San Francisco Bay Warning Sign Evaluation Mallory Collins and Kelsie Scruggs CDPH Sign Evaluation Purpose and Methods Information collected Baseline information on fish consumption practices Awareness of the sign Knowledge retained from sign Intent to change behavior Intent to share Information Methods Convenience sample of anglers (n=37) Interviewed in August and September 2012 Signs posted at least one week before interviewing Geographic coverage Interviewed in English, Spanish (1), Chinese (8) Site Name (County) Number of Questionnaires Pier 7 (SF)10 Oyster Point (San Mateo)7 Candlestick Point (SF)6 Berkeley Marina (Alameda)4 Emeryville (Alameda)3 Pier 14 (SF)3 Richmond Marina Bay (Contra Costa)1 Port View Park (Alameda)1 Pier 1 (SF)1 Vallejo Promenade (Solano)1 Total 37 Number of Questionnaires by Site Questionnaires by Gender: 36 Males 1 Female How often do you eat fish from the Bay? Do you eat fish from the Bay? Have you seen the sign? Do you remember what the sign was about? (some responses overlapped) What types of fish are good to eat? Number of Correct Responses per fish for Good to Eat Fish What types of fish are NOT good to eat? Number of Correct Responses per fish for Not Good to Eat Fish Do You Remember Why the Sign Said Not to Eat Certain Fish? Who Do You Think the Sign is Intended For? People Fishing in SF Bay Everyone Other Dont Know Havent Seen the Sign ? X Will This Sign Influence Your Future Decisions? How Will Your Future Decisions Be Changed? Wont eat as much of a certain do not eat fish 2 Will follow the sign 7 Will throw back do not eat fish 2 Will you share this information with others? Yes21 No11 Dont Know2 Havent Seen the Sign3 What Information Would Be Shared Kelsie Scruggs Jenny Tang Mallory Collins Aida Negrn Rebecca Lakew Al Aparcio Lixia Zhang Olga Martinez Cindy Vo Erika Suarez Interviewers