SAP Real Time Generic eBook

8/13/2019 SAP Real Time Generic eBook

http://slidepdf.com/reader/full/sap-real-time-generic-ebook 1/17



Meeting Today’sChallenges

Retail is already real time for customers. They can shop

whenever they want, wherever they want, through whicheverchannel suits them – store, Web, catalog, call center, mobile– or all of them. They also have instant access to rich productinformation and opinions so they can make more informedselections. And expectations are rising all the time.

But for retailers the world is far from real time. For years thedream has been to create a connected world where they cansee what is happening and respond instantly.

But the reality is that they live in a world of unconnectedsystems that have been running for years and, as newtechnologies proliferate, the old systems are struggling to

keep pace. And the challenges will only get worse as new waysof shopping and communicating change the retail landscape.

How can you possibly respond to these fundamentalchanges? Through transformation.

Transformation is needed

Transformation is a frightening word. It means disruption.It means substantial change. But, to address the expectationsof customers, transformation is needed. It’s not only needed,it’s perfectly possible. Today, real time retailing is within yourgrasp, underpinned by innovative new technology.

So how can you make the required changes in your retailenvironment and what do you need to do to become a realtime retailer? What benefits will it have for your brand? Whatwill you be able to do differently and how will it add value toyour business?

Flick through this eBook and we’ll show you.

LEARN MORE

Read the full business caseOur business case gives even more details about becominga real time retailer, together with examples and customersuccess stories.Download it now ›



Bringing the Dream to LifeBreakthrough technologies thatsupport transformation

What does it take to become a real time retailer? The answer

is information. But not the static, historical, preformattedinformation of the past. Real time retailing requires accurate,up to the minute data about every aspect of your businessfrom merchandising to marketing, your supply chain to yourstores, and other sales channels.

Previously that was just a dream. At SAP we’re delivering thetechnologies that enable it to come to life, now.

Unleash your imaginationThe SAP HANA® platform enables you to interrogate thedata in your operational systems in real time. Now you cancombine sales and order information from all your saleschannels, customer information from your CustomerRelationship Management (CRM) system, social mediainformation about customers’ likes, dislikes, and comments.When that level of data is instantly available you can driveyour business in real time.

Forecast in real time

The SAP® Customer Activity Repository application providesa single, real-time forecasting engine for your entire business.Gone are the days of needing multiple forecasting enginesfor merchandise planning, stock replenishment, and otherfunctions. With a single forecasting engine based upon real-time customer demand, your business can operate moreconsistently and efficiently.



Bringing the Dream to LifeBreakthrough technologies that

support transformation cont.

Implement at your own speedOnce you can process data and forecast in real time you willhave the foundation for transforming both your processesand your business. And you don’t have to tackle everyprocess at the same time. You can identify the ones that willdrive the most business value, implement them, and thenmove on to the next.

With these breakthrough technologies you will have thetools you need to become a real time retailer, and, as aresult, achieve the three, key, emerging principles of retailingsuccess, becoming:

• Authentic to the brand value of your company

• Consistent in your interactions with customers

• Trusted by customers and partners

98% Globus, the premier department store

subsidiary of Migros Group, can identify

slow-selling products 98 percent faster.

Sales promotion reports that took more

than seven minutes to produce can now

be generated in one minute, an increaseof more than 85 percent.

Standard sales article reports for top-

selling ranges can be generated in just

eight seconds, an improvement of 97

percent.

85%

97%

SWISS RETAILER MIGROS SPOTS CUSTOMER TRENDSIN REAL TIME



Be AuthenticDeliver the products andexperiences that makeyour story real

Every brand has values associated with it. You only have tohear names like Apple, Nike, Bang & Olufsen, Rolls Royce,Tag Heuer, Walmart, LeClerc, Primark, or H&M to know whatthey stand for.

Based on the values consumers associate with your brand,they either purchase or aspire to purchase from you inthe future. So ensuring you maintain a consistent valueproposition is imperative. Our solutions help you keep on topof the following four key ingredients.

Market and customer intelligence – analyze millionsof conversations on hundreds of social media sites and

report the results in an easy to digest form. Identify trendsand obtain competitor information to refine your valueproposition.

Products and pricing – maintain consistency across alllocations and channels by providing everyone in yourorganization with the same source of information andcommon performance metrics.

“The speed with which we have

been able to analyze social

media data is amazing and

allows us to monitor real-time

online reactions to campaigns.”

Stephen McKinnon, CIO, Luxottica Retail Asia Pacific



Suppliers – ensure your vendor strategy is executedconsistently and product quality and delivery standards aremaintained with real-time insights into supplier performanceand compliance.

Services – provide a consistent customer experience thatinspires loyalty by providing real-time access to informationabout stock availability, customer orders, pricing, anddelivery schedules. Enhance productivity and competencyby using mobile devices.

LEARN MORE

SAP Social Media AnalyticsLearn how you can track social sentiment in real time.Read the solution brief ›

Sales Analysis for RetailDiscover how you can get closer to your customers.View the white paper ›

Be AuthenticDeliver the products andexperiences that makeyour story real cont.



Delivering a brand promise has never been easy. To achieve ityou must meet or exceed customers’ expectations every timethey interact with you. It’s essential, because it is one of thesingle most influential factors for building customer loyalty.

Gain instant visibilityOvercome the complexity of multichannel retailing and

operate at Internet speed with real-time information thatenables you to deliver on your brand promise.

• Achieve consistent prices, products, assortments, andpromotions across channels

• Share accurate inventory information

• Gain visibility up and down your supply chain

Smart operationsUse common underlying systems to achieve consistentexecution. And once you have them, start transforming theway you operate.

• Combine data from internal transactions with social mediaand loyalty information to gain a detailed picture of every

customer• Analyze the behavior and preferences of thousands of

customers in real-time

• Use mobile technologies to identify customers’ locationsand open up a whole new world of opportunities

• Deliver personalized offers and suggestions to shoppersin store, through the Web, on their mobile, or via the callcenter

• Tailor each interaction to an audience of one based on

their stated preferences and buying history

Be ConsistentDeliver the same experience,wherever people interactwith you



“We saw an opportunity with

SAP Audience Discovery

and Targeting to influence

our customers’ buying

behavior and reduce productreturn rates. We sell over 1

million products to 8 million

customers and estimate that

decreasing our return rate

by only 1% can lead to 7-digit

Euro savings on the

bottom line.”

Michael Kuenzl,

Senior Vice President of IT Systems, HSE 24



Acting with integrity has always been important for you but,today, it is more important than ever before. Consumers areactively choosing who they give their business to based on acompany’s ethics. There is also a new relationship betweenretailers and their customers – a two-way connection that isbeing encouraged through feedback on product quality, newproduct introduction,and services.

Sustainability is a key defining factor of brand image.‘Fairtrade’, organic, and non-GMO products are increasinglyappearing on supermarket shelves and becoming popularwith a large group of shoppers, while the proper disclosureof ingredients is also becoming increasingly important inconsumer buying decisions.

Traceability of products, all the way from production tocheck out, is imperative. Consumers will not be kind toretailers that cannot immediately destroy or re-call productsthat are unsafe, unreliable, or both.

Responsible data usage is essential. Never before haveretailers had so much information about customers. Theymust show that they can use it responsibly and guard itcarefully, so that there is no chance of identity theft or fraud.Failing this trust will jeopardize customer loyalty.

Be TrustedDevelop atrusted relationship withcustomers and partners

Consumers are actively

choosing who they give

their business to based

on a company’s ethics.



Transparency with stakeholders is vital to maintain the

trust of financial markets and shareholders. So organizationswill need to ensure that accurate controls are built into alltheir operating processes and accurate accounts can beconsolidated and produced quickly.

What does this mean for retailers. It means they must:

• Consider encryption of customer and supplier data, andprotect it from both internal compromise and external attack.

• Accurately maintain and track the vast amounts ofinformation that may be needed if they need to do a productrecall.

• Keep complete and accurate product and sourcinginformation from suppliers so corrective action can be taken

immediately if products are inferior or from a dubious source.

LEARN MORE

Supply Chain Performance ManagementSee how you can optimize performance across your entiresupply network.Read the solution brief ›

Sustainability in the Retail IndustryDiscover how retailers can gain a competitive edge bydeveloping a sustainability strategy.View now ›

Be TrustedDevelop atrusted relationship withcustomers and partners cont.



The Benefits ofUsing SAP Solutions

Our breakthrough technologies and comprehensive rangeof solutions will help you transform every aspect of yourbusiness into a real-time retail operation.

BE CONSISTENT

• Streamline and accelerateretail processes withintegrated core businessapplications

• Maximize visibility acrossall channels to gain a singleview of inventory and betterunderstand customer needs

• Deliver on customers’expectations to buy from anychannel, anywhere, at anytime

• Build customer and brandloyalty on a personal, one-to-one basis

BE TRUSTED

• Reduce risks for your productsand people

• Improve transparency tocustomers and stakeholders

• Gain true traceability acrossthe entire supply chain

• Secure customers’ data withrobust data governance

BE AUTHENTIC

• Spot trends andopportunities by instantlyanalyzing social mediaactivity

• Create products andservices built aroundgenuine customer needs

• Choose and collaborate

with suppliers moreeffectively

• Make better and fasterbusiness decisions byrapidly running "what-if"exercises via predictive andtrend analyses



The Benefits ofUsing SAP Solutions Cont.

A COMPLETE REAL-TIME PLATFORM FOR RETAILERSComprehensive capabilities underpinned by innovativetechnology

POS Data CustomerDemands

Multichannel

REAL TIME RETAIL PLATFORM POWERED BY SAP HANA

Web andSocial

ExperienceCustomerInsight and

Personalization

MobileApps

Customer Insightand Predictive

Analytics

Price andPromotion

Execution Merchandise

and AssortmentPlanning

LEARN MORE

Reacting in the Retail MomentLearn how you can analyze “Big Data” in real time to forge acompetitive advantage.Read the thought leadership paper ›



Technology InnovationThat UnderpinsRetail Transformation

At SAP we’re continually investing in new technologies thathelp retailers transform their operations, so they can stay

one step ahead of their competition.

Gain one source of insightCombining the SAP Customer Activity Repository with SAPHANA provides you with a consolidated pool of informationthat can be used to provide real-time analysis, forecastingand reporting that drives better decision making, and moreengaging customer experiences.

Optimize merchandise and assortment planningThe SAP Planning for Retail application brings togethercomprehensive, real-time performance metrics withpowerful planning and simulation functions, helping you

respond proactively to situations and opportunities as theyappear. Real-time customer insight and personalizationThe SAP Precision Marketing solution brings togethercontent and information about your customers, promotions,and in-store inventory, allowing you to create unique offersfor each customer in real time. It then delivers these offersto the consumer on a mobile app, tracking and analyzing theclick-stream of each customer to optimize promotions.

Offer the perfect price and promotionSAP solutions help you use insights about customer profilesand buying behavior to create and communicate real-timeoffers, as well as incorporate them in merchant-basedprocesses.

Harness the mobile channelSAP solutions help you create personalized mobileexperiences for your customers based on their uniqueprofile, location, past behavior, and purchase intent, fostering1:1 engagements and boosting loyalty.

You can also extend information and processes out to storeassociates, managers, and executives to operate moreefficiently and proactively.



Technology InnovationThat UnderpinsRetail TransformationCont.

Source: SAP Performance Benchmarking

Increase in cross- and up-selling

for organizations that use business

intelligence to gain customer

insights and position products

effectively.

Reduction in revenue loss due

to stock outs where forecasts

incorporate demand history and

automatic adjustments for bad

data and past promotions.

Decrease in inventory carrying

costs where forecasts are dynamic

and updated frequently.

12.6%

23%

25.8%

KEY BENEFITS SAP CUSTOMERS HAVE GAINED



Take Advantage ofDesign ThinkingLet us show you the benefitsyou can gain from our newtechnologies

The technologies we’ve talked about in this eBook arebrand new and, as far as you’re concerned,the implications are unknown. We understand that.

That’s why we would like to propose an exciting new wayto think through how you can benefit from them. It’s calledDesign Thinking and it’s already helping retailers makethe transformation to real time.

Simply put Design Thinking helps you:

• Re-think existing problems to identify opportunities forinnovation and new creative solutions

• Enhance your customers’ experiences throughout thevalue chain

• Prioritize initiatives and budgets based on customer value

• Visualize the impact of new technologies as they relate to

your business.

To learn more about Design Thinking please:Call: <Number>Email: <Address>Visit: <url>



Next StepsDelivering real time retail

At SAP we not only have a comprehensive portfolio ofretail solutions, we also have a complete suite of innovative

technologies that, for the first time, make real time retailinga reality.

To learn more about how we can help you become a realtime retailer.

Visit our Web site

Email us at:<Address>

Call me at:

<Number>

Keep in touch with us:Read our blog >Watch our YouTube channel >Follow us on Facebook >Join our LinkedIn group >



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SAP Real Time Generic eBook