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8/13/2019 Sample Legal Document
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Financials
Our annual marketing budget is $100,000. Sales are anticipated to achieve revenue of
$1,172,925. Our marketing expenses will equate to approximately 8.5% of the overall
revenue.
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Break-even AnalysisCreate or edit
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Fixed Costs
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Fixed Costs
Cost
Rent or Lease $0
Professional Services $1,000
Payroll $10,000
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Interest Payments $2,000
Utilities & Telephone $5,000
Non-discretionary marketing expenses $0
Other $0
Total Fixed Costs $18,000
Break-even Analysis
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Break-even Analysis
Monthly Units Break-even 145
Monthly Revenue Break-even $19,929
Assumptions:
Average Per-Unit Revenue $137.14
Average Per-Unit Variable Cost $13.28
Estimated Monthly Fixed Cost $18,000
Sales Forecast
Room revenue for this year is based on an average growth rate of 10%. This is based
on the number of pre-contracted corporate rooms, and an anticipated return to
business levels projected.
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Sales Forecast
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Sales Forecast
FY 2006 FY 2007 FY 2008
Unit Sales
Corporate Single 1,925 2,118 2,118
Corporate Double 3,665 4,032 4,032
Corporate Deluxe 2,695 2,965 2,965
Corporate Suite 268 294 294
Total Unit Sales 8,553 9,409 9,408
Unit Prices FY 2006 FY 2007 FY 2008
Corporate Single $95.00 $95.00 $99.00
Corporate Double $125.00 $125.00 $135.00
Corporate Deluxe $175.00 $175.00 $195.00
Corporate Suite $225.00 $225.00 $240.00
Sales
Corporate Single $182,875 $201,210 $209,633
Corporate Double $458,125 $504,000 $544,253
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Corporate Deluxe $471,625 $518,875 $578,175
Corporate Suite $60,300 $66,150 $70,560
Total Sales $1,172,925 $1,290,235 $1,402,620
Direct Unit Costs FY 2006 FY 2007 FY 2008
Corporate Single $7.86 $11.00 $11.00
Corporate Double $13.92 $13.50 $13.50
Corporate Deluxe $17.50 $18.50 $18.50
Corporate Suite $0.84 $0.00 $0.00
Direct Cost of Sales
Corporate Single $15,138 $23,298 $23,293
Corporate Double $51,033 $54,432 $54,425
Corporate Deluxe $47,163 $54,853 $54,853
Corporate Suite $225 $0 $0
Subtotal Direct Cost of Sales $113,558 $132,583 $132,570
Expense Forecast
Marketing expenses are projected to be approximately 8.5% of overall annual
revenue. The breakdown of expenditures is as follows:
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Marketing Expense Budget
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Marketing Expense Budget
FY 2006 FY 2007 FY 2008
Print Advertising $10,600 $11,600 $12,826
Internet Advertising $21,000 $23,100 $25,410
Public Relations $6,000 $6,600 $7,260
Other $21,000 $23,100 $25,410
------------ ------------ ------------
Total Sales and Marketing Expenses $58,600 $64,400 $70,906
Percent of Sales 5.00% 4.99% 5.06%
Linking Expenses to Strategy and Tactics
Our marketing expense is structured to reflect the corporate strategy differentiation.
Quarterly travel trade publications and interim monthly press ads communicate our
message to key corporate clients in one of our most significant target markets.
Monthly Internet advertising expenses include banner ads, and strategic links with car
hire, airline and destination management companies' websites to drive business to thehotel. Direct mail activity builds our targeted customer database, not only in terms of
improving the quality of the data we currently hold, but on increasing the size of the
database with prospective customer information. Public relations expenses cover PR
events, participation at local functions and sponsorship funds. Overall, the percentage
of total revenue required to support the marketing expense is considered a moderate
amount.
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Contribution Margin
Contribution margins should increase due to:
Differentiation/focus strategy increases ability to specialize. Maintenance of expenses within specified levels. Increased efficiency in capacity utilization. Economies of scale due to increased purchasing efficiencies.
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Contribution Margin
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Contribution Margin
FY 2006 FY 2007 FY 2008
Sales $1,172,925 $1,290,235 $1,402,620
Direct Cost of Sales $113,558 $132,583 $132,570
Other Costs of Sales $0 $0 $0
------------ ------------ ------------
Total Cost of Sales $113,558 $132,583 $132,570
Gross Margin $1,059,368 $1,157,653 $1,270,050
Gross Margin % 90.32% 89.72% 90.55%
Marketing Expense Budget FY 2006 FY 2007 FY 2008
Print Advertising $10,600 $11,600 $12,826
Internet Advertising $21,000 $23,100 $25,410
Public Relations $6,000 $6,600 $7,260
Other $21,000 $23,100 $25,410
------------ ------------ ------------
Total Sales and Marketing Expenses $58,600 $64,400 $70,906
Percent of Sales 5.00% 4.99% 5.06%
Contribution Margin $1,000,768 $1,093,253 $1,199,144
Contribution Margin / Sales 85.32% 84.73% 85.49%
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