Establish appropriates sales rep/account executive recruiting strategy (mix) Perform regional evaluation of market factors to guide sales and marketing strategies Identify, qualify and prioritize new prospects with individual sales representatives. Conduct sales calls Develop initiatives to position Stewart sales representatives as Subject Matter Experts Create “best in class” pitch deck and collateral materials customized for each targeted vertical Create inter-product initiatives for joint-sales calls and CE programs . Include Stewart ancillary products and services Promote sales, service levels and fulfillment exceeding perceived competitor performance Communicate strategy, metrics, expectations and accountability to team Review individual sales representative action plans and timelines within targeted verticals Refine individual action plans and timelines for each existing and targeted key account Develop regional sales-plan goals, initiatives and revenue/profit projections Commence sales calls and implement marketing initiatives within targeted verticals Drive culture and techniques leveraging Stewart’s resources as up-sell and cross-sell opportunities

Embrace senior management expectations, culture, goals, objectives and priorities Cultivate authenticity among co-workers. Establish sales and profit projections within targeted verticals Communicate sales management vision and leadership to align sales and marketing functions Determine potential advantages and exploit weaknesses of competitors Identify industry competitive gaps identifying customer “buying behavior” Promote mobile apps, seamless technology and real-time connectivity Examine past current, planned sales initiatives and co-marketing strategies Evaluate team structure, alignment, channels, initiatives as basis for new and incremental sales Review sales cycle; wins and losses. Establish realistic goals for new and incremental individual sales Identify, quantify and prioritize existing and targeted customers; determining how we increase their transaction volume Establish realtor, lender, builder, developer, residential and commercial sales benchmarks Commence participation in customer sales calls and follow-up coaching Call on key customers and prospects as up-sell and cross-sell candidates, determining growth potential Engage staff individually and in weekly team meetings. Conduct funnel calls

Continue (inter-product) direct and intermediary sales activities within targeted verticals Recruit sales representatives with geographic and targeted-vertical expertise Implement team development initiatives and implement coaching and mentoring activities Strengthen and broaden geographic presence, focusing on expertise within targeted verticals Attend sales calls: enhance individual and team sales techniques and performance

Support and perform sales initiatives which include:

• Increasing direct sales and intermediary COI sales calls, • Increasing industry co-sponsored CE Events with vendor/partners• Increasing webinars, seminars, road shows and town halls• Increasing SME speaker, presenter, panel participation and industry networking events• Increasing industry “problem-solved” testimonials, published articles, news feeds• Increasing Newsletter featuring customers, case studies and sales representatives

SAMPLE ACTION PLAN & TIMELINE: SALES DIRECTORProprietary

Ted Sprink – 2016

Day 1-30

Day 31-60

Day 61-90