Dabur India limited

Corporate social responsibility

Presented by:

Sapna Negi

Introduction

Dabur India Limited was set up in the year 1884 in Kolkata by Dr. S. K. Burman. It is now one of the largest commercial undertakings in India.

With an experience of more than 100 years Dabur India is now the 4th largest company pertaining to the FMCG sector.

The products of Dabur are marketed in more than 50 countries worldwide.

Some of the well-known brands of Dabur are: Amla Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care, Pudin Hara, Babool Toothpaste, Hingoli, Dabur Honey, Meswak, Odonil and Vatika.

Dabur major initiatives in the Social sector include: Establishment of the Sustainable Development Society, or

Sundesh, in 1993 - a non-profit organization to promote research and welfare activities in rural areas;

Promoting health and hygiene amongst the underprivileged through the Chunni Lal Medical Trust; and

Organizing the Plant for Life programme for schoolchildren - to create environmental awareness amongst young minds.

Corporate social responsibility 'What is that life worth which cannot bring comfort to others'

Dr. Burman had a vision that saw beyond the profit motive. In his words, "What is that life worth which cannot bring comfort to others." This ideal of a humane and equitable society led to initiatives taken to give back some part of what Dabur has gained from the community.

For growth to be responsible, it should go beyond numbers... It should do good to the society, create a better world. Dabur India Ltd. believes in this kind of growth, and constantly strives for. .

Company define CSR as conducting business in ways that provide social environmental and economic benefits for the communities and geographies where they operate.

Initiatives in the Social sector

Establishment of the Sustainable Development Society, or Sundesh

Sundesh is the resource centre that works towards the development and upliftment of the rural people. It offers a range of facilities from health posts to skill development for the rural community. It also acts as an in house training and information centre for farmers .

Sundesh has several programmes such as Adult literacy, diagnostic and healthcare facilities, organising health camps, cutting and tailoring , training, bee keeping , animal husbandry and self help groups for farm development and reducing poverty. One of the key programmes is promotion of SHGs through NABARD.

The mission of this group is to promote sustainable and equitable agriculture and rural prosperity through effective credit support , related services, institution development and other innovative initiatives

Health Services The objective of rural health care is to mobilize the community

and build awareness, equipping them with adequate information, skills and confidence to access health services.

SUNDESH provides health services across villages. It extends primary health services to the poor and the marginalized rural people at a reasonable cost.

Education & Literacy The educational initiatives of SUNDESH for underprivileged

children include non-formal education [6-14 years non-school going], special school for working children [8-13 years], remedial education [6-14 years school-going], besides holding classes for women between the age of 18 and 45 years.

Still a long way to go... Dabur believes in having a long-term relationship with

communities in and around its operational area, and in providing sustenance to regions that remain isolated and neglected.

A beginning has been made but there are still miles to go before the huge disparity is bridged and a better future delivered to both the rural and urban poor.

Medicinal Plant Project – An initiative by Dabur Nepal Pvt. Ltd.

‘Dehi me dadami te’ (As you give me, I give you in return). This quote from an ancient text sums up dabur’s commitment towards nature.

With a strong foundation in the Himalayan Kingdom, Nepal,

Dabur has taken many strong -- but quiet -- initiatives in last one and half decade towards corporate social responsibility.

Back to Nature

Rare herbs and medicinal plants are their most valuable resource, from which all products are derived. Due to overexploitation of these resources and unsustainable practices, these plants and herbs are fast reaching the point of extinction. In view of this critical situation, Dabur has initiated some significant programmes for ecological regeneration and protection of endangered plant species.  

Plants for Life

Company have set up the "Plants for Life" project in the mountainous regions of the Himalayas. Under the project, a high-tech greenhouse facility has been set up for developing saplings of rare and endangered medicinal plants. Fully computer-controlled and monitored, this greenhouse maintains the highly critical environmental parameters required for their survival. They are also developing quality saplings of more than 20 herbs, 8 of them endangered, through micro propagation.

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