and

customers as well, she needs some like-minded hands for managing her

expanded branches that she is planning to open.

Another challenge that Ms Kris may face in future is regarding the

presence in the mass media.

As her business has very minimum presence in the media at this

moment, this might create image problem especially if strong newcompetitors start the same kind of business with vigorous media

presence.


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