Sandra Forsythe Vita

Curriculum Vitae of Sandra Forsythe Page 1

CURRICULUM VITAE of:

Sandra M. Forsythe Wrangler Professor

Address:

Department of Consumer Affairs (Office) College of Human Sciences

308 Spidle Hall Auburn University, Alabama 36849

[email protected] Phone: 334-844-6458

Fax: 334-844-1340 Education: Ph.D. Human Sciences / Marketing University of Tennessee

Interdisciplinary

M.S. Clothing and Textiles Virginia Tech B.S. Home Economics Education Tennessee State University

Professional Experience: 1991–present Wrangler Professor, Department of Consumer Affairs and

Director, Apparel Merchandising, Auburn University, Auburn, AL

1986–1991 Associate Professor, Department of Family and Consumer

Sciences; Coordinator of Merchandising, Miami University, Oxford, OH

1982–1986 Assistant Professor, Department of Clothing, Textiles, Interiors and Furnishings; Director of Fashion Merchandising, University of Georgia, Athens, GA


Honors and Awards: Professional Service (selected) Wrangler Professor: Endowed professorship, Wrangler Corporation (1991– present) Phi Beta Delta Honor Society for International Scholars (1991–present) Kappa Omicron Nu National Honor Society (1981–present) Presidential Fellow: Endowed fellowship by the President of Auburn University (2009) Treasurer, International Textile and Apparel Association (ITAA) (2007–2010)

President, American Collegiate Retailing Association (2004–2006) Vice-President, American Collegiate Retailing Association (2002–2004) Editor, Clothing and Textiles Research Journal (1996–2000) Associate Editor, Clothing and Textiles Research Journal (1992–1994) Alumni Teaching Scholar, Miami University (1988) Honors and Awards: Research (selected) Lectra Innovation Faculty Research Award for best conference paper, International Textile and Apparel Association (2006) Best Paper Award, European Association of Education and Research in Commercial

Distribution (EAERCD) (2006) Academy of Marketing Science M. Wayne Delozier Outstanding Conference Paper (2005) Academy of Marketing Science Stanley Hollander Outstanding Retailing Paper (2005) National Textile Center Director’s Award for highest ranking research project (2005) National Textile Center Director’s Award for highest ranking research project (2004) Outstanding Paper Award, AMS/ACRA Retailing Conference (2003) Best Paper Award, Journal of Consumer Marketing (2002) Junior Faculty Research Award, Miami University (1990)


Professional Affiliations/Service International Textile and Apparel Association (ITAA) (1981–present) Treasurer, Executive Board, Finance Committee Chair (2007–present) Editor, Clothing and Textiles Research Journal (CTRJ) (1996–2000)

Discussant/Presider at National Conference (1995, 1997, 1999, 2000) Reviewer for Conference Presentations (1994, 1998, 1999, 2000) International Affairs Committee (1993–2000) Associate Editor, CTRJ (1992–1994) Graduate Education Committee (1992–1993) Research Committee (1987–1988) Futures Committee (1986–1988) CTRJ Editorial Board (1984–1992)

Over 60 peer reviewed presentations at annual conferences American Collegiate Retailing Association (ACRA) (1986–present)

National Retail Federation Liaison (2006–present) President (2004–2006) Vice President (2002–2004) Co-chair, 2001 Annual Conference Chair for Development (1992–1994) Executive Committee (1990–2006) Chair of research sessions (1990, 1991, 1999, 2000, 2003) Secretary (1990–1992) Reviewer, Annual Conference Presentations (1987–1994,1997,1999)

Academy of Marketing Science (1986–present) Track Chair for National Conferences (2003, 2006, 2009) Reviewer for Conference Presentations (1989, 1990, 1991, 1994, 2003) Discussant/Presider at National Conference (1989, 1990)

American Psychological Association (APA) Division of Consumer Psychology (1984– present) The American Apparel Manufacturers Association (1994–2008)

Supply Chain Leadership Committee Member Participated in annual meetings; authored white paper report on the Business-to-Business E-commerce in the Apparel Industry

International Trade and Finance Association (ITFA) (1991–1995)

Track Chair (1993–1994) Co-chair, Panel Presentation (1993) Discussant at Annual Conference (1992–1994)


Additional Professional Activities:

Reviewer, National Science Foundation (NSF) proposals for funding (1998–present) Reviewer, Journal of Interactive Marketing, The International Trade Journal, Psychology

and Marketing, Journal of Business Research, Clothing and Textiles Research Journal, and numerous other journals (1986–present)

Co-editor for special issue of Journal of Business Research (2009) Track Chair, AMS/ACRA Triennial Conferences (2003, 2006, 2009); evaluate research

papers for “best paper” award and manage review of manuscripts Outside Reviewer, Academic Program Review for the Merchandising Division, School of Merchandising and Hospitality Management, University of North Texas (2004) Consulting, Author Anderson Consulting, Chicago, (2000): Provided information on

markets to J.C. Penney in Plano, TX Editor, Clothing and Textiles Research Journal (1996–2000); Associate Editor (1992– 1994); Editorial Board (1984-1992)

Reviewer, Fairchild Books, Experiential Learning, Principles of Soft Goods Marketing,

Dress and Identity, 1999 Invited to present research in Korea (Yonsei University, Ewha Women’s University,

Sungshin Women’s University) and China (Donghua University, previously known as Textile University of China in Shanghai, and Textile and Clothing Institute in Beijing) (1998)

Consulting, Curtis, Mallet-Prevost, Colt & Mosle, New York: Consultant on brand

infringement (1997–1998) Consulting, Richard D. Erwin, Inc. Publishing Company: Identified textbook needs in

retailing and business (1985) Consulting, Proffitt's Department Stores, Maryville, TN: Employee benefits assessment

and recommendations to VP Personnel (1981–1982)


Service at Auburn University (Selected) University Level Presidential Fellow (January–May 2009): Developed needs assessment and

recommendations for university-wide early-career faculty mentoring program; continue to participate in implementation of a university faculty mentoring program through the Office of the Provost’s.

University Faculty Dismissal Hearing Committee (2006–2008) University Promotion and Tenure Committee (1997–2000; 2003; 2004, 2006) (appeals) Graduate Council (1993–1996, 2002–2005) University Promotion and Tenure Workshop (1998) University Senate (1994–1997) Program Review Committee, School of Architecture, College of Architecture, Design, and Construction (2006) University Teaching Effectiveness Committee (1992–1995) University Distinguished Faculty Lectureship Committee (1992–1995) Distance Education Committee, Subcommittee of Graduate Council (1993–1994) International Program Development Committee (1993–1994) Alabama Agricultural Experiment Station Strategic Planning Committee (1992) College/Department Level Chair, Faculty Mentoring / Peer Review Committee (2009) Chair, Consumer Affairs Program Review Committee (2007)

Chair, Consumer Affairs Peer Review Committee (2006–2007)

Search Committee, Consumer Affairs (2005–2007)

Chair, Human Sciences Curriculum Committee (2000–2007) Chair, Consumer Affairs Curriculum Committee (2000–2007)

Search Committee, Associate Dean, Human Sciences (2006)


Publications (Refereed): Kim, J. & Forsythe. S. (In review). Adoption of dynamic product imagery for online

shopping: Does age matter?, Liu, C., & Forsythe, S. (In review). Online shopping continuance: A focus on purchase

behavior. Harben, B. & Forsythe, S. (In review). Cause-Brand Alliances: Less Familiar Brands

with Familiar Causes. Liu, C., Forsythe, S., & Black, W. (In review). Sustaining online shopping: A post-

adoption perspective. Kim, J. & Forsythe. S. (In press). Factors affecting adoption of product virtualization technology for online consumer electronics shopping. International Journal of Retail and Distribution Management. Kim, J. & Forsythe. S. (2009). Adoption of sensory enabling technology (SET): The usage of SET for online apparel shopping. European Journal of Marketing, 43(9). Kim, J. & Forsythe. S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45–59. Kim, J. & Forsythe, S. (2008). Sensory enabling technology acceptance model (SE-

TAM): Multiple-group structural model comparison. Psychology and Marketing,25(9) 901-922. Kim, J. & Forsythe, S. (2007). Hedonic usage of product virtualization technologies in

online apparel shopping. International Journal of Retail and Distribution Management, 35(6), 502–514.

Forsythe, S., Liu, C., Shannon, D. and Gardner, L. (2006). Development of a scale to

measure perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55-75.

Forsythe, S. and Shi, B. (2003). Consumer patronage and risk perceptions in internet

shopping. Journal of Business Research, 56(11), 867–876. Kim, J., Forsythe, S., Gu, Q., and Moon, S. (2002). Cross-cultural consumer values,

needs and purchase behavior. The Journal of Consumer Marketing, 19(6), 481-502 Best Paper Award.

Forsythe, S., Kim, J. & Petee, T. (1999). Product cue usage in two Asian markets: A

cross-cultural comparison. Asian Pacific Journal of Management 16, 275–292. Kim, J., Cavender, D., Forsythe, S., and Jeon, K. (1996). Cross-cultural comparison of

consumer attitudes of a U.S. brand product among Korean and Mexican consumers. Journal of the Korean Society of Clothing and Textiles, 20(3), 493–501.


Forsythe, S., Wilson, K., & Presley, A.B. (1996). Dimensions of apparel quality influencing consumers’ perceptions. Perceptual and Motor Skills, 83, 299–305.

Forsythe, S., & Bailey, A. (1996). Shopping enjoyment, perceived time poverty & time

spent shopping. Clothing and Textiles Research Journal, 14, 185–191. Forsythe, S. (1995). Consumers' use of brand name, price and physical appearance:

Examining retail markets in Mexico. Journal of Shopping Center Research, 2(2), 83–112.

Forsythe, S. (1993). Dressing for success: The myth and the reality. Journal of Home

Economics, 85, 49–52. Forsythe, S., Butler, S., & Kim, M.S. (1991). Fashion adoption: Theory and pragmatics.

Clothing and Textiles Research Journal, 9, 8–15. Forsythe, S. (1991). Effect of private, designer and national brand name on shoppers'

perception of apparel quality and price. Clothing and Textiles Research Journal, 9, 1–6.

Thomas, J.B., Cassill, N.L., & Forsythe, S. (1991). Underlying dimensions of apparel

involvement in consumers’ purchase decisions. Clothing and Textiles Research Journal, 9, 45–48.

Forsythe, S., Butler, S.M., & Schaefer, R. (1990). Surrogate usage in the acquisition of

women's business apparel. Journal of Retailing, 66, 446–469. Forsythe, S. (1990). Effect of applicant's clothing on interviewer's decision to hire.

Journal of Applied Social Psychology, 20, 1579–1595. Lesser, J.A., & Forsythe, S. (1989). Antecedents and consequences of the intrinsic

motivation to shop. Psychological Reports, 64, 1183–1191. Forsythe, S., & Thomas, J.B. (1989). Natural, synthetic, and blended fiber contents: An

investigation of consumer preferences and perceptions. Clothing and Textiles Research Journal, 7, 60–64.

Forsythe, S. (1987). Effect of clothing on perception of masculine and feminine

management traits. Perceptual & Motor Skills, 65, 531–534. Forsythe, S., Drake, M.F., & Cox, C.E. (1985). Influence of applicant's dress on

interviewer's selection decisions. Journal of Applied Psychology, 70, 374–378. Forsythe, S., Drake, M.F., & Cox, C.E. (1984). Dress as an influence on the perception

of management characteristics in women. Home Economics Research Journal, 13, 112–121.


Published Refereed Proceedings: (Selected) Kim, J. and Forsythe, S. (2009). Functional and hedonic roles of Dynamic Product

Imagery for online shopping. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Liu, C., & Forsythe, S. (2009). Examining post-adoption online purchasing intensity and

channel stickiness. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Forsythe, S., Byun, S. E., & Kwon, W.-S. (2009). Gone with the wind: Consumer

decision making under limited availability conditions. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Harben, B., Kwon, W.-S., & Forsythe, S. (2009). Predicting consumers’ cause-brand

alliance attitude: The influence of cause involvement, message source, perceived motivations, and cause-brand fit. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Aghekyan-Simonian, M. & Forsythe, S. (2009). The role of product brand image and

store image on online purchase intentions. American marketing Association/ American Collegiate Retailing Association (AMS/ACRAA) Triennial Retailing Conference Proceedings.

Kim, J. & Forsythe, S. (2009). Adoption of dynamic product imagery: Generation Y, X and Baby Boomers. Academy of Marketing Science/American Collegiate Retailing Association (AMS/ACRA) Triennial Retailing Conference Proceedings.

Dai, B. & Forsythe, S. (2009). Perceived (un)fairness of dynamic pricing and its impact on consumer behavioral outcomes. American Collegiate Retailing

Association (ACRA) Conference Proceedings.

Liu, C., & Forsythe, S. (2008). Post-adoption online apparel purchase: Moderating role of gender. International Textile and Apparel Association (ITAA) Annual Conference Proceedings. Noh, M., Warfield., C., Forsythe, S., & Kwon, W.-S. (2008). Consumers’ prior

experience and attitudes as predictors of their online shopping beliefs, attitude, and purchase intention in a multichannel shopping environment: A conceptual model. [CD-ROM]. Abstract published in D. J. Burns (Ed.), Spring 2008 American Collegiate Retail Association (ACRA) Conference Proceedings, Philadelphia: Xavier University.

Forsythe, S. (2008). Experiential learning: Shadowing retail buyers at market in New

York. International Textiles and Apparel Association (ITAA) Annual Conference. Proceedings.

Liu C. and Forsythe, S. (2008). Post-adoption online apparel consumption as a two-

stage transition: Moderating role of gender. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.


Khalil, S. and Forsythe, S. (2008). Examining the influence of commercial website environment on online shoppers’ choice criteria. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Kim, J. and Forsythe, S. (2007). Understanding shoppers’ perceptions of product

visualization technologies for online apparel shopping. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Kim, J. and Forsythe, S. (2007). Adoption of virtual try-on technology for online

apparel shopping. American Collegiate Retailing Association (ACRA) Spring Conference Proceedings.

Kim, J. and Forsythe, S. (2006). Adoption of Sensory Enabling Technology (SET):

Usage of SET for online apparel shopping. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings. ITAA 2006 Lectra Innovation Award for best faculty research paper.

Liu, C. and Forsythe, S. (2006). What drives apparel shoppers’ continued shopping

online: A comparison between infrequent visitors and frequent purchasers. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Dai, B. and Forsythe, S. (2006). Impact of online shopping experience on risk

perceptions and purchase intentions: The moderating role of gender. International Textiles and Apparel Association (ITAA) Annual Conference Proceedings.

Kim, J. and Forsythe, S. (2006). Hedonic usage of product virtualization technologies in

online apparel shopping. European Association of Education and Research in Commercial Distribution, Brunel University, London. UK EAERCD Conference Best Paper Award.

Ahmed, S. & Forsythe, S. (2005). Adapting a comprehensive physical store

environment and patronage model to examine online store environment and patronage intentions. Academy of Marking Science Annual Conference Proceedings. Best Retailing Paper Award and Best Conference Paper.

Ahmed, S. & Forsythe, S. (2005). Examining the influence of website interface on

consumers’ actual purchasing behavior online using protocol analysis. European Institute of Retailing and Service Studies 12th International Conference Proceedings, London.

Liu, C., Forsythe, S. and Gropper, D. (2005). How women’s online shopping behavior

differ from men’s. American Council on Consumer Interests 51st Annual Conference Proceedings.

Kim, J. & Forsythe, S. (2005). Adoption of Sensory Enabling Technology (SET) in online

apparel shopping: A conceptual model. The 84th Textile Institute Annual World Conference (TIAWC) Proceedings.


Forsythe, S. & Liu, C. (2004). Developing scales to measure online shopping motivations. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Ahmed, S. & Forsythe, S. (2004). Using multi-method approach to examine the usability

of an online retailer’s website. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Liu, C. & Forsythe, S. (2004). Modeling consumer adoption of the internet as a

shopping medium: An empirical study. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Xue, L. & Forsythe, S. (2004). How brand knowledge influences consumers’ purchase

intentions. International Textile and Apparel Association (ITAA) Annual Conference Proceedings. Second Place, ITAA Doctorial Dissertation Competition.

Ahmed, S. & Forsythe, S. (2004). Introducing a conceptual model to examine the

relationship between retail website environment and consumers’ patronage intentions. American Collegiate Retailing Association (ACRA) Spring Conference Proceedings.

Liu, C. & Forsythe, S. (2004). Modeling online apparel behavior. The Textile Institute

83rd World Conference, Shanghai. Textile Institute 83rd World Conference Proceedings.

Liu, C. And Forsythe, S. (2003). Modeling consumer adoption of the internet as a

shopping medium: An empirical study of the effect of innovation characteristics on internet shopping. Strategic Planning in Uncertain Times: The Seventh terminal AMS/ACRA Retailing Conference Proceedings. Outstanding Paper Award.

Liu, C. L. and Forsythe, S. (2003). Modeling consumer adoption of the internet as a

shopping medium: An integrated perspective. American Collegiate Retailing Association Conference Proceedings.

Ahmed, S., Eklou, A. and Forsythe, S. (2003). Using protocol analysis to assess the

usability of a commercial website. Presented at the American Colligate Retailing Association Winter Conference, New York.

Ahmed, S. and Forsythe, S. (2002). The impact of branded product attributes on value

perceptions and intentions to buy active wear. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Li, X., and Forsythe, S. (2002). Building brand loyalty through consumers' perceived

value. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.


Forsythe, S. and Shi, B. (2000). Internet consumers: Risk perception and online behavior. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Forsythe, S. and Chun, L. (2000). Exploring gender differences in online behavior.

International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Kim, J. & Forsythe, S. (1997). Effect of brand name on product perceptions in Asian

markets. International Textile and Apparel Association (ITAA) Annual Conference Proceedings.

Forsythe, S., Cavender, D., & Gu. Z. (1996). Positioning U.S. retailers for growth

opportunities in China: Identifying and responding to consumer needs. Proceedings, Recent Advances in Retailing and Services Science, Vienna, Austria.

Kim, J., Cavender, D.H., Forsythe, S., and Jeon, K.S. (1995). Cross-cultural comparison

of consumer perceptions of a U.S. brand product. Proceedings, Fifth Symposium on Cross-Cultural Consumer and Business Studies, Chinese University of Hong Kong.

Forsythe, S., & Cavender, D.H. (1995). A model for predicting consumer purchase

behavior in international markets. Proceedings, Eighth International Conference on Research in the Distributive Trades, Cescom, Centro Di Studi Sul Commercio Universita Bocconi, Milan.

Forsythe, S., & Cavender, D.H. (1995). Modeling consumer behavior for international

markets. Proceedings, Fifth International Conference of the International Trade and Finance Association, San Jose, Costa Rica.

Cavender, D., & Forsythe, S. (1994). A model for internationalizing a retail curriculum:

Meeting the challenge of a global environment. In E. Helffirich (Ed.), Education in the Distributive Trades, 1–10.

Forsythe, S., & Cavender, D.H. (1993). U.S. apparel manufacturing: Toward a global

marketing strategy. In S. Burt & L. Sparks (Eds.), Research in the Distributive Trades, 305–313.

Forsythe, S., & Cavender, D.H. (1993). Apparel consumption behavior in Mexico:

Opportunities for U.S. apparel producers. In S.M. Smith (Ed.), Proceeding of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, 117–121.

Forsythe, S., & Cavender, D.H. (1993). Expanding opportunities: The Mexican apparel

market. Proceedings, International Textiles and Apparel Association, 140. Forsythe, S. (1992). U.S. apparel industry: Toward a global marketing strategy.

Proceedings, International Textile and Apparel Association, 58.


Forsythe, S., Barry, M.E., & Warfield, C.L. (1992). U.S.-Mexican trade opportunities: Toward the development of a globally competitive North American apparel industry. In K. Fattemi (Ed.), International Trade and Finance in a Rapidly Changing Environment, 3, 609–622.

Forsythe, S. (1991). The effect of shopping enjoyment on surrogate usage. In R.L. King

(Ed.), Retailing: Reflections, Insights and Forecasts, 5, 30–32. Forsythe, S. (1991). Shopping as leisure behavior. Proceedings, International Textile

and Apparel Association, 227. Butler, S., & Forsythe, S. (1991). Consumer ethnocentrism: American vs. Asian

students' attitudes toward imported apparel. Proceedings, International Textile and Apparel Association, 209.

Forsythe, S., & Butler, S. (1989). Surrogate shopping for women's apparel.

Proceedings, Association of College Professors of Textile and Clothing, 104. Forsythe, S., Butler, S., & Kim, M.S. (1989). The rejection of the short skirt: Implications

for apparel marketing strategies. Proceedings, Association of College Professors of Textiles and Clothing, 123.

Forsythe, S., Butler, S., & Pratt, P. (1988). Using occupational status to segment the

career women's apparel market. Proceedings, Association of College, Professors of Textiles and Clothing, 29.

Forsythe, S. (1988). Effects of brand name on perceptions of product quality and price.

In R.L. King (Ed.), Retailing: Its Present and Future, 4, 171–176. Forsythe, S. & Pratt, P., (1987). Effect of clothing cues on impression formation: More is

less. Proceedings, Association of College Professors of Textiles and Clothing, 48.

Thomas, J.B., & Forsythe, S. (1987). Marketing natural and synthetic fibers to women

apparel consumers. Proceedings, Association of College Professors of Textiles and Clothing, 90.

Forsythe, S. (1987). Educational value of small business consulting experience.

Proceedings, Great Lakes Small Business Institute, Director’s Association, 39–42.

Forsythe, S. (1987). Educational value of small business consulting experience.

Proceedings of the Great Lakes Small Business Institute Director's Association, 39–42.

Forsythe, S., Drake, M.F., & Hogan, J.G. (1985). The influence of clothing attributes on

the perception of personal characteristics. In M.R. Solomon (Ed.), Psychology of Fashion, New York: D.C. Heath.


Forsythe, S. (1985). Using women's occupational status as a market segmentation variable. In R.L. King (Ed.), Retailing: Theory and Practice for the 21st Century, 1, 95–99.

Forsythe, S. (1984). Developing promotion campaigns for retail clients. Proceedings,

Association of College Professors in Textiles and Clothing, 219–220. Forsythe, S. (1981). Influence of female applicant's mode of dress on interviewer's

perception of personal characteristics for middle management positions. Proceedings, Association of College Professors of Textiles and Clothing, 112–113.

Invited Publications / Industry Reports (Selected) Kaufman-Scarborough, C., & Forsythe. S. (2009). Current issues in retailing:

relationships and emerging opportunities: Introduction to the special issue from the American Collegiate Retailing Association 2005 and 2006 conferences. Journal of Business Research, 62(5), 517–520.

Forsythe, S. & Ahmed, S. (2004). Consumers’ Evaluation of Website Usability- A Case

Study for Nordstrom.com Forsythe, S. & Ahmed, S. (2004). Consumers’ Evaluation of Website Usability- A Case

Study for Macys.com Forsythe, S. & Ahmed, S. (2004). Consumers’ Evaluation of Website Usability- A Case

Study for Gap.com Forsythe, S. (2003). College >Students’ Online Shopping Behavior on the Internet- A

Case Study for Macys.com Forsythe, S., Poloian, L. Warfield, C. & Shore, P. (2002). Recruiting & retaining

retail professionals: Becoming an employer of choice. National Retail Federation Annual Conference, New York.

Forsythe, S. (2000). Student/industry collaborative effort is a good investment.

Alabama Textile Manufacturers Association, 1–2.

Caine, C. & Forsythe, S. (1997). Consumer choice of U.S. brands in foreign markets: Opportunities for Alabama textile and apparel manufacturers. Alabama Agricultural Experiment Station Highlights of Agricultural Research, 44(3), 3–4.

Forsythe, S. (1996). Online apparel manufacturer to retailer sales (white paper

published by the American Apparel manufacturers Association (AAMA). Forsythe S. (1993). Marketing Alabama apparel products in Mexico: Opportunities for


Alabama apparel manufacturers. Highlights of Agricultural Research, 40(4), 6, Alabama Agricultural Experiment Station, Auburn, AL.

Forsythe, S., Anderson, L.J., & Barry, M.E. (1992). Mexico makes the grade. Bobbin, 34(3), 38–41.

Professional Presentations at National and International Conferences: (Selected) (Includes only those not already listed under Published Proceedings above.) Forsythe, S., Kim, J., Petee, T., Ahmed, S., Liu, C., & Li, X. (2004). Modeling consumer

adoption behavior in online environments. 13th Annual National Textile Center (NTC) Forum in Raleigh, NC. Awarded best third year project in NTC management systems competency.

Forsythe, S., Kim, J., Petee, T., Ahmed, S., Liu, C., & Li, X. (2004). Modeling consumer

adoption behavior in online environments. 12th Annual National Textile Center (NTC) Forum in Hilton Head, SC. Awarded best second year project in NTC management systems competency.

Forsythe, S., Kim, J., Petee, T., Ahmed, S., Liu, C., & Li, X. (2003). Modeling consumer

adoption behavior in online environments. 11th Annual National Textile Center (NTC) Forum in Hilton Head, SC. Awarded third place poster design in the NTC management systems competency.

Forsythe, S., & Shi, B. (1999). A communication-based model of online marketing.

Presented at the 1999 ACRA Spring Conference, Tucson, AZ. Forsythe, S., & Kim, J., Gu, Z. & Moon, S. (1999). Cross-cultural consumer needs and purchase behaviors. Presented at the 1999 ACRA Spring Conference, Tucson,

AZ. Forsythe, S., Kim, J., Petee, T., Dozier, G., & Chapman, L. (1999). Building global

textile and apparel brand image strategies: A cross-national model: Research results year II. Presentations of research at the National Textile Center 7th Annual Forum, Myrtle Beach, SC.

Forsythe, S., Cavender, D., Kim, J., Petee, T., & Chapman, L. (1997). Demand

responsive marketing in the U.S. apparel industry: Modeling consumer behavior in global markets. National Textile Center 5th Annual Forum, Myrtle Beach, SC.

Forsythe, S., Cavender, D., Kim, J., Petee, T., & Chapman, L. (1996). Demand

responsive marketing in the U.S. apparel industry: Modeling consumer behavior in global market.. National Textile Center 4th Annual Forum, Research Triangle, NC.


Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Solomon, M. (1995). Enhancing demand responsive marketing in the U.S. Apparel Industry: Modeling Consumer Behavior in Global Markets, National Textile Center 3rd Annual Forum, Atlanta.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Solomon, M. (1994).

Demand responsive marketing in the U.S. apparel industry: Modeling cross-national product acceptance in international markets. National Textile Center 2nd Annual Forum, Greenville, SC.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Solomon, M. (1994).

Demand responsive marketing in the U.S. apparel industry: Modeling cross-national product acceptance in international markets. National Textile Center 1st Annual Forum, Auburn, AL.

Forsythe, S., Barry, M.E., & Cavender, D.H. (1993). NAFTA: Implications for the U.S.

textiles and apparel industry. International Trade and Finance Association, Miami.

Forsythe, S., & Cavender, D.H. (1993). Opportunities in Mexico: Textile and apparel

retail industry. Presented at the International Trade and Finance Association, Miami.

Forsythe, S. (1991). Surrogate usage in apparel purchasing. Presented at the American

Collegiate Retailing Association, Los Angeles. Thomas, J.B., Cassill, N.L., & Forsythe, S. (1989). Apparel involvement: The influence

of fiber information sources. Paper presented at the American Collegiate Retailing Association, Boston.

Forsythe, S. (1988). Apparel purchase decisions: When is fiber information important?

Paper presented at the American Collegiate Retailing Association, Columbus, OH.

Forsythe, S. (1986). Profiling consumer complaint behavior. Paper presented at the

American Collegiate Retailing Association, New York. Forsythe, S. (1985). Women apparel consumers: A new look at a changing market.

Paper presented at the American Collegiate Retailing Association, New York. Forsythe, S. (1984). Developing promotion campaigns for retail clients: An innovative

teaching strategy in fashion merchandising. Paper presented at the International Merchandising and Design Conclave's Symposium on Fashion Merchandising, New York.


Competitive and Invited Presentations Abroad: (Selected) (Includes only those not listed elsewhere; does not include presentations given in London, Shanghai, China, Austria, Hong Kong, Italy, and Costa Rica.) Forsythe, S., & Kim, J. O. (1998). Asian consumers’ apparel purchase behavior in

China. Presentations of research at Textile University, Shanghai, and Beijing Clothing Technology University, Beijing.

Kim, J. O., & Forsythe, S. (1998). Cross-cultural consumers’ apparel purchase attitudes

and purchase decisions. Presentations of research at Yonsei University, Seoul, and Sungshin Women’s University, Seoul.

Forsythe, S., & Wilson, K. (1994). Consumer perceptions of apparel quality. Paper

presented at the International Trade and Finance Association, Reading, England. Forsythe, S. & Cavender, D.H. (1993). Mexican consumers of the 90's: Opportunities for

market growth. Presente at té Asociación Nacional de Tiendas de Autoservicio Y Departamentales, A.C. (ANTAD), Guadalajara. (The National Retail Association of Mexico).

Cavender, D.H., Ulrich, P.V., & Forsythe, S. (1993). Textiles and apparel products: The

potential for international direct marketing. Direct Marketing Educators Conference, Toronto.

Forsythe, S., & Cavender, D.H. (1993). U.S. apparel manufacturing: Toward a global

marketing strategy. Presented at the 7th International Conference on Research in the Distributive Trades. Institute for Retail Studies, University of Stirling, Stirling, Scotland.

Additional Invited Papers (Selected) Forsythe, S. (1995). A model for forecasting consumer purchase behaviors in targeted

market segments. Presented at the DAMA Forecasting and Inventory Management Meeting, Charlotte, NC.

Forsythe, S. (1994). Marketing Russell products in Mexico. Market Research Report

presented to Russell Corporation, International. Forsythe, S. (1994). Modeling consumer purchase behavior for apparel in international

markets. Paper presented at the Demand Activated Manufacturing Architecture (DAMA) Consumer Behavior Workshop, Sponsored by the American Textile Partnership (AMTEX), Atlanta.


Forsythe, S. (1993). International markets: Opportunities for textile and apparel markets. Paper presented at Top of Alabama Regional Council of Governments (TARCOG), Huntsville, AL.

Forsythe, S. & Cavender, D.H. (1993). Opportunities in Mexico for the textile and

apparel retail industry. Panel presentation on NAFTA: Implications for the U.S. Textile and Apparel Industry, International Trade and Finance Association (ITFA), Miami.

Federal Grant Reports & Research Briefs: Forsythe, S., Kwon, W., Leone, R. and Shannon, D. (2009, 2008). The pivotal role of

brand image in purchase decisions. National Textile Center Research Brief, United States Department of Commerce, Grant S07-AC01.

Forsythe, S., Kim. J. K., & Petee, T., (2005). Modeling consumer behavior in on-line

environments: Scale validation. National Textile Center Research Brief, United States Department of Commerce, Grant S02-AC23.


environments. National Textile Center Research Brief, United States Department of Commerce, Grant S02-AC23.


environments. National Textile Center Research Brief, United States Department of Commerce, Grant S02-AC23.


environments. National Textile Center Annual Reports, United States Department of Commerce, Grant S02-AC23.

Forsythe, S., Kim. J. K., & Petee, T., (2001). Building global textile and apparel brand

image strategies: A cross-national model. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400:1998.

Forsythe, S., Kim. J. K., Petee, T., & Chapman, L. (2000). Building global textile and

apparel brand image strategies: A cross-national model. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400:1998.

Forsythe, S., Kim. J. K., Petee, T., Dozier, G., & Chapman, L. (1999). Building global

textile and apparel brand image strategies: A cross-national model. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400:1998.


Forsythe, S., Cavender, D., Kim. J. K., Petee, T., & Chapman, L. (1998). Building global

textile and apparel brand image strategies: A cross-national model. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400:1998.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., & Chapman, L. (1998). Building global

textile and apparel brand image strategies: A cross-national model. National Textile Center Briefs, United States Department of Commerce, August 1998, 28.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Solomon, M. (1995,

1996, 1997). Demand responsive marketing in the U.S. apparel industry: Modeling consumer behavior in global markets. National Textile Center Briefs, United States Department of Commerce, March 1998, 30–31, August 1997, 32; May 1996, 32–33; December 1995, 34–35; May 1995, 32.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Solomon, M. (1995,

1996, 1997). Enhancing demand responsive marketing in the U.S. apparel industry: Modeling consumer behavior in global markets. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400:1997, 21–25; 1996, 39–48; 1995, 69–76.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Chapman, L. & Dyer, C. (1993, 1994).

Enhancing demand responsive marketing in the U.S. apparel industry: Modeling cross-national product acceptance in international markets. National Textile Center Briefs, United States Department of Commerce, December 1994, 36–37; June 1994, 34.

Forsythe, S., Cavender, D., Kim. J. K., Petee, T., Dyer, C. & Chapman, L. (1994).

Enhancing demand responsive marketing in the U.S. apparel industry: Modeling cross-national product acceptance in international markets. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400: 57–66.

Forsythe, S., Ulrich, P., Cavender, D., Barry, M., Kim, J., Valencia, M., & Hergeth, H.

(1993). Marketing U.S. apparel products in Mexico. National Textile Center Annual Reports, United States Department of Commerce, Grant 99-27-07400: 59–67.


Grants and Contracts Externally Funded Forsythe, S., & Kwon, W.-S. (2008–2009). The strategic implication of branding for

small food and textile businesses: Can a strong brand overcome a premium price? Alabama Agricultural Experiment Station (AAES) Hatch grant, Auburn University, (ALA041-1-08032), $3,000, PI.

Forsythe, S., Kwon, W.-S., & Leon, R. (2008–2009). The pivotal role of brand image on

purchase decisions. National Textile Center (NTC), S06-AC02, (1st year), $28,908, Co-PI.

Forsythe, S., & Kwon, W.-S. (2005–2008). Developing a model of consumers’ internet

shopping behaviors for apparel and food products. ,Alabama Agricultural Experiment Station (AAES) hatch research grant, ALA-07-017, Auburn University $9,000, Co-PI.

Forsythe, S., Kwon, W., Leon, R. and Shannon, D. (2007). The pivotal role of brand

image on purchase decisions, National Textile Center, United States Department of Commerce, $29,000.

Forsythe, S. and Kwon, W. (2006). The interaction between brand and price in

consumer purchase decisions of textile and apparel products: Can a strong brand overcome a premium price? Alabama Agricultural Extension System, $6,000.

Forsythe, S. and Ahmed, S. (2004). Consumers' evaluation of website usability: A case

study for Nordstrom.com; Gap.com; Macys.com, $1,000. Forsythe, S. (2002). Examining the effectiveness of recent Macys.com internet site and

identify opportunities/strategies to meet strategic goals. Macys.com, $7,000. Forsythe, S., Kim, J., Petee, T. (2002–2005). Modeling consumer adoption behavior in

online environments. National Textile Center, U.S. Department of Commerce, $280,000.

Forsythe, S., & Shi, B. (2000). Assessment of U.S. mattress ticking market. Solutia,

Inc., $2,000. Forsythe, S., Kim, J., Petee, T., Dozier, G., & Chapman, L. (1998–2001). Building global

textile and apparel brand image strategies: A cross-national model. National Textile Center, U.S. Department of Commerce, $276,000.

Forsythe, S., Cavender, D., Kim, J., Petee, T., & Chapman, L. (1995–1998).

Enhancing demand responsive marketing in the U.S. textile and apparel industry: Modeling cross-national product acceptance in international markets. National Textile Center, U.S. Department of Commerce, $312,000.

Forsythe, S., Cavender, D., Ulrich, P., Barry, M., & Petee, T. (1993–1994). Enhancing

demand responsive marketing in the U.S. apparel industry: Modeling consumer


behavior in global markets. National Textile Center, U.S. Department of Commerce, $106,959.

Forsythe, S. (1994). Marketing apparel products in Mexico. Russell Corporation,

$15,000. Forsythe, S. (1994). Emerging retail opportunities in Mexico: Responding to consumer

needs in Mexican markets. The International Council of Shopping Centers Educational Foundation, $9,500.

Forsythe, S. (1994). Emerging market opportunity for U.S. apparel firms in Mexico.

International Textile and Apparel Association Faculty Development Grant, Burlington Industries, $2,000.

Forsythe, S., Ulrich, P.V., & Barry, M. (1993). Marketing U.S. apparel products in

Mexico. National Textile Center, U.S. Department of Commerce, $117,000. Forsythe, S. & Barry, M.E. (1992). Development of a market model for U.S. apparel

exports to Mexico. National Textile Center, U.S. Department of Commerce, $125,501.

Forsythe, S. (1990). Effect of surrogate shoppers on the consumer decision-making

process: Implications for apparel retailers. J.C. Penney Retail Research Program, $4,825.

Forsythe, S. (1991). Analysis of potential users of personal shopping services:

Perceived benefits and concerns. Lazarus Department Stores, Cincinnati. (direct research costs)

Forsythe, S. (1988). Profiling users of wardrobe consulting service. Ohio Department of

Development. (direct research costs) Forsythe, S., Wenth, L., Rucker, J., & Kogerer, R. (1986). The educational value of

student consultation projects involving actual retail clients. The Center for Business and Economic Studies, Small Business Administration. (data collection costs)

Forsythe, S. (1984). Attitudes and concerns of female consumers in selecting apparel

products. The Center for Business and Economic Studies, Small Business Administration, $3,000.

Grants and Contracts Internally Funded Forsythe, S., Kwon, W. and Buyn. S. (2008). Funding to attend market week in


New York with Dillard’s retail buyers. The Daniel F. Breeden Endowed Grant Program, Auburn University, $2,000.

Forsythe, S. (1997–1999). Building consumer-based textile and apparel brand image

strategies: A cross-national study. Alabama Agricultural Experiment Station, Auburn University, $18,000.

Forsythe, S. (1998). Auburn University School of Human Sciences International Travel

Grant, $500. Forsythe, S. (1997–1999). Building consumer-based textile and apparel brand image

strategies: A cross-national study. Alabama Agricultural Experiment Station, Auburn University, $18,000/year.

Forsythe, S. (1994–1997). Building international market opportunities for Alabama

apparel products. Alabama Agricultural Experiment Station, Auburn University, $16,000/year.

Forsythe, S. (1991–1994). Identifying export market opportunities for Alabama apparel

products. Alabama Agricultural Experiment Station, Auburn University, $20,400/year.

Forsythe, S. (1990). Effect of surrogate shoppers on the consumer decision-making

process. School of Educational and Allied Professions, Miami University, $2,200. Forsythe, S. (1985). The influence of clothing cues on job acquisition among women.

University of Georgia Faculty Research Grant, $4,728. Dissertations and Theses Directed Goh, Y. S. (Ph D, In process). The influence of product-brand fit and product-category fit

on product attitude and purchase intention: The role of brand strength and processing fluency, Auburn University, Auburn, AL.

Shim, S. (Ph D, in process). The virtual shopping experience. Auburn University, Auburn,

AL. Bian, Q. (MS, In process). Factors influencing customer brand loyalty toward luxury

products. Auburn University, Auburn, AL. Parker, K. (MS, In process). Cause brand marketing among small businesses. Auburn University, Auburn, AL. Dai, B. (Ph D, In process). Perceived price (un)fairness of dynamic pricing and its impact

on consumers’ purchase intentions. Auburn University, Auburn, AL.


Aghekyan, M. (Ph D, 2009). The role of product brand and store brand image on perceived risks and purchase intentions in online shopping. Auburn University, Auburn, AL. Harben, M. E. (Ph D, 2009). The influence of consumer involvement with the cause, fit

between the cause and the brand, message source, and perceived brand motivations on consumer attitude toward the cause-brand alliance and purchase intentions. Auburn University, Auburn, AL.

Dai, B. (MS, 2007). The impact of online shopping experience on risk perceptions and

online purchase intention: The moderating role of product category and gender. Auburn University, Auburn, AL.

Kim, J. (Ph D, 2006). Sensory enabling technology acceptance model (SE-TAM): Usage

of sensory enabling technologies for online apparel shopping, Auburn University, Auburn, AL.

Liu, C. (Ph D, 2004). Modeling consumer adoption of the internet as a shopping medium:

An integrated perspective. Auburn University, Auburn, AL. Li, X. (Ph D, 2004). How brand knowledge influences consumers’ purchase intentions.

Auburn University, Auburn, AL. Ahmed, S. (Ph D, 2004). Examining the impact of website environmental cues on

consumers’ choice criteria and patronage intentions. Auburn University, Auburn, AL.

Ahmed, S. (MS, 2001). The impact of branded product attributes on values perceptions

and intention-to-buy active wear. Auburn University, Auburn, AL. Li, X. (MS, 2001). Building brand loyalty through consumers’ perceived value. Auburn

University, Auburn, AL. Shi, B. (MS, 2000). Internet consumers’ risk perceptions and online behavior. Auburn

University, Auburn, AL. Batey, D. (MS, 2000). The effect of cue utilization on purchase intention for apparel

products. Auburn University, Auburn, AL. Dunn, N. (MS, 1996). A cross-cultural comparison of consumers’ perceptions of apparel

quality. Auburn University, Auburn, AL. Tufio, M. (MS, 1994). The effect intrinsic attributes, brand name, and price on apparel

product evaluation of Mexican female shoppers. Auburn University, Auburn, AL. Wilson, K. (MS, 1993). Consumer perception of apparel quality. Auburn University,

Auburn, AL.


Courses Taught (Selected) Research Methods (Graduate) Advanced Buying and Retail Accountability (Graduate and Undergraduate) Merchandise Planning and Control (Undergraduate) Apparel Merchandising and Retail Management (Graduate and Undergraduate) Seminar: Current Issues in Retail Marketing (Graduate) Independent Studies: Consumer Perceptions, Brand and Store Image, Internet

Marketing; Online Consumer Behavior; Online Shopping and Perceived Risk (Graduate and Undergraduate)

Special Problems: Consumer Behavior in International Markets; Clothing and Human

Behavior (Graduate and Undergraduate) Social Psychology of Clothing (Graduate)

Documents

Sandra Forsythe Vita