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Tools and Techniques for SMEs to Succeed in a Co-incubation Environment
Sara RauchwergerAPEC 2011 Co-Incubation Conference6-8 SeptemberXian, China
About MeFounder & Managing Director
Strategic ManagementMarket Entry ServicesInvestment Consulting
Founder & Director Mission – Connect Entrepreneurs GloballyPlatform for access into and out of Silicon Valley to develop business expertise, partnerships & knowledge sharing
Dedicated events, seminarsTalent Delegation ProgramsBusiness PartnershipInvestments
Encourage growth & opportunities across international boundaries in technology centric environment Networking
Visiting Professor - Entrepreneurship Courses
Agenda
SMEs Incubators Tools Keyto Success
SMEs
SMEs Incubators Tools Keyto Success
Venture CapitalLaw Firms
Accountants
Finance
SME’s100 km2
Silicon Valley Eco-System
Other Service
Providers
AngelsUniversity
Silicon Valley ModelDiverse audience representing almost every nation from around the worldHigh concentration of intellectuals -upper graduate degrees (Bachelor, Master, PhD)Stanford, Berkeley, Santa Clara UniversitiesWorkaholicsTechnologically savvy – passionateFocused industry sector Peripheral network infrastructure Anything is possible – the “American Dream”
Pre-Incubation Post Incubation Incubation
Startup Cycle
Idea
Startup
Expansion
Maturity
Private - Public
Who is the startup company?Engineer/ Expert in their field focused on their idea – product/servicePassionatee about their ideasTargetedNot necessarily business oriented at an early stageNarrow marketNot necessarily scalableProtectiveNo experience in partnership with suppliers local or foreign
SME’s Market OpportunitiesSME’s opportunities are abundant
AnalysisSelect direction
Exploiting market opportunitiesRight decisionSound environment
SME’s geared to be global
KnowledgeTransfer
Physical Location
IncubationEnvironment
Network/Local Support
SEEKING
SME’s Challenges
Global Outlook
InternationalMarkets
Business Environment
Changes
Cost Effective Path
Dependencies of Products/Services
Globally
Competitive Positioning
Incubators
SMEs Incubators Tools Keyto Success
Changing Face of Incubators
Limited to
Local Resident
Enterprises
Economic Scale
Employment
Wealth
Shared Investments
Initially Today
Intervention Point
GerminationIdea
Accelerate/Incubatee
Mature
Risky
Safe
Public Support/Private Risk Capital
Refine Plan/Resource /
Early intervention
Network/Profitable
Small
Incubator RoleProvide a platform for formation and development of companiesLink SME’s with resourcesEncourage Innovation Link R&D between research institutes, university and corporationsSupports formation of industry clustersShared resourcesCollaborationLocalization
Incubator Graduation RateOngoing challenges
Incubators welcome “everyone”In the Leasing businessFocus is limitedManagement lacks experienceFunding is tightThere is no support unit from the service sectorsLimited success storiesNo effective graduation benchmarks
Tools
SME’s Incubators Tools Keyto Success
PolicyInitiativesFunding
LeaseLegal/IPFinancialBusinessCapital
VC/AngelData Center
InternetConsulting
Incubation Eco-System Influential factors
IndustryServicesGovernment SMEs
CorporationsOrganizations
Industry Leaders
Standards
Products/Services
New Technologies
Game ChangerNew Industry
Service Model Support Eco-System
International Events
Training/Workshops
Networking
SME Assessment
Consulting
Mentors
Local EventsReferralsSupport Groups
Social Networking
Cultural Awareness
Blogs
Role/Benefit of Service Providers
Provide the support to help build SME businessSpecialized Capable to provide resourcesThird party perspectiveCertifiedTrained in respective service sectorPartners in the ecosystem
Funding the Eco-System
Investment Funds
LocalInternational
Business
Donors
Banks
Universities
Government
Collaborative Strategic EffortFor a Co-Incubation Environment
Naturally formed networksTransfer of technology easily consideredInnovation is encouragedR&D linked between research institutes, university and corporationsFormation of industry clustersShared resourcesCollaborationLocalization
GoalLocalization through Co-Incubation
Key to Success
SME’s Incubators Tools Keyto Success
Business training Peripheral support system Understanding of the local and international environmentUnderstanding SME business
Business disciplineBusiness pathBusiness visionCultural context
Effective communication / hall way discussions
Co-Incubation Tools
Available ResourcesSupporting toolsAdopt to local practicesIndustry specificNetworkCollaborative environmentFundedSeamless services
A better product /service in the market Performance drivenAn environment that brings out the best in the SMEGrowth driven
Key Success FactorsCo-Incubator SME
Proposal for a Co-incubationStart small and grow organically based on need/demandLeverage on Service ProvidersLeverage on the internet and virtual environmentShare key point of contact by APEC locationShare resources on each incubation center
Highlight activitiesCategorize by industry sector
Local market opportunityLocal resourcesAvailability of facilitiesPrograms
Get SME’s to be more active to seek out their needsPromote across the networkBuild the databaseBuild the relationship and network
