Embed Size (px)
Citation preview
SARA QUINN / @saraquinn
Social mediafor branding
What do people find when they searchfor you?
ReportingConversation Brand (Trust)Inspiration
ReportingConversationBrand (Trust)Inspiration
What do you have that no one else has?
Share the back story.
Share the back story.Push it out.
How did reporting happen?
How did reporting happen?What’s tweetable?
How did reporting happen?What’s tweetable?
Read the original government crash report and see the handwritten death certificates.
How did reporting happen?What’s tweetable?Can you involve the audience?
How did reporting happen?What’s tweetable?Can you involve the audience?What can users contribute?
SOCIAL MEDIA TOOL:
Pew Research Center’s Internet and American Life Project, 2013
Who uses Twitter?
18%online adults in the U.S.
Pew Research Center’s Internet and American Life Project, 2013
Who uses Twitter?
18%online adults in the U.S.
Typical user?
An 18-29 year old educated minority with a well-paying job(slightly more likely to be male than female.)
Curate:
Tumblr
RebelMouse
SOCIAL MEDIA TOOLS:
49
Connects your social media accounts to create one web page.
Re us e yo ur live -t we e t ing e ffo rt s . Feed your tweets or an event hashtag into a RebelMouse page, and embed it on your site. It’s a great way to extend that coverage to non-Twitter users.
It’s more elegant than simply embedding a Twitter widget. And compared to the nearest alternative, Storify, RebelMouse can be automated and its presentation places the focus o n t h e c o n t e n t that you share, rather than the format in which it’s shared.
“I used RebelMouse on Election Night and on debate nights during the 2012 elections,” Huffington Post senior editor Craig Kanalley told me. “I tweeted the best things I was finding from around the Web in terms of coverage, including the best photos and what other news organizations were doing, and it turned into a nice hub highlighting coverage. … It’s a really nice alternative ‘live’ platform outside of live blogging and live video.”
Curat e a big s t o ry . You can feed tweets from a hashtag or a Twitter list into a RebelMouse page to automatically curate coverage of a major event. Or you can have those tweets saved as drafts that you pre-approve before they appear on your page.
Cre at e a s o c ial das hbo ard fo r yo ur o rg aniz at io n. KING-TV in Seattle uses a RebelMouse page to aggregate all the photos, videos and links from all of the station’s Facebook, Twitter, Instagram and YouTube accounts.
50
https://www.rebelmouse.com/saraquinn/
51
Reuse live-tweeting efforts. Feed tweets or event hashtag.
Curate a big story.
Create a social dashboard for your organization.
KING-TV in Seattle uses a RebelMouse page to aggregate all the photos, videos and links from all of the station’s Facebook, Twitter, Instagram and YouTube accounts.
52
Seattle’s KING-TV aggregates photos, videos and links from all of the station’s accounts.
53
HootSuite.com
SOCIAL MEDIA TOOLS:
Lets you schedule tweets in advance.
Good to use when you want to set up a schedule for tweeting.
Analytics give you an idea of how the push was received.
