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Sam Horne
6/24/09
Elite Dance Academy1
• My business idea is to own my own dance studio, I chose this because I have been dancing for the past twelve years and have been trained at a pre-professional level. I also have had many opportunities to teach and perform to expand my knowledge.
•My business is a service. It provides people who are looking to put their children into a recreational program. Dance gives both the athleticism of a sport and the creativity of an art. 2
My Business Profile2
Qualifications
• Taking entrepreneurship class
• Twelve years of dance experience
• Four years of teaching experience.
3
Economics of One Unit chapter 9
Definition of One Unit 1 class (paid monthly)
Selling Price per Unit $ 57.00
Direct Labor $ 25.00
Materials $0
Total COGS Per Unit $25
Other Variable Costs $ 0
Total Variable Costs $0
Gross Profit Per Unit $32.00
4
Competition Chapter 8
Competitor Price Location Quality
New Hampshire Academy of Performing Arts
$68 Seabrook,NH
Spirals Dance $58 Amesbury,MA
Competitive Advantage-More opportunities are given to students to take class and perform
-Cheaper
5
Marketing Mix & Plan 10
Price: $57.00(per month)Place: Northborough ,MAProduct: Dance ClassPromotion:Method Description Target Consumer
( age, gender, location)
Cost
Free Class Free trial class to see if you would enjoy taking class before you pay for it.
Males and Females. Ages 3-18
Free
Special Needs Class
Teaching a program of movement and rhythm to children with special needs.(10 weeks)
Males and Females. Ages 3-18
$10
Boys and Girls Club Class
Teaching a free class at the boys and girls club.
Males and Females. Ages 3-18
Free
6
Philanthropy Plan 10
*I will have a recycling bin in the studio so kids can throw away there water bottle to be redeemed for the charity Water for Sudan.
* My students will perform at local venues and charity events to provide entertainment.
7
Monthly Sales Projection 13
Month Units Sold
January 75
February 75
March 75
April 75
May 75
June 75
July 50
August 50
September 75
October 75
November 75
December 75
Total = 850
8
Projected Monthly Income Statement
Selling Price Per Unit $57.00
# of Units Sold 75
Total Sales $ 4,275
Less Variable Costs
Total COGS $1875
Other Variable Costs $0
Total Variable Costs $ 1875
Gross Profit $ 2,400
Less Fixed Costs
USAIIRD $1617.5
Unforeseen $0
Total Fixed Costs $1617.5
Profit before Taxes $ 782.5
Less Estimated Taxes @25% $195.63
Net Profit $586.87
9
Start-up Investment chapter 14
Entrepreneurial hours needed for start-up (A)
Minimum wage + ($1-$5) (B)
Total start-up time investment (A*B)
15 $3 $ 45
Description of Supplies Vendor Name Price
Barre TheBarreCompany.com $ 88.20
Desk Target $ 89.99
Mirror TheBarreCompany.com $ 382.50
Computer,Cds,Stereo Home $ 0
CASH RESERVE covering 3 months of fixed costs $ 1682.07
Estimated TOTAL START-UP INVESTMENT $ 2,242.76
10
Financing Strategy for Total Start-up Investment
Source Amount
Personal Savings $0
Relatives/Friends $0
Investor $0
Other: Bank Loan $560.69
Total: $560.69
11
Return On Investment 14
Return on Investment (ROI)
12.56%
For every $1 dollar invested,
my business earned :$0.0157
(Double click on chart to add information)
12
Return On Sales chapter 14
Return on Sales (ROS)
91.5%
For every $1 dollar of sales,
my business earned :$0.84
(Double click on chart to add information)
13
Business & Educational Goals
• Business- Have 75 classes sold in the
first year.
- Have 250 classes sold by year 5.
• Educational - Taking a course in business management
- B.A. in Dance
14
Time Management Plan
Business schedule for a typical week
• Entrepreneurship Hours: 50 Hours• School Hours: 30 Hours• Work Hours: 20 Hours• Free-Time Hours: 68 Hours
15
Thank you for your consideration ofElite Dance
Academy
Elegance Loyalty Integrity Talent Excellence
