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Our question: Do material or
experiential purchases make you happier?
Sunday, November 14, 2010
What are all the things you think might affect a
person’s happiness?
Sunday, November 14, 2010
Control of variables
Sunday, November 14, 2010
Why can’t you do this with people?
Sunday, November 14, 2010
Big idea: Randomized Samples
group A group B
Sunday, November 14, 2010
On average, alike in every way
Sunday, November 14, 2010
Now give different treatment
•Group A: Write about an experience
•Group B: Write about a material good
Sunday, November 14, 2010
Different outcomes must be due to different treatment
group A
group B
Sunday, November 14, 2010
Problems? Questions?
Sunday, November 14, 2010
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