SANTA CRUZ RECORD

Laili Restaurant

SEPTEMBER 3, 2019 – VOL. 48, #46 LOCAL BUSINESS STARTS HERE WWW.SANTACRUZRECORD.COM

In 1975 Wafi Amin came to the U.S to study and to see the world. Four years

later the Soviet Union would invade Afghanistan, and Amin eventually de-cided to build a life away from his na-tive country. In 2010 he came to Santa Cruz with a vision to create a modern dining oasis in the heart of downtown. An entrepreneur with a knack for cu-linary creativity and nostalgia for the dishes of his own culture, he conceived of Laili as a gathering place evocative

of all the warmth of his native Afghan-istan. The way he lives his life has been shaped by a passion for food, traditions, and community, in-corporating the farm-to-table movement through the reci-pes close to his heart.Laili is Santa Cruz’s answer to

high quality Mediterranean - Indian - Pakistani - Afghan food, and has been voted one of the best restaurants in Santa Cruz.Enjoy appetizers, lunch, dinner or en-

joy drinks with a varied menu of freshly prepared locally sourced foods. The re-

saurant is stylish yet warm and inviting with indoor and outdoor seating.

“Laili is an expression of the passion found in the Middle Eastern story of star-crossed lov-ers “Layla and Majnun”, pop-ularized over 1,000 years ago. Rooted in the time-honored fla-vors of the Silk Road, our cuisine is a delicate balance of the rich

flavors of the Mediterranean, infused with a unique Afghan twist.” 101 B. Cooper St. Santa Cruz, CA 95060 831.423.4545 info@lailirestaurant.comMore: Facebook/Twitter/Instagram

2 · Santa Cruz reCord · September 3, 2019

New Business FilingsRio Queenie, Inc. Flats Bistro Aptos CA 95003

Leslie J. Cruz-Calle Cruz For Homes Aptos CA 95003

Mark A. Alexander Maywood Compliance Boulder Creek CA 95006

Stalk & Bean LLC Stalk & Bean Research Group Capitola CA 95010

Laurie Burleigh Vintage Nouveau Capitola CA 95010

Julie and Richard Stanton Stanton Squared Los Gatos CA 95033

Danielle A. Pearl Cowgirl Catering Santa Cruz Santa Cruz CA 95060

Joel A. Schaefer Surf City Computers Santa Cruz CA 95060

Julie Goodwin & Patricia Hansen In Greenery Santa Cruz CA 95062

Samuel N. Boodt Wave Guardian Records Santa Cruz CA 95060

Ian Taylor O’Hollaren Seaquoia Wild Seaweeds Santa Cruz CA 95063

Starlight Trade LLC Santa Cruz Tech Exchange Santa Cruz CA 95060

Cheri Chase Smooth at the Nook Smooth Body Lounge Santa Cruz CA 95060

Jennifer Kristal Moreira Lashed By Kris Santa Cruz CA 95062

Alfredo Cuevas Emma Gomish, Austin Keller, Coulter Petnic, + Grave Rave Games Santa Cruz CA 95060

Rebecca Epperly The Sanctuary Santa Cruz CA 95065

Donald R. Nathe Intutive Healing Touch Santa Cruz CA 95062

Jeanette Demma MacDonald Pacific Yoga Institute West Cliff Yoga Santa Cruz CA 95060

Melinda M. Martindale Counseling Through Creativity Santa Cruz CA 95062

Bubbles Laundromat, LLC Seaside Wash & Dry Scotts Valley CA 95066

Karen Corscadden Empiric Ally Empirically Scotts Valley CA 95066

Bora Kim Hillside Cleaners Scotts Valley CA 95066

Publish

your

Fictitious

Business Name

Statement

in the

Santa Cruz Record

for only $52!

www.santacruzrecord.comsantacruzrecord@gmail.com

See Public Notices beginning on page 6

Whether you've been in business forseveral years or are just starting out,

take advantage of the free advising andresources available to you from your

local SBDC. Get help with:

Starting a BusinessBuying a BusinessBusiness PlanningMarketingAccounting SystemsHuman ServicesFood Service ManagementRetail ManagementLoan ApplicationsCash Flow Projections and AnalysisFinancial Analysis and ManagementOperations Review

Sign up for services and explore otherresources at www.santacruzsbdc.org

Arvin Pourmand The Secret Smoker Scotts Valley CA 95066

Embodied Ecology Group EEG Embodied Ecology Group Santa Cruz Neurofeedback CenterThe Center Soquel CA 95073

Robert J. Sporl Santa Cruz Dumpruns Soquel CA 95073

Steven G. Wong Soaring Dragon Endeavors Soquel CA 95073

Eli Gutierrez Elias Gutierrez CBD Solutions Watsonville CA 95076

Eduardo Chavez Chaz Auto Towing Chaz Towing Watsonville CA 95076

Donald W. Morgan 831 Promo Watsonville CA 95076

September 3, 2019 · Santa Cruz reCord · 3

by Terri Schlichenmeyer

Your friend “Rachel” called today.Seven times, she did, and you an-

swered two of them before you realized that you were being robocalled again. You’re usually pretty savvy about not being fooled but lately, it seems like the more you know, the better scammers get at deception. So read the new book, “Scam Me If You Can” by Frank W. Abagnale, and protect yourself.You’ve heard the horror sto-ries: people scammed out of their life savings, businesses targeted by ransomware, com-puters hijacked with malware, and you wonder if you’re doing enough to avoid becoming a victim of technology thieves.The answer to that is “no.” Says Abag-nale, who was a scammer himself for part of his young life, boiler-room thieves are constantly looking for ways to get around technology blocks, fire-walls, and the like. They know exactly how to find your personal information online (it’s very easy), and they buy what’s not a few clicks away. Chances are, you’re already an open book on some database.So what can you do?

First of all, recognize that safety is fleet-ing: scammers know how to suss out in-formation better than you know how to h ide it. Also remember that if

you’re scammed, you’re not alone: in 2017, more than 16 million Amer-icans were victims of fraud.Never let your guard down when talking to strangers. In public, watch your belong-ings at all times. Don’t fall “under the ether” by be-coming compla-cent and if you

feel pressured, walk away or hang up. Question

fees, especially anything you’re asked to pay up-front. Never, ever give personal information to someone who calls you with a “deal.”Those things may be commonsensical. Abagnale goes on…Lighten your wallet by carrying only what you need today. Invest in the right kind of shredder and shred everything. Know how to hire a trustworthy banker, accountant, IT person, and other service workers. Learn what you can do to pro-tect your small business from hacking and ransomware. And as for passwords, well, Abagnale awaits the day we can truly forget them, since better security

methods are available…Until that day arrives, look for “Scam Me If You Can” but don’t answer an un-recognized phone call or press “2” to be taken off a list. Doing either is a mistake, as you’ll learn inside this informative, important book. Yes, it’s time to stop hiding beneath your desk from scams. Not to scare you – though the information does read like a high-tech horror novel – but au-thor Frank Abagnale wants his readers to know how thieves think and work and how to build a virtual wall around personal and business data. He writes truthfully, in plain talk, and if you’re not thrown into action by his useful advice, the cautionary tales he tells will do it.“Scam Me If You Can” is the kind of book of which to buy multiple copies: one for you, one for your parents, the office, and for anybody who holds your information. Read it, share it, protect yourself, or get scammed. It’s your call.n

Scam Me If You Can by Frank W. Abagnale

Bookworm ReviewThe Bookworm is Terri Schlichenmeyer. Terri has been reading since she was three years old and she never goes anywhere without a book. She lives on a hill in Wisconsin with two dogs and 11,000 books.

4 · Santa Cruz reCord · September 3, 2019

Santa Cruz County

129 Via Soderini Aptos CA 95003 $1,759,000158 Via Medici Aptos CA 95003 $1,060,0001994 Seascape Blvd. Aptos CA 95003 $707,000312 Clubhouse Drive Aptos CA 95003 $829,000111 Vineyard Ct. Aptos CA 95003 $829,00031 Seascape Resort Dr. Aptos CA 95003 $641,000102 Victoria Lane Aptos CA 95003 $1,650,0009047 Soquel Dr. Aptos CA 95003 $1,250,0006 Seacliff Drive Aptos cA 95003 $665,000103 Mar Vista Dr. Aptos CA 95003 $875,000506 Encino Drive Aptos CA 95003 $590,000391 Sandalwood Dr. Aptos CA 95003 $578,000200 Locust Street Ben Lomond CA 95005 $725,000110 Sweetwater Lane Ben Lomond CA 95005 $625,000295 Kipling Ave. Ben Lomond CA 95005 $1,150,00015330 Fern Avenue Boulder Creek CA 95006 $767,000158 Monaco Lane Boulder Creek CA 95006 $785,000364 Brimblecom Rd. Boulder Creek CA 95006 $321,000270 Blue Ridge Dr. Boulder Creek CA 95006 $282,000601 Blue Ridge Drive Boulder Creek CA 95006 $555,000176 Monte Vista Lane Boulder Creek CA 95006 $474,00018305 Bear Creek Rd. Boulder Creek CA 95006 $465,000220 Meadow Drive Boulder Creek CA 95006 $680,000211 Junipero Ct. Capitola CA 95010 $1,015,0001925 46th Ave. #117 Capitola CA 95010 $475,0004855 Opal St. Capitola CA 95010 $1,495,0001375 45th Ave. #3 Capitola CA 95010 $465,0001350 49th Avenue Capitola CA 95010 $990,00011660 Edgewood Dr. Felton CA 95018 $553,00019505 Main Blvd. Los Gatos CA 95033 $548,0007 Manzanita Ave. Mt. Hermon CA 95041 $630,000365 Granite Creek Road Santa Cruz CA 95065 $1,247,500101 Hammond Ave. Santa Cruz CA 95062 $935,000312 Towhee Drive Santa Cruz CA 95060 $842,5003204 Stockbridge Lane Santa Cruz CA 95062 $658,5003135 Salisbury Drive Santa Cruz CA 95062 $885,000395 Bohnen Rd. Santa Cruz CA 95065 $1,350,000290 Conifer Lane Santa Cruz CA 95060 $890,00050 Nichols Dr. Santa Cruz CA 95060 $944,0003007 Ane Way Santa Cruz CA 95062 $753,000128 May Avenue Santa Cruz CA 95062 $840,000175 Westdale Dr. Santa Cruz CA 95060 $925,500147 Torrey Pine Terrace Santa Cruz CA 95060 $575,000607 Santa Cruz St. Santa Cruz CA 95060 $1,000,000215 Weeks Ave. Santa Cruz CA 95060 $1,330,000127 Button St. Santa Cruz CA 95060 $757,5003519 Mission Drive Santa Cruz CA 95062 $821,000232 Majors St. Santa Cruz CA 95060 $1,280,000

818 Cayuga St. Santa Cruz CA 95062 $925,0001850 Ice Cream Grade Rd. Santa Cruz CA 95060 $540,0005 S. Circle Drive Santa Cruz CA 95060 $1,250,000226 Buena Vista Ave. Santa Cruz CA 95060 $1,146,0001195 Whitewater Cove Santa Cruz CA 95062 $320,500200 Cliff Drive #20 Santa Cruz CA 95060 $870,000130 Royal Oak Court Scotts Valley CA 95066 $1,803,000135 Green Valley Rd. Scotts Valley CA 95066 $715,000237 Blue Bonnet Lane #805 Scotts Valley CA 95066 $885,000355 Woodland Dr. Scotts Valley CA 95066 $640,000501 Shasta Park Ct. Scotts Valley CA 95066 $1,450,000286 Hames Road Watsonville CA 95076 $715,00021 Rogers Ave. Watsonville CA 95076 $564,00035 Oakridge St. Watsonville CA 95076 $604,00050 Beverly Dr. Watsonville CA 95076 $685,000600 Heather Point Lane Watsonville CA 95076 $3,637,500172 Carnation Dr. Watsonville CA 95076 $390,000155 Montebello Drive Watsonville CA 95076 $442,000720 Delta Way Watsonville CA 95076 $519,0001020 Mount Madonna Rd. Watsonville CA 95076 $1,245,000

Monterey County

76945 Nacimiento Lake Drive Bradley CA 93426 $435,0003 Del Mesa Carmel Carmel CA 93923 $499,00084 Hacienda Carmel Carmel CA 93924 $549,00033 Rancho San Carlos Rd. Carmel CA 93923 $1,700,00025045 Valley Place Carmel CA 93923 $810,0003472 Taylor Road Carmel CA 93923 $1,550,000Ocean Ave 5 SE of Forest Carmel CA 93923 $1,095,00022 Scarlett Road Carmel CA 93923 $4,850,000Mission & 3rd, SW Crnr #B-2 Carmel CA 93923 $900,0002479 17th Avenue Carmel CA 93921 $2,600,000191 Del Mesa Carmel Carmel CA 93923 $738,00024935 Outlook Dr. Carmel CA 93923 $2,200,0002nd Ave 2 NW of Lobos St. Carmel CA 93921 $1,470,00025937 Colt Lane Carmel Valley CA 93924 $1,310,00011020 Pajaro St. Castroville CA 95012 $165,000865 Portola Dr. Del Rey Oaks CA 93940 $815,00021866 Ord Ave. East Garrison CA 93933 $577,00017318 Logan Street East Garrison CA 93933 $513,00013021 Pope Lane East Garrison CA 93933 $635,00014850 Kit Carson St. East Garrison CA 93933 $599,50014514 Lee Avenue East Garrison CA 93933 $835,00021870 Ord Avenue East Garrison CA 93933 $602,5005 10th Street Gonzales CA 93926 $395,000411 7th Street Greenfield CA 93927 $335,000712 Tyler Avenue Greenfield CA 93927 $357,500131 Legacy Drive King City CA 93930 $315,00051640 Pine Canyon Road King City CA 93930 $544,000654 Heirloom Place King City CA 93930 $330,000100 River Road Drive King City CA 93930 $237,000437 Park Place King City CA 93930 $355,0001316 Sussex Court King City CA 93930 $329,0003002 Canvas Way Marina CA 93933 $697,500410 Bungalow Drive Marina CA 93933 $762,000461 Carmel Ave. Marina CA 93933 $670,000482 Forest Circle Marina CA 93933 $635,0001360 Josselyn Canyon Rd. #19 Monterey CA 93940 $620,000461 Dela Vina Ave. #305 Monterey CA 93940 $399,000250 Forest Ridge Rd. #54 Monterey CA 93940 $525,00026 Cuesta Vista Drive Monterey CA 93940 $1,299,000300 Glenwood Cir. #269 Monterey CA 93940 $470,000

Real Estate Sales

September 3, 2019 · Santa Cruz reCord · 5

Distressed Real Estate - Trustee Sales Address APN# Default Amount Sale Date Location & Time

Santa Cruz County* 129 Landis Ave. Freedom 95019 $402,356 10/1 701 Ocean St., Santa Cruz 1:45 PM* 10485 Lomita Ave. Felton 95018 $114,861 9/17 701 Ocean St. Santa Cruz 1:00 PM* 121 Rancho Rio Ave. Ben Lomond 95005 $1,158,641 9/17 701 Ocean St. Santa Cruz 1:45 PM* 101 Esplanade Aptos 95003 $2,471,602 9/24 701 Ocean St. Santa Cruz 1:45 PM* 615 High St. Boulder Creek 95006 $364,773 9/3 701 Ocean St., Santa Cruz 1:45 PM* 2024 Eureka Canyon Rd. Watsonville 95076 $397,432 9/17 701 Ocean St. Santa Cruz 1:45PM

Monterey County* 1232 San Antonio Dr. King City 93930 $187,482 9/17 168 W. Alisal St., Salinas 9:00 AM* 1458 Parsons Ave. Salinas 93906 $271,771 9/24 168 W. Alisal St., Salinas 10:00 AM* 39720 Laurel Springs Carmel Valley 93924 $691,411 9/24 168 W. Alisal St., Salinas 10:00 AM* 1326 Ramona Ave. Salinas 93906 $257,893 9/30 168 W. Alisal St., Salinas 9:00 AM* 65 Hitchcock Canyon Carmel Valley 93924 $355,849 10/1 168 W. Alisal St., Salinas 10:00 AM* 1342 Bolero Ave. Salinas 93906 $443,810 9/17 168 W. Alisal St. Salinas 9:00 AM* 1425 Palm Avenue Soledad 93960 $133,209 9/17 168 W. Alisal St., Salinas 10:00 AM

San Benito County

Trustee Deeds - Properties Sold at AuctionAddress Buyer (* 3rd Party Buyer) TS# $ Owed $ Paid at Sale

* 302 E. Beach Street Watsonville The Bank of NY $1,411,347 $560,000

* 420 Via Vaquero Norte S.Juan Bautista 95045 $1,559,827 9/19 Monterey St. & 5th Hollister 11:30 AM* 155 Sunrise Dr. Hollister 95023 $690,574 10/8 Monterey St. & 5th Hollister 11:30 AM* 260 Matulich Ct. Hollister 95023 $324,665 9/10 Monterey St. & 5th Hollister 11:30 AM

11 Shady Lane Monterey CA 93940 $750,000631 Grace Street Monterey CA 93940 $1,074,000Vacant Land Moss Landing CA 95039 $225,000449 Laurel Ave. Pacific Grove CA 93950 $1,280,000753 Rosemont Ave. Pacific Grove CA 93950 $875,0001138 Patterson Lane Pacific Grove CA 93950 $840,0001020 San Carlos Rd. Pebble Beach CA 93953 $1,525,00016985 Forrest Lane Royal Oaks CA 95076 $650,00017285 Tamara Lane Royal Oaks CA 95076 $815,0001690 Boston St. Salinas CA 93906 $560,00023799 Monterey Salinas Hwy #33 Salinas CA 93908 $620,000219 John St. Salinas CA 93901 $3,200,0001649 Beacon Hill Drive Salinas CA 93906 $507,50020091 Portola Dr. Salinas CA 93908 $679,00020112 Belma Court Salinas CA 93907 $775,0001425 Garner Ave. Salinas CA 93905 $5,300,000326 Bardin Road Salinas CA 93905 $400,000218 E. Acacia St. Salinas CA 93901 $649,00027454 Vista Del Toro Pl. Salinas CA 93908 $880,000594 San Felipe St. Salinas CA 93901 $630,000758 Ambrose Drive Salinas CA 93901 $659,500715 Palma Drive Salinas CA 93901 $805,00018362 Meadow Ridge Rd. Salinas CA 93907 $845,00013150 Paseo Barranco Salinas CA 93908 $899,0001200 Claremont St. Salinas CA 93906 $520,00010747 Country Meaddows Rd. Salinas CA 93907 $670,000544 Saint George Dr. Salinas CA 93905 $405,00019807 Pesante Rd. Salinas CA 93906 $361,000584 Leslie Dr. Salinas CA 93906 $445,0001055 Padre Drive #1 Salinas CA 93901 $325,000723 Marion Ave. Salinas CA 93901 $465,00012 Yerba Buena Ct. Seaside CA 93955 $580,0001165 Birch Ave. Seaside CA 93955 $529,0002335 Relleum Dr. Soledad CA 93960 $320,000484 Ferrel Way Soledad CA 93960 $474,500201 5th Street Soledad CA 93960 $360,000476 Ferrel Way Soledad CA 93960 $502,500

San Benito County

1071 Oak St. Hollister CA 95023 $550,000525 Caballo St. Hollister CA 95023 $1,115,0001561 Buena Vista Rd. Hollister CA 95023 $655,000535 Shearwateer St. Hollister CA 95023 $548,000790 Ridgemark Dr. Hollister CA 95023 $740,000308 Marks Dr. Hollister CA 95023 $605,000910 Valley Oak Ct. Hollister CA 95023 $545,000555 Alicante Dr. Hollister CA 95023 $523,500540 Alicante Dr. Hollister CA 95023 $585,500445 Marks Dr. Hollister CA 95023 $615,0001441 Sawtooth Dr. Hollister CA 95023 $594,500770 A Street Hollister CA 95023 $489,000802 5th Street Hollister CA 95023 $544,500545 Shearwater St. Hollister CA 95023 $542,00020 Tyler Court Hollister CA 95023 $769,000597 Lone Tree Rd. Hollister CA 95023 $899,0001510 Foxwood St. Hollister CA 95023 $588,636620 Shearwater St. Hollister CA 95023 $588,500640 Shearwater St. Hollister CA 95023 $708,5001225 Quail Ridge Way Hollister CA 95023 $750,000510 Shearwater St. Hollister CA 95023 $540,000660 Shearwater St. Hollister CA 95023 $610,50035 Carolann’s Court Hollister CA 95023 $705,000

6 · Santa Cruz reCord · September 3, 2019

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1253The following person(s) is/are doing business as: ONEBRIDGE FINANCIAL SOLUTIONS, 2826 Casa De Vida Dr. Aptos CA 95003.Judith Xuan Garrison, address same as business.This business is conducted by an individual./s/Judy GarrisonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/18/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1255The following person(s) is/are doing business as: MONARCH EMBROIDERY & DESIGNS, 221 Marchant St. apt. C, Watsonville CA 95076.Elizabet Guerrero, address same as business.This business is conducted by an individual./s/Elizabet GuerreroThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/19/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1257The following person(s) is/are doing business as: A PAPER FLOWER WEDDING, 21 Highland Ave. Felton CA 95018.Sarah Bloomquist Greathouse, address same as business.This business is conducted by an individual./s/Sarah GreathouseThe registrant commenced to transact business under the fictitious business name listed above on 8/4/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/19/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1264The following person(s) is/are doing business as: HEAVEN MAN INTEGRATED HEALTH CARE ACUPUNCTURE CLINIC, 340 Soquel Ave. #212, Santa Cruz CA 95060.Yanzhong Zhu, 650 N 9th St. San Jose CA 95112.This business is conducted by an individual./s/Yanzhong ZhuThe registrant commenced to transact business under the fictitious business name listed above on 6/22/10. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/22/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1301The following person(s) is/are doing business as: HUCKLEBERRY ISLAND EXTENDED LEARN-ING, 10 Huckleberry Island, Brookdale CA 95007.Melanie Marie Gomez, address same as business.This business is conducted by an individual./s/Melanie Marie GomezThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/26/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1308The following person(s) is/are doing business as: 1. ARBOR 2. ARBOR ORGANICS, 534 Bellevue St. Santa Cruz CA 95060.Eric Stanley Van Vliet, address same as business.This business is conducted by an individual./s/Eric Van VlietThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/29/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1319The following person(s) is/are doing business as: SUCCULENTZ, 159 Glenwood Dr. Scotts Valley CA 95066.Yi-Ping Huang, address same as business.This business is conducted by an individual./s/Yi-Ping HuangThe registrant commenced to transact business under the fictitious business name listed above on 7/30/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/30/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1331The following person(s) is/are doing business as: BCS CONSTRUCTION INC, 142 Lakeview Rd. Watsonville CA 95076.B. C. S. Construction, Incorporated, address same as business.This business is conducted by a Corporation./s/Dyan WilcoxThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/31/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1348The following person(s) is/are doing business as: SEACLIFF PLAZA STORE, 219 State Park Dr. Ap-tos CA 95003.Paul Chan Lee and Soo Jin Lee, 612 Bonita Dr. Ap-tos CA 95003.This business is conducted by a Married Couple./s/Paul Chan LeeThe registrant commenced to transact business under the fictitious business name listed above on 3/5/2002. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/2/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1355The following person(s) is/are doing business as: 1. FISH OUT OF WATER PHOTOGRAPHY 2. FOOWFOTO 3. R. MAHRER PHOTOGRAPHY, 202 Frederick St. Santa Cruz CA 95062.Robert W. Mahrer, address same as business.This business is conducted by an individual./s/Robert W. MahrerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1390The following person(s) is/are doing business as: 831 APPLIANCE REPAIR, 442 King St. Santa Cruz CA 95060.Aaron Kirschen, address same as business.This business is conducted by an individual./s/Aaron KirschenThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin,

September 3, 2019 · Santa Cruz reCord · 7

continued on following page

under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/9/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1418The following person(s) is/are doing business as: FalconGroup, 4860 Soquel Dr. Soquel CA 95073.4860 Soquel Inc, 1525 Hayne Rd. Hillsborough CA 94010.This business is conducted by a Corporation./s/Saqer Tatar, CEOThe registrant commenced to transact business under the fictitious business name listed above on 8/5/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/12/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1275The following person(s) is/are doing business as: EYE OF BALANCE, 831 Meadow Rd. Aptos CA 95003.Monica M. Escudero, address same as business.This business is conducted by an individual./s/Monica EscuderoThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/23/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1295The following person(s) is/are doing business as: HOTSOURCE, 7960 Soquel Dr. Suite F, Aptos CA 95003.Nicole Duke, LLC, 155 McDonald Rd. Aptos CA 95003.This business is conducted by a Limited Liability Company./s/Nicole Duke, OwnerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/25.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1297The following person(s) is/are doing business as: ALPHA OMEGA ELECTRIC, 35 Buttermilk Ln. Scotts Valley CA 95066.AOE Bay Area Inc., address same as business.This business is conducted by a Corporation.

/s/Joshua Fisher, CEO/OwnerThe registrant commenced to transact business under the fictitious business name listed above on 2/1/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/26/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1307The following person(s) is/are doing business as: DORIGRAPHICS, 411 Martin Rd. Santa Cruz CA 95060.Dorigraphics, address same as business.This business is conducted by a Corporation./s/Dori E. WardThe registrant commenced to transact business under the fictitious business name listed above on 7/1/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/29/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1340The following person(s) is/are doing business as: 1. KITTEN CAPOODLE 2. THE WHOLE KIT-TEN CAPOODLE, 1720 Commercial Way, Santa Cruz CA 95065.Kitten Capoodle, Inc., address same as business.This business is conducted by a Corporation./s/Lauren MecadonThe registrant commenced to transact business under the fictitious business name listed above on 10/7/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/1/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1357The following person(s) is/are doing business as: SANTA CRUZ HEMP, 1319 River St. Santa Cruz CA 95060.Santa Cruz Finest LLC, address same as business.This business is conducted by a Limited Liability Company./s/Nicholas HalmosThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1358

County Clerk of Santa Cruz County on 8/6/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1400The following person(s) is/are doing business as: 1. CJW - FULL BLOOM DESIGNS 2. FULL BLOOM BY CINDY, 334 Village Creek Rd. Aptos CA 95003.Cindy J. Wong, address same as business.This business is conducted by an individual./s/Cindy J. WongThe registrant commenced to transact business under the fictitious business name listed above on 8/5/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/7/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1403The following person(s) is/are doing business as: 7 ELEVEN 14282B, 218 Cardiff Rd. Santa Cruz CA 95060.Veevaa Corp, 413 Western Dr. Apt. 9, Santa Cruz CA 95060.This business is conducted by a Corporation./s/Kanwarinder Virk, PresidentThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/8/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1411The following person(s) is/are doing business as: AUTUMN SANDS LANDSCAPE, 310 Laurel St. Apt. 1, Santa Cruz CA 95060.Kurt G. Engelhardt, address same as business.This business is conducted by an individual./s/Kurt EngelhardtThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/9/19.8/13, 8/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1412The following person(s) is/are doing business as: 3’s COMPANY, 554 Memory Lane, Boulder Creek CA 95006.Keeley Rose Crumpton, address same as business.This business is conducted by an individual./s/Keeley CrumptonThe registrant commenced to transact business

8 · Santa Cruz reCord · September 3, 2019

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1402The following person(s) is/are doing business as: 1. NELLIE-BLU SURFS 2. SKYLER THE SURF-ING DOG 3. SURF DOG, 420 S. Branciforte Ave. Santa Cruz CA 95062.Homer Lowell Henard, address same as business.This business is conducted by an individual./s/Homer HenardThe registrant commenced to transact business under the fictitious business name listed above on 8/7/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/7/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1426The following person(s) is/are doing business as: PARAGON POWER WASH, 175 Cypress Ln. Wat-sonville CA 95076.Jorge Diaz, Jr., address same as business.This business is conducted by an individual./s/Jorge Diaz Jr.The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/12/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1439The following person(s) is/are doing business as: 1. PARK PLACE PROPERTIES 2. TODD BER-MAN AND ASSOCIATES, 7399 Viewpoint Rd. Aptos CA 95003.Todd Berman, address same as business.This business is conducted by an individual./s/Todd BermanThe registrant commenced to transact business under the fictitious business name listed above on 1/1/94. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/13/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1440The following person(s) is/are doing business as: ALPHA DESIGN SYSTEMS, 246 Quail Run, Ap-tos CA 95003.Joshua Gitomer and Laura Schanzer, address same as business.This business is conducted by Copartners./s/Joshua GitomerThe registrant commenced to transact business under the fictitious business name listed above

on 3/11/13. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/13/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1449The following person(s) is/are doing business as: SIMPLIFIED SOFTWARE, 3732 Tiffani Ct. Santa Cruz CA 95065.Greg Mainis, address same as business.This business is conducted by an individual./s/Greg MainisThe registrant commenced to transact business under the fictitious business name listed above on 1/1/85. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/15/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1455The following person(s) is/are doing business as: EMERALD HEARTH, 627 Seabright Ave. Apt. B, Santa Cruz CA 95062.Brittney Durbin, address same as business.This business is conducted by an individual./s/Brittney DurbinThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/15/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1466The following person(s) is/are doing business as: BOURGHETTO, 6364 Cooper St. Felton CA 95018.Victoria Cardinale, 695 Stagg Lane Santa Cruz CA 95062; Gillian Carpenter, address same as business.This business is conducted by Copartners./s/Victoria CardinaleThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/19/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1473The following person(s) is/are doing business as: SATORIKEN, 785 Cathedral Dr. Aptos Ca 95003.Jorge Anthony Marquez, address same as business.This business is conducted by an individual./s/Jorge MarquezThe registrant commenced to transact business under the fictitious business name listed above on

The following person(s) is/are doing business as: DECK MEDIC, 335 14th Ave. Santa Cruz CA 95062.Scott Smith, address same as business.This business is conducted by an individual./s/Scott SmithThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1359The following person(s) is/are doing business as: ROMBERG, INC., 1140 Prospect Hts, Santa Cruz Ca 95065.Romberg Inc., address same as business.This business is conducted by a Corporation./s/James Rosenberg, CFOThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1382The following person(s) is/are doing business as: TAPROOT CONSULTANTS, 160 Harmony Ct. Santa Cruz CA 95062.Christina Brandt, address same as business.This business is conducted by an individual./s/Christina BrandtThe registrant commenced to transact business under the fictitious business name listed above on 1/1/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/6/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1397The following person(s) is/are doing business as: CHEESE SHOP 831, 3555 Clares St. Capitola CA 95010.Jillian Brook Harbison, 300 Old Big Trees Rd. #77, Felton CA 95018.This business is conducted by an individual./s/Jillian HarbisonThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/7/19.8/20, 8/27, 9/3, 9/10

continued from previous page

September 3, 2019 · Santa Cruz reCord · 9

continued on following page

n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/19/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1475The following person(s) is/are doing business as: CRUZ HEMP, 1319 River St. Santa Cruz CA 95060.Nicholas Halmos, address same as business.This business is conducted by an individual./s/Nick HalmosThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/19/19.8/20, 8/27, 9/3, 9/10

FICTITIOUS BUSINESS NAMESTATEMENT OF ABANDONMENTOriginal File No. 2017-0001940The following person(s) has abandoned the use of the Fictitious Business Name: HOT YOGA APTOS, 7960 Soquel Dr. Suite F, Ap-tos CA 95003.Nicole Duke, LLC, 155 McDonald Rd. Aptos CA 95003.This business was conducted by a Limited Liability Company./s/Nicole DukeThe registrant commenced to transact business under the fictitious business name listed above on 11/29/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/25/19.8/20, 8/27, 9/3, 9/10

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF ANNE CHRIS-TEN ALDANA MORELL & THOMAS DAVID MORELL for CHANGE OF NAME 19CV02459TO ALL INTERESTED PERSONS:1. Petitioner: ANNE CHRISTEN ALDANA MO-RELL & THOMAS DAVID MORELL filed a peti-tion with this court for a decree changing names as follows: PRESENT NAME(s): a. EVE LOUISE MORELLb. BENJAMIN THOMAS MORELLc. ANNE CHRISTEN ALDANA MORELLPROPOSED NAME(s): a. EVE ALDANA MORELLb. BENJAMIN PELAYO MORELLc. CHRISTEN CARMEN MORELL2. THE COURT ORDERS that all persons inter-ested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes

described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no writ-ten objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGSEPTEMBER 30, 2019, 8:30am, Dept. 5The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four succes-sive weeks prior to the date set for hearing on the petition in the following newspaper of general cir-culation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKAugust 15, 2019Thomas David Morell137 Camino Del SolSanta Cruz CA 95065831 278-08838/20, 8/27, 9/3, 9/10

NOTICE OF PETITION TO ADMINISTER ESTATE OF

Virginia Perry, aka Virginia Lee Perry, aka Virginia Lea Maxey, Decedent

Case Number: 19PR00256 TO ALL HEIRS, beneficiaries, creditors, contin-gent creditors, and persons who may otherwise be interested in the will or estate, or both, of Virginia Perry, aka Virginia Lee Perry, aka Virginia Lea Maxey. A PETITION FOR PROBATE has been filed by Hardy Davidson, in the Superior Court of Califor-nia, County of SANTA CRUZ. THE PETITION requests that Hardy Davidson be appointed as personal representative to administer the estate of the decedent. THE PETITION requests the decedent’s will and codicils, if any, be admitted to probate. The will and any codicils are available for examination in the file kept by the court. THE PETITION requests authority to administer the estate under the Independent Administration of Estates Act. (This authority will allow the per-sonal representative to take many actions without obtaining court approval. Before taking certain very important actions, however, the personal represen-tative will be required to give notice to interested persons unless they have waived notice or con-sented to the proposed action.) The independent administration authority will be granted unless an interested person files an objection to the petition and shows good cause why the court should not grant the authority. A HEARING on the petition will be held in this court as follows: Date: September 18, 2019 Time: 8:30 am. Dept. 10

The address of the Court is 701 Ocean St., Santa Cruz, CA 95060. IF YOU OBJECT to the granting of the petition, you should appear at the hearing and state your ob-jections or file written objections with the court be-fore the hearing. Your appearance may be in person or by your attorney. IF YOU ARE A CREDITOR or a contingent cred-itor of the decedent, you must file your claim with the Court and mail a copy to the personal repre-sentative appointed by the Court within the later of either (1) four months from the date of first issu-ance of letters to a general personal representative, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or per-sonal delivery to you of a notice under section 9052 of the California Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law. YOU MAY EXAMINE the file kept by the Court. If you are a person interested in the estate, you may file with the Court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as pro-vided in Probate Code section 1250. A Request for Special Notice form is available from the court clerk.Attorney for Petitioner: Lisa Z. Greenburg SBN:314327Law Office of Lisa Z. Greenburg55 River St. Suite 100Santa Cruz CA 95060831-458-05028/20, 8/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1317The following person(s) is/are doing business as: WILDWAYS ILLUSTRATED, 13766 Longridge Rd. Los Gatos CA 95033.Gay Diana Fairweather Kraeger and Holly Elizabeth Reed, address same as business.This business is conducted by a General Partnership./s/Holly ReedThe registrant commenced to transact business under the fictitious business name listed above on 9/1/2014. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/30/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1322The following person(s) is/are doing business as: MOTION MEAL PREP & FITNESS, 121 Crestview Terrace, Santa Cruz CA 95060.Brian Joseph Moise, address same as business.This business is conducted by an individual./s/Brian Moise

10 · Santa Cruz reCord · September 3, 2019

The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 7/30/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1365The following person(s) is/are doing business as: SHANGRI-LA ESTATES FOR MOBILE HOMES, 1040 38th Ave. Santa Cruz CA 95060.Donald P. and Faye C. Lau, 3344 Redwing Pl. Fre-mont CA 94555.This business is conducted by an individual./s/Donald P. LauThe registrant commenced to transact business under the fictitious business name listed above on 10/19/1994. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1366The following person(s) is/are doing business as: ROLLINSON CO., 115 Canfield Ave. Unit D, Santa Cruz CA 95060.Jeremy Edward Rollinson, address same as busi-ness.This business is conducted by an individual./s/J. RollinsonThe registrant commenced to transact business under the fictitious business name listed above on 8/5/2019. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1367The following person(s) is/are doing business as: MAPLE STREET APARTMENTS, 205 Maple St. Santa Cruz CA 95060.Kristin Smith and Steven Smith,509 Poppy Hill Rd. Watsonville CA 95076.This business is conducted by a Business Trust./s/Kristin S. Smith and Steven SmithThe registrant commenced to transact business under the fictitious business name listed above on 7/25/2019. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1384

The following person(s) is/are doing business as: LEE SMITH - DRYWALL DOCTOR, 2800A Glen Canyon Rd. Santa Cruz CA 95060.Randolph L. Smith, address same as business.This business is conducted by an individual./s/Randolph Lee SmithThe registrant commenced to transact business under the fictitious business name listed above on 1/27/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/6/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1405The following person(s) is/are doing business as: SANTA CRUZ MILLWORK, 310 Coral St. Suite A, Santa Cruz CA 95060.Thomas W. Nedelsky, 416 Cleveland Ave. Santa Cruz CA 95060.This business is conducted by an individual./s/Thomas W. NedelskyThe registrant commenced to transact business under the fictitious business name listed above on 8/1/94. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/8/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1413The following person(s) is/are doing business as: FIX AUTO CAPITOLA, 4400 Auto Plaza Dr. #B, Capitola CA 95010.Watsonville Auto Body, Inc., 107 Airport Blvd. Freedom CA 95019.This business is conducted by a Corporation./s/Lisa TarrisThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/9/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1414The following person(s) is/are doing business as: BLOSSOM ACUPUNCTURE, 6892 B Soquel Dr. Santa Cruz CA 95062.Serena Marichiba, 931 Sumner St. Santa Cruz CA 95062.This business is conducted by an individual./s/Serina MarichibaThe registrant commenced to transact business under the fictitious business name listed above on 10/8/2009. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/9/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT - Refile with ChangeFile No. 19-1450The following person(s) is/are doing business as: LA TORTILLERIA, 508 Main St. Apt. 208, Wat-sonville CA 95076.Jesus Ivan Bustamente, address same as business.This business is conducted by an individual./s/Jesus Ivan BustamenteThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/15/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1459The following person(s) is/are doing business as: COLLIERS INTERNATIONAL, 225 West Santa Clara St., 10th Floor, Suite 1000, San Jose CA 95113.Advisors Asset Services California, Inc., 6550 South Millrock Dr. Suite 200, Salt Lake City UT 84121.This business is conducted by a Corporation./s/Matthew HawkinsThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/16/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1463The following person(s) is/are doing business as: ALLBRIGHT DONUTS, 1055 Water St. Santa Cruz CA 95062.Menghieng Hong, 2191 Burr Ct. Santa Cruz CA 95062.This business is conducted by an individual./s/Menghieng HongThe registrant commenced to transact business under the fictitious business name listed above on 6/1/14. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/16/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1469The following person(s) is/are doing business as: MORTGAGETEK HOME LOANS, 1840 41st Ave. #205, Capitola CA 95010.Mortgagetek, Inc., address same as business.This business is conducted by a Corporation./s/James Saville, CEOThe registrant commenced to transact business under the fictitious business name listed above on 8/7/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on

continued from previous page

September 3, 2019 · Santa Cruz reCord · 11

8/19/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1478The following person(s) is/are doing business as: LEWIS COMPANY RENTALS (LCR), 600 Sum-mit Dr. Santa Cruz CA 95060.Shane Lewis, address same as business.This business is conducted by an individual./s/Shane LewisThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/21/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1481The following person(s) is/are doing business as: ABSOLUTE CUSTOM DESIGN & CRAFTS-MANSHIP, 1040 38th Ave. #51, Santa Cruz CA 95062.Jason Paul Miller, address same as business.This business is conducted by an individual./s/Jason P. MillerThe registrant commenced to transact business under the fictitious business name listed above on 6/20/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/21/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1484The following person(s) is/are doing business as: 1. SANTA CRUZ BLUEPRINT 2. SANTA CRUZ BLUEPRINT AND SUPPLY, 4711 Thurber Lane, Santa Cruz CA 95065.Robert R. Poindexter, 23 Stetson Ave. Corte Madera CA 94925.This business is conducted by an individual./s/Robert R. PoindexterThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/22/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1497The following person(s) is/are doing business as: PATROA HOLDINGS SOLE & SEPARATE PROPERTY, 113 Ocean View Avenue, Santa Cruz CA 95062.Parise S. Manson-Pak, address same as business.This business is conducted by an individual./s/Parise S Manson-Pak

The registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/26/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1502The following person(s) is/are doing business as: SURF CITY COMPUTERS, 511 Woodland Way, Santa Cruz CA 95060.Joel Andrew Schaefer, address same as business.This business is conducted by an individual./s/Joel SchaeferThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/26/19.8/27, 9/3, 9/10, 9/17

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1505The following person(s) is/are doing business as: IN GREENERY, 560 30th Ave. Space 43, Santa Cruz CA 95062.Julie Goodwin and Patricia Hansen, address same as business.This business is conducted by a Domestic Partner-ship./s/Julie GoodwinThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/26/19.8/27, 9/3, 9/10, 9/17

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF TESS APPLEBY for CHANGE OF NAME 19CV02501TO ALL INTERESTED PERSONS:1. Petitioner: TESS APPLEBY filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): MYLA LINNEA BERNICE DIEGOPROPOSED NAME(s): MYLA LINNEA APPLEBY2. THE COURT ORDERS that all persons inter-ested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no writ-ten objection is timely filed, the court may grant the

petition without a hearing. NOTICE OF HEARINGOCTOBER 4, 2019, 8:30am, Dept. 10The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four succes-sive weeks prior to the date set for hearing on the petition in the following newspaper of general cir-culation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKAugust 20, 2019Gregory W CarterCarter Law Firm9200 Soquel Dr. Aptos CA 95003831 688-17038/27, 9/3, 9/10, 9/17

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF LOUIS PAVESI for CHANGE OF NAME 19CV02483TO ALL INTERESTED PERSONS:1. Petitioner: LOUIS PAVESI filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): LOUIS J. PAVESI aka LOUIS PAVESI JR. aka LOU L. PAVESI and LOUIS B. PAVESI JR.PROPOSED NAME(s): LOUIS PAVESI2. THE COURT ORDERS that all persons inter-ested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no writ-ten objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGOCTOBER 4, 2019, 8:30am, Dept. 10The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four succes-sive weeks prior to the date set for hearing on the petition in the following newspaper of general cir-culation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICK

continued on following page

12 · Santa Cruz reCord · September 3, 2019

continued from previous page

August 20, 2019Louis Pavesi8/27, 9/3, 9/10, 9/17

NOTICE OF PUBLIC SALE To satisfy the owner’s storage lien, PS Orange Co. Inc. will sell at public lien sale on September 18, 2019, the personal property in the below-listed units, which may include but are not limited to: household and personal items, office and other equipment. The public sale of these items will begin at 10:00 AM and continue until all units are sold.

PUBLIC STORAGE # 27015, 3840 Portola Dr, Santa Cruz, CA 95062, (831) 226-1448A090 - Holcomb, Kimberly; B275 - Glass, Scott; B353 - Rigor, Carl; B357 - Silva, Kari

PUBLIC STORAGE # 23409, 2325 Soquel Drive, Santa Cruz, CA 95065, (831) 291-5702A079 - Conn, Willy; A118 - Harrison, Andrew; A201 - Bergeron, Adam; A240 - Ramirez, Jo-sephine; A465 - Dring, Rick; A636 - Mangan, Nicole

PUBLIC STORAGE # 21406, 115 Capitola Road Extension, Santa Cruz, CA 95062, (831) 291-5662B165 - Ralston, Anthony; B312 - Jones, Candace

PUBLIC STORAGE # 07042, 1001 River Street, Santa Cruz, CA 95060, (831) 226-16621042 - Gates, Araceli; 1119 - Wang, Haolin; 2039 - McFarland, Shannon; 2176 - Peréz, Thirza; 3103 - Hogeland, Christie

Public sale terms, rules, and regulations will be made available prior to the sale. All sales are sub-ject to cancellation. We reserve the right to refuse any bid. Payment must be in cash or credit card-no checks. Buyers must secure the units with their own personal locks. To claim tax-exempt status, original RESALE certificates for each space purchased is required. By PS Orangeco, Inc., 701 Western Av-enue, Glendale, CA 91201. (818) 244-8080. Bond No. 58576328/27, 9/3

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1362The following person(s) is/are doing business as: 1. KEN MABIE CONSULTING 2. PINE FOREST STUDIO 3. WHISPER EQUESTRIAN CENTER, 120 Pine Forest Dr. Aptos CA 95003.Julie D. Mabie and Kenneth P. Mabie, address same as business.This business is conducted by a Married Couple./s/Julie D. Mabie

The registrant commenced to transact business under the fictitious business name listed above on 1/1/86. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/5/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1422The following person(s) is/are doing business as: SCCF, 481 San Andreas Rd. Watsonville CA 95076.SCCF, LLC, address same as business.This business is conducted by a Limited Liability Company./s/Steve WeisserThe registrant commenced to transact business under the fictitious business name listed above on 6/8/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/12/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1428The following person(s) is/are doing business as: GNC #6457, 1427 Main St. Watsonville CA 95076.Refugio Moran, 12855 Fair Way, Royal Oaks CA 95076; Vincent Solbes, 2270 Silverstone St. Royal Oaks CA 95076.This business is conducted by a General Partner-ship./s/Refugio MoranThe registrant commenced to transact business under the fictitious business name listed above on 8/1/99. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/12/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1438The following person(s) is/are doing business as: THE ARGUS COMPANY, 905 Water St. Santa Cruz CA 95062.Michael E. Gay, 60 8th Ave. #1, Santa Cruz CA 95062.This business is conducted by an individual./s/Michael E. GayThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/13/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1452The following person(s) is/are doing business as:

GARDEN HOMEBEES, 511 Niguel, Watsonville CA 95076.Morgan Louis, address same as business.This business is conducted by an individual./s/Morgan LouisThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/15/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1488The following person(s) is/are doing business as: ETHERIDGE FARMS, 4000 Cordelia Lane, Suite 1, Soquel CA 95073.EF Ventures LLC, 101 Cooper St. Santa Cruz CA 95060.This business is conducted by a Limited Liability Company./s/D’Angelo C. Roberto, Managing MemberThe registrant commenced to transact business under the fictitious business name listed above on 8/22/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/22/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1509The following person(s) is/are doing business as: SEASIDE WASH & DRY, 1911 Mission St. Santa Cruz CA 95060.Bubbles Laundromat, LLC, address same as busi-ness.This business is conducted by a Limited Liability Company/s/Greg Lukina, MemberThe registrant commenced to transact business under the fictitious business name listed above on 8/27/19. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/27/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1514The following person(s) is/are doing business as: THE SANCTUARY, 3121 Branciforte Dr. Santa Cruz CA 95065.Rebecca Epperly, address same as business.This business is conducted by an individual./s/Rebecca EpperlyThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/28/19.9/3, 9/10, 9/17, 9/24

September 3, 2019 · Santa Cruz reCord · 13

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1516The following person(s) is/are doing business as: BLAKE LANE JOINT VENTURE, 752 Seacliff Dr. Aptos CA 95003.Lantana, LlC, 18 Morton Way, Palo Alto CA 94303: T. Miller Construction, Inc., 752 Seacliff Dr. Aptos CA 95003.This business is conducted by a General Partner-ship./s/Melanie L. MillerThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/28/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1522The following person(s) is/are doing business as: INTUITIVE HEALING TOUCH, 274 13th Ave. Santa Cruz CA 95062.Donald R. Nathe, address same as business.This business is conducted by an individual./s/D. NatheThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/29/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1525The following person(s) is/are doing business as: 1. PACIFIC YOGA INSTITUTE 2. WEST CLIFF YOGA, 1010 Fair Ave. #C, Santa Cruz CA 95060.Jeanette Demma MacDonald, 390 Redtail Ridge, Los Gatos CA 95033.This business is conducted by an individual./s/Jeanette Demma MacDonaldThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/29/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT File No. 19-1535The following person(s) is/are doing business as: PREMIER COORDINATION, 5464 Entrance Dr. Soquel CA 95073.Edgar A. Maxion, address same as business.This business is conducted by an individual./s/Edgar A. MaxionThe registrant commenced to transact business under the fictitious business name listed above on n/a. This statement was filed with Gail L. Pellerin,

County Clerk of Santa Cruz County on 9/3/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT OF ABANDONMENTOriginal File No. 2018-0001807The following person(s) has abandoned the use of the Fictitious Business Name: SEASIDE WASH & DRY, 1911 Mission St. Santa Cruz CA 95060.Bryan and Diana Lord, 880 West Cliff Dr. Unit 12, Santa Cruz CA 95060.This business was conducted by a Married Couple./s/Bryan Lord /s/Diana LordThe registrant commenced to transact business under the fictitious business name listed above on 11/13/18. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 8/27/19.9/3, 9/10, 9/17, 9/24

FICTITIOUS BUSINESS NAMESTATEMENT OF ABANDONMENTOriginal File No. 2017-0001521The following person(s) has abandoned the use of the Fictitious Business Name: PREMIER COORDINATION, 148 Anchorage Ave. Santa Cruz CA 95062.Todd Livingstone, address same as business.This business was conducted by an Individual./s/Todd LivingstoneThe registrant commenced to transact business under the fictitious business name listed above on 9/12/17. This statement was filed with Gail L. Pellerin, County Clerk of Santa Cruz County on 9/3/19.9/3, 9/10, 9/17, 9/24

ORDER TO SHOW CAUSE FOR CHANGE OF NAME

SUPERIOR COURT OF CALIFORNIA, COUNTY OF SANTA CRUZ PETITION OF LÉA VIVIAN JAMBERG for CHANGE OF NAME 19CV02571TO ALL INTERESTED PERSONS:1. Petitioner: TESS APPLEBY filed a petition with this court for a decree changing names as follows: PRESENT NAME(s): LÉA VIVIAN JAMBERGPROPOSED NAME(s): GRACE VIVIAN LOHIM2. THE COURT ORDERS that all persons inter-ested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that included the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause

why the petition should not be granted. If no writ-ten objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARINGOCTOBER 15, 2019, 8:30am, Dept. 10The address of the court is 701 Ocean St, Santa Cruz CA 95060.3. A copy of this Order to Show Cause shall be published at least once each week for four succes-sive weeks prior to the date set for hearing on the petition in the following newspaper of general cir-culation, printed in this county: SANTA CRUZ RECORD.JUDGE OF THE SUPERIOR COURT PAUL P. BURDICKAugust 27, 2019Lea Vivian Jamberg325 Palisades Ave. Santa Cruz CA 95062831 240-60009/3, 9/10, 9/17, 9/24

ADVERTISEMENT OF SALENOTICE IS HEREBY GIVEN that the undersigned intends to sell the personal property described below to enforce a lien imposed on said property pursuant to Sections 21700-21716 of the Business & Professions Code, Section 2328 of the UCC, Sec-tion 535 of the Penal Code and provisions of the Civil Code.The undersigned will sell at public sale by compet-itive bidding on Wednesday, the 18th day of Sep, 2019 at 11:30 a.m., on the premises where said property has been stored and which are located at: Brommer St Storage, 1300 Brommer St, Santa Cruz, California 95062, County of Santa Cruz, the follow-ing, which contain misc. household and personal items unless otherwise noted:Unit#--NameG-6, H-9, G-9--Mary E. MooreH-22, D-19--Jim HildrethF-23--Joaquin AlejandrezC-65--Sarah MartinH-35--Daniel GoldenI-41--Keith HowardJ-28--Michelle LoveK-22--Mike MayerH-49--Andrew SmithPurchases must be paid for at the time of purchase in cash only. All purchased items sold as is where is and must be removed at the time of sale. Sale subject to cancellation in the event of settlement between owner and obligated party. Brommer St. Storage reserves the right to refuse any bid or cancel auction for any or all units.Dated: 9/3/19, 9/10/19Auctioneer John Cardoza, CAIBond No. 5860870(209) 667-57979/3, 9/10

14 · SANTA CRUZ RECORD · SEPTEMBER 3, 2019january 8, 2019 · Santa Cruz reCord · 3

Cruz ViewsExpert Tips for Santa Cruz Entrepreneurs: a Q&A with Nada Miljkovic

A media content creator and digital story-teller, Nada Miljkovic is the founder and CEO of Artists On Art, a weekly radio interview show. She also teaches entrepreneurship at UCSC and the Stanford Interna-tional Institute, working with 12 year-old middle school students up to 50 year-old grad-uate students.

I chatted with Miljkovic to get her best tips for Santa Cruz entrepreneurs. Here are the highlights of our conversation.

Cat Johnson: You classify the entrepreneurs you work with into three different categories. Will you tell me more about that?Nada Miljkovic: First, there’s the traditional, in-novative entrepreneur—someone who looks at the world, sees problem, and sees an opportu-nity for a business product or service that could be a solution. They just want to start their own business—they don’t want to work for someone else.

Then there’s the social entrepreneur—someone who has a passion to help the world in some way. For example, they may want to help home-less people. I teach them to then collaborate with organizations that are helping the home-less to find a solution together.

The third is the creative entrepreneur—some-one who has a creative, internal desire to ex-press themselves, whether that’s through paint-ing, sculpture, music, whatever. I teach them to start with that authentic passion, then look out at the world and find the market for what they have to create.

What are some of the key points you teach to entrepreneurs?Collaborating with your customers or clients. My students all collaborate with their market. I teach from the lean startup, which is the busi-ness model canvas. With the canvas, we start with your value proposition and who your cus-tomers are. Until we have that locked down—until you have the value proposition your cus-

tomers are looking for—we don’t move forward. That’s the heart of a business.

The biggest mistake novice startups and people new to creating their own business make is that they think they have the answer. This is, hands-down, the biggest reason businesses fail. They think they have the answer and they didn’t do the market research.

Through the market research you get to the real problem your customers are having—you come upon a solution that indeed is the solution your customers want.

How do you recommend people do market research? The heart of my classes is teaching my students to collect qualitative data that they then analyze to create their business model canvas, which is the precursor to a business plan. You do this through in-person interviews with as many people as pos-sible in your market because any data set is better the bigger it is.

You ask open-ended questions because you could very easily lead your customers into answering questions the way you want them to, which can skew your data. You also need to find out how often they need your service. I have students go through a typical day of their customer archetype, from the moment they get up to the moment they go to sleep. The 12 year-olds are much better at this than the 50 year-olds.

Why is that?The grad students have been working on this—they are invested in their solution. Now I’m telling them that they need to collaborate, and talk to people. But, if they don’t do that, they open up their doors and nobody is there because people don’t want what they’re selling. We’re constantly saying, “Get out of the build-ing, go find your market, go find your custom-ers and talk to them.” I have to really push the grad students. The 12 year-olds are like, “Yeah, I’ll call Obama!”

Not everyone is comfortable putting themselves and their ideas out there for comment.Founders are not necessarily the ones who are the inventors. Founders love to talk to people, love to network and do all that. Some inventors need a partner who can do that.

One of the biggest surprises that almost every class has come upon is that people love to talk.

They love to talk about their interests, they love to talk about possible solutions—especially if it’s a pain. I tell them to ask for 15 minutes and they’ll get an hour or an hour and a half con-versation.

What other tips can you share for doing market interviews?The second to last question should be, “Is there anything else you can tell me that I haven’t asked?” The last question should be, “Who else do you think would like to talk with me about this?” That’s where you get the next person, and the next person. That way, business owners are not only talking to their potential customers, they’re also talking to people who are experts in their field.

What’s your best piece of advice to Santa Cruz entre-preneurs?Santa Cruz is a very small market. When I was thinking about starting my business, it was purely videography, and I met with someone through SCORE. I highly recommend SCORE and the Small Business Development Center (SBDC). I was partnered with a woman who had done videography. She immediately told me I was going to go over the hill and she was completely right.

Unless you have a niche market that you know you’ve got enough of a customer that will bring in the revenue stream you need, chances are you’re going to have to go over the hill. It’s hard, and people don’t want to hear it, but that’s the reality.

How do you recommend people use SCORE & the SBDC? When you need help with overall career growth, SCORE is for you. You’ve got somebody who’s an expert and is able to see the bigger picture. Use SCORE when you need a mentor or need to work on your overarching career path.

When you need to go down into the nitty gritty, the SBDC will take the business model canvas and give you the skills you’re lacking: Quick-books, regulations around hiring, insurance needs, etc. When you need to know the latest laws, you go to the SBDC. n

Cat Johnson is a writer and content strategist cover-ing coworking, community and the future of work. Follow her on Twitter: @CatJohnson.

SEPTEMBER 3, 2019 · SANTA CRUZ RECORD · 15

Keep your face always toward the sunshine—and shadows will fall behind you.

—Walt Whitman

Businesses in EscrowSellerBuyerBusinessEscrow Holder

Western Refining Retail, LLC NMSO, Inc. 2680 Soquel Ave., Santa Cruz Federal Escrow, Inc.

Mel’s Market Inc. K Liquors 708 Capitola Ave. #A, Capitola ABC Escrow

Mels Market Inc. Mark & Melissa Brownell 2425 Soquel Dr., Santa Cruz Sepulveda Escrow Corp.

A.B.C. License TransfersApplicant - BuyerTransferor - SellerLocation of LicenseEscrow Holder (if available)

Salvador Diaz, Inc. Gerardo V Morales & Antonio A. Hernandez Avenue Cafe 2 William H.. Dunn 10/31/2019

Monterey Holistic Health, LLC Wojczek & Kewpie Enterprises, LLC Monterey Holistic Health JRG Attonreys 9/9/2019

Custom Hospitality, Inc. Penniman Hospitality, LLC Melville Tavern JRG Attonreys 9/25/2019

Salvatore M. CarboneBar Cart Cocktail, CoCarbone’sJRG Attorneys at Law8/30/2019

Owner, Editor and Publisher

Liese A. Varenkamp

Data SpecialistMeghan Hebard

Contributing WriterCat Johnson

Open Monday–Friday, 9 a.m. – 4 p.m.291A Water Street, Santa Cruz, CA 95060

(831) 454-9820santacruzrecord@gmail.comeditor@santacruzrecord.com

www.santacruzrecord.com

The Santa Cruz Record was founded in 1971 and is published weekly each Tuesday. The Santa Cruz Record was adjudged a newspaper of general circulation by Decree of the Superior Court of the State of California in and for the County of Santa Cruz, Case No. 48682, Aug. 11, 1972, and in and for the City of Santa Cruz, Case No. 48682, May 15, 1989. If you have any questions or need more information, please contact us. Periodical postage is paid at Santa Cruz, CA.

Postmaster: Address change information to: Santa Cruz Record, PO Box 8424, Santa Cruz CA 95061

The Santa Cruz Record © 2019

SANTA CRUZ RECORD

Printed locally by Maverick Mailing on recycled paper.

Tracking the Numbers This Week Y-T-D 2019 Y -T-D 2018

Grant Deeds - Santa Cruz Co . . . . 68 . . . . . . 1727 . . . . . 1952Grant Deeds - Monterey Co . . . . . . 78 . . . . . . 2626 . . . . . .2837Grant Deeds - San Benito Co . . . . 23 . . . . . . . 657 . . . . . . .806Notices of Default - Santa Cruz . . . . 3 . . . . . . . 126 . . . . . . . 147Notices of Default - Monterey Co . . 5 . . . . . . . 182 . . . . . . .244Notices of Default - San Benito Co . 0 . . . . . . . . 40 . . . . . . . .38Foreclosures - Santa Cruz Co . . . . . 1 . . . . . . . . 59 . . . . . . .113Foreclosures - Monterey Co . . . . . . 5 . . . . . . . . 93 . . . . . . .154Foreclosures - San Benito Co . . . . . 2 . . . . . . . . 18 . . . . . . . 22Trustee Deeds - Santa Cruz Co . . . . 1 . . . . . . . . 29 . . . . . . . .35Trustee Deeds - Monterey Co . . . . . 0 . . . . . . . . 45 . . . . . . . .59Trustee Deeds - San Benito Co . . . . 0 . . . . . . . . . .5 . . . . . . . . . 7New Business Filings - SC . Co . . . . 20 . . . . . . . 951 . . . . . . .957

Periodical Postage PAID

Santa Cruz, CA

Printed locally by Maverick Mailing on recycled paper.

SANTA CRUZ RECORD877 Cedar St. #150, Santa Cruz CA 95060PO Box 8424, Santa Cruz CA 95061

Fridays - Sep 6th, Oct 4th, Nov 1st, Dec 6th