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Samsung FMC SolutionSamsung FMC Solution
Purva R. RajkotiaSamsung Telecommunications
Purva R. RajkotiaSamsung Telecommunications
CDG MeetingTechnology Forum FMCOctober 7,2005
CDG MeetingTechnology Forum FMCOctober 7,2005
1
ContentsContentsContentsTelecom Challenges and Needs
FMC Value ChainKorean Broadband Market Status
FMC Drivers
Examples of FMC
Samsung FMC SolutionSummary
What is FMC?
Market Demographics
2
Telecom Challenges and Needs-Fixed Broadband market in KoreaTelecom Challenges and Needs-Fixed Broadband market in Korea
Saturated Market with Flat Revenue Growth
Good Opportunity for Value Added Services and
Applications with High Quality BB Infrastructure
3
Telecom Challenges and Needs-Mobile Broadband market in KoreaTelecom Challenges and Needs-Mobile Broadband market in Korea
(Million)
35
30
25
20
15
10
5
0
Mobile Internet SubsTotal
15.8
22.7 23.7
26.728.5 29
32.3 33.2
2.5
15.7
23.829.1
31
35
1996 1997 1998 1999 2000 2001 2002 2003 2004
0.24.4
9.5
EV-DO Subs
4
Mobile1xEV-DO 11M
Bandwidth1000 TimesBandwidth1000 Times
50M56K‘95 ‘04
InternetUser
103 Times
InternetUser
103 Times31M0.3M
‘95 ‘04
‘95 ‘04
PC5 Times
PC5 Times
26.2M5.4M
2M
4M
6M
8M
10M
12M
Dec. 2001 Dec. 2002 Dec. 2003 May 2005
Wireline Broadband Total
ADSL/VDSL
Cable
Subscriber StatusSubscriber Status
LAN
6.7M
4.2M
1.2M
12M
Korean Broadband MarketKorean Broadband MarketKorean Broadband Market
5
‘98 ‘04
Cyber StockTrading
380Times
Cyber StockTrading
380TimesW W
$3.5T$9.2B
‘00 ‘04
E-CommerceVolume
6Times
E-CommerceVolume
6Times W W$300B$48.3B
‘99 ‘04
Internet Banking Sub.
202Times
Internet Banking Sub.
202Times24.3M120K
New Business/Commercial Dynamics due to BB services
uu--Commerce Commerce Any Time, Any WhereAny Time, Any Where
Any ServicesAny Services
Business ImpactBusiness ImpactBusiness Impact
6
What is FMC?What is FMC?
FMC is understood as the combination of fixed and mobile services, networks, and commercial practices. It does not presuppose a technology.
FMC is understood as the combination of fixed and mobile services, networks, and commercial practices. It does not presuppose a technology.
Different levels of FMC•Network Convergence –Fixed and mobile networks physically use the same infrastructure.
•Commercial convergence – Resource of fixed and mobile departments are pooled.
•Service Convergence – Seamless delivery of fixed and mobile telephony and supporting services.
Different levels of FMC•Network Convergence –Fixed and mobile networks physically use the same infrastructure.
•Commercial convergence – Resource of fixed and mobile departments are pooled.
•Service Convergence – Seamless delivery of fixed and mobile telephony and supporting services.
7
FMC DriversFMC Drivers
8
FMC Value ChainFMC Value Chain
VoIPInternetBackbone
Access
InternetBackbone
Access
Network OperatorNetwork Operator
InternetServiceProvider
InternetServiceProvider
InternetPortal
InternetPortal
InternetAccess Service
InternetAccess Service
Network infra and access device related Content-Related
Network OperatorNetwork Operator
NetworkAccess
Provider
NetworkAccess
Provider
Mobile AccessService
Mobile AccessService
Network infra and access device related Content-Related
Network and device
manufacturer
VoIPContentProviderContentProvider
Applicati-on
Provider
Applicati-on
Provider
Middleware
Middleware
Integrated
Portal
Integrated
Portal
NetworkOperatorNetworkOperator
Content- Related Network infra-Related
ConvergedServices
ConvergedServices
Content Related
Fixed Line Telecommunications
Mobile Telecommunications
Source: FMC and Reconfig Value Chains, Dong-Hang Yong et.al; IEEE comm. Magazine, Oct. 2004
FMC
9• SM
S
1997
1997
1999
1999
• ISM
S20002000
20012001
20022002
20032003
20042004
•Browser•MP3
• GVM
• WAP
• Built-inCamera
• Images
• SKVM
Wavelet VOD
Wavelet VOD
• Color LCD• 16 Poly
• MMS
• MPEG4
MPEG4VOD
MPEG4VOD
• 65K Color• 40 Poly
• Video
Telephony
• Mega Pixel• Camcorder• Ext Memory
Streaming TV
Streaming TV
• Smart Card
M-Banking
Mo-BlogM-BankingMo-Blog
M-Banking
n.TOP
PersNet
Mobile Data Service EvolutionMobile Data Service Evolution
20052005
• DMB
BCMCSBCMCS
• DO-B/Wimax/ WiBro
20062006
• 7M Pixel• 3M
Pixel
Download Service
Download Service
10
Telecom Broadcasting Convergence: DMBTelecom Broadcasting Convergence: DMBTelecom Broadcasting Convergence: DMB
Satellite DMB
Terrestrial DMB
7 Video Channel / 18 Music Channel / 3 Data Channel
12 Video Channel / 25 Music Channel / 3 Data Channel
11
• Mini-Hompy launched 2001, Mobile Mini-Hompy Launched March, 2004• Converged Blogging + Internet Community (Café) Service• 13M Subs (April ’05) 1M Mobile Cyworld users (Aug ’05)• Cyber Item Sales: $200K/ day (April ’05)• Mobile Phone 2 Web MMS Uploads: 110K /day (May ’05)• Web 2 Mobile Phone Downloads: 10K /day (May ’05)• Major User Group: 20~30s (20’s Women)
Mobile Web
Telecom Information Convergence: CyworldTelecom Information Convergence: Cyworld
Human Relation
Self Expression
Easy Going
Instancy
Visualization
ChattingHomepageOn-line CaféMini-Hompy
12
Telecom Entertainment Convergence: MelonTelecom Entertainment Convergence: Melon
• Launched November 15, 2004• Ubiquitous MP3 Music Service for Mobile Phone, MP3 Player, and PC• Music Streaming, Downloads, Storage of Music• Music License Bank (MLB) Type Operation
• Fee
• Subscribers• 330K @ Dec. 2004
•Revenue sharing with Operator and CP
Download + Streaming$ 4 / moMonthly contract
Streaming Only$ 2.5 / moStreaming contract
Download + Streaming$ 12 / 3 mo
$ 23 / 6 mo
$ 46 / 12 mo
Long term contract
Download$ 0.5 / songNo monthly contract
13
Telecom Financial Convergence: BankONTelecom Financial Convergence: Telecom Financial Convergence: BankONBankON
• Mobile Banking Service• Launched Sep., 2003 (1st in Korea)
• Subscribers: 1.9M (Korea Total: 5.6M) (as of April, 2005)
• Smart Card Based Mobile Baking Service• Major Features: Account Balance Check, Money Transfer,
Deposit, Cash Advance, Payment, Credit Card, Currency Exchange, etc.
• Alliance with 17 Banks (3,000 Branches) (as of May. 2005)
• Price• 67 cents/mo + Transaction Charge
• Security• Svc. PIN, Account PIN, Authentication Key
• ARPU• 20% Higher than Non Users
Frequently Used Svc.Frequently Used Svc.
Frequency in UseFrequency in Use
Money Transfer(41.7%)
Account Balance Check(41%)
Cash Withdrawal(9.5%)
Credit Card(1.1%)
1/week(41.7%)
1+/day(21.3%)
2+/week(22.8%)
(Source: LGT Survey, Nov. 2004)
(Source: LGT Survey, Nov. 2004)
14
IP Network
• Address Book• PIMS• Personal Electronic Album
HomeN/W
• EPG/PVR
Cable N/W
• Home Appliance Control
• Home/child Monitoring
• Multi-point Video Telephony
• Automatic Alarm
• EPG/Remote PVR control
• Integrated Messaging Control
• Rich Media Control
• Automatic Alarm System• Dispatch of Security Service
HFC
Personal VPN
IMS Network
Home BTS(Access GW)
• Home Appliance Control• Multi-point Video Telephony
Home: Center of Convergence Services
Intelligent HomeIntelligent HomeIntelligent Home
15
Cyber CommunitiesIndividualismGroupsSocializationSocialization
PersonalizationCustomizationMass ProductionServicesServices
Real WorldLiving SpaceLiving Space
Mobile PhonesImproved Services
PC, InternetLetters
Phone callsMajor Major CommComm
Future Customers: Post Digital GenerationFuture Customers: Post Digital Generation
CyberWorld
RealWorld
CyberWorld
RealWorld
DigitalDevices
[ Consumer Trend Report: PDG / Cheil Communications, March 2005 ]
16
780,977 NAVER Cafes
5,530,117 Daum Cafes
742,974 Cyworld Clubs
PDG: Cyber World + Real WorldPDG: Cyber World + Real WorldSocial Space: Cyber communities (Cafés)Café: A place to share information and opinions
Popular Personal Blogs # of Cafes joined
M 25-32F 25-32M 25-325
F 25-32F 13-28M ↓124
M 33-42F 19-24F 13-183
F 33-42M 25-32M 19-242
M 19-24M 19-24M 13-181
Visitor#Scrap#Friends#Rank
25.9M 25-325
31.5F 19-244
35.7M 19-243
44.3M 13-182
49.3F 13-181
# of cafes joinedGender (Age)Rank
(Source: Daum Café, Dec, 2004)
(Company data, May 24, 2005)
17
PDG: CharacteristicsPDG: Characteristics
uman Relationship
xpressionism
nti-literality (=Visualization)
elaxed Mindset (=Easygoing)
rend-independence
peed (Instancy)
• Keep 1:1 Relationship b/w Marketer ‘n’ Consumer
• Feel ‘n’ Response to PDG’s Analog Tendency
• Develop and Support Various Methods of Expression
• Keep in mind, all Kinds of Devices/Media can be Communication Tools
• Technology that Supported by ‘Culture of Reset’
• Sympathize with ‘Sprit of Venture and Challenge’
• Make Consumers Understand the ‘Needs’ of Accepting Trend
• Minimize Risk and Provide Instant Result
• Develop and Spread Product and Service in a Short Time
[ Consumer Trend Report: PDG / Cheil Communications, March 2005 ]
18
Human Centric U ServicesHuman Centric U ServicesHuman Centric U Services
Anyone
Anydevice
Anywhere
Broadcasting
Cable Network
FixedBroadband
Network
SatelliteDMB
Satellite Network
Anymedia
Anyservice
Safe Life
Convenient Life
Joyful Life
Wealthy Life
Home Control
GamesPersonal Info
Mgmt
Anytime
e-Education
Security
Anyone
e-Shopping
e- Banking
Remote Medical Treatment
M-TV
WirelessBroadband
Network
3G Cellular Network
Photos
e- Happiness
19
IMS Session Control
Home IMS ServiceCustomized to Home
Public IMS ServiceSeamless to Public, Enterprise & Home
Enterprise IMS ServiceCustomized to Enterprise
Mobile IMS 2G/3G Clients
Fixed IMS Clients
Mobile IMS WiFi/16e Clients
IMS ServersHSS MRF
Public A/S Enterprise A/S Home A/S
Legacy Network
PSTNPSTN
PLMNPLMNIMS MGC
Samsung Client Platform
Samsung Service Platform
SamsungControl & BearerPlatform
Samsung FMC SolutionSamsung FMC Solution
20
3G MobileNetworks3G MobileNetworks
FixedNetworks
FixedNetworks
CableNetworks
CableNetworks
MobilityConverged
Home Networks
MobilityConverged
Home Networks MobileWiMAX
Networks
MobileWiMAX
Networks
VoIP
IMSIMS
MessagingPresence
MessagingPresence PTAPTA BroadcastBroadcast VoIPVoIP VODVOD GameGame m-
Commercem-
Commerce
Samsung FMC SolutionSamsung FMC Solution
21
VoIPPhone
Softphone
WirelineNetwork
Core TransportNetwork
Inter-operatorsNetwork
CoreTransportNetwork
(Other SP)
Analog Phone
BR
IMS-Proxy
IMS-MGC
IMS-MRF
SGW
OSA GW
PDSN/GGSN
SMGW-100I
HSSHSS
HSSSLF
ADMFDF
AS
BSC/RNC
BTS/NodeB
Lawful InterceptionEMS for PTT AS
ChargingServer
DNSServer
OSSEMS for
IMS
IMS-Server
OSA ASOSA ASOSA ASPTT
SIP AS
SIP App.
SIP AS
SIP App.
SIP AS
Service Framework
ENUMServer
PSTN /PLMN
IMS-Serving
BR
HGW
HSSRAS ACR
WirelessNetwork
SBCCMTS/AGW
CDMA/WCDMA
IEEE802.16e
3rd Party Solution
Samsung Solution
Samsung IMS ArchitectureSamsung IMS Architecture
22
Great external memory for mobile phone -> Mobile Economy
1GB Multi-Media Card for Mobile1GB Multi-Media Card for Mobile
500 5M pixel images 250 MP3 songs 3 QVGA titles
23
Mobile is our LifeMobile is our Life
SummarySummary
Personalized Services
e was Everything
Inter-industry Convergence Services
U is Everything
Mobile BB Interactive Services
24
Thank YouThank You
