Santa’s 12 lessons for Christmas

Do your market researchFather Christmas always does his research to ensure he delivers what his customers want. Do you?

Santa’s 12 lessons for ChristmasSanta’s 12 lessons

for Christmas

What would you like for Christmas?

Know your target marketSanta’s target market is Christian children. What’s yours?

Understand your individual customers’ needs and wants

I’d like a bookI’d like a new surf

board

I want a guitarI want a

gardening kit

I’d like a tennis racket

To Santa every child is an individual with an individual wish list. How can you show you value your customers as individuals?

What makes you different?Santa offers a unique delivery service. What makes you stand out from your competitors in a way which is of value to your customers?

Be instantly recognisable.Santa knows the importance of a consistent corporate identity and is instantly recognisable. Are you?

Be generousSanta knows the importance of giving. What can you share with others? Do you have contacts or information to help other people achieve their goals?

Love from

Santa

Thank you

Santa

Build trustEvery child knows that Santa will have delivered when they get up on Christmas morning. Do your customers know that you will keep your promises?

Create loyalty

Encourage recommendations

Father Christmas

always brings what I

ask for

If you write to Santa he’ll

deliver what you ask for on Christmas Day

Father Christmas always leaves presents in the stocking at the end of the bed

Find a nicheDeliveries one day only!

Show you care

Keep the message simple

From Glenda at The Training Pack

Happy Christmas & A Prosperous New Year