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We Coach The ProsSandra Flores832-289-4465
www.WeCoachThePros.com
"We provide motivated small to mid size companies money making processes.
So they can be more productive, create more sales, stronger relationships and grow their
business rapidly.”
Par-ti-ci-patePar-ti-ci-pate
Who is Sandra Flores?
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o Speaker/TrainerBusiness Solutionist
o Entrepreneur for 17 years
Authorized Local Expert – Sandra [email protected] D:832-289-4465
Text wecoachthepros to 22828 to join my list!
facebook.com/wecoachthepros
@wecoachthepros
linkedin.com/in/wecoachthepros
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2. How to set marketing goals
Engage members, advocates, volunteersIncrease donations, revenue
Nurture leads and relationships
Drive repeat business and word-of-mouth referrals
Reach new customers, donors
Marketing goals are general
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Where are you today?
Let’s take a poll!
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Why Email?
Don’t believe me, check out what others have to say!Why Email is Still More Effective than Social Media Marketing - Forbes Magazine, Oct. 2013
Survey: Email is 40 Times More Effective Than Facebook and Twitter – Entrepreneur.com
Is Email Dead?
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Email has highest ROI than any other online marketing tool.
“…email remains one of the highest ROI and most measurable marketing tools available for small businesses”
Copyright ©2014 TheHuffingtonPost.com, Inc.
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Email is 40 times more effective than Facebook or Twitter (more popular than any social media!)
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Email + Social
Email & SocialYou have to use both
Drive traffic back to your list, email, etc...
Amplify your email
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Email is mobile friendly (50% Americans use their smart phone or tablet to check emails.)
83%of the audience for this seminar use mobile devices to manage their personal lives
80%of adults 18-44 have
their smartphones with them
22 hoursa day
mediabistro.com
Flipping the funnel
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1. Marketing for today
Marketing then.
Marketing now.
The Science of Doing It Right!
Do Not Spam!
Don’t Use Bootleg Methods
CAN-SPAM ActCAN-SPAM Actgo to go to www.business.ftc.govwww.business.ftc.gov and search “CAN-SPAM” and search “CAN-SPAM”
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Anatomy ofa Newsletter
Links to your website
Links to your website
Social Share iconsSocial Share icons
Your social media iconsYour social media icons
Your message or testimonial
video
Your message or testimonial
video
Your header and brandingYour header and branding
Your photoYour photo
Email is hard to beat.
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3. Campaigns that drive action
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Email & social media work great together, but when it comes to results and effectiveness - email wins!
Email + Social
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Newsletter
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Use Videos
Client Testimonials
What do I write about?
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2. How to set marketing goals
Marketing Objectives are measurable
• Get 100 new likes on Facebook through content download
• Send VIP event invitation to past attendees and sell 30% of tickets
• Announce new products and special savings weekend
to drive 10% increase in sales
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marketing
Types of events
At its core, marketing is abouteliciting a physical and measureable
response
Pull registrations
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Types of events
What are
campaigns?
Push invitations
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A note about engagement…
ENTICE to stay in touchENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
Types of events
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Seminarsand lectures
Workshops and classes
Social and networking
Conferences
Fundraisers and galas
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Why run one?
What’s your goal?
Raise money or drive purchases
Create engagement
Celebrate milestones
Reward loyalty
Educate
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Why run one?
To charge or not…
Don’t be afraid to charge for your event!
Date/timeconflict
LocationOther Cost
200,000 RSVPs x .01% = 20
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
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Promotion
Timing matters
Create buzz (5-6 weeks out)
Increase registration (3-4 weeks out)
Maximize attendance(2 weeks out to event date)
Save the date!Allow time for planning, booking travel, donations, etc…
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Promotion
Timing matters
Create buzz (5-6 weeks out)
Leverage your newsletter
Feature event info on website
List your event publicly
Event directoriesEvents in AmericaLocal paperLocal event calendarsCo-marketing
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Promotion
Communication schedule
Increase registration (3-4 weeks out)
Social media posts & sharingFacebook events app
Invitations: paper and email
Registration formEvent homepage
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Promotion
Communication schedule
Maximize attendance(2 weeks out to event date)
Provide tickets or confirmation
Send email reminders
Reminder on event website or homepage
Updates and reminders on social media
“Forward” and “Share”
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1. Marketing for today
are your new best friends
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
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Registration
Information all in one place
Easier.Available 24/7RSVPs and declinesPaymentsSell items, track donations
50%Percentage of invitees(who received paper invites) that want to register online-- Direct Marketing Association
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Registration
The more it’s used…
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Registration
Payment & donation options matter
Credit cardCheck
Online payment solutions
Cash
Credit cardprocessors Check
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Registration
Keep it simple: invitationThe subject line matters!
Event details
Logo or simple
graphics
Compelling message, why to attend
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Registration
1: What should you collect?
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Plan/adjust logistics, entertainment or auctionPlan/adjust seating or monitor capacityCommunicate about openings, adjust staffing, add/remove options
Monitor meal options, clothing sizes/quantity, audience compositionPlan/adjust event finances
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Registration
Keep it simple: registration page
Event details
Logo or simple
graphics Brief description of event
Event name
Simple form fields
Presentation Design Workshop
Wondering how to make your next presentation the best you've ever delivered? Attend this workshop and learn how to approach developing your content, the design process (including some PowerPoint power tips) and the delivery of your story. Laptops and questions are welcome!
Good data out
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Good data in
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Registration
Think beyond the event
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Improve future event planningand marketing effortsBuild new customer/supporter relationshipsGrow your email list
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
The most important thingyou have to do after the event
Thank you.Say
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Post-event
Review statistics and data
Identify shows & no-shows
Review revenue or funds raised
Segment follow-up lists based on registration questions, activities participated in or behaviors
%
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Post-event
Collect pictures and videos
Post-event
Get feedback with a surveyKey insights
Event venueTime / time of yearFoodEntertainmentSpeaking programInterestsDemographicsNewsletter sign-up
Types of Events| Why run one? | Promotion | Registration | Post-event | Next Steps
Reconfirm their registration
Checklist Reminder Email
Note if there is a waitlist or the event is full
Describe check-in process, where to park, what to bring, emergency contact information…
This can be a long email…really! Provide as much information as your attendees will need to ensure they have an enjoyable experience.
Say “Thank you”!!
Checklist Follow-up email
Include at least one photo from the event!
Ask to participate in your survey
Ask attendees to post, tweet, comment about their experienceProvide links to your social media channelsProvide them with sample content – write out some tweets for them
Re-emphasize the call to action of the event: donate, visit your store, volunteer to help, etc.
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Registration
You have the information. Now what?
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© Constant Contact 2015
All the channels that matter.Email. Mobile. Social.
Grow with Constant Contact
All the marketing campaigns you need together in one place.
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Email marketing is inexpensive and budget friendly = $20/month (up to 500 active contacts)
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Next Steps
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Increase Your Brand Awareness with…
http://www.youtube.com/watch?feature=player_detailpage&v=AANA7lyF7dA
Next Steps
Done for You*
Next Steps
How Can I Serve You?
DIY
Do It Yourself
DFY
*Check out my services at www.drasticonlineresults.com Click Work with Toni on the menu
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Next Steps
Sign up now…
You have an advantage.
Your customers love you!
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You can do this!
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