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LEDSHOW™
THE
February 12-14, 2013Santa Clara Convention Center • Santa Clara, CA • USA
Presented by: Flagship Media Sponsors: Events: Owned & Produced by:
POST SHOW REPORT
2013
www.strategiesinlight.com
USA • EUROPE • JAPAN
2STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
EVENT OVERVIEWStrategies in Light set new records in 2013, with an international attendance of nearly 5,000 LED and lighting executives and 200 exhibiting companies. Held February 12-14 at the Santa Clara Convention Center in Santa Clara, CA, Strategies in Light focused on the practical issues and solutions most critical to the success and continued growth of the global LED and lighting sectors.
The event kicked off with an Investor Forum showcasing 12 leading start-up companies sharing technology, business strategy and growth prospects with investment professionals. Pre-conference workshops covering a variety of topics ranging from color science for lighting to human factors and lighting design also took place.
The main conference program launched with a Plenary Session featuring Ms. Ella Shum, Director LED Market Research, Strategies Unlimited; Mr. Shuji Nakamura, Research Director of the Solid State Lighting & Energy Center, University of California, Santa Barbara; Mr. Norbert Hiller, Senior Vice President, Cree; Mr. M.J. Jou, President, Epistar; and Ms. Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited. Following the Plenary Session, LED Pioneer Awards were presented in celebration of the 50th anniversary of the invention of the visible LED to Mr. Nick Holonyak, Jr. John Bardeen Endowed Chair in Electrical and Computer Engineering and Physics and Professor of Electrical and Computer Engineering, University of Illinois at Urbana-Champaign; Mr. M. George Craford, Solid State Lighting Fellow, Philips Lumileds Lighting; Mr. Roland Haitz, President, Haitz Consulting; and Mr. Shuji Nakamura, Research Director of the Solid-State Lighting and Energy Center, University of California, Santa Barbara. Award recipients were honored for their instrumental efforts in advancing LED technology, providing the technical foundation for today’s $12 billion worldwide industry.
The exhibit floor opened immediately following where nearly 200 exhibitors displayed the latest products, technologies and services. The LED Light & Design Pavilion featured the US Department of Energy/Pacific Northwest National Laboratory tutorials, guided technical tours and RPI’s Lighting Research Center.
Strategies in Light is presented by LEDS magazine, Illumination in Focus and Strategies Unlimited and owned and produced by PennWell Corporation based in Tulsa, Okla.
Next year’s event will be held February 25-27, 2014 at the Santa Clara Convention Center in Santa Clara, CA.
3STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
WhICh OF ThE FOllOWINg BEST dESCRIBES yOuR dISCIplINE?
WhAT ApplICATIONS ARE yOu INVOlVEd WITh?
STANdOuT RESulTS:NEARly 70% of attendees felt that attending Strategies in light is important or very important for performing their job and establishing industry contacts
87% of exhibitors rated the quality and quantity of traffic as meeting or exceeding their expectations
85% of exhibitors rated their future business opportunities as meeting or exceeding their expectations as a result of the show
71% of exhibitors had more than 11 solid leads for new business as a result of the show
86% of exhibitors plan to definitely or most likely attend next year
MORE ThAN 70% of attendees plan to attend next year
Corporate / General Management - 15.3%
Design Engineer - 18.6%
Engineering Management - 11.0%
Architect Lighting Designer - 1.7%
Lighting Specifier - 4.3%
Product Engineering & Manufacturing - 13.8%
End User of LED Products - 2.1%
Product System Design - 2.6%
Corporate R&D - 5.7%
Investment / Financial - 1.9%
Purchasing - 3.1%
Research (Academic, Government) - 1.2%
Test, Measurement, Quality Control - 2.9%
Other - 15.8%
General Lighting - 69.7%
Entertainment & Decorative Lighting - 20.4%
Architectural Lighting - 32.9%
Signs & Displays - 19.2%
Vehicles - 13.0%
Mobile Appliances - 9.1%
Signals - 7.0%
Industrial and Medical - 26.2%
Backlighting & Projections - 13.9%
4STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
WhAT IS yOuR ESTIMATEd ANNuAl VOluME OF puRChASES ThAT yOu ARE dIRECTly INVOlVEd WITh?
WhAT AREA dO yOu hAVE puRChASINg INFluENCE OR AuThORITy IN?
WhAT IS yOuR ROlE IN ThE puRChASE OF pROduCTS ANd SERVICES?Final decision - 23.8%
Recommend - 45.9%
Specify - 10.8%
No role - 19.5%
Under $19,999 - 10.1%
$20,000 - $99,999 - 13.7%
$100,000 - $499,999 - 14.6%
$500,000 - $999,999 - 9.3%
$1,000,000 - $4,999,999 - 12.5%
$5,000,000 - $19,999,999 - 8.4%
$20,000,000 - $49,999,999 - 3.6%
$50,000,000 - $100,000,000 - 3.6%
More than $100,000,000 - 5.4%
Not applicable - 18.8%
Assembly & Manufacturing Equipment - 26.7%
Design/Engineering Services - 42.4%
Signs and Displays - 8.8%
Drivers, Controllers, Power supplies - 34.5%
Control systems for lighting - 23.9%
Encapsulants, Gels, Bonding Materials - 13.9%
Epitaxial Equipment & Materials - 4.8%
Substrates - 17.3%
LED wafer, Chips & Packages - 23.0%
Light Engines & Modules - 31.8%
Lighting Fixtures - 32.1%
OLED Products, Materials & MFG Equipment - 6.4%
Optics & Optical Design Software & Services - 20.6%
PCBs & Heat Sinks - 24.8%
Phosphors - 0.3%
Market Research Reports & Services - 12.4%
Test & Measurement Equipment - 16.1%
Assembly & Manufacturing Equipment - 26.7%Design/Engineering Services - 42.4%Signs and Displays - 8.8%Drivers, Controllers, Power supplies - 34.5%Control systems for lighting - 23.9%Encapsulants, Gels, Bonding Materials - 13.9%Epitaxial Equipment & Materials - 4.8%Substrates - 17.3%LED wafer, Chips & Packages - 23.0%Light Engines & Modules - 31.8%Lighting Fixtures - 32.1%OLED Products, Materials & MFG Equipment - 6.4%Optics & Optical Design Software & Services - 20.6%PCBs & Heat Sinks - 24.8%Phosphors - 0.3%Market Research Reports & Services - 12.4%Test & Measurement Equipment - 16.1%
* Results taken from survey conducted onsite at the 2013 event by Turnkey Surveys, an independent auditing firm.
5STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
February 12-14, 2013 ~ Santa Clara Convention Center ~ Santa Clara, CA , USA
TRACK 1: LED IN LIGHTING MARKET C ONFERENCE TRACK 2: LED IN LIGHTING TECHNOLOGY CONFERENCE TRACK 3: LED MANUFACTURING CONFERENCE
Tuesday, February 12, 2013
Thursday, February 14, 2013 HALF - DAY PRE -CONFERENCE WORKSHOPS 8:00AM -12:00PM
TRACK #1 LED & Lighting Market Conference Session s 3, 4 & 5 8:30 AM – 3:00 PM Mission City B4 & B5
Troffers Kits and Lamps 8:30 – 9:00 AM
DNV KEMA Energy & Subtainability 9:00 – 9:30 AM
The Lighting Revolution Will Not Be Televised: LED Technology in the Lighting Design Community 9:30 – 10:00 AM
Next Generating Lighting Awards for Outdoor Lighting 10:30 – 11:00 AM
Judging Outdoor Luminaires 11:00 - 11:30 AM
High Quality Fixtures vs LED? 11:30 – 12:00 PM
WKSP #1 – LED Lighting Standards and Methods of Measurements
Room -Grand Hyatt Ballroom A
WKSP # 3 – The Replacement Lamp Tear Down
Room - Hyatt Grand Ballroom B
WKSP # 5 – Driving Your Way to Better LED Lighting
Room - Hyatt Grand Ballroom C
Lunc h 12:00 – 1:00pm Hyatt Room D
HALF - DAY PRE -CONFERENCE WORKSHOPS 1:00 PM -5:00PM
WKSP #2 – IP Business Strategies in the LED Industry
Room - Hyatt Grand Ballroom A
WKSP #4 – Color Science for Lighting
Room - Hyatt Grand Ballroom B
WKSP #6 - Human Factors and Lighting Design
Room - Hyatt Grand Ballroom C
INVESTOR FORUM 9:00 AM – 12:00 PM Mission City Ballroom 4 & 5 TRACK #2 LED & Lighting Technology Conference Sessions 3, 4 & 5 8:30 AM – 3:00 PM Hyatt Grand A - C
The Module Effect on SSL 8:30 – 9:00 AM
Interchangeability, Interoperability, and the Future -Proo�ng of LED based Lighting Solutions 9:00 – 9:30 AM
Simpli�ed Connectivity and Higher Flux Density LED Packages 9:30 –10:00 AM
How to Tame the Testing Monster —From the Perspective of a Luminaire Manufacturer 10:30 – 10:50
LED Product Performance Veri�cation —A Balancing Act 10:50–11:10
Trust vs. No Trust —Testing From the Perspective of a Utility 11:10–11:30
Panel Discussion 11:30 – 12:00 PM
Lunch 12:00 – 1:00pm Mission City Ballroom 1
INVESTOR FORUM 1:00 PM – 4:30 PM Mission City Ballroom 4 & 5
Wednesday, February 13, 2013 TRACK #3 LED Manufacturing Conference Sessions 3 & 4 8:30 AM – 12:00 PM Grand Hyatt E & F
Process Control Methods for Accelerating LED Manufacturing Yield, Agility, and Pro�tability 8:30 – 9:00 AM
Fleet Management via Process Control Software 9:00 – 9:30 AM
Current Advantages and Future Potential of In -Situ Monitoring During Epitaxy in Today’s LED Production 9:30 – 10:00 AM
The Industrialization of GaN -Based LEDs by Means of GaN -on -Si Wafer Technology 10:30 – 11:00 AM
Wafer Manufacturing Maturity 11:00 – 11:30 AM
SEMI Standards Activities for Enhanced Manufacturability of HB LEDs 11:30 – 12:00 PM
PLENARY SESSION 8:00 AM – 12:00 PM Mission City B1 -B5
Overview of Worldwide LED Industry Ella Shum, Strategies Unlimited
Vision of LED World: What Kinds of LEDs We Expect in 2020 Shuji Nakamura University of California / Santa Barbara
LED's for the Lighting Industry Norbert Hiller Cree
Actualizing LED lighting: from innovation to commercialization Ming-Jiunn Jou Epistar Corporation
LED Lighting Market Vrinda Bhandarkar Strategies Unlimited
50th Year Award Presentation Robert Steele Strategies Unlimited
Lunch on the Exhibit Floor 12:00 – 1:30PM
Lunch on the Exhibit Floor 12:00 – 1:30PM
TRACK #1 LED & Lighting Market Conference Session #1 & 2 1:30 – 5:00 PM Mission City B4 &B5
It's not Only about Money: Growing the Market for SSL 1:30 – 2:00 PM
Reaching the Next Evolution of Lighting 1:30 – 2:00 PM
What Value Does Solid State Lighting have Beyond Replacing Vacuum Lighting? 2:30 – 3:00 PM
There is Light Beyond Lighting 3:30 – 4:00 PM
Light and Health: Truths and Myths 4:00 – 4:30 PM
Photons and Plant Physiology – The Potential of Photomorphogenesis and Healthier Food with LEDs 4:30 – 5:00 PM
IKEA’s Strategic Choice for Lighting
1:30- 2:00 PM
The Future of Lighting
2:00 – 2:30 PM
Every Revolution Has its
Bumps: Systems Dynamics Modeling of
the SSL Ecosystem
2:30 – 3:00 PM
Conference adjourns
TRACK #2 LED & Lighting Technology Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt A, B, C
Advancing Remote Phosphor Technology and Addressing New Markets 1:30 – 2:00 PM
Quantum Dot Downconverters for Solid State Lighting 2:00 – 2:30 PM
OLED Commercialization: From Smart Phone Displays to 55” TV and General Lighting 2:30 – 3:00 PM
Adaptive Networked Exterior LED Lighting for Safety, Security and Energy Savings 3:30 – 4:00 PM
Unlocking New Markets in General Lighting with Tunable LED Light 4:00 – 4:30 PM
Capacitor - less Drivers: Innovative LED Driver Technologies 4:30 – 5:00 PM
Lighting and Electronics - Mixing Two Psychologies
1:30 – 2:00 PM
Flying With LEDs
2:00 – 2:30 PM
Advanced Color Rendition: A Trade -off
between Fidelity, Saturating, and Dulling
2:30 – 3:00 PM
Conference adjourns
TRACK #3 LED Manufacturing Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt E,F &G
KEYNOTE ADDRESS #1: Key Manufacturing Success Factors in the Ever Competitive LED Market 1:30 – 2:00 PM
KEYNOTE ADDRESS #2: Worldwide LED Manufacturing: The Race to Cost Reduction and Pro�tability 2:00 – 2:30 PM
Enabling Solid -State Lighting Through Advancements in MOCVD Technology 2:30 – 3:00 PM
Technology and Economic Considerations for High Volume HB LED Lithography Manufacturing 3:30 – 4:00 PM
High Throughput for Resist Coated GaN Etching 4:00 – 4:30 PM
Commercialization of High Performance LEDs based on GaN -on -Si Technology 4:30 – 5:00 PM
ConferenCe SCHeDULe at a gLanCe
6STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
February 12-14, 2013 ~ Santa Clara Convention Center ~ Santa Clara, CA , USA
TRACK 1: LED IN LIGHTING MARKET C ONFERENCE TRACK 2: LED IN LIGHTING TECHNOLOGY CONFERENCE TRACK 3: LED MANUFACTURING CONFERENCE
Tuesday, February 12, 2013
Thursday, February 14, 2013 HALF - DAY PRE -CONFERENCE WORKSHOPS 8:00AM -12:00PM
TRACK #1 LED & Lighting Market Conference Session s 3, 4 & 5 8:30 AM – 3:00 PM Mission City B4 & B5
Troffers Kits and Lamps 8:30 – 9:00 AM
DNV KEMA Energy & Subtainability 9:00 – 9:30 AM
The Lighting Revolution Will Not Be Televised: LED Technology in the Lighting Design Community 9:30 – 10:00 AM
Next Generating Lighting Awards for Outdoor Lighting 10:30 – 11:00 AM
Judging Outdoor Luminaires 11:00 - 11:30 AM
High Quality Fixtures vs LED? 11:30 – 12:00 PM
WKSP #1 – LED Lighting Standards and Methods of Measurements
Room -Grand Hyatt Ballroom A
WKSP # 3 – The Replacement Lamp Tear Down
Room - Hyatt Grand Ballroom B
WKSP # 5 – Driving Your Way to Better LED Lighting
Room - Hyatt Grand Ballroom C
Lunc h 12:00 – 1:00pm Hyatt Room D
HALF - DAY PRE -CONFERENCE WORKSHOPS 1:00 PM -5:00PM
WKSP #2 – IP Business Strategies in the LED Industry
Room - Hyatt Grand Ballroom A
WKSP #4 – Color Science for Lighting
Room - Hyatt Grand Ballroom B
WKSP #6 - Human Factors and Lighting Design
Room - Hyatt Grand Ballroom C
INVESTOR FORUM 9:00 AM – 12:00 PM Mission City Ballroom 4 & 5 TRACK #2 LED & Lighting Technology Conference Sessions 3, 4 & 5 8:30 AM – 3:00 PM Hyatt Grand A - C
The Module Effect on SSL 8:30 – 9:00 AM
Interchangeability, Interoperability, and the Future -Proo�ng of LED based Lighting Solutions 9:00 – 9:30 AM
Simpli�ed Connectivity and Higher Flux Density LED Packages 9:30 –10:00 AM
How to Tame the Testing Monster —From the Perspective of a Luminaire Manufacturer 10:30 – 10:50
LED Product Performance Veri�cation —A Balancing Act 10:50–11:10
Trust vs. No Trust —Testing From the Perspective of a Utility 11:10–11:30
Panel Discussion 11:30 – 12:00 PM
Lunch 12:00 – 1:00pm Mission City Ballroom 1
INVESTOR FORUM 1:00 PM – 4:30 PM Mission City Ballroom 4 & 5
Wednesday, February 13, 2013 TRACK #3 LED Manufacturing Conference Sessions 3 & 4 8:30 AM – 12:00 PM Grand Hyatt E & F
Process Control Methods for Accelerating LED Manufacturing Yield, Agility, and Pro�tability 8:30 – 9:00 AM
Fleet Management via Process Control Software 9:00 – 9:30 AM
Current Advantages and Future Potential of In -Situ Monitoring During Epitaxy in Today’s LED Production 9:30 – 10:00 AM
The Industrialization of GaN -Based LEDs by Means of GaN -on -Si Wafer Technology 10:30 – 11:00 AM
Wafer Manufacturing Maturity 11:00 – 11:30 AM
SEMI Standards Activities for Enhanced Manufacturability of HB LEDs 11:30 – 12:00 PM
PLENARY SESSION 8:00 AM – 12:00 PM Mission City B1 -B5
Overview of Worldwide LED Industry Ella Shum, Strategies Unlimited
Vision of LED World: What Kinds of LEDs We Expect in 2020 Shuji Nakamura University of California / Santa Barbara
LED's for the Lighting Industry Norbert Hiller Cree
Actualizing LED lighting: from innovation to commercialization Ming-Jiunn Jou Epistar Corporation
LED Lighting Market Vrinda Bhandarkar Strategies Unlimited
50th Year Award Presentation Robert Steele Strategies Unlimited
Lunch on the Exhibit Floor 12:00 – 1:30PM
Lunch on the Exhibit Floor 12:00 – 1:30PM
TRACK #1 LED & Lighting Market Conference Session #1 & 2 1:30 – 5:00 PM Mission City B4 &B5
It's not Only about Money: Growing the Market for SSL 1:30 – 2:00 PM
Reaching the Next Evolution of Lighting 1:30 – 2:00 PM
What Value Does Solid State Lighting have Beyond Replacing Vacuum Lighting? 2:30 – 3:00 PM
There is Light Beyond Lighting 3:30 – 4:00 PM
Light and Health: Truths and Myths 4:00 – 4:30 PM
Photons and Plant Physiology – The Potential of Photomorphogenesis and Healthier Food with LEDs 4:30 – 5:00 PM
IKEA’s Strategic Choice for Lighting
1:30- 2:00 PM
The Future of Lighting
2:00 – 2:30 PM
Every Revolution Has its
Bumps: Systems Dynamics Modeling of
the SSL Ecosystem
2:30 – 3:00 PM
Conference adjourns
TRACK #2 LED & Lighting Technology Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt A, B, C
Advancing Remote Phosphor Technology and Addressing New Markets 1:30 – 2:00 PM
Quantum Dot Downconverters for Solid State Lighting 2:00 – 2:30 PM
OLED Commercialization: From Smart Phone Displays to 55” TV and General Lighting 2:30 – 3:00 PM
Adaptive Networked Exterior LED Lighting for Safety, Security and Energy Savings 3:30 – 4:00 PM
Unlocking New Markets in General Lighting with Tunable LED Light 4:00 – 4:30 PM
Capacitor - less Drivers: Innovative LED Driver Technologies 4:30 – 5:00 PM
Lighting and Electronics - Mixing Two Psychologies
1:30 – 2:00 PM
Flying With LEDs
2:00 – 2:30 PM
Advanced Color Rendition: A Trade -off
between Fidelity, Saturating, and Dulling
2:30 – 3:00 PM
Conference adjourns
TRACK #3 LED Manufacturing Conference Sessions 1 & 2 1:30PM – 5:00 PM Grand Hyatt E,F &G
KEYNOTE ADDRESS #1: Key Manufacturing Success Factors in the Ever Competitive LED Market 1:30 – 2:00 PM
KEYNOTE ADDRESS #2: Worldwide LED Manufacturing: The Race to Cost Reduction and Pro�tability 2:00 – 2:30 PM
Enabling Solid -State Lighting Through Advancements in MOCVD Technology 2:30 – 3:00 PM
Technology and Economic Considerations for High Volume HB LED Lithography Manufacturing 3:30 – 4:00 PM
High Throughput for Resist Coated GaN Etching 4:00 – 4:30 PM
Commercialization of High Performance LEDs based on GaN -on -Si Technology 4:30 – 5:00 PM
7STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
PLenarY SeSSIon
8:05 - 8:15 WELCOMING REMARkS Christine Shaw, Senior Vice President, PennWell
8:15 - 8:45 OVERVIEW OF WORLDWIDE LED INDUSTRy Ella Shum, Director LED Market Research, Strategies Unlimited
ABSTRACTThis presentation will provide a review and update of worldwide market developments in LEDs and SSL in 2012. Top level market growth trends will be discussed, as well as developments in each of the major application areas, including lighting. In addition, a market forecast through 2017 will be presented.BIOElla Shum heads the market research in all application segments of the LED industry at Strategies Unlimited. She is also conference chair for the Strategies in Light events. Prior to joining Strategies Unlimited, Shum was General Partner at yEBy Associates, a consulting firm specialized in the LED industry. At yEBy, she was part of the initial phosphor sales team for Intematix and an early advisor to China’s SSL program. Shum was Managing Director of the R&D Lab at Emcore where she managed the development of TurboDisc reactors and epi research including LED technology. She was a marketing and sales executive for many years and she served as Vice President and Chief of Staff at BroadVision Inc. Shum received her MBA from The Wharton School, University of Pennsylvania and her B.Sc. in Computing Science from Imperial College, London.
8:45 - 9:15 VISION OF LED WORLD: WHAT kINDS OF LEDS WE ExPECT IN 2020 Shuji Nakamura, Research Director of the Solid State Lighting & Energy Center, University of California / Santa Barbara
ABSTRACTCurrently, all of major LEDs companies use a hetero-epitaxial growth to make LEDs. GaN substrates are now available for LEDs in spite of a high price. The performance of homo-epitaxial LEDs should be better than that of hetero-epitaxial LEDs in the view of the crystal quality. LEDs can be grown on a different crystal orientation from C-plain, such as semipolar and nonpolar plains using GaN substrates. Considering about the latest results of high-efficient semipolar blue LEDs with much smaller current and thermal droop in comparison with those of conventional C-plain LEDs, nonpolar and semipolar LEDs would occupy some market share around 2020. BIOShuji Nakamura was born on May 22, 1954 in Ehime, Japan. He obtained B.E., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tokushima, Japan in 1977, 1979, and 1994, respectively. He joined Nichia Chemical Industries Ltd in 1979. In 1988, he spent a year at the University of Florida as a visiting research associate. In 1989 he started the research of blue LEDs using group-III nitride materials. In 1993 and 1995 he developed the first group-III nitride-based blue/green LEDs. He also developed the first group-III nitride-based violet laser diodes (LDs) in 1995. He has received a number of awards, including: the Benjamin Franklin Medal Award (2002), the Finnish Millennium Technology Prize (2006), the Prince of Asturias Award from Spain (2008) and the Harvey Prize of Israel Institute of Technology (2010). Since 2000, he is a professor of Materials Department of University of California Santa Barbara.
9:15 - 9:45 LED’S FOR THE LIGHTING INDUSTRy Norbert Hiller, SVP, Cree
ABSTRACTThe semiconductor bases business of LEDs enters the traditional lighting industry.BIONorbert Hiller heads the LED Components business unit. He joined Cree in 2001 after holding a similar position in LED components and light modules with OSRAM Opto Semiconductors since 1996. Prior to 1996, Mr. Hiller was a Marketing and Sales Manager for Philip’s Optoelectronics Center in the Netherlands, spending several years at one of their German facilities. Mr. Hiller holds a degree in Physics from the University of Cologne in Germany.
9:45 - 10:15 BREAk
WEdNESdAy, FEBRuARy 13 | MISSION CITy BAllROOM, B1-B5
8STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
WEdNESdAy, FEBRuARy 13
10:15 - 10:45 ACTUALIzING LED LIGHTING: FROM INNOVATION TO COMMERCIALIzATION Dr. MJ Jou, President, Epistar
ABSTRACTLEDs have gained in a wide variety of applications over the last few years, from back light for mobile device to TV to solid state lighting. The successful adoption of LED for lighting relies heavily on efficiency and cost improvement. In this talk, we will present approaches to achieve 235 lm/W of cool white and 226 lm/W of warm white LED using high voltage design. In addition, we will discuss an innovative design in order to achieve 160 lm/W for an omni-directional warm white light bulb. We believe using these new concepts, the penetration rate for LEDs in lighting will increase tremendously and mass commercialization of LED lighting will be realized in 2013.BIODr. Jou worked for MRL/ITRI and OES/ITRI Taiwan in the field of optoelectronic devices (LEDs, LDS and PDs) from 1990 to 1996. In 1996, he joined Epistar Corporation as one of the founders and served as Vice President of R&D, responsible for AlGaInP and InGaN LEDs development. Currently, Dr. Jou is the President of Epistar Corporation. His main interests are Metal-organic Vapor Phase Epitaxial (MOVPE) growth of optoelectronic devices and semiconductor device processing. Dr. Jou has authored or co-authored more than 70 technical papers in scientific journals and conferences and holds more than 60 patents in his fields of expertise. Dr. Jou has a Ph. D degree in Materials Science and Engineering from University of Utah and a B.S. degree in Chemical Engineering from National Taiwan University.
10:45 - 11:15 LED LIGHTING MARkET Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited
ABSTRACTThe decline in price of LED packages, increased use of mid-power packages, improved designs, availability of a variety of LED packages are some of the drivers that have made LED lighting competitive with other light sources. The increase in the volumes triggered by subsidies and rebates has further reduced prices for the end-users. The feasibility of LED lighting is no longer in doubt. The LED technology used with controls offers potential to save significant energy. The presentation will review some of these market drivers and the challenges in 2012 by application, and forecast the market for 2013-2017. BIOVrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since then, she has written industry reports on LEDs in Lighting, LED Lighting Luminaires/Fixtures and LED Replacement Lamps, LED Outdoor Area and Street lighting and LED Driver ICs.
Vrinda is a valued participant in custom research projects for major players in the LED lighting industry. She and has presented the results of her research in the LED industry at many events, including the DOE Solid State Lighting Workshops on Market Transformation and Manufacturing and the U.S. National Research Council; conferences organized by SEMI, Semicon West, SID, ETimes, and World Green Energy Forum (2012); LEDs Magazine Webcast on “Opportunities and Challenges for LED Lighting Fixture Market in 2009”. She has authored several articles that have appeared in LED industry magazines.She has two master’s degrees- Economics and Sociology.
9STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
11:15 - 12:00 LED PIONEER AWARDS: CELEBRATING THE 50TH ANNIVERSARy OF THE INVENTION OF THE VISIBLE LED In October 1962, Nick Holonyak, then a researcher at General Electric’s laboratories in Syracuse, New york, demonstrated the first visible light emis-sion from an LED. Over the next 50 years LED technology made incredible advances thanks to the work of Dr. Holonyak, and many other outstanding scientists and engineers. To commemorate the 50th anniversary of the invention of the visible LED, Strate-gies in Light honors several of the pioneers who were instrumental in advancing LED technology, providing the technical foundation for today’s $12 billion worldwide industry that serves multiple applications, including lighting. Honorees include:
presenter: Bob Steele, Consultant, Strategies unlimitedDr. Robert V. Steele is a consultant to Strategies Unlimited and PennWell. He retired in March 2010 as the Director of the LED Practice at Strategies Unlimited, where he had been responsible for all of the company’s activities in the area of LED market research and consulting since 1994. From 2000 to 2011, Dr. Steele was the chair of Strategies in Light in the US, and he has also chaired Strategies in Light conferences in Japan and China. He has written regularly for industry publications on high-brightness LED markets and applications, and has given invited presentations at major conferences around the world.
Nick holonyak, Jr., John Bardeen Endowed Chair in Electrical and Computer Engineering and physics and professor of Electrical and Computer Engineering, university of Illinois at urbana-ChampaignNick Holonyak was Nobel Laureate John Bardeen’s first Ph.D. student at the University of Illinois at Urbana-Champaign, where he received his undergraduate and master’s degrees and Ph.D. (1954). He created the first visible semiconductor lasers in 1960. In 1963, he again joined Dr. Bardeen, the co-inventor of the transistor, at the University of Illinois and worked on quantum wells and quantum-well lasers. He invented the first practically useful visible LED in 1962 while working as a consulting scientist at a General Electric Company laboratory in Syracuse, New york and has been called “the father of the light-emitting diode”. In addition to introducing the III-V alloy LED, Prof. Holonyak holds 41 patents. His other inventions include the red light semiconductor laser, and the shorted emitter p-n-p-n switch (used in light dimmers and power tools). He helped create the first light dimmer while at GE. Prof. Holonyak has received numerous awards for his contributions, including the National Medal of Technology, the IEEE Medal of Honor, the IEEE Edison Medal, the Japan Prize, the Lemelson-MIT Prize, the Frederic Ives Medal of the Optical Society of America, and many others.
M. george Craford, Solid State lighting Fellow, philips lumileds lighting.George Craford received his MS (1963) and PhD (1967) degrees in physics from the University of Illinois in 1967 working under Prof. Nick Holonyak. He began his professional career at the Monsanto Chemical Company, then in 1979 joined Hewlett Packard, where in 1982 he became the research and development manager of the HP Optoelectronics Division. When Lumileds Lighting spun out from HP in 1999, Dr. Craford was named the company’s Chief Technical Officer (CTO). In 1972 Dr. Craford invented the first yellow LED as well as red and red-orange LEDs. At Monsanto, his group developed nitrogen-doped GaAsP, and at HP pioneered development of AlInGaP LEDs and developed AlGaAs and InGaN products. In addition, his team implemented compound semiconductor wafer bonding to create devices with efficiencies exceeding incandescent and halogen lights. Dr. Craford is a member of the National Academy of Engineering, an IEEE Fellow, and recipient of the 2002 National Medal of Technology and 1995 IEEE Morris N. Liebmann Memorial Award, as well as awards from the Optical Society of America, Materials Research Society (MRS), and Electrochemical Society for his LED research.
lEd pIONEER AWARdS: WEdNESdAy, FEBRuARy 13 | MISSION CITy BAllROOM, B1-B5
10STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
11:15 - 12:00 LED PIONEER AWARDS: CELEBRATING THE 50TH ANNIVERSARy OF THE INVENTION OF THE VISIBLE LED
Roland haitz, president, haitz ConsultingAfter studying physics in Germany, Roland Haitz joined the Shockley Transistor Research Laboratory in Palo Alto, CA. For his work with Dr. William Shockley, he received his PhD degree from the Technical University of Munich in 1963. After five years at the Physics Research Laboratory of Texas Instruments he joined Hewlett-Packard as R&D Manager for optoelectronics technology and component products. He supervised the development of numerous LED innovations, including the first LED numeric display, used in the HP-35 scientific calculator, and the first high-flux package for automotive signaling applications. During his time at HP/Agilent, the optoelectronics business grew from less than $1 million in 1969 to more than $1.5 billion at his retirement in 2002 as CTO of the Semiconductor Products Group at Agilent Technologies. Besides his career in business and technology management he also co-founded the Optoelectronics Industry Development Association (OIDA) and wrote the seminal paper that became the spark that ignited the solid-state lighting (SSL) revolution. Dr. Haitz is perhaps best known for his formulation of the concept that has become widely known as “Haitz’s Law”, which states that that every decade the cost per lumen for LEDs falls by a factor of 10, and the amount of light generated per LED package increases by a factor of 20.
Shuji Nakamura, Research director of the Solid-State lighting and Energy Center, university of California, Santa Barbara Shuji Nakamura obtained B.E., M.S., and Ph.D. degrees in Electrical Engineering from the University of Tokushima, Japan in 1977, 1979, and 1994, respectively. He joined Nichia Chemical Industries Ltd in 1979. In 1988, he spent a year at the University of Florida as a visiting research associate. In 1989 he started the research of blue LEDs using group-III nitride materials. In 1993 and 1995 he developed the first group-III nitride-based blue/green LEDs. He also developed the first group-III nitride-based violet laser diodes (LDs) in 1995. He has received a number of awards, including: the Benjamin Franklin Medal Award (2002), the Finnish Millennium Technology Prize (2006), the Prince of Asturias Award from Spain (2008) and the Harvey Prize of Israel Institute of Technology (2010). Since 2000, he has been a professor in the Materials Department of University of California, Santa Barbara.
CElEBRATINg ThE 50Th ANNIVERSARy OF ThE INVENTION OF ThE VISIBlE lEd
11STRATEG IES IN L IGHT 2013 | POST SHOW REPORT | www . s t r a t eg i e s i n l i gh t . com
2013 eXHIBItor LISt
3M LED SOLUTIONS ...........................................112
A.A.G. STUCCHI NORTH AMERICA ..................... 902
ABI LIGHTING SOLUTIONS ................................ 946
AI TECHNOLOGy, INC. ....................................... 520
AISMALIBAR NORTH AMERICA .......................... 800
AIxTRON SE........................................................314
AL SySTEMS GMBH ........................................... 937
ALANOD GMBH & CO.kG ................................... 928
ALMECO USA INC. ........................................... 1037
ALPHA LED TECHNOLOGIES .............................. 607
ALPHA NOVATECH, INC. ..................................... 903
AMERICAN BRIGHT OPTOELECTRONICS CORP. . 201
AMERICAN LIGHTRONIC INCORPORATED ...........744
AMS AG ..............................................................814
AOS THERMAL COMPOUNDS ........................... 1134
ARROyO INSTRUMENTS, LLC .............................817
ASM PACIFIC TECHNOLOGy ............................... 832
ATMEL CORPORATION ..................................... 1036
AURORA CIRCUITS LLC ...................................... 728
AUTEC POWER SySTEMS ................................... 209
AzOTEQ INC. ......................................................816
AzzURRO SEMICONDUCTORS AG .......................951
BAyER MATERIAL SCIENCE, LLC. ....................... 401
BICOM OPTICS .................................................. 605
BILL BROWN SALES .......................................... 909
BLUESTAR SILICONES ..................................... 1132
BRIDGELUx INC................................................. 730
BRIGHT VIEW TECHNOLOGIES ............................914
CARCLO TECHNICAL PLASTICS .......................... 305
CARDINAL ALUMINUM COMPANy.................... 1146
CARSON TECHNOLOGy COMPANy ......................919
COFAN USA, INC. .............................................. 821
COOL POLyMERS, INC. .......................................719
COOLIANCE, INC. .............................................. 809
CREE, INC. .........................................................415
CRESTON ELECTRONICS, INC. .......................... 845
CSA GROUP ....................................................... 705
DIEMAT, INC. ......................................................714
Dk THERMAL SOLUTIONS ..................................615
DOW CORNING CORPORATION ......................... 309
DUPONT ELECTRONICS ..................................... 509
EASyLEDLIGHTING.COM ....................................737
EBM-PAPST INC. ............................................... 839
ELLSWORTH ADHESIVES ................................... 608
ELMET TECHNOLOGIES ..................................... 938
ENERGy STAR .....................................................519
EPCOS, INC. ...................................................... 703
EPISTAR..............................................................916
ERG LIGHTING ................................................... 907
EUCONTROLS CORP. ......................................... 738
EVANS ANALyTICAL GROUP ............................. 1046
FAIRCHILD SEMICONDUCTOR CORPORATION ... 200
FIBER OPTIC CENTER, INC. ............................... 829
FRAEN OPTICS ...................................................319
FULHAM CO., INC. ............................................. 901
FUSION OPTIx ................................................... 321
GAMMA SCIENTIFIC LED TEST SOLUTIONS ....... 301
GENESIS PLASTICS TECHNOLOGIES ..................518
GERMANy TRADE AND INVEST .......................... 720
GIGAHERTz-OPTIk ..............................................915
GkN SINTER METALS ........................................ 735
GL OPTIC ........................................................... 838
GLOBAL LIGHTING TECHNOLOGIES ....................731
GPD GLOBAL ..................................................... 739
GRAFTECH INTERNATIONAL .............................. 619
G-S PLASTIC OPTICS ....................................... 1038
HASTEST SOLUTIONS INC ............................... 1144
HEATRON LED INTEGRATION..............................515
HENkEL CORPORATION .................................... 836
HERAEUS PRECIOUS METALS NORTH AMERICA CONSHOHOCkEN LLC ........................................616
HITACHI CHEMICAL AMERICA .......................... 1138
IkON SEMICONDUCTOR LTD. .............................124
INDICE ECOTECH PTy LTD ................................. 906
INDIUM CORPORATION ......................................707
INFINEON TECHNOLOGIES ................................ 204
INSTRUMENT SySTEMS GMBH ......................... 304
INTEGRATED SILICON SOLUTION, INC .............. 704
INTEMATIx CORPORATION ................................ 500
INTERMARk USA, INC. ...................................... 931
ISUzU GLASS, INC. ............................................317
IWATT, INC. ....................................................... 801
JAPAN MAGNETS INC. ........................................917
kHATOD OPTOELECTRONIC S.R.L. .................... 947
kISCO CONFORMAL COATING ............................421
kONICA MINOLTA SENSING AMERICAS ..............717
LABSPHERE, INC. .............................................. 405
LAIRD .................................................................617
LAM RESEARCH ................................................ 601
LAMBDA RESEARCH CORPORATION ...................214
LED ENGIN, INC. ............................................... 102
LED JAPAN CONFERENCE & ExPO /STRATEGIES IN LIGHT ......................................318
LED WAVES........................................................ 106
LEDDyNAMICS, INC. ......................................... 904
LEDIL Oy ........................................................... 207
LEDLINk OPTICS, INC. ...................................... 621
LEDS AMERICA INC. ........................................ 1032
LEDS MAGAzINE ................................................318
LEDzWORLD USA .............................................. 802
LIGHT-BASED TECHNOLOGIES INC. .................. 935
LORD CORPORATION......................................... 830
LUMENETIx ..................................................... 1030
LUMENS CO., LTD............................................ 1136
LUMINIT .............................................................614
LUTRON ELECTRONICS CO., INC. .......................316
LyNk LABS INC. ................................................ 404
MAGTECH INDUSTRIES CORP. ............................419
MCWONG INTERNATIONAL INC. ........................ 807
MEAN WELL USA, INC. ...................................... 709
MICRO MODULAR SySTEM ................................ 301
MOLEx .............................................................. 300
MONOLITHIC POWER SySTEMS, INC. ................118
MORELAND LIGHTING, LLC ............................... 100
MOSO USA, INC. ............................................... 808
NAMICS TECHNOLOGIES, INC. ...........................714
NANOLAB TECHNOLOGIES, INC. ..................... 1047
NMB TECHNOLOGIES CORPORATION .................715
NOREN PRODUCTS, INC. THERMAL SOLUTIONS 508
NUVENTIx, INC. ................................................ 700
NxP SEMICONDUCTORS USA ............................ 504
NyE LUBRICANTS, INC. ..................................... 208
OCEAN OPTICS ...................................................217
ON SEMICONDUCTOR ....................................... 706
OPTOTUNE AG ................................................... 733
OPTRONIC LABORATORIES LLC DBA GOOCH & HOUSEGO ...................................716
ORB OPTRONIx, INC. .........................................718
OSRAM OPTO SEMICONDUCTORS .................... 501
OSRAM OPTO SEMICONDUCTORS INC .............. 501
OSRAM SyLVANIA.............................................. 600
OVATION POLyMERS, INC. ................................ 835
PALOMAR TECHNOLOGIES .............................. 1034
PENNWELL CORPORATION .................................318
PERMLIGHT PRODUCTS, INC. ............................ 905
PHILIPS LUMILEDS............................................ 205
PINBLOC WINDROSE GMBH .............................. 944
PLANSEE USA LLC ............................................. 831
POREx CORPORATION ..................................... 1040
PRISM LIGHTING ............................................. 1039
PROMEMS TECHNOLOGIES CORP. .....................818
PROTECHNIC INTERNATIONAL........................... 122
PROTO LABS, INC. ............................................. 837
RADIANT zEMAx................................................ 939
RATHBUN ...........................................................516
RECOM LIGHTING ............................................. 833
RHENIUM ALLOyS, INC. .................................... 308
RICHTEk TECHNOLOGy CORPORATION ............. 708
ROAL ELECTRONICS .......................................... 804
ROBERTSON WORLDWIDE ................................. 734
RTP COMPANy ....................................................819
RUDOLPH TECHNOLOGIES, INC. ....................... 932
SABIC INNOVATIVE PLASTICS ............................ 949
SAINT-GOBAIN CERAMIC MATERIALS - BORON NITRIDE ............................................................. 806
SANSITECH USA LLC ......................................... 934
SEMILEDS OPTOELECTRONICS CO., LTD. .......... 936
SEOUL SEMICONDUCTOR INC. ...........................414
SEREN PHOTONICS LTD. ................................. 1045
SHAT-R-SHIELD ................................................. 834
SHENzHEN FLUENCE TECHNOLOGy CO.,LTD. . 1049
SHIN-ETSU MICROSI ..........................................514
SINkPAD CORPORATION ....................................418
SONOSCAN, INC. ...............................................216
SORAA ............................................................... 702
SPECIALTy COATINGS SySTEMS........................ 609
SPHEREOPTICS LLC........................................... 736
STELLARNET, INC. ............................................. 820
STMICROELECTRONICS, INC. ............................ 108
STRATEGIES IN LIGHT CHINA .............................318
STRATEGIES IN LIGHT CONFERENCE & ExPO .....318
STRATEGIES IN LIGHT EUROPE ..........................318
STRATEGIES IN LIGHT JAPAN .............................318
STRATEGIES UNLIMITED - MARkET INTELLIGENCE FOR PHOTONICS, LEDS, AND LIGHTING ............318
STyRON .......................................................... 1033
SUPERTEx ......................................................... 900
SyNOPSyS, INC. (FORMALLy kNOWN AS OPTICAL RESEARCH ASSOCIATES) .................................. 604
TDk CORPORATION ........................................... 703
TDk-LAMBDA AMERICAS, INC. ...........................701
TERRALUx ......................................................... 925
THE BERGQUIST COMPANy ............................... 409
THERMAL SOLUTION RESOURCES, LLC ............. 805
THERMO COOL CORP ........................................ 921
THOMAS RESEARCH PRODUCTS ....................... 920
T-OPTO .............................................................. 908
TOWA CORPORATION .........................................815
TÜV SÜD AMERICA INC .......................................215
UNIVERSAL SCIENCE LTD ...................................315
VAOPTO ............................................................. 803
VENTEC USA ...................................................... 521
VERDE DESIGNS INC. ...................................... 1148
VIkING TECH AMERICA ...................................... 126
WAGO CORPORATION .........................................721
WATTSTOPPER ................................................... 408
WHITEOPTICS LLC ............................................. 930
WILGER TESTING COMPANy INC ........................416
WPG AMERICAS INC. ......................................... 420
zIk, INC. ............................................................745
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