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SAMPLES OF RECENT WORK Pam Willoughby2009
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Client:Saint Joseph’s Translational Research Institute
Objective:Introduce SJTRI’s new preclinical facility at Technology Enterprise Park to scientists and executives at pharmaceutical and medical device companies.
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Client:
South Fulton Medical Center
Objective:
Reposition the hospital among consumers, physicians and staff using latest HealthGrades ratings. Integrated campaign included direct mail (pictured), outdoor, television, radio, and print advertising.
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Client:
Fifth Third Bank (via CheckFree)
Objective:
Promote online bill pay using cause related incentive of contribution to breast cancer research.
Results:
Generated 20% response rate.
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Client:
REIT Funding
Objective:
Web site for prospective investors and fund managers
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Client:Morrison Senior Dining
Objective:Create and present market knowledge via reporting of proprietary research. Project included assimilation of research findings from diverse qualitative and quantitative studies, analyzing results, and preparing model and selfevaluation tool.
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Client:
Atlanta Medical Center
Objective:
Generate consumer inquiries for bariatric surgery. Campaign included research, Web site, brochure and television advertisement.
Results:
Campaign generated 220% increase in calls and 300% increase in unique visitors to Web site.
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Client:
Habersham Funding
Objective:
Define brand, articulate key messages, develop business development collateral and Web site.
