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GRAPHIC DESIGN PART II LOGO EVOLUTION GRAPHIC DESIGN WHICH IS THE BEST AND THE WORST? Engraving (a kind of drawing) SUNLIGHT The first brand identity In 1886 - 3000 tons of the product In 1910 - 60000 tons of the product WHICH IS THE BEST AND THE WORST? SHELL XEROX WHICH IS THE BEST AND THE WORST? BMW WHICH IS THE BEST AND THE WORST? WHICH IS THE BEST AND THE WORST? NIKE WHICH IS THE BEST AND THE WORST? IBM CANON WHICH IS THE BEST AND THE WORST? GOOGLE WHICH IS THE BEST AND THE WORST?
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GRAPHIC DESIGNPART II
LOGO EVOLUTIONGRAPHIC DESIGN aaaa
APPLE
Engraving (a kind of drawing)
WHICH IS THE BEST AND THE WORST?
SUNLIGHT
The first brand identity
In 1886 - 3000 tons of the productIn 1910 - 60000 tons of the product
SHELL
WHICH IS THE BEST AND THE WORST?
XEROX
WHICH IS THE BEST AND THE WORST?
BMW
WHICH IS THE BEST AND THE WORST?
NIKE
WHICH IS THE BEST AND THE WORST?
IBM
WHICH IS THE BEST AND THE WORST?
CANON
WHICH IS THE BEST AND THE WORST?
WHICH IS THE BEST AND THE WORST?
KODAK
WHICH IS THE BEST AND THE WORST?
MICROSOFT
WHICH IS THE BEST AND THE WORST?
VOLKSWAGEN
WHICH IS THE BEST AND THE WORST?
MASTER CARD
WHICH IS THE BEST AND THE WORST?
FIREFOX
WHICH IS THE BEST AND THE WORST?
PEPSI-COLA
WHICH IS THE BEST AND THE WORST?
LG
LG = Lucky (chemical cosmetic company) + Goldstar (radio manufacturing plant)
WHICH IS THE BEST AND THE WORST?
MERCEDES
WHICH IS THE BEST AND THE WORST?
GENERAL ELECTRIC
WHICH IS THE BEST AND THE WORST?
NOKIA
WHICH IS THE BEST AND THE WORST?
FORD
WHICH IS THE BEST AND THE WORST?
WALMART
WHICH IS THE BEST AND THE WORST?
BATMAN
www.youtube.com/watch?v=HSgpu0aGKG8&feature=related
WHICH IS THE BEST AND THE WORST?
AT&T
http://www.youtube.com/watch?v=lNh9LOQNLMc
WHICH IS THE BEST AND THE WORST?
COCA-COLA
WHICH IS THE BEST AND THE WORST?
EXERCISEThe logotypes in 2040?
THE DESIGN PROCESSGRAPHIC DESIGN
THE DESIGN PROCESS
IDENTIFY PROBLEM
BRAINSTORM
DESIGN
YESNO
I need a brand identity,I want to write a book,I have to design a website....
Choose an idea,make the design.
Ideas to solve the problem,SKETCHES.
Is it a good design?Does the design fit with the problem?
Show the design to the clients
TEST&EVALUATE
SHARE SOLUTION
THE DESIGN PROCESS
PROBLEM: a new character for a book for kids
BRAINSTORM: mouse, rabbit, horse... SKETCHES
THE DESIGN PROCESS
DESIGN: choose an idea, make a design
THE DESIGN PROCESS
TEST&EVALUATE: does the design fit with the problem?
Gelín Pérez Pepín Pérez
THE DESIGN PROCESS
SHARE SOLUTION: now we can design the new book
SKETCHES - RESULTS
SKETCHES - RESULTS
MARISMAWELLNESSCENTERCHARLAS
RECÍCLATESala 5 y 6 · 16.00 hel 4 de noviembre
Mauris et sodales mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin at bibendum justo. Morbi quis mi ante. Curabitur sodales turpis eu nisi faucibus gravida.
MARISMAWELLNESSCENTERTALLERES
COCINA DE NAVIDADSala 7del 16 al 24 de diciembre
Phasellus congue dig-nissim sapien, a elementum urna ves-tibulum non. Phasellus leo diam, pretium sit amet suscipit com-modo, venenatis sed est. Vestibulum vitae augue ligula, elemen-tum posuere.
UT SIT AMET PURUS ID PURUS ULTRICIES VULPUTATE BIBENDUM EU NISI. PHASELLUS QUIS LACUS TURPIS. SED UT METUS IN EROS BIBENDUM.
MARISMAWELLNESSCENTEREVENTOS
CINE DEPORTIVO
¡entrada gratuita!
PELÍCULASEquipo Marshall · 16 diciembre 17.00Million dollar baby · 19 diciembre 19.00Carros de fuego · 24 diciembre 16.00
Salón de actosdel 16 al 24 de diciembre
SKETCHES - RESULTS
ÓscarRuizdelCastillo
609 541 [email protected]
AUXILIARDE PRODUCCIÓN
ÓscarRuizdelCastillo
SKETCHES - IDEAS
Text columns, pictures, layout...
SKETCHES - IDEAS
Text columns, pictures, layout...
TEXT COLUMNS
Book about housing
TEXT COLUMNS
TEXT COLUMNS
TEXT COLUMNS
Different number of columns dinamizes the design
DESIGNING EVERYTHINGGRAPHIC DESIGN
RUTH BEITIA / BRIEFING
Spanish athletic.High jumper.She holds the current Spanish records.
RUTH BEITIA / LOGOTYPE
RUTHBEITIA
RUTHBEITIA
RUTH BEITIA / BRAND IDENTITY
RUTHBEITIA
Ruth Beitia Vila666 555 444 [email protected]
www.ruthbeitia.com
RUTH BEITIA / BRAND IDENTITY
RUTHBEITIA
INELECMAINGENIERÍA Y SERVICIOS
piélagos
www.ruthbeitia.com
SUSVER
RUTHRUTHBEITIA
RUTHBEITIARUTHBEITIARUTHBEITIARUTHBEITIA
RUTHBEITIA
RUTHBEITIA
INELECMAINGENIERÍA Y SERVICIOS
piélagos SUSVER
www.ruthbeitia.com
RUTH BEITIA / WEB SITE
BICHO / BRIEFING
I want to write and illustrate a book for kids.
BICHO / MAIN CHARACTER
Find the main character and the story for the book.
BICHO / THE NAME
El Bicho
BICHO / SUPPORTING CHARACTERS
BICHO / THE LAYOUT
BICHO / THE BOOK
BICHO / MERCHANDISING
BICHO / WEB SITE
LRA / BRIEFING
Redesign the brand identity of a lawyer´s office.
LRA / LOGOTYPE
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LRA / BRAND IDENTITY
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONALLuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LRALuisRevengaAbogadosLRA
SOCIEDAD CIVIL PROFESIONAL
LRA / WEB SITE
WEB SITESGRAPHIC DESIGN
MESÓN PUENTE VIEJO
HORTIGÓN
LA VENTANITA
LA VEGANA
FINAL EXERCISEGRAPHIC DESIGN
a
EXAMPLEDesign your ownbrand identity and makea presentation
ANVERSUS / SARA GARCÍA VEGA
SUSVER
ANVERSUS / SARA GARCÍA VEGA
SUSVER
SUSVER
ANVERSUS / SARA GARCÍA VEGA
EXERCISEDesign your ownbrand identity and makea presentation
THANK YOUuntil next time!
