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COMPANY 1: 7-ELEVEN

1.0 INTRODUCTION

In 1927, 7-eleven started its business as an ice house in Dallas, Texas. Now, the company has

grown and evolved into the worlds largest operator, franchisor and licensor of convenience store.

There are 7,980 stores operate in United States and Canada, by franchises and licenses, and more

than 39,300 stores in countries such as Japan, Taiwan, Thailand, South Korea, China, Malaysia,

Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark.

Incorporated on 4 June 1984, 7-Eleven Malaysia are the pioneer and the largest 24-hours

convenience store operator in Malaysia, with the vision to be the best retailer of convenience and

mission to consistently serve the changing needs of customers for their convenience.

Being the largest convenience store chain in Malaysia, 7-Eleven Malaysia has over 1,300

stores nationwide and serves over half a million customers daily. With the slogan of Always There

For You, 7-Eleven stores can be found throughout the whole Malaysia from petrol stations and LRT

station to shopping malls and medical institutions.

Each 7-Eleven store carries over 2000 products, together with a variety of services such as

the sale of mobile phone reload cards, ink cartridge refill, photocopying, fax, automated teller

machine (ATM) and bulletin board for neighbourhood community notices. To accommodate the

needs of customers who are looking for ready-to-eat hot food, the company has introduced hot

beverages as well as packaged fresh food and bakery in 2009. All food items sold are certified

HALAL and undergo stringent quality control to ensure tastefulness and freshness.


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2.0 ANALYSIS

2.1 Analysis trend on the fans number

Number of fans at the beginning of the study (17thOctober 2012)

393,872

Number of fans at the end of the study (17thNovember 2012)

447,994

The number of likes on 7-Eleven Malaysia Facebook page has increased by 54,122 from 17 October

to 17 November 2012. This means that the number of likes in this page increase by around 1,691 per

days. Most of the Facebook users who like this page are from the age group of 18-24 years old where

most of them are college or universities students. Wilayah Persekutuan Kuala Lumpur is the city

where most of the Facebook users who like this page come from.

2.2 Promotional activities available before 17th

October 2012

7-Eleven Malaysia will organise contest and promotion regularly to attract more customers to shop at

its stores. For example, a contest named Amazing Win was taken place from 14 June 22 July

2012 with prizes such as Samsung SMART TV 55. Besides, Highlights of the Month will be

organized every month where some of its products will be offered at discounted price at a particular

period.

2.3 Type of activities and announcements posted (17th

October- 17th

November 2012)

7-Eleven Malaysia uses Facebook as a mean to announce all of its promotional activities such as

Highlight of the Month as well as other contests.


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Besides promotion and contests, 7-Eleven Malaysia also posts detail of every job fair and roadshow

organized on Facebook including time, date and value.

Sometimes, 7-Eleven Malaysia will post some picture simply to remind customers about the

products that it offers.


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2.4 Good and Bad Comments received

Good comments

Most of the good comments received are complementing the slurpee offered.

Bad comments

Most of the bad comments received are complaining the high price of the products offered.

2.5 Other features used

Facebook is used by 7-Eleven Malaysia in customer service. There is a section in its Facebook

page, named Talk To Us, where customers can write down their feedback, suggestions, proposals

and even praises about the company. Customers can just write down their thought in the form

provided with the limit of 300 characters and the company will then get in touch with them.

Other than that, customers can find the location of all 7-Eleven stores around Malaysia on the

7-Eleven Malaysia Facebook Page. Under the section of Location, customers can quic kly search

for a nearest 7-Eleven branch by entering a place in the field provided. The nearest branch will be

shown in Google map just beneath the field. Besides, with the help of Google map, the location of

the device that browses on the page will also be shown in the map.

7-Eleven Malaysia does use the photo sharing feature on Facebook wisely. The company will

regularly upload photos to its albums on Facebook. Those albums are categorized by activities

organized by the company such as celebration of each festival and also the winners of each contest.

Besides, the company also will share interesting photo frequently to cheer up its customers.

In addition, 7-Eleven Malaysia has application generator feature on Facebook to create a section

where Facebook users can participate in the Convenience Store Intelligence (CSL) Program of the

company. After participated in the survey about the services and stores, the participators stand achance to receive exciting prizes for their insightful opinions and reports.


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3.0 MARKETING AND PROMOTIONAL STRATEGIES

Social Media

UsedYouTube Twitter LinkedIn

Reason(s)

YouTube is one of

the largest websites

on Internet.

Videos can be shared

easily to a variety of

medium.

Twitter allows instant

posting of news and

updates.

It is a innovative way

of conducting public

relation.

LinkedIn offers a

variety of marketing

opportunities besides

paid advertising or

status updates

Objective(s)

To remind customers

about the products

and services offered.

To provide some

interesting facts

about the products

offered.

To connect with

customers.

To obtain valuable

customers feedback.

To connect with

business partners.

To increase the

visibility of the

company.

To build a positive

image of the

company.

Target

audiences

Potential customers

Existing customers

Potential customers

Existing customers

Potential customers

Existing customers

Business partners

Strategies

Create a personal

channel to upload

interesting video to

remind customers

about the company

and its products and

services.

Send email to every

subscribers of its

channel for

marketing and

Post news and

updates about the

company and its

products and services.

Post the link to the

full content of the

news and updates.

Study the users

feedbacks about each

product or services

provided.

Join and participate

actively in the

related groups

organized by others

or the company

itself.

Posting discussing

topics and

commenting on

others thread.

Use the application


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advertising purpose.

Enter a link to its

YouTube channel in

official website andother social

networking sites.

Enter a link to its

official website in

YouTube channel.

Include a link to its

website in the

description of every

video uploaded to

allow interested

viewers obtain more

information.

Remind viewers to

buy the products and

provide the

companys contact

information in the

end of each video.

Make necessary

changes to the

products taking into

account thecustomers feedbacks.

Respond to

customers complaint

and dissatisfaction

appropriately.

Tweet out discount to

its followers which

allow them to buy

some items at

discounted prices.

Company Buzz to

learn about what

others are saying

about the company.

Create polls

regularly to gather

data and generate

conversation.

Create conversation

to demonstrate the

expertise of the

company.

Budget Cost-free Cost-free Cost-free

Expected

Outcomes

Increased sales

Increased popularity

Increased sales

Increased popularity

Improved customers

services

Strong brand in

customers mind

Increased knowledge

in related field

Better supply chain

management


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5.0 ANALYSIS


Number of fans at the beginning of study (17thOctober 2012)

97,908

Number of fans at the end of study (17thNovember 2012)

154,226

From what we observed, the number of fans on Samsung page has increased greatly by 56318 of fans.

Most of the fans liked on the Facebook page are from the city of Kuala Lumpur, Wilayah

Persekutuan aged between 18 to 24 years old. It is clearly shown that Samsung has gained popularity

among the Y generation which is mostly university or college students. According to the Samsungs

Facebook page, the number of new likes per week is increasing gradually by 1000 of fans on average.


October 2012

1. Launch of Samsung World

On 2ndOctober, Samsung Malaysia had collaborated with Tesco to celebrate the launch of

Samsung World, Malaysias first shop-in-shop experience by Samsung Malaysia

Electronics. This launching activity was held in Tesco Extra Mutiara Damansara. Along with

the partnership between Tesco CEO, Mr Sunghwan Do and Samsung Director, Mr. Kwon Jae

Hoon, Samsung is now able to reach greater number of Malaysia customers.


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2. Sponsorship of K-Pop Talent Quest 2012 Finals

Besides, Samsung also did another promotional activity by sponsoring an event named K-pop

Talent Quest 2012 Finals that was held in Sunway Pyramid Convention Centre on 13 th

October 2012.


October- 17th

November 2012)

1.

Samsung Galaxy Note II Roadshow

On 19th October, Samsung held a roadshow at Megamall, Mid Valley for all Samsung

consumers to grab a chance to get Samsung Galaxy Note II. This is one of their activities to promote

their Galaxy Note II to wider variety of customers even to the non- Samsung consumers. This

roadshow attracted many people attention because the first 50 people to queue up will get free

Galaxy Note II battery and desktop charger, next 50 will get Note II cover and next 100 will get an

RM20 coffee voucher.

Samsung banner at Sunway

Pyramid Convention Centre

(SPCC)

The contestants of K-pop Talent


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2. Samsung ATIV Smart PC Media Launch

Besides, they also organized a media launch of the innovative ATIV Smart PC LIVE at G

Tower, Kuala Lumpur on 30thOctober. This launching has brought to customers the opportunity to

experience the use of Smart PC. Moreover, they have invited the media to the launching and

officially introduce the innovative product to the society.

3. Announcements on new products and opening of new centre

Other than activities, Samsung also posted some about new products launched or new centre

opened from 1 November to 12 November. For example, they offer their customers to purchase

NX1000 camera and get free zoom lens. Besides, they also made announcement on the opening of a

brand new Smart Care Centre for customers convenience.


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There are several good and bad comments received by Samsung on Facebook. There are many

people feel that Samsung is a good product and is said as highly recommended product because more

good comments that the bad ones. Unfortunately, some have bad image toward Samsung because of

poor service provided.

Good comments

Bad Comments


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Social

Media

Used

YouTube Twitter Blog

Reason(s) A popular avenue where

advertisements are done in a

way that suits the target

audience.

The type of language used in

the commercials and the

ideas used to promote the

product reflect the audiences

style and taste.

Social media that

allows Samsung to

promote products on

an individual level.

Can be more

interactive with

customers online.

Social media that

enable Samsung to

promote their

products in unique

way and make it

popular.

Objective To attract targeted audience

with commercial interactive

videos.

To allow customers have a

better visual and information

through uploaded videos.

To spend more time

interacting with the

followers about the

product online.

To create loyal

connection between

product and

individual.

To lead to larger

advertising

opportunities.

Promotes product inreal-time and brings

customers in.

To reach out to

customers who

always visit blogs.

To create strong

brand recognition

through unique

descriptive of

Samsung product.

To keep customers

loyal and repeat

purchase.

Strategies/

Tactics

Create an account in

YouTube channel

Post Samsung official

website link under settings to

enable audiences go to thewebsite when they want to

Create a Twitter

account and start to

follow certain

existing customers

as the starting step. Tweet the use of a

Create blog on

Samsung products

and services.

Update blog

frequently to keepcustomers up-to-


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know more details about a

product or service.

Upload a video such as

Music Video (MV) made topromote a brand new product

to attract audience.

For example, MV of Korean

celebrities singing and

promoting Samsung Galaxy

SIII to leave a strong image

within audience.

The video uploaded

presented with other video

ads links to promote other

products as well.

Description of the product

must be available below the

video to enhance audiences

understanding toward the

product.

Enter a link that lead to the

webpage that allow audience

to post queries about the

related product.

product in a short

message precisely

and attractively that

followers are more

likely to read.

Those messages

tweeted appear on

followers home

pages and can link

to the products

website.

Followers can

directly interact with

Samsungs staff

about the product

online.

Customers can

retweet messages

tweeted by Samsung

to allow followers of

the customers can

see it as well.

Wide varieties of

customer get to

know about

Samsung.

date.

Provide longer

descriptions of

Samsung productsor services include

reasoning and uses.

Allow bloggers to

comments and share

experience in using

Samsung product to

get feedback.

Acquiring followers

and subscribers and

direct them to other

Samsung social

network pages.

Target

audience

New customer who is non-

Samsung user.

Existing customer to

continue using of their brand.

Wide variety of

customers such as

people of all age.

Active bloggers.


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Budget YouTube is known for its

viral nature that eventually

allows the marketers to

promote their product forfree.

Cost free as it is a

real-time social

media.

Cost free.

Expected

Outcomes

Increased customer demand

and sales.

More new users are attracted

to use Samsung brand.

Increased productivity and

growth of sales.

Many customers

will be exposed to

Samsung.

Increased brand

recognition

Maintaining existing

customer and repeat

purchase occur.

Increased sales and

brand recognition.


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COMPANY 3: SUSHI KING

7.0 INTRODUCTION

Sushi King is a restaurant of the new era of Japanese cuisine in Malaysia with their unique

Kaiten Sushi or Revolving Sushi with quick service restaurant concept. Sushi King was first

opened in 1995 in Kuala Lumpur as a single outlet and now the company has grown to over 70

restaurants nationwide. Therefore, they manage to distinguish themselves as the largest sushi chain

of restaurants in the country.

They offer a wide variety of sushi along with an expensive menu of other Japanese food at

affordable prices. Today, they also expanded their expertise to include catering services for a variety

of events and functions.

Sushi King has gained popularity quickly because of the novelty, affordability and efficiency

of the restaurant. Besides, they make sushi with their specially equipped sushi-making machines in a

hygienic environment, as they want to offer quick and fresh food to suit todays fast pace of life.

Moreover, Sushi King has attracted a wide variety of customers around the world because of

the unique experience of selecting from a variety of sushi dishes on the revolving conveyer belt.

Above all these, they put all those efforts because their mission is to be leading Japanese

Eatery in the region by continually serving safe, high quality and affordable sushi and other Japanese

food through service excellence to their valued customer in a safe environment.

Sushi King Logo


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8.0 ANALYSIS



216,324


228,854

The number of fans of Sushi King on Facebook page has increased by 12,530 from 17 thOctober to

17thNovember 2012. There are about 4,092 Facebook users like the page every day. Most of these

Facebook users who like Sushi King Facebook page are between 18 to 24 years old, which means

this page is popular among college and universities students. Most of the Facebook users who like

this page are from Wilayah Persekutuan Kuala Lumpur. This may be due to the number of branches

available in Klang Valley.


October 2012

Regularly, Sushi King will organise some seasonal promotion especially during the festivalsuch as the Parents Day Promotion from 1 May to 30 June 2012 and the Summer Promotion from 1

August to 31 August 2012.

Others promotional activities organized by Sushi King include Sushi King October 2012

Bonanza from 1-4 October 2012 where Sushi King Card members are allowed to purchased all rice-

based sushi on Kaiten Belt for only RM2.00 each. Besides, Sushi King had organized some activities

and contents as its promotional strategy such as the Sushi King Treasure Hunt on 16 September 2012

and the Sushi King Platography Content from 1-25 July 2012/


October- 17th

November 2012)

Sushi King uses Facebook to inform its customers about the date, time, and detail of the

promotional activities that are taking place such as the Sushi King Facebook Fan Chat events and

Winter Special promtotion.


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Besides, Sushi King posted about the current events that occur all around the world from the

marriage of Dato Lee Chong Wei to the victory of President of United State in the election.

Sushi King also posted the photo of its dishes together with the total calories of each dish on

Facebook.


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Sometime, Sushi King will show its care to customers via Facebook by greeting them good

morning, reminding them to bring the umbrella when raining, and wishing them on every festival.


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Good comments

Bad comments


Sushi King has created a poll on its Facebook page to look for the customers opinion. For

example, one of the poll allows customers to vote whether they like the design and colour scheme of

Sushi King Mid Valley Level 3.


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Social

Media Used

Instagram Foursquare Blog

Reason(s)

It is the best socialmedia tool to post the

attractive photos of

variety sushi and

attract people who use

Instagram

Many users registered

with Instagram

because it is a new

social network, so can

reach out more

people.

It is a location basedsocial media where users

can check into locations

via their smartphones.

Users indirectly promote

Sushi King when they

check-in to Sushi King.

Blog can create anenvironment for

companies and

clients to connect

online.

Allows interactive

activities with

customers online.

Objective(s) To share out photos as

one of promotional

strategies to catch

people attention.

To promote Sushi King in

a short time whenever

smartphone users check-in

to their restaurant.

It allows Sushi King to

create a page to promote

their business.

To offers more

special features or

privileges to loyal

customers.

To get customers

feedback on their

food and service.


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COMPANY 4: DIGI COMPANY

10.0 INTRODUCTION

Digi is one of the most well-known telecommunication companies in Malaysia. It was

founded in 24 May 1995, by Henrik Clausen, the CEO of Digi. Digi is more affordable for students

compared to others companies. Years by years, Digi has come out with different kind of plan for

different people. They provide mobile voice service, internet and broadband service.

Digi appeared in Facebook since 12 August 2009. Digi has realized the power of e-commerce

in the market. Facebook is one of the most popular social media application which has got more than

billions users all over the world. By creating a fans page in Facebook, Digi can save up cost of

advertising, survey and promoting their plans. Other than that, communications between the

customers and Digi also can be done with no constraint. To remain peaceful for the fans page, they

also set up their fans page House Rules. Digi claimed that they still reserve the authority to banning

the account from the fans page or remove the posts that are abusive.

Digis yellow man


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11.0 ANALYSIS



422,000


451,000

Digis fans page has a rising trend by 29,000 of fans. It is because Digi has become a well-known

telecommunication company, people have loyalty to this company and they trusted him will give the

customers all the best. On the other hand, new phone launched in Malaysia also the factors why the

fan page becoming more famous. Digi uploaded all the information about the plan and the phone.

Thousands of iPhone fans or Samsung fans will compare Digis plan withother telecommunication

companys plan such as Maxis.

11.2 Type of activities and announcements posted

One of the activities and announcements posted from 15th October to 17th November 2012 isDigi Double Deals. This is a promotion for Digi postpaid customers. Besides, during Deepavali, Digi

also offered Deepavali reload and caller tunes special. Customers who reload in between 12 th

November to 15th November will get a chance to win BonusLink point redemptions, Deepavali

CallerTunes and a chance to fly to India to meet silver screen actor, Surya! There is also iphone4s

plan offered by Digi. Two years monthly payment RM138 and you can get the Iphone4s with

RM499. In order to let the Digi customers to avoid the crazy iPhone fans rushing to the stores, Digi

also provide online selling service.


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Good comments

The good thing about Digi is they offered better and cheaper plan compared to others. Many people

are attracted to their plan.

Bad comments

The most of the bad comments we heard about Digi is line problem. This causes a lot of trouble to

the businessman or people who badly need phone service for their job.


Digi post all the photo and Leaflets in Facebook in order to cut save hard copy promotion leaflets

fees. People also can know more about all the events organized by Digi through the photos.

There is also another section in Digi Facebook fan page called Digi tomorrow network. This section

is created to inform the Digi users about their upgrade plan. Digi has updated their upgrade schedule

and numbers of sites remaining in that section. The benefits of the upgrade plan are to create more

stable network, expanding high speed internet coverage, and also reduce the use of carbons by 11533

tons.


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Social

Media

Used


Reason(s) Youtube has large

numbers of users and

audience

Advertising fees on

Youtube is free

Can easily reach global

customers

It can help you

determine your

target market

It also help to

spread the

information to

users

Blog space is free

and do not have

rule or policies to

follow.

Objective To cover more audience

others than television

To increase the visibility

of Digi

To improve

relationship

between customers

and Digi

To have more

attention from the

customers

To build deeper

customers

relationship

Strategies/

Tactics

Create a channel

belongs to Digi

Invite audience to

watch videos posted by

Digi

Link Digi channel to

others famous video

Provide contact

numbers and related

information around the

video

Create a twitter

account

Post all relating

information and

promotions

Learn how to

connect and

engage with

followers

Start by creating a

blog

Answer those

questions as many

as possible

Post some related

video or articles

Solve the readers

problems


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COMPANY 5: DOMINOS PIZZA

13.0 INTRODUCTION (Dominos Pizza)

On 9 December 1960, Tom Monaghan and his brother James borrowed 500 pound to

purchase an existing restaurant called DomiNicks in Ypsilanti, Michigan. James sold his share of

the business to Tom in 1965, making Tom the sole owner of the shop and Tom renamed the shop as

Dominos Pizza Inc. There are 200 Dominos store are running in 1978 and becoming more and

more famous.

Until 1983, there are 1000 Dominos stores are opened, Dominos Pizza Inc. also opened its

first international store in Winnipeg, Canada and Queensland, Australia in the same year. By 1989

Dominos had five thousands stores are running business around Unite Kingdom, Japan, and South

America and being the fastest-growing pizza company in the world.

Today, Dominos Pizza operates a network ofmore than 9,000 owned and franchised stores

globally. Dominos Pizza Inc. is the worlds leading pizza delivery company committed to lead the

industry in product quality and operational excellence.

In our country, Mr. Tom Monaghan launched his 1 stMalaysia Dominos Pizza store in 1997.

Dominos launched Malaysias 1stfast food online ordering portal in 2003. Besides that, Dominos

Pizza Malaysia also won the Gold Franny Award in 2010 and introduced the Great Pizza Service

Tracker in the same year. This year, in 2012, Dominos Pizza Malaysia had grown huge in our

country and opened its 100thstores recently.


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14.0 ANALYSIS


Number of fans at the beginning of study (17thOctober 2012)

62,000

Number of fans at the end of study (17thNovember 2012)

157,000

There is a large increase of fans number throughout the period of study, which is 93,000 increased in

total. The number of fans boomed in the 1stweek of study, which increased over 24,000 of fans. In

the 2ndweek, the number of fans rose even higher than the 1 stweek, which is nearly 29,000 of fans

increased and the number breach the 100,000 height in the same week. However, in the 3rd

week, the

increasing of number of fans plunge to about 4k that week. The number rose back gradually on the

4thweek and 5thweek by 11,000 and 18,000 respectively.


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14.2 Type of activities and announcements posted

There are a lot of activities are running and announcement posted on the Facebook during the

period of study. On the 1stday of the study period, Dominos conducted a contest which needed the

contestant to post the picture of them while eating Dominos Pizza via Instagram. Dominos Pizza

also offers a buy 1 free 1 promotion to the Facebook users duringthe period of study. Dominos

Pizza Malaysia also helped advertise the movie War of the World Goliath 3D by conducting some

contest and games. In the study periods, Dominos Pizza also posted announcement about the 10

cents for 1 regular pizza promotion promotion which held in their two different physical storefront

daily which starting from the date 15thNovember 2012. They also posted the announcement of the

new pizza, 7 meat-wonder they offered on their Facebook page. They also announced that they

opened the 100thstores at Kangar and Alor Setar on the Facebook. The richness of activities

throughout the study boosted the fans of the Dominos Pizza Malaysias Facebook page. These

activities also shows that how Dominos Pizza Malaysia fully utilized their Facebook page to

interactive with their customer by posting announcement, promotion, notices and advertising using

the social network platform.


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Dominos Pizza Malaysia Facebooks page is full of good comment which telling their good

tasted pizza and good services provided by Dominos Pizza. There are some bad comment that

complains about the online ordering system, but the good thing is that Dominos Pizza actually cares

and given help to the user who complaint.

14.4 Other features of Facebook used

Dominos Pizza Malaysia is doing customer services on the Facebook. They reply to the comments

of their customers, and also provided a customer support tab on top of their page which link to a

customer service page. Next, in concert with the War of the World Goliath 3D advertising activity,

the page provided a tab that link to a Pacman-like game. The users who won the game by achievingtop score able to win the prizes of the event. Besides that, there is also a tab on top of the page that

link to a calendar that shows where the 10 cents pizza promotion will be held at. Their Facebook

page also shares the taken photos during their events in the past.


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Social

Media

used


Reasons A very famous

platform to shares

videos nowadays.

Free to share

video on this site.

A very famous social

networking site.

Allow Dominos Pizza

to interactive with their

customer.

Free of Charge

No restriction or rules.

Dominos Pizza can design

their blog freely and

creatively.

Free of Charge

Objectives To Advertise

their new

products.

More exposure of

their business.

Make new

announcement and

notices to Twitter users

Gain loyalty of

customers

Provide detailed

announcement, notices and

promotion.

Strategies/

Tactics

Create a channel

of Dominos

Pizza Malaysia

Share video about

new products and

promotion.

Post notices and

announcement

Provide a title for every

events or promotion

conducted to let Twitter

users to talk about it

Freely designed blog may

attract internet users.

Give the detailed

announcement or notices

which maybe too long to post

in Facebook or Twitter

Target

Audience

Internet users and

their customers.

Twitter users Internet users and their loyal

customers who really cares.

Budget Free of charge Free of charge Free of charge

Expected

Outcome

Becoming more

famous

Increase sales

Able to get feedbacks

from the customers.

Provide up-to-date

information to the

customers.

Increase sales

Provide up-to-date

information to the customers.

Increase sales.


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16.0 CONCLUSION (Personal views)

Social media can be an effective marketing and promotional tool for business organization.

By using social media, the organization is able to reach a large number of audiences at low cost.

With the help of viral marketing that occurs on social media, the organization is able to advertise and

promote its products or services for free. This is because satisfied customers will share their

experiences with a particular organization and their personal opinions on social media willingly.

These customers will then promote the organization to their friends on social media. The probability

that friends will visit the organization is high because the recommendation from their friends is free

from marketing strategies by company and they trust their friends.

However, marketing and promotion by using social media can also be ineffective when

people are becoming immunized against the advertisement placed on social media. They may just

ignore the advertisement shown in the particular column and never paying attention about what is

being advertised. Besides, Internet surfers usually mute the video or simply swap to another tab

when they are forced to watch the advertising videos. This will make the advertising videos become

useless because the audiences are not really watching it and the information within those video does

not actually reach the audiences.


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17.0 REFERENCING

Abudi, G., & Toropov, B. (n.d.). Marketing Your Business Using LinkedIn. Retrieved from

Idoit'sGuide:

http://idiotsguides.com/static/quickguides/businesspersonalfinance/marketing_your_business

_using_linkedin.html

Blake. (2011, March 28). Top 5 Business Benefits of Marketing through Twitter. Retrieved from

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