Sally Hogshead - The9SecondFascinationStatementWkbk

SALLY HOGSHEAD

CREATE YOUR 9-SECOND FASCINATION STATEMENT

{HOWTOFASCINATE.COM}

WORKBOOK

YOU GET 9 SECONDS TO FASCINATE}

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You attract through em

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PA

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You attract through em

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TR

US

TYou build relationships w

ith consistency and stability

MY

ST

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EYou inspire

curiosity

PR

ES

TIG

EYou earn respect w

ith higher standards and

performance

PO

WE

RYou lead

and control

AL

AR

MYou prom

pt action with

urgency and negative consequences

RE

BE

LL

ION

You surprise w

ith creative, untraditional ideas

THE

49

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ETY

PE

S

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT ARCHETYPE MATRIX

MY ASSETS:

1.

2.

3.

MY APPROACHES:

1.

2.

3.

4.

5.

I AM THE .

I DELIVER:

1.

2.

3.

STEP THREE STEP FOUR

WORKSHEET FOLLOW THE STEPS ON THE VIDEO AND IN THIS WORKBOOK.

CREATE YOUR 9-SECOND FASCINATIONS STATEMENTCONTINUE YOUR WORK ON PAGE 8.

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT WORKSHEET


STEP SIX

FROM PAGE 5 FROM PAGE 6

CONTINUE ON PAGE 8

STEP FIVEMERGE THE WORDSMIX AND MATCH THE WORDS ABOVE TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT INTRODUCTION

1


“WHY SHOUlD I WORk WITH YOU?”Every time you communicate, or introduce yourself to a client, or begin a presentation, or write an email to a prospective customer, you must either explicitly or implicitly answer this question. In every conversation, meeting, and email, you must immediately communicate why you deserve their attention.

How can you communicate your value in 9 seconds or less? This workbook will show you. Sally Hogshead will teach you, step-by-step, how to articulate your value in 9 seconds. The 9-Second Fascination Statement™ will help you immediately communicate your highest value, based on our proprietary, scientifically-grounded process.

It’s based on the Fascination Advantage™ system by Sally Hogshead-- the first system to measure a personal brand, and then teach you how to succinctly and accurately describe exactly why others should work with them.

BEFORE YOU CONTINUE, MAKE SURE YOU HAVE TAKEN THE FASCINATION ADVANTAGE™ ASSESSMENT

TAKE A FEW MINUTES TO LEARN YOUR RESULTS AT HOWTOFASCINATE.COM

In just 28 questions, you’ll discover how the world sees you. You’ll also learn your primary and secondary triggers, which will allow you to create your 9-Second Fascination Statement here in this workbook.

THIS EXERCISE WILL TAKE ROUGHLY 10 – 15 MINUTES.

HERE’S HOW IT WORKS:

STEP 1 (PAGE 2): Circle your archetype (BasedonyourFascinationAdvantage™Assessment)

STEP 2 (PAGE 2): Circle your alternate

STEP 3 (PAGE 3):Choose your approach

STEP 4 (PAGE 4): Choose your assets

STEP 5 (PAGE 6): Merge the words

STEP 6 (PAGE 6): Create your 9-Second Fascination Statement

STEP ONE FIND AND CIRCLE YOUR ARCHETYPE ON THE MATRIX

THEN FIND AND CIRCLE YOUR AlTERNATE ARCHETYPE

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS ONE AND TWO

START VIDEO NOWFOllOW AlONG AS SAllY WAlkS YOU THROUGH THE PROCESS

SECONDARY TRIGGER

PR

IMA

RY

TR

IGG

ER

PASSIONYou attract through

emotion

TRUSTYou build relationships with consistency and

stability

MYSTIQUEYou inspire

curiosity

PRESTIGEYou earn respect with higher standards and

performance

POWERYou lead

and control

ALARMYou prompt action with urgency and negative

consequences

REBELLION You surprise with creative,

untraditional ideas

THE NAKED HEART

THE SUBTLE TOUCH

THE DETECTOR

THE AUTHENTIC

THE RINGLEADER

THE CONNOISSEUR

THE ROCKSTAR

THE BELOVED

THE WISE OWL

THE MAINTAINER

THE OLD GUARD

THE GUARDIAN

THE BLUE CHIP

THE ARTISAN

THE INTRIGUE

THE DEADBOLT

THE TOP SECRET

THE VAULT

THE MASTERMIND

THE ARCHITECT

THE PROVOCATEUR

THE TALENT

THE VELVET ROPE

THE EDITOR

THE DIPLOMAT

THE MAESTRO

THE LAST WORD

THE TRENDSETTER

THE ADVOCATE

THE VEILEDSTRENGTH

THE SHERIFF

THE GRAVITAS

THE FINALAUTHORITY

THE VICTOR

THE MAVERICKLEADER

THE ACCELERATOR

THE BULLSEYE

THE NEUROTIC

THE GOOD CITIZEN

THE WATCHDOG

THE PERFECTIONIST

THE QUICK-START

THE CATALYST

THE SECRET WEAPON

THE CAREFULCREATIVE

THE ICONOCLAST

THE CHANGE AGENT

THE AVANT-GARDE

THE ANARCHIST

Fanatical Multi-layered

Accessible Understated Preventative

Introverted Under-the-radar

In-the-know Restrained Standard-bearer

Self-Reliant

Protective

Irreverent Imaginative

Sincere

Unmovable HardworkingRespected Nonconformist

IntentionalUnattainable Independent

Results-OrientedUncompromising Trendsetter

Sure-footed Focused

Quick-witted

By-the-book Progressive


emotion


stability

MYSTIQUEYou inspire

curiosity


performance

POWERYou lead

and control


consequences


untraditional ideas

If your primary trigger is POWER and your secondary trigger is PRESTIGE, your Personality Brand is THE MAESTRO

Your alternate would be the opposite of your primary. So, in this example, POWER/PRESTIGE becomes PRESTIGE/POWER - or THE VICTOR.

Forexample:

2


STEP TWO

SECONDARY TRIGGER

PR

IMA

RY

TR

IGG

ER


emotion


stability

MYSTIQUEYou inspire

curiosity


performance

POWERYou lead

and control


consequences


untraditional ideas

THE NAKED HEART

THE SUBTLE TOUCH

THE DETECTOR

THE AUTHENTIC

THE RINGLEADER

THE CONNOISSEUR

THE ROCKSTAR

THE BELOVED

THE WISE OWL

THE MAINTAINER

THE OLD GUARD

THE GUARDIAN

THE BLUE CHIP

THE ARTISAN

THE INTRIGUE

THE DEADBOLT

THE TOP SECRET

THE VAULT

THE MASTERMIND

THE ARCHITECT

THE PROVOCATEUR

THE TALENT

THE VELVET ROPE

THE EDITOR

THE DIPLOMAT

THE MAESTRO

THE LAST WORD

THE TRENDSETTER

THE ADVOCATE

THE VEILEDSTRENGTH

THE SHERIFF

THE GRAVITAS

THE FINALAUTHORITY

THE VICTOR

THE MAVERICKLEADER

THE ACCELERATOR

THE BULLSEYE

THE NEUROTIC

THE GOOD CITIZEN

THE WATCHDOG

THE PERFECTIONIST

THE QUICK-START

THE CATALYST

THE SECRET WEAPON

THE CAREFULCREATIVE

THE ICONOCLAST

THE CHANGE AGENT

THE AVANT-GARDE

THE ANARCHIST

Fanatical Multi-layered

Accessible Understated Preventative

Introverted Under-the-radar

In-the-know Restrained Standard-bearer

Self-Reliant

Protective

Irreverent Imaginative

Sincere

Unmovable HardworkingRespected Nonconformist

IntentionalUnattainable Independent

Results-OrientedUncompromising Trendsetter

Sure-footed Focused

Quick-witted

By-the-book Progressive


emotion


stability

MYSTIQUEYou inspire

curiosity


performance

POWERYou lead

and control


consequences


untraditional ideas

THE MAESTRO1. Ambitious2. Admired3. Focused

THE VICTOR4. Results-Oriented

5. Respected6. Competitive

Results-OrientedRespectedCompetitive

AmbitiousAdmiredFocused

STEP THREE CHOOSE YOUR APPROACH BY FINDING THE THREE ADJECTIVES

LISTED BELOW YOUR ARCHETYPE AND ALTERNATE ARCHETYPE.

WRITE YOUR RESULTS ON YOUR WORKSHEET.

Forexample:

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP THREE

3


YOUR APPROACH

INSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESUlTSATTITUDETHOUGHT-lEADERSHIPPROBlEM-SOlVINGFAMIlYORGANIZATIONCAUTIONBEAUTYMOMENTUMTENACITYACCURACYCHARACTERSINCERITYMORAlSFlEXIBIlITY

IDEASSkIllSETEXPERIENCECOMMUNICATIONREPUTATIONSOlUTIONSNETWORkINFlUENCECREDENTIAlS BRAINSTORMINGSTAMINA PRECISIONEMOTIONSENERGYRIGORACTIONFORETHOUGHTMANAGEMENTETHICSPROFESSIONAlISMRESPECT

STEP FOUR FROM THE LIST BELOW, CIRCLE 3 WORDS THAT BEST DESCRIBE THOSE ASSETS YOU ACTUALLY DELIVER.

WRITE YOUR RESULTS ON YOUR WORKSHEET.

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP FOUR

4


YOUR ASSETS

I AM THE MAESTRO. “I AM KNOWN FOR MY RESPECTED RESULTS, MY ENTREPRENEURIAL IDEAS, AND MY FOCUSED INSIGHTS.”

“I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.”

“No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.”

“With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.”

HERE ARE SOME OTHER EXAMPlES:

“Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.”

“Clients say my stamina is intense. I call it methodical. But when you’re a network of one, the details are everything.”

Now take your results and craft your own 9-Second Fascination Statement. Here’s an example based on our previous examples for THE MAESTRO:

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT EXAMPLES

5


EXAMPLES

Okay, time to get a little creative, and make this 9-Second Fascination Statement authentically yours. Look at your APPROACH and your ASSETS. Play with them until you have a statement that accurately represents who you are, what you do, and how you fascinate.

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS FIVE AND SIX

6


STEP FIVEMERGE THE WORDSON YOUR WORKSHEET, MIX AND MATCH YOUR ASSETS AND APPROACHES TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.

STEP SIXCREATE YOUR 9-SECOND FASCINATION STATEMENTUSE THE SPACE BELOW TO GET CREATIVE.

Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.

[email protected]

TWITTER - SHARE YOUR 9-SECOND ELEVATOR PITCH WITH@HOWTOFASCINATE, OR USE #9-SECONDS.@SallyHogshead

@HowToFascinate

FacebookFacebook.com/HowToFascinate

YOUTUBE -LEARN MORE ABOUT YOUR FASCINATION ADVANTAGE WITHTHE 49 FASCINATION ARCHETYPES, VISIT HOWTOFASCINATE.COMYoutube.com/SallyHogshead

Confident Driven

Influential

AmbitiousDiscerning

Strong-Willed

UnderstatedComplex

Deliberate

ExpressiveIntuitive

Impulsive

PerfectionistReliableCareful

InnovativeIndependent

Unpredictable

StableReliable

Comforting

POWER PRESTIGE MYSTIQUE PASSION

AlARM REBEllION TRUST

HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT CONTACT


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Sally Hogshead - The9SecondFascinationStatementWkbk