SANCHI MILK INDUSTRY

MISSION

To carry out activities for promoting production, procurement, processing, manufacturing and marketing of milk and milk products for socio-economic development of the farming community.

Development and expansion of such other allied activities as may be conducive for the promotion of the dairy industry, improvement and protection of milk animals and economic betterment of those engaged in milk production.

INTRODUCTION Sanchi stores have their monopoly all over Madhya

Pradesh. They sell milk, toned and with cream, along with other dairy products like cottage cheese, curd, shreekhand, Milk, and sachets of cold water.

LOCATIONIndore Sahakari Dugdha Sangh Chanda Talawali,

Manglia, Indore. No problems of electricity, water and man power. From

the nearby city, company can get technicians and engineers easily.

This Company has got perfect situation exactly nearer to highway so ease of transportation.

ORGANIZATION Three Tier Structure of Dairy Cooperatives

PRODUCTSMilk•Smart

•Taza

•Shakti

•Gold

•Diamond

Others products •Ghee•Milk powder•Butter•Flavored milk•Ice cream

ACTIVITIES Field operation: The Field Operation activities begin with organization of Dairy

Co- operative Societies in the rural areas and end with milk transportation to the dairy dock. The basic Field Operations include:-

Organization of Dairy Co-operative Societies on 'Anand' pattern.

Organizing milk producer farmers' training programs for formation of co-operatives, awareness to co-operative principles & milk production enhancement techniques etc.

Procurement and transportation for arrangement of milk. Providing Technical Input services to the milk producer

farmers for milk production enhancement such as Animal Health Care (First Aid & Emergency), Artificial Insemination, Balanced Cattle feed and improved fodder seed etc.

Preference to economically weaker sections, small & marginal farmers, scheduled caste / tribe categories in various activities.

Plant operation: The plant operation activities begin with receipt of milk at the

Chilling Centre / Dairy Dock and end with dispatch of milk & milk products for distribution.

The basic activities of Plant Operations include:- Reception of milk at Chilling Centre / Dairy Dock.Testing of milk, Pasteurization, Chilling, Packing,

Manufacturing & packing of Main products like Ghee, SMP, White Butter & Table Butter. Manufacturing & packing of indigenous products like Shrikhand, Lassi, Peda, Salted & Plain Butter Milk, Flavored Milk etc.

Storage of products.

Marketing: Marketing of different types of milk in different pack sizes (Full

Cream Milk, Standard Milk, Toned Milk, Double Toned Milk, Skimmed Milk etc.) under the brand name "Sanchi".

Marketing of Indigenous fresh milk products (Ghee, Flavored Milk, Butter Milk, Shreekhand, Sweet Curd, Mattha, Dahi, Lassi, Peda, Chakka, Mawa, Paneer etc.) under the brand name "Sanchi" within the state.

Sales Promotion and advertising Sale of surplus milk to the other cooperative Milk Unions under the State Milk Grid (SMG) and to other Cooperative Organizations / Milk Unions outside the state under the National Milk Grid (NMG).

Marketing of Ghee, Skimmed Milk Powder (SMP) and Table Butter under the brand name "Sneha" by MPCDF (products manufactured by the Milk Unions) outside the state. Consumer Awareness about Pasteurization of milk, "Quality" and "Hygiene" aspects of "Sanchi" milk and milk products. Distribution System for liquid milk and milk products in the towns. Tapping new areas and townships for sales coverage. Organizing campaigns against adulterated milk.

MAJOR COMPETITORS

Amul

Saurabh Dairy

Arihant Sales Agencies

Local Vendors

THANK YOU!!