SAP Customer Activity Repository L1 Overview

8/16/2019 SAP Customer Activity Repository L1 Overview

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Get in the driver's seat of our CAR

SAP Customer Activity Repository


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© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Technology and Business Innovations

SAP Is Changing Retail

Technology Strategy

Deliver an orchestrated platform for Retailexcellence!

Retail Strategy

One consumer demand platform to convert business insight and results!

Cloud

Database and Technology

Mobility

Applications

Analytics UnifiedDemand Forecast

Sales Pattern

Analysis

Demand Data

Foundation

Assortment

Planning

Demand

Planning

PromotionPlanning

Allocation

PriceOptimization

PrecisionMarketing

MarkdownOptimization

SAP CRMSAP Retail

Replenishment

Customer Activity Repository powered by SAP HANA

SAP Business Suite powered by SAP HANA

SAP SCM SAP SRM

Ariba Business Network Collaboration


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Vision CARchitecture: Detailed insight at the ‘moment o

helping retailer transform their business…

Social Media Click Stream

… by offering their customers aconsistent and personalized brand

experience across channels and

business models

… by understanding and

anticipating their customers needs,

wants, and desires and using these

insights to optimize business

processes and decisions…

… by reducing operational costs

and breaking down silos

introducing a consistent data

platform…


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Customer Activity RepositorySAP IS

Retail

CAR – Building Blocks

in-memory computing

Unified Demand ForecastPOS Data

Transfer &Audit

Master Data

Sales Documents

Inventory

VDM - Analytics

Multichannel

sales

transactions

Inventory

Visibility

OSA

Algorithms

SAP PMR


5/12© 2014 SAP AG or an SAP affiliate company. All rights reserved.

POS Data Transfer & Audit

The Customer Activity Repository incorporates an extended version of the software co

Data Management. Nonetheless SAP POS Data Management remains an independently

Solution Scope Migration strategy for POS DM

Functional scope contained in CAR is essentially

identical to POS Data Management

POS Data Transfer & Audit within CAR does not

require BW/BI Content anymore

SAP will provide a migration strat

deployed on BW/HANA customers

Reports to migrate POS DM 1.0

TLOG data (e.g. customizing tab

Time and effort to migrate POS on BW/HANA is not known at this

Migration from “traditional” POS

supported as well



Inventory Visibility

The Customer Activity Repository offers real time visibility into current stock situation

taking ERP stock in unrestricted use and unprocessed sales into account.

Solution Scope

Inventory information is replicated from ERP into

CAR via SLT

This inventory information in CAR is combined

with unprocessed sales transactions from POS

DM to derive current stock in storesIntra company code stock in transit is displayed

to inform the user about deliveries on their way

to the store

Additionally inventory valuation at both, cost

and retail sales are calculated

SAP ERP

Unrestricted Use

Intra companystock in transit

Valuation at costand retail

Customer Ac

Inven

Calculation: Unrestricted

Display: Intra company c

Calculation: Valuation ac

Calculation: Valuation ac



Multichannel Sales Transactions

The Customer Activity Repository captures sales transactions across multiple channe

a new multichannel data model. This enables retailers to get a 360° view of the custom

CEI and SAP 360 Customer access to cross channel transactional data.

Solution Scope

Multichannel sales transactions are replicated

from ERP into CAR via SLT

Availability of POS, sales order, and return

transactions at one place enables 360° view of

the customerCAR offers SAP CEI access to Cross Channel

Transactional Data

CAR offers SAP 360 customer (Interaction

Center) access to Cross Channel Transactional

Data

SAP ERP

SalesTransactions

Customer A

Multi

Calculation: Unres



On shelf availability algorithms

The on-shelf availability algorithms can be used to detect and visualize out-of shelf sit

stores when they happen in real time and take immediate actions to prevent further los

Solution Scope

The algorithm sits on Hana, while it accessing

the new TLOGF, leveraging in-memory

computing power to execute millions of queries

POS transactions are analyzed in real time to

detect products that may have on-shelf availabilityissues (out-of shelf or out of stock)

Provides transparency of on-shelf availability

situations for regular and promotional products

Current stock at cost/retail is calculated



Unified Demand Forecast

Solution Scope

UDF can calculate a forecast per channel – new flexible

multichannel data model is introduced

UDF supports what-if scenarios

UDF models causal based factors such as promotions or

calendar events and can handle missing informationthrough general best guesses (Bayesian statistics)

UDF supports a mixed additive-multiplicative model

New UDF cockpit is introduced providing the user with

the ability to compare multiple time series within one

visual representation

Unified Demand Forecast (UDF) is the new generation of forecasting for SAP Retail pla

UDF combines strengths of the forecast capabilities from SAP Promotion Managemen

Forecasting and Replenishment and, at the same time, leverages the speed of SAP HA



SAP Promotion Management for Retail application exten

SAP Promotion Management for Retail is the first consuming application on top of the

Activity Repository.

Solution Scope

Expanded offer construction capabilities and

integration to ERP for execution

Enhanced vendor funding creation and

integration with ERP to support financial

settlement Additional CAR based analytics and

dashboards to understand promotional

effectiveness before, during, and after the event

Extended support for complex promotional

incentives and loyalty rules across multichannel

systems

Customer Activity R

Inventory VD

Calculation: Unrestricted Use – u

Display: Intra company code stoc

Calculation: Valuation actual stoc

Calculation: Valuation actual stoc

SAP PMR


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Transform from silos to ONE

consistent “Source of Truth”

Visualize, discover, and share

hidden insights in real time

Increase customer loyalty and

satisfaction across all channels

Reduce TCO by

data redundanc

Anticipate dema

processes and d

Maximize reven

increased shop

CAR Drives Business Value


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Thank you

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