Sales Training Guide

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Listening to Your CLient’s skin Care needs

Acne is common among teens and adults, but everyone has unique skin. That’s why Arbonne Clear Advantage offers an all-inclusive range of four formulas designed to cleanse, tone and control target problem areas, plus a supplement to provide nutrition. Use the following chart to present your Clients with five simple steps to clear skin.

steps to Clear skin

daytime nighttime

step 1Cleanse

Clarifying Wash Clarifying Wash

step 2Tone

Clarifying Toner Clarifying Toner

Step 3Control

Clarifying Lotion Clarifying Lotion

step 4Target

problem areas

Acne Spot TreatmentApply as needed.

step 5Nutrition

Skin Support Dietary SupplementTake one tablet once a day with meals.

arbonne CLear advantage saLes training guide

Everyone deserves clear, healthy-looking skin — and for some, that requires advanced acne-fighting products. As an Arbonne Independent Consultant, you can give people the opportunity to achieve the clear skin they deserve with Arbonne Clear Advantage. To help you come to a better understanding of the products and the important role you play, this guide will cover the following:

Positioning: Clinically Proven + Dermatologist Tested . . . . . . . . . . . . . 03

The Cutting-Edge Technology Behind Arbonne Clear Advantage . . . . . 04

Listening To Your Client’s Skin Care Needs . . . . . . . . . . . . . . . . . . . . 06

How To Tell The Arbonne Clear Advantage Story . . . . . . . . . . . . . . . . 07

How To Respond To Frequently Asked Questions (FAQs) . . . . . . . . . . 08

Sharing Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

For More Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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How to teLL tHe arbonne CLear advantage storY

There’s nothing like a great story. Appeal to new and existing Clients by sharing the sample Arbonne Clear Advantage story below — clinically proven, dermatologist-tested formulas that inspire clear skin. Whether you use the sample story or create your own, be sure to keep it short, candid and interesting. Excitement is contagious!

“ I’m mindful of my skin and I always keep my ears open when it comes to the latest and greatest in acne-fighting skin care products. And I’m really excited about Arbonne Clear Advantage! It has a new technology that releases ingredients as they’re needed, helping to clear up existing acne, prevent new outbreaks and reduce the darks marks that follow acne. And when you think about it, great skin care is all about timing — using the right products at the right time. So can you imagine what a self-timed, acne-fighting line can do for your skin? If you’re interested, I happen to sell these products for Arbonne. Have you heard of them?”

CLiniCaLLY Proven + dermatoLogist tested

Arbonne Clear Advantage is an exclusive system that includes an advanced supplement and clinically proven, dermatologist-tested skin care formulas with groundbreaking, time-release technology.

With powerful ingredients, the skin care acne products form an easy-to-follow regimen that not only clears skin, but also prevents new blemishes and reduces the dark marks that follow acne.

When used together, these unique products work both internally and externally to help you achieve healthier skin. Dermatologist-tested, acne-fighting formulas with salicylic acid help clear skin and prevent blemishes from forming, while with an advanced dietary supplement provides zinc, key antioxidants and botanicals to help support healthier skin.◊ Each topical formula gently exfoliates, clarifies and calms for a clear complexion.

With the ability to clear, control and prevent breakouts, Arbonne Clear Advantage skin care doesn’t just help keep skin clear of acne blemishes — it cares for your skin. Each cutting-edge formula helps you to achieve healthier-looking skin today, and clearer skin tomorrow.

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◊ This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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How to resPond to Faqs

If your Clients have questions regarding Arbonne Clear Advantage, refer to the list of frequently asked questions below.

q: what is salicylic acid? :a Salicylic acid is an effective, clinically proven, ingredient

for acne treatment. It functions as an exfoliant, promoting the sloughing away of dead skin cells, and it has the ability to penetrate the follicle, helping to keep the pores clear of cellular debris, reducing the number of pore blockages and breakouts on the skin.

q: other acne medication brands contain salicylic acid. How is arbonne Clear advantage different?

:a While the main ingredient in Arbonne Clear Advantage is salicylic acid, it’s the combination of science and botanical ingredients that makes it unique. The combination of salicylic acid and our key botanicals helps maintain skin’s clarity without over drying or irritation. Additionally, other brands usually contain benzoyl peroxide, which is typically used to treat acne but is known to irritate the skin. Our products do not contain benzoyl peroxide.

q: who should use arbonne Clear advantage? :a Anyone who suffers from occasional or frequent breakouts

and wants clear, healthier-looking skin, from teens to adults.

Even if you typically have clear skin and suffer from one or two blemishes at random times, the Acne Spot Treatment would be perfect to use.

q: How long does it take to start seeing results?:a According to a recent Clinical Consumer Study, one may

see the following initial visible results as early as three days to two weeks:

• Clearing of acne blemishes, an improvement in overall appearance, and a decrease in redness and inflammation.

sHaring tiPs

As you introduce Arbonne Clear Advantage to prospects and Clients, be sure to implement the following helpful tips:

don’t sell. inform. • Detail how the products are different by touching on the points in

the Cutting-Edge Technology section of this guide.

• Cover the emotional benefits of the products — an improvement in self-confidence and self-image.

• Touch on the key ingredients that Arbonne Clear Advantage products are formulated without: benzoyl peroxide, parabens, SD-alcohol, phthalates, propylene glycol, mineral oil, petrolatum, paraffin, diethanolamine and animal-derived ingredients.

tHe Cutting-edge teCHnoLogY beHind arbonne CLear advantage

Understanding the cutting-edge technology behind Arbonne Clear Advantage is key to promoting the products. It allows you to differentiate the product line, build interest and intrigue new and existing Clients. When sharing about Arbonne Clear Advantage, be sure to touch on four points:

1. saLiCYLiC aCid

2. time-reLease teCHnoLogY

3. botaniCaL ingredients

4. CLiniCaL studY resuLts

1. saLiCYLiC aCid

Salicylic acid is an effective, clinically proven, ingredient for acne treatment. It functions as an exfoliant, promoting the sloughing away of dead skin cells, and it has the ability to penetrate the follicle, helping to keep the pores clear of cellular debris, while reducing the number of pore blockages and breakouts on the skin. While other leading brands contain salicylic acid, Arbonne Clear Advantage is different because of its unique combination of salicylic acid and key botanical ingredients. That makes this formula both effective and non-irritating.

2. time-reLease teCHnoLogY

The Arbonne Clear Advantage Clarifying Toner, Clarifying Lotion, and Acne Spot Treatment all contain a unique delivery system called time-release technology. This powerful and effective process slowly releases the active ingredient salicylic acid onto the skin, where it gradually breaks down to maximize skin absorption, prolong performance and help reduce irritation.

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offer a solution.• What’s the problem? There’s no cure for acne, only treatments

that address causes and symptoms. What’s the solution? Arbonne Clear Advantage. It’s clinically proven to help clear existing acne blemishes, prevent new blemishes from forming, and reduce blackheads.

Create opportunities.• Give your prospect the opportunity to try the product by

extending an invitation to an Arbonne Presentation.

• Create an opportunity for your prospect to purchase the product with a follow-up call/visit.

Close the sale by letting prospects sample the product.• Use “Testers” at Presentations. Mark a set of products “Tester”

and take them to Presentations for Clients to try. At the end of the Presentation, ask prospects to place product orders right away.

• Send a product set home with your contact information. This gives Clients a chance to use the products and experience the results for themselves. Be sure to call three days later to find out if they’re enjoying the products, and if they’d like to place a product order. Once they see how great the products feel and work, they won’t want to give them back. They’ll already be convinced Arbonne Clear Advantage is for them!

if you don’t close the sale right away, continue to follow up. Call one week after delivering a sample to:• Find out if they are using the products.

• Make sure their skin is adjusting well and they are satisfied.

• Answer any questions they may have.

• Find out if they would like to place an order.

• Suggest Arbonne Special Delivery™ (ASD).

• Schedule a Presentation if possible.

• Share the Arbonne opportunity.

Call 2–3 weeks after to: • Make sure their skin is adjusting well.

• Ask for referrals and schedule Group and/or One-on-One Presentations.

• Continue to share the Arbonne opportunity.

(Exception: If there were any problems discussed in the first call, then make adjustments and follow up again within a few days.)

Contact your Client once a month thereafter to:• Remind them to place orders and/or sign up for Arbonne

Special Delivery.

• Suggest new products for them to try.

• Inform them of any special sales or promotions.

• Continue to share the Arbonne opportunity.

Wild Pansy Extract: Astringent

Hops Extract: Conditioner

Orange Fruit Extract: Moisturizer

Witch Hazel: Cleanses

Sugar Cane Extract: Exfoliant

Lemon Fruit Extract: Helps enhance appearance of skin

Sugar Maple Extract: Exfoliant

Orange Peel Extract: Moisturizer

Rosa Roxburghii Fruit Extract: Skin conditioner

Lycium Barbarum Fruit Extract: Skin conditioner

Alfalfa Extract: Skin conditioner

Dandelion Extract: Skin conditioner

Licorice Extract: Humectant, skin conditioner

Mallow Extract: Skin conditioner

Mulberry Extract: Humectant, emollient

Peppermint Oil: Refreshes

Grape Skin Extract: Antioxidant

Guggul Gum Extract: Helps maintain healthy skin

Rosemary Extract: Antioxidant

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Contact your Client once a month thereafter to:• Remind them to place orders and/or sign up for

Arbonne Special Delivery™.

• Suggest new products for them to try.

• Inform them of any special sales or promotions.

• Continue to share the Arbonne opportunity.

implement the following forms of monthly contact:• E-mails

• Invitations to events

• Phone calls

• One-on-One Presentations

• Group Presentations

• Holiday, birthday and anniversary cards

note: Be sure to follow up twice in the first 30 days, so that if products need to be returned or exchanged, you have time to get it done within 45 days.

For more ProduCt inFormation and sHaring tiPs

• Click to arbonne.com.

• Visit arbonne.com > Internet Consultants > Product Knowledge.

• Tune in to the Arbonne Clear Advantage Arbonne Learn & Burn™ training.

• Attend company-sponsored events.

• Attend local meetings and trainings.

2011R02 01 ©2011 ARBONNE INTERNATIONAL, LLCALL RIGHTS RESERVED. | ARBONNE.COM

3. botaniCaL ingredients

Each formula contains nature’s botanicals. Used together, Arbonne Clear Advantage products maximize each botanical’s unique properties, which include but are not limited to:

4. CLiniCaL studY resuLts

An Arbonne Clear Advantage clinical study revealed the following initial visible results:*

after just three days:

96% of participants reported that Arbonne Clear Advantage helped to soothe and calm their skin.

88% reported a decrease in redness, swelling and inflammation.

88% reported that Arbonne Clear Advantage did not leave their skin visibly dry or flaky.

88% saw an improvement in the overall appearance of their skin.

*Based on a Clinical Consumer Study. Preliminary/initial results after 3 days.