sales funnel

Sales is like any other business activity - it needs planning. To achieve arequired output (annual target) you need an certain level and quality of input(prospects). The numbers at the top of the funnel must take account of youranticipated - or preferrably known - conversion rates through the funnel.

salesoutput

salesinput

required value prospect base

average contract value

no. prospective new accounts

conversionratiosthroughthe funnel

appointments

proposals

This system was developed by alan chapcopyright and www.businessballs.com isthird party is not allowed without permisalan chapman via email advice@alancha

£/$ annual sales target

average contract value

no. new contracts

man consultancy and you may use i acknowledged. Publication in any fosion from alan chapman. Support apman.com. More free online training

© alan chapman 2002

t personally or within your organisation providedrm or use in provision of business services to a

nd advice on using this system is available from resources are at www.businessballs.com.