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Orange County Convention Center Orlando, Florida June 3–5, 2014

SAPPHIRE® NOW and 2014 ASUG Annual Conference Exhibitor Program Prospectus

Customer Experience Exhibit Packages Key Dates and Deadlines

Conference Demographics Marketing Sponsorships Eligibility and Contact Information

Schedule at a Glance

Orange County Convention Center Orlando, Florida June 3–5, 2014

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SAPPHIRE® NOW and ASUG Annual Conference are respectively the world’s premier, global business technology and largest SAP customer-run conferences and it’s where SAP partners and exhibitors can:

• Showcase their solutions, services, and applications to thousands of SAP customers including senior executives and business and IT decision makers

• Engage with leading customer executives to build new relationships and generate new opportunities for their companies

• Build on the event excitement and momentum to help accelerate existing deals

• Cross-sell and up-sell current customers and prospects by showcasing solutions that use the latest SAP innovations

• Work with customers and prospects to help address their broader solution needs and sell additional applications and services

• Strengthen their relationship with SAP

Why Customers Choose To Attend

SAPPHIRE NOW is the world’s premier business technology conference, bringing together thousands of customers and prospects on-site and online to innovate and discover new, game-changing solutions and services from SAP.

Through inspiring keynotes and presentations focused on innovation and results, interactive discussion groups, hands-on demos, and hundreds of partner exhibits, SAPPHIRE NOW offers a unique showcase for the latest business strategies and industry best practices. In addition, attendees can network with their peers from around the world, and get invaluable, first-hand advice from customers, partners, industry experts, and SAP executives. These benefits make SAPPHIRE NOW a must-attend conference for any professional who wants to innovate without disruption and learn how to run smarter, faster, and simpler.

Access the entire SAP ecosystem in one place at one time during the ASUG Annual Conference, the world’s largest SAP customer-driven conference, where thousands of SAP customers, partners, and experts share strategies on how to best use SAP technology to achieve their business goals.

With hundreds of education sessions by SAP customers for SAP customers, the conference provides opportunities to share field-tested best practices, lessons learned, and other insights; network with fellow SAP professionals; and influence the future product and service direction of SAP. Augmented by SAP partners and subject-matter experts, this interactive exchange provides your organization with an edge you can leverage for efficiency, productivity, influence, and business results.

Two unique events, one location, one Exhibitor Program

Home Schedule Key DatesExhibit Packages Contact InformationDemographics SponsorshipsExperience

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The co-location of SAPPHIRE NOW and ASUG Annual Conference means industry professionals can design the conference experience that’s uniquely right for their business. By choosing the elements of each conference that are most relevant to their needs, they will make the most of their time out of the office.

Attracting Highly Qualified Buyers and Key Decision Makers Expected attendance is 16,000

SAPPHIRE NOW ASUG Annual Conference

Senior Executives Project Managers and Teams

Business Managers Technical and Support Teams

Decision Makers Business Process Leaders

Government and Education Professionals Super Users

Reasons our 2013 delegates gave for attending

Evaluating partner solutions

Finding new SAP solutions

Meeting with SAP executives and product experts

Networking with other SAP users

Optimize/upgrade current SAP solutions

See complete 2013 demographics >

SAPPHIRE® NOW and ASUG Annual Conference Demographics for 2014

Home Experience Schedule Key DatesExhibit Packages Contact InformationSponsorshipsDemographics

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Approximately 87% of exhibitors surveyed in 2013 reported that they were either extremely or very successful in reaching their objectives and 93% indicated that they definitely or most likely would exhibit in 2014.

Orange County Convention Center Orlando, Florida June 3–5, 2014

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Schedule at a Glance (preliminary)

“ Being at SAPPHIRE NOW and ASUG Annual Conference is a must for any serious SAP partner. It is a crucial element of our marketing plan and has been consistently paying good returns.”

Infosys

Home Experience Key DatesExhibit Packages Contact InformationDemographics SponsorshipsSchedule

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Monday, June 2

ASUG Pre-conference Sessions

Tuesday, June 3 – Thursday, June 5

ASUG Sessions

Show Floor:

• Exhibitor booths and meeting rooms

• Keynote

• SAP content areas

• Sessions

• Microforums

• Demos

Thursday, June 5

Celebration Night

Program activities are subject to change. For the most up-to-date show floor hours, please refer to the Exhibitor Conference Schedule – available in mid-January and located in the Exhibitor Manual of the Exhibitor Information Web Site.

Orange County Convention Center Orlando, Florida June 3–5, 2014

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Exhibit Packages at a GlancePlease view the Exhibit Packages document for complete details.

Package Component Sapphire Onyx Diamond *Emerald Turnkey Emerald *Ruby

Turnkey Ruby *Pod

Price $215k $150k $78k $66k $46k $33k $23k $14k

Space 30'x40' 30'x30' 20'x20' 10'x20' 10'x20' 10'x10' 10'x10' pod

Conference Badges 65 50 20 10 10 5 5 3

Premium Location x x x

Option to Expand Exhibit Space x x x

Home Base Conference Room x

Pre-Fabricated Conference Room x x

Invitation to Global Communications Dinner x

Spotlight Promotion x

Featured Exhibitor Promotion x x

Demo Theater Session 2

Microforum 2 1

Partner Track Session 2 2

Special Recognition in Conference On-Site Guide x x

Hotel Room Block (based on availability) x x x x x

Turnkey Convenience* x x x

Company Description Word Count 200 150 125 100 100 100 100 100

Opportunity to Purchase Marketing Sponsorships x x x x x x x x

* Emerald Turnkey, Ruby Turnkey, and Pod level exhibit packages include a booth structure, display monitor(s), lead retrieval unit(s), Internet, electrical, chairs, carpet, and cleaning.

SAP and ASUG reserve the right, at any time, to review the display materials, demos, company descriptions, marketing sponsorship messaging, collateral assets, and presentations of all Exhibitors to address any sensitive and/or non-complementary issues.

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Experience the Value of Marketing Sponsorships

Marketing sponsorships will be announced in late-January and posted on the Marketing page of the Exhibitor Information Web Site. Exhibitors with unique sponsorship suggestions are asked to submit a detailed proposal to their exhibit manager.

Marketing Sponsorships are only available to current exhibitors.

Taking advantage of these sponsorships will enable exhibiting companies to:

• Build awareness

• Increase market share

• Develop customer loyalty

• Enhance corporate image

• Increase booth traffic

Marketing Sponsorships are Available to Fit Every Budget and Marketing Goal

Here is a sampling of sponsorships you may want to consider:

• Transportation

• Escalator clings

• Mobile guide banner ad

• Hot beverage sleeve

• Glass door cling advertisement

• Refreshment break

• Charging station

Marketing Sponsorships

If your company is in the SAP ecosystem, SAPPHIRE NOW is the Must-Attend conference of the year!

Winshuttle

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Orange County Convention Center Orlando, Florida June 3–5, 2014

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Key Dates and Deadlines*A few of the key exhibitor dates and deadlines may be found below. A complete list of deliverables and associated deadlines is prepared for each exhibitor as part of their unique task list and timeline.

All exhibitors should plan to be ‘show ready’ by 5:00 p.m. on Monday, June 2.

December 31 Gain two priority points with a completed exhibitor application and signed agreement

Late-January Online exhibitor manual and task list available

Late-January Marketing sponsorships available

February Exhibit space selection begins; timing will vary depending on exhibit package level

February 11 Application, signed agreement, and full payment due for priority point space selection

April 7 Cancellation/reduction of exhibit space deadline; review the exhibitor program rules and regulations for full cancellation policy

April 21 Last day to complete the application to exhibit

*All dates are tentative and subject to change.

We look forward to the SAPPHIRE NOW and ASUG Annual Conference every year. There is no better place to meet with SAP users and technology leaders, learn where the industry is heading and discover all of the ways companies are innovating and growing. As an exhibitor, this insight is imperative and impossible to gain anywhere else except at the SAPPHIRE NOW and ASUG Annual Conference.

Secure-24

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Orange County Convention Center Orlando, Florida June 3–5, 2014

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Eligibility and Contact InformationEligibility to be an Exhibitor in this program is limited to companies that have a current partnership agreement in good standing with SAP. Exhibitors must have no outstanding credit issues or past due amounts with SAP or ASUG. SAP and ASUG reserve the right to reject or cancel any application/agreement to exhibit.

If you have questions on the material in this prospectus or the SAPPHIRE® NOW and ASUG Annual Conference Exhibitor Program, please contact us:

Barb Kavetski Ellen Stangroom b.kavetski@sap.com e.stangroom@sap.com

Tel: 610.518.6291 Tel: 610.417.1070

SAPPHIRE NOW and ASUG Annual Conference is the premiere SAP event to attend each year. We benefit from learning about the latest enhancements in technology to talking with old connections and making new ones. This event is a value add, and one that Symmetry will attend for many years to come.

Symmetry

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