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Sarah Davis
Diverse professional background including substantial experience in the areas of marketing, customer service, and digital media. I am an effective communicator who utilizes leadership initiative and a tenacious work ethic to achieve objectives. I am a reliable and efficient employee who has high aspirations and strives to be successful in whatever I do.
1003 Granada Avenue Nashville, TN 37206
(865) 661-7015 [email protected]
EXPERIENCE Marketing and Communications Director | Concept56 Nashville, TN May 2016 – Present Concept56 is a Jägermeister-sponsored project made up of 5 creative individuals who over the course of 6 months will work together to build, plan, and execute the event of a lifetime. · Responsible for all direct marketing to the public · Develop and implement marketing campaigns · Oversee social media campaigns, street marketing, ad buys and other various media and promotional mediums · Work closely with the Graphic Design team to ensure proper distribution and format of marketing and promotional materials Online Marketing Director and Web Designer | Eagle Bend Development Knoxville, TN January 2014 – March 2016 Eagle Bend is a real estate development company specializing in residential and commercial building construction as well as the renovation and remodeling of homes. · Oversee online market analysis · Develop and implement digital marketing campaigns · Design strategies and tactics that raise rates of customer participation · Improve the usability, design, content and conversion of the company websites · Design graphics and media essentials · Utilize basic programming and web design skills to enhance SEO Director of Marketing | The International Knoxville, TN April 2014 – September 2014 The International is a multi-genre entertainment space located in Knoxville, TN. · Develop and implement marketing concepts and campaigns to market the venue and promote the events that will be taking place · Research local market opportunities based on events core and potential consumers · Effectively and strategically allocate, negotiate and place marketing budget by various media and promotional mediums · Manage all social media accounts · Maintain relationships with program directors, promotion directors, sales representatives and various media personnel · Oversee, control and maximize marketing, promotions and advertising budgets
SKILLS & EXPERTISE
· Microsoft Office
· Event
Management
· Adobe Illustrator
· WordPress
· Google Analytics
· Mailchimp
· Social Media
Marketing
· FileMaker Pro
· Keynote
· Online Advertising
· Press Releases
· Media Relations
· Digital Marketing
· QuickBooks
· Final Cut Pro
· Adobe Photoshop
· Web Design
· Promo Tracker
· Email Marketing
Marketing Intern | AEG Live / The Messina Group Nashville, TN January 2014 – May 2014 AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. · Update social media sites & research strategies to be implemented in upcoming shows · Assist marketers & talent buyers by conducting market research in local & regional markets · Social media monitoring · Reach out to local businesses & colleges and media outlets for co-promotion opportunities · Create ecards, banners, and other online advertising elements · Assist the Marketing staff on projects that include but are not limited to: researching writing, organizing, postering, handbilling, post-event marketing campaign evaluations and internet marketing · Assist in organizing and preparing press releases Marketing Intern | AC Entertainment Knoxville, TN May 2013 – August 2013 AC Entertainment is a music promotion company based in Knoxville, TN. They also specialize in venue management and services, event booking and production and event marketing and sponsorships. · Arrange for the collection of advertising materials such as tear-sheets, affidavits, invoices and pre-bills · Coordinate settlement packs · Complete marketing summaries for concerts at least 24 hours prior to show date · Manage Outstanding Order Confirmation and Outstanding Invoice systems in Promotions Tracker · Confirm all invoices in a timely manner and submit to the appropriate accounting department · Assist in organizing and preparing press releases · Assist media buyers in gathering information regarding contacts, rates, and other information · Maintain Master Contacts with current account executive information
EDUCATION
University of Tennessee, Knoxville Bachelor’s Degree, Communications
2011-2015 I was a full-time student at UT majoring in Communications with impressive credentials in academics as well as active involvement in all aspects of campus life. I was a member of Delta Delta Delta (Tri-Delta) sorority, which excels in philanthropic fundraising and takes pride in our partnership with St. Jude Children’s Research Hospital.
REFERENCES Lenore Kinder Talent Buyer at AEG Live/The Messina Group Email: [email protected] Dustin Turner Marketing Director at AEG Live/The Messina Group Email: [email protected] Henry Pile General Manager at Marathon Music Works Email: [email protected] Jordan Anderson Marketing Manager at AEG Live/The Messina Group Email: [email protected]
