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Table of Contents

Introduction 4

Chapter 01 Online Jewelry Stores 5

Chapter 02 How to Sell Jewelry Online 10

Chapter 03 Where to Sell Jewelry Online 18

Chapter 04 How to Costume Jewelry 27

Chapter 05 How to Sell Handcrafted and Handmade Jewelry 31

Chapter 06 … Selling Fine Jewelry 35

Epilogue 40

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Introduction

Congratulations on your wise decision to invest in “Sell Jewelry Online.”

There are many great reasons to be interested in selling jewelry, and setting up your business

online can be a great way to cut your overhead costs and pass the benefits on to your customers—

which is part of why so many people choose to buy online instead of from brick-and-mortar stores in

the first place. The variety of jewelry available for sale on the internet is absolutely huge, and may

become even more huge as a result of your business if you sell your own designs and creations. In this

eBook, I attempt to provide information that will be helpful regardless of the type of jewelry you

choose to sell.

As an eBay seller and online shopper with an interest in style, I do my best to bring my insight

on what kind of marketing and presentation will be most likely to appeal to potential buyers in addition

to the behind-the-scenes details of selling jewelry online.

That said, no matter how much information you start out with, the wide appeal of jewelry

means that you will have a lot of competition to deal with. You will need to be especially creative in

order to find a way to stand out among all the other online jewelry sellers, and that creativity is far

more likely to come from experience than information. That said, I hope this book will help give you a

solid starting point to creating a thriving online jewelry business.

Thank you for selecting this eBook, and happy reading!

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Chapter 01 – Online Jewelry Stores

In the information age, more and more consumers have been turning to the internet in their

search for appealing jewelry. Although they do not get the opportunity to examine the product in person

like they would in brick-and-mortar stores, selling jewelry online presents many advantages for sellers

and buyers alike.

Whether a customer is looking for fine jewelry to commemorate an occasion or to augment a

collection, or fashionable costume jewelry to bring their outfits to life, they will save time and effort by

searching for their dream piece online and are more likely to find something that perfectly suits their

unique taste in accessories. This means that you as a seller will have an easier time finding customers

with niche tastes to buy your distinctive pieces online than you will fund your own brick-and-mortar

store or selling your products to other stores.

If you make your own jewelry or enjoy curating pleasing collections of jewelry for others,

selling online will give you greater creative opportunity. Because of the lower overhead costs, you will

gain more room to take risks in the pursuit of displaying your creativity by coming up with the most

dazzling products you can offer. And by putting your innate creativity to use in this way, you put

yourself on the path to gaining a loyal base of customers that will trust your taste and keep coming

back to you to satisfy their craving for beautiful jewelry.

However, it's important to keep in mind that the variety of tastes being catered to online can be

a disadvantage as well as an advantage. You may be able to reach more customers with more varied

tastes, but you will also have to compete with many other sellers of jewelry. Because it is easier to find

jewelry suiting specific tastes online, it is also easier for your customers to look elsewhere and

potentially find something they like better than what you have to offer, or never even see your products

thanks to the countless other jewelry sellers on the internet. In order to attract your customers and keep

them, you will need more than just an appealing selection of products. It will be very important that

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you will be able to write appealing descriptions that still utilize the keywords your customers will be

using in their searches. Painting a sympathetic, truthful picture of yourself as a seller or jewelry maker

that will make your customers want to support you in your business endeavors is also likely to prove

helpful.

This chapter will provide an overview of some of the forms your online jewelry business could

potentially take that will be elaborated on in chapters two and three.

Online Sales Platforms

If you are just starting out and selling either vintage or your own handmade jewelry, Etsy is one

platform that can be great to start out on since it's particularly well-known. However, it is not the only

platform out there. For those selling their own creations, Storenvy and Shopify can also be good

platforms to try. For higher-end artisan products, Artfire and Ruby Lane could also be worth looking

into. The downside of these kinds of websites is that they usually charge fees to sell your wares to

them, often times in the form of a percentage of your sales or listing fees.

What kinds of overhead costs you are willing to accept in exchange for the use of online sales

platforms will vary depending on your individual needs and priorities. Another variable factor is the

features and ease of use of each platform. If you are experienced at selling other goods online or good

at coding, you may want to have the option of customizing your page on whichever platform you

choose to fit the image you want to project to your potential customers. On the other hand, you may be

totally new at doing business online and want the technical process of getting your items online to be as

smooth and easy as possible so you can focus on other aspects of your business. Regardless of what

your preferences are, you would do well to compare both the features and usage costs of a variety of

sales platforms (feel free to look beyond those mentioned here—there are many platforms out there)

before you make a decision regarding which one you will use.

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Selling Jewelry Through Social Networks

You can also use social networks to your advantage when selling jewelry online, either as a way

to advertise your sales platform storefront on another website or by making your sales through the

social network of your choice itself. One advantage of this is that using a social network gives you

more opportunities to interact with your customers. If you post interesting things on your page, such as

pictures and explanations of your crafting process, pictures of people wearing your jewelry with outfits

that will appeal to your target market, or people going out and doing interesting things while wearing

your jewelry, people may follow you even if they don't immediately want to buy from you. Then, once

they or their friends are in the market for a new piece of jewelry, they'll be more likely to remember

your jewelry and buy from you.

In order to appeal to your followers on social networks, it is important that your posts are

genuine. Avoid anything resembling a hard sell like the plague, and stay away from the soft sell

mentality as well. Instead, try to just focus on interacting with people for the sake of building a

connection. If you're putting effort into the business of selling jewelry, chances are you enjoy

something about the process. Talk to people about it. Put up previews of new products and tell your

followers how excited you are to see them on people. Keep an eye on what your followers are talking

about and participate in their discussions, even if they aren't specifically about your business. Make

some friends.

You can also offer special discounts through your social networking pages to encourage people

to follow you and drive traffic to your store, whether you have your own website or are selling through

an online sales platform like Etsy. To make it even more fun, you can encourage people to advertise for

you by posting pictures of themselves or their friends wearing your jewelry, by organizing drawings for

gift cards to your store, or by holding a contest for the best photo or outfit that includes one of your

products.

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Different social networking pages will have different focuses and different user demographics,

so choose the social network you will pour your charm and effort into wisely. Click around the website

before posting material if you aren't familiar with it and get to know it well. Develop a strategy before

you start posting to make sure that people won't see sloppy attempts at winning people over in your

posting history. It would probably help to look up other jewelry sellers on your website of choice and

look at what they do with their pages to give you an idea of what marketing is effective on that social

network, but make sure you don't directly copy anyone. Social networks are ideal for advertising the

things that make you and your products stand out, and if nothing stands out, potential buyers can easily

ignore you—if they even see your page in the first place.

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Setting Up Your Own Online Storefront

Another way to sell jewelry online is, of course, to make your own website. In doing so, you

lose a lot of the help and support that sales platforms are designed to provide you with, and you will

still need to pay for a domain name and hosting fees. However, having your own domain can help your

buyers remember how to find your products more easily once they've heard of you, and you will have

more control over what your sales website looks like and how it is set up with your own website than

you would over social networks or sales platforms.

If you're new to selling jewelry online, or new to making online sales in general, it may be a

good idea to start off on a sales platform, then create your own website once you've established your

brand and gained a reputation for having good quality products. You would also do well to study the

search keywords used by your target market and figure out what words to use in your product

descriptions and on your website in order to be more prominent in web search engine results. However,

make sure you don't use keywords at the expense of compromising the distinctiveness of your brand.

Jewelry in particular holds a lot of personal significance to buyers, so you need to take a personal

approach in your marketing.

Epilogue

No matter what kind of jewelry you're selling, someone else online will have something similar.

The massive amount of competition online may even overshadow the benefit of having reduced

overhead business costs, depending on your level of internet savviness and your stomach for marketing.

That said, the internet also presents a huge opportunity for sellers that understand how to make

good use of it. And although there will always be products that are comparable to yours, if you have the

right combination of creativity and vision, you can still shine among other sellers and attract loyal

repeat buyers. By appealing to certain niche tastes, you may thrive on the internet when you would

never be able to find enough customers offline to make a profit off of your stock.

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Now that you have some information to start out with, along with whatever inspired you to

download this eBook, you're in a much better position to decide whether selling jewelry online is the

right business choice for you.

I wish you the best luck possible getting your jewelry business off the ground! Thank you for

downloading this eBook.

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